Virtual YouTuber
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
There is huge money potential in virtual celebrity.<br />
Success of virtual celebrity often accompany<br />
with brands endorsement partnership. For<br />
example, Alex Hunter, virtual professional<br />
football player, signs an endorsement deal as a<br />
brand ambassador for the new Coca-Cola Zero<br />
Sugar commercial designed for FIFA 18. Instead<br />
of pumping out as a message or product to<br />
millions of people, virtual celebrity can activate<br />
on target audience because that audience is<br />
already their audience. Their existence is virtual<br />
but their influence on society is not virtual<br />
anymore.<br />
<strong>Virtual</strong> football player, Alex Hunter on<br />
Coca-Cola advertisement<br />
79
Change language