Bradley Roy Media Report - 2019

This report details the media exposure generated by professional angler Bradley Roy from 

10/1/18 – 9/30/19. We tracked Bradley’s exposure through television, internet, social media, 

internet video, live streaming, national magazine and in-person. See the Estimated 

Impressions calculation for additional information. 

Roy made the transition to Major League Fishing’s Bass Pro Tour during the period. He 

competed in 9 Bass Pro Tour events and the Bassmaster Classic during the period. The Bass 

Pro Tour events are streamed on the Major League Fishing website (MLF Now) and will 

broadcast in Q4 of 2019 on the Discovery Channel. 

Bradley was a part of MLF Now on seven occasions with a camera in the boat. He was also 

part of the Bass Pro Tour’s Post Game Show after competition days. See more information in 

the Live Streaming Section. 

Bradley was featured in 253 internet photo galleries/articles and 33 internet videos including 

his gear recaps from the Bass Pro Tour stops. 

The second 2018 and the first of 2019 USA Cares Stars & Stripes Opens co-hosted by Bradley 

were held during the period. The events raised money for USA Care’s mission to assist 

post-9/11 military families in crises. 

Bradley’s regular series on High School Fishing published six times during the period in Bassin’ 

magazine. 

Bradley appeared on ESPN2, ESPN Classic and the Pursuit Channel during the Bassmasters 

broadcasts from the Lake Oahe Elite Series and AOY Championship shows. He was also the 

focus of a Covercraft commercial which aired during the Major League Fishing shows on 

Outdoor Channel (and also on the MLF Livestream). Total air time for the period was 1 hour, 1 

minute and 42 seconds. 

Roy served as a hunting guide for Whitetail Heaven Outfitters during Q4. He headlined the 

Angler’s Outpost & Marine Open House in January. 

Bradley was part of two 30-minute Facebook Lives on Major League Fishing to discuss the Bass 

Pro Tour, his career, and sponsors. 

Roy’s Facebook page grew 5% from 15,070 to 15,827 Likes during the period. Roy’s total reach 

per Facebook Insights was 2,838,011, an increase of 164.7% over 2018. Roy’s Instagram 

increased 72.2% from 8,305 to 14,303 followers over the period, reaching 1,453,184. That 

was an increase of 127.6% over 2018. 

Photographic evidence of all media exposures are included in this report. Bradley Roy’s name 

appears in numerous articles, tournament listings and stories that were excluded from this 

summary unless a sponsor name or product reference was included in the story. It should be 

noted that consumers associate companies with Bradley Roy’s brand and thus an intangible 

value is created even when only his name appears in the media.

Television 3,218,267 

Print 1,350,000 

Internet 3,075,098 

Social Media 4,291,195 

Internet 

Video 

Live 

streaming 

640,310 

9,168,783 

In person 191,309 

Boat/truck 3,232,000 

Total 25,166,961 

Data for this calculation was obtained from Angler Track, Carma Media 

Monitoring, Nielsen, Site Worth Traffic and the individual networks/ 

content-publishing sources to estimate impressions generated during 

the period. 101 impression/mile rate based on American Trucking 

Association study. 

