SLO LIFE Magazine Oct/Nov 2019

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Can you give me an example of what you mean by giving back? Sure, let’s take our Thursday night fundraisers, for example. A youth-based organization comes in and says, “We want to do a fundraiser.” And we say, “Okay, you got it—Thursday night, three hours. You bring your ‘celebrity scoopers,’ and we’re going to give you 15% of the sales, not just 15% of the profit.” And it’s not only the people who show us a coupon, or a flier—it’s anybody who comes in during those three hours and makes a purchase. We tell them, “Go promote it, bring in as many people as you can. Bring in your celebrity scoopers, and we’ll give you 15% right off the top.” It’s really straight-forward. And, also, you don’t have to be an official nonprofit. You don’t have to be organized as a 501(c)(3), because we know there are many worthy groups and causes that can’t get the designation because they may be too small, or they don’t have the start-up funds to do it, or whatever the case. Okay, but, what about the ice cream itself? What makes it different? Well, first of all, we’re a premium grade ice cream. We’re a 16% butterfat ice cream. Whereas, most of the others are in the 10 to 12% range. So, they are a much lower grade product. The mouthfeel of ice cream is critically important, and you’ve got to have an outstanding product for customers to return; otherwise, it’s just a kid thing. By that, “a kid thing,” I mean, take 31 Flavors, for example, they choose to go with a massproduced, low butterfat, really high sugar content offering to appeal to kids. Doc Burnstein’s, on the other hand, is small-batch, artisanal ice cream. We have a product that appeals to the most discerning adults, as well as to kids. We care about quality. Quality is a huge component of our success. If somebody comes in and the ice cream isn’t of the quality that they expect, they won’t come back. They just won’t. And, so, we have a high standard when it comes to the quality of the product. What do you do when you’re not working? We like to travel. We’re going to Honduras next month. We’re also a very service-oriented family. My wife is the chairman of the board for the Clarke Center in Arroyo Grande. She’s also a San Luis Obispo housing authority commissioner. I’m on the board of the YMCA and Stand Strong and the AG Hospital >> 48 | SLO LIFE MAGAZINE | OCT/NOV 2019
Sustainable Materials | General Contracting Services | Custom Cabinet Shop | Interior Designers 111 South Street, San Luis Obispo (805) 543-9900 All under one roof. CA Contractor License #940512 slogreengoods.com OCT/NOV 2019 | SLO LIFE MAGAZINE | 49
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OCT/NOV 2019 | SLO LIFE MAGAZINE |
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SLO LIFE Magazine Oct/Nov 2019

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