Virtual YouTuber

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New era where digital avatar with virtual persona will influence you, real human.
Celebrity refers to the fame and public attention accoreded by the mass media. Successful careers in entertainment and sports are commonly associated with celebrity status. With the appear of new media platform changes the traditional meaning of celebrity and their impact on society. Social media brings the opportunity for everyone to become a creator and be famous with their contents. Those social media celebrities are gaining fame by self-branding and self-celebrification. They are also referred as 'micro celebrity' which operate within a relatively limited and localized context. Average earnings for influencer's posts on selected social media platform Social media celebrities have emerged a powerful tool to take advantage of their star power and earn money by making a sponsorshop with brands and marketing company. As a reference, someone with 3m to 7m followers can charge, on average, $187,500 for a post on YouTube, $93,750 for a post on Facebook and $75,000 for a post on Instagram or Snapchat. 77
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Virtual YouTuber
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8 Mixed Identity 46 Like me, Share
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Mixed Identity
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Virtual YouTuber (or VTuber) is a t
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The beginning of the Virtual YouTub
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Page 25: When she starts YouTube channel in
Page 29 and 30: Kizuna AI has been appointed as the
Page 31: Don't be shy, I'm always here to co
Page 35: Even though Virtual YouTubers are e
Page 41 and 42: NORA CAT DEBUT 2014/12/05 SUBSCRIBE
Page 43 and 44: MIRAI AKARI DEBUT 2014/02/28 SUBSCR
Page 45 and 46: SIRO DEBUT 2017/06/23 SUBSCRIBERS 4
Page 47 and 48: Like me, Share me
Page 49 and 50: € € 20,000 KIZUNA AI € 22,000
Page 51 and 52: 'Like me, share me and subscribe me
Page 53: There is a Japanese term 'Otaku' wh
Page 56: Pornographic video of Kizuna Ai
Page 59 and 60: Is creating a pornographic video us
Page 61: Anyone can be famous
Page 64 and 65: “ We live in this shocking time w
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Page 69: human celebrity like Kylie Jenner d
Page 73 and 74: 73 Lil Miquela is one of the famous
Page 75: Wilson, the creator of Shudu, said
Page 80 and 81: Advance in technology and its easy
Page 82 and 83: New media and the transition of cel
Page 84 and 85: FAMOUS FOR BEING FAMOUS #issue make
Page 86 and 87: #digital self #face-tuning #sponsor
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Page 91 and 92: Bibliography
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Virtual YouTuber

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