3

Air Date Show Network Description Seconds Jersey Boat Hat 

10/7/18 The ESPN2 AOY 80 Y Y Y 

Bassmasters 

Championship 

10/13/18 The 

Bassmasters 

ESPN2 AOY 

Championship 

80 Y Y Y 

10/14/18 The 

Bassmasters 

10/20/18 The 

Bassmasters 

10/28/18 The 

Bassmasters 

10/28/18 The 

Bassmasters 

10/28/18 The 

Bassmasters 

11/4/18 The 

Bassmasters 

11/4/18 The 

Bassmasters 

3/14/19 The 

Bassmasters 

3/15/19 The 

Bassmasters 

3/16/19 The 

Bassmasters 

3/17/19 The 

Bassmasters 

Q1 Major League 

Fishing 


Fishing 


Fishing 

ESPN2 

ESPN2 

ESPN 

Classic 

ESPN 

Classic 

ESPN 

Classic 

ESPN 

Classic 

ESPN 

Classic 

Pursuit 

Channel 

Pursuit 

Channel 

Pursuit 

Channel 

Pursuit 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

Winning Ways 

#3 

Winning Ways 

#3 

Elite Series - 

Lake Oahe 

AOY 

Championship 

Winning Ways 

#3 

Winning Ways 

#3 

Winning Ways 

#3 


Lake Oahe 


Lake Oahe 


Lake Oahe 


Lake Oahe 

Covercraft 

Commercial 

Covercraft 

Commercial 

Covercraft 

Commercial 

4 Y Y Y 

4 Y Y Y 

107 Y Y Y 

107 Y Y Y 

4 Y Y Y 

4 Y Y Y 

4 Y Y Y 

107 Y Y Y 

107 Y Y Y 

107 Y Y Y 

107 Y Y Y 

630 Y Y Y 

810 Y Y Y 

1,440 Y Y Y 

Total 1 Hour, 1 

Minute, 2 

Seconds 

3,702 

4

The Bassmasters AOY Championship - ESPN2/ ESPN 

Classic 

5

The Bassmasters AOY Championship - ESPN2/ ESPN 

Classic 

Winning Ways #3 - ESPN2/ ESPN Classic 

The Bassmasters Lake Oahe - ESPN Classic/Pursuit 

Channel 

6

The Bassmasters Lake Oahe - ESPN Classic/Pursuit 

Channel 

7

Covercraft Commercial - Outdoor Channel 

8

Covercraft Commercial - Outdoor Channel 

9

Date Site Description Photo JerseyBoat Hat 

Nov-18 Wired2Fish Pro Angler Decision Tracker Y Y N Y 

Nov-18 Bassmaster Bassmaster Apparel Ad Y Y Y Y 

Nov-18 Bass Fan 

"No Limit" Mindset Will Be an 

Adjustment 

Y Y Y Y 

Nov-18 

Major League Inside Access: Two MLF Pros Tie a 

Fishing 

Different Knot 

Y N Y N 

Dec-18 Western Bass 

Bradley Roy Adds Covercraft as Title 

Sponsor 

Y Y Y Y 

Dec-18 

WLKY CBS Angler's Outpost Open House 

Louisville 

Banners 

Y Y N Y 

Dec-18 

Major League Bradley Roy Heads Into 2019 BPT 

Fishing 

with New Title 

Y N N Y 

Dec-18 Bass Blaster 

B-Rad Roy Gets Covercraft as Main 

Sponsor 

Y N N Y 

Dec-18 Bass Fan Roy Scores Title Deal with Covercraft Y Y N Y 

Dec-18 Anglers Channel 

Covercraft Announces Title 

Sponsorship of Bradley Roy 

Y Y N N 

Dec-18 Wired2Fish 

Bradley Roy Signs with Covercraft for 

2019 

Y Y N Y 

Dec-18 

Bass Angler Covercraft Becomes Title Sponsor for 

Magazine 

Bradley Roy 

Y N N Y 

Dec-18 Mud Hole 

Mud Hole Continues Sponsorship of 

MLF Pro 

Y Y Y Y 

Jan-19 Covercraft 

MLF Bass Pro Tour Competition Has 

Begun 

Y Y Y Y 

Feb-19 Fishing Wire 

Seaguar Bass Pros Head to 

Bassmaster Classic 

Y Y N Y 

Feb-19 Outdoor Wire 

Seaguar Bass Pros Head to 


Y Y N Y 

Mar-19 

Major League Bradley Roy's Springtime Favorites 

Fishing 

for Bass 

Y Y Y Y 

Mar-19 

Major League 

Fishing 

Covercraft E- Newsletter Y N Y Y 

Mar-19 Bass Pro Springtime Favorites for Bass Y Y Y Y 

Apr-19 Whitetail Heaven Whitetail Heaven Newsletter Y Y Y Y 

Field to Table 

Jun-19 Major League Redcrest Qualification Update Y Y Y Y 

Fishing 

Aug-19 Major League REDCREST 2019: Roy's Adjustments Y Y Y Y 

Fishing 

Were Key 

Sep-19 Major League Bradley Roy Makes Switch to MLF Y Y N Y 

Fishing 

Format for HS Tournament 

Sep-19 Bassmaster Bassmaster Banner Ads (60) Y Y Y Y 

Sep-19 

Major League 

Fishing 

Major League Fishing Front Page (8) Y Y N Y 

10

Date Site Description Photo JerseyBoat Hat 

Sep-19 Major League Major League Fishing Photo Galleries Y Y Y Y 

Fishing 

(144) 

