Virtual YouTuber
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Celebrity refers to the fame and public<br />
attention accoreded by the mass media.<br />
Successful careers in entertainment and sports<br />
are commonly associated with celebrity status.<br />
With the appear of new media platform<br />
changes the traditional meaning of celebrity<br />
and their impact on society.<br />
Social media brings the opportunity for<br />
everyone to become a creator and be famous<br />
with their contents. Those social media<br />
celebrities are gaining fame by self-branding<br />
and self-celebrification. They are also referred<br />
as 'micro celebrity' which operate within a<br />
relatively limited and localized context.<br />
Average earnings for influencer's posts on<br />
selected social media platform<br />
Social media celebrities have emerged a<br />
powerful tool to take advantage of their star<br />
power and earn money by making a sponsorshop<br />
with brands and marketing company. As a<br />
reference, someone with 3m to 7m followers<br />
can charge, on average, $187,500 for a post on<br />
YouTube, $93,750 for a post on Facebook and<br />
$75,000 for a post on Instagram or Snapchat.<br />
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