Sep-19 Bassmaster Bassmaster Photo Galleries (15) Y Y Y Y 

Sep-19 Bradley Roy 

Bradley Roy website Y Y Y Y 

website 

Sep-19 Bassmaster Bassmaster Bio Page Y Y N Y 

Sep-19 Major League 

Fishing 

MLF Bio Page Y Y N Y 

Sep-19 Facebook @ProBradleyRoy Y Y Y Y 

Sep-19 Instagram @bradleyroyfishing Y Y Y Y 

11

Wired2Fish 

Bassmaster 

12

Bass Fan 

13

Major League Fishing 

14

WLKY CBS Louisville 

Western 

Bass 

15


16

Bass Blaster 

Bass Fan 

17

Anglers Channel 

Wired2Fish 

18

Bass Angler Magazine 

19

Mud Hole 

20

Covercraft 

21

Fishing Wire 

Outdoor Wire 

22


23


Covercraft 

24

Bass Pro 

25

Whitetail Heaven Field to Table 

26

Whitetail Heaven Field to Table 

27


28


29


30

Bassmaster 

31


32


33


34


35


36


37


38


39


40


41


42


43


44


45


46


47


48


49


50


51


52


53


54


55


56


57


58


59

Bassmaster 

60

Bassmaster 

61

Bassmaster 

62

Bradley Roy 

63


64

Bassmaster

Facebook 

66

Instagram 

67

Date Site Description Jersey Boat Hat 

Feb-19 Major League Tackle Box Challenge Y N Y 

Fishing 

Feb-19 Major League Day 1 Highlights Conroe Y Y Y 

Fishing 


Fishing 


Fishing 

Feb-19 You Tube Lake Conroe Day 1 Highlights N Y Y 

Feb-19 You Tube Lake Conroe Top 8 Round 1 Y Y Y 

Feb-19 You Tube Anglers Answer Real Life Y N Y 

Questions 

Feb-19 You Tube Get to Know Bradley Roy Y Y Y 

Mar-19 You Tube Covercraft Commercial Y Y Y 

Mar-19 You Tube Bass Pro Tour Kissimmee Y Y Y 

Recap 

Mar-19 You Tube Bass Pro Tour Conroe Recap Y Y Y 

Mar-19 You Tube Bass Pro Tour Raleigh Recap Y Y Y 

Mar-19 You Tube MHX Rod Building Kits (8) Y Y Y 

Apr-19 You Tube Bassmaster Classic Weigh-In Y Y Y 

Apr-19 You Tube Bass Pro Tour Dayton Recap Y Y Y 

Apr-19 You Tube Bass Pro Tour Smith Lake Y Y Y 

Recap 

May-19 Major League Smith Lake Round 1 Y Y Y 

Fishing 

Highlights 

May-19 Major League Who's Tacklebox is This? Y Y Y 

Fishing 

Jun-19 Major League Wisconsin Elimination Round Y Y Y 

Fishing 

Highlights 

Jun-19 You Tube Wisconsin Elimination Round Y Y Y 

Highlights 

Jun-19 Major League Montgomery, Gagliardi, Roy Y Y Y 

Fishing 

Advance 

Jun-19 You Tube Bass Pro Tour Table Rock 1 Y Y Y 

Recap 

Jul-19 You Tube Bass Pro Tour Table Rock 2 Y Y Y 

Recap 

Aug-19 You Tube Just Keep Chunking It N Y Y 

Aug-19 You Tube Bass Pro Tour Winnebago 

Recap 

Y Y Y 

68


Aug-19 You Tube Bass Pro Tour REDCREST Y Y Y 

Recap 

Aug-19 Major League Ask the Anglers: How Do you N N Y 

Fishing 

Prepare 

Aug-19 You Tube Major League Fishing N N Y 

Aug-19 Major League 

Fishing 

Ask the Anglers: What's the 

Most Common 

Aug-19 You Tube Ask the Anglers: What's the 

Most Common 

Sep-19 Major League Recap of the 2019 Bass Pro 

Fishing 

Tour Season 

Sep-19 You Tube Fish Gets Revenge: 

Largemouth Hooks Bradley 

Roy 

Sep-19 You Tube Ask the Anglers: Becoming 

Part of History 

N N Y 

N N Y 

Y Y Y 

Y Y Y 

Y Y Y 

69




70

You Tube 

You Tube 

You Tube 

71


You Tube 

You Tube 

72

You Tube 

You Tube 

You Tube 

73

You Tube 

74

You Tube 

You Tube 

You Tube 

75




76

You Tube 


You Tube 

77

You Tube 

You Tube 

You Tube 

78

You Tube 


You Tube 

79


You Tube 


80

You Tube 

You Tube 

You Tube 

81


1/30/19 Major League Fishing 

Bass Pro Tour 

Postgame Show 

Y Y Y 

2/1/19 Major League Fishing Bass Pro Tour MLF Now Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 



Bass Pro Tour 

Postgame Show 

Y Y Y 



Bass Pro Tour 

Postgame Show 

Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 

3/15/19 Bassmaster 


Day 1 

Y Y Y 

3/16/19 Bassmaster 


Day 2 

Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 

Q1 Major League Fishing Covercraft Commercial Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 


Bass Pro Tour 

Postgame Show 

Y Y Y 



Bass Pro Tour 

Postgame Show 

Y Y Y 



Bass Pro Tour 

Postgame Show 

Y Y Y 



6/27/19 Major League Fishing Bass Pro Tour Postgame Y Y Y 

Show 

Q2 Major League Fishing Covercraft Commercial Y Y Y 

8/22/19 Major League Fishing Bass Pro Tour Postgame Y Y Y 

Show 

Q3 Major League Fishing Covercraft Commercial Y Y Y




83




84

Bassmaster 



85




86




87




88




89

Date Publication Description Photo Jersey Boat Hat 

Oct-18 BASS Times Foggy Morning Breakdown Y N N N 

Dec-18 Bassin' HS Fishing: Catching Bigger Fish Y Y Y Y 

Mar-19 Bassin' HS Fishing: Major League Way 

of Thinking 

Apr-19 Bassin' HS Fishing: Fishing Rising 

Waters 

May-19 Bassin' HS Fishing: Water Temp in 

Spring 

Aug-19 Bassin' 

HS Fishing: Determining Your 

Strengths 

Sep-19 Bassin' 

HS Fishing: Visualizing the 

Catch 

Aug-19 Bassin' 

HS Fishing: Determining Your 

Strengths 

Y Y N Y 

Y Y Y Y 

Y Y Y Y 

Y Y Y Y 

Y Y Y Y 

Y Y Y Y 

90

BASS Times - October ‘18 

91

Bassin’ - December ‘18 

92

Bassin’ - March ‘19 

93

Bassin’ - April ‘19 

94

Bassin’ - May ‘19 

95

Bassin’ - August ‘19 

96

Bassin’ - September ‘19 

97

Date Event Location 

10/6 USA Cares Stars & Stripes Open Lake Cumberland, KY 

1/12 Anglers Outpost Open House Shephardsville, KY 

1/27 - 2/3 Bass Pro Tour - Toho Kissimmee, FL 

2/10 - 2/17 Bass Pro Tour - Conroe Montgomery, TX 

3/8 - 3/17 Bassmaster Classic Knoxville, TN 

3/10 Meet the Elites Strawberry Plains, TN 

3/24 - 3/31 Bass Pro Tour - Raleigh Raleigh, NC 

4/7 - 4/13 Bass Pro Tour - Dayton Dayton, TN 

4/28 - 5/4 Bass Pro Tour - Smith Lake Cullman, AL 

5/15 - 5/21 Bass Pro Tour - Table Rock Branson, MO 

5/29 - 6/4 Bass Pro Tour - Table Rock Branson, MO 

6/23 - 6/29 Bass Pro Tour - Neenah Neenah, WI 

7/14 - 7/17 ICAST Orlando, FL 

8/19 - 8/25 Redcrest Championship La Crosse, WI 

9/23 - 9/26 MLF Cup Tulsa, OK 

98

99

100

Bradley Roy Media Report - 2019

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