Andy Montgomery Media Report - 2019 Q2

This report details the media exposure generated by professional angler Andy 

Montgomery from 10/1/18 – 6/30/19. We tracked Andy’s exposure through television, 

internet, social media, internet video, national magazine and in-person. 

Montgomery made the transition to Major League Fishing’s Bass Pro Tour during the period. 

He competed in eights events and the Bassmaster Classic during the period. The Bass Pro 

Tour events are streamed on the Major League Fishing website (MLF Now) and will air in 

Q4 of 2019 on the Discovery Channel. 

Andy finished runner-up in Stage Six of the Bass Pro Tour at the Table Rock Lake event. He 

qualified for the inaugural 2019 Redcrest Championship in August. 

Any was a part of MLF Now on ten occasions with a camera in the boat. He was also part 

of the Bass Pro Tour’s Post Game Show after most days of fishing. See more information in 

the Live Streaming Section. 

Andy was featured in 282 internet photo galleries/articles and 30 internet videos during 

the period. 

The Major League Fishing World Championship began airing on CBS during Q2 on Saturday 

afternoons. Montgomery was featured in a Major League Fishing Lucas Oil commercial and 

the 2018 and 2019 Major League Fishing Challenge and Summit Cups, which aired on 

Discovery Channel, the Outdoor Channel, and re-aired extensively on World Fishing 

Network. He was also on ESPN2 and ESPN Classic as part of the Bassmasters broadcast of 

the AOY Championship. Total air time was 5 hours, 5 minutes, and 37 seconds. 

Andy made appearances at Bass Pro Shops and the Wild Indiana Expo during the period. 

Montgomery’s Facebook page grew 9.4% from 24,667 to 26,977 Likes during the period. 

Montgomery’s total reach per Facebook Insights was 5,564,738 during the period. 

Montgomery’s Instagram increased 61.4% from 13,450 to 21,703 followers, reaching 

934,300. His Twitter following increased to 4,424. 

Photographic evidence of all media exposures are included in this report. Andy 

Montgomery’s name appears in numerous articles, tournament listings and stories that 

were excluded from this summary unless a sponsor name or product reference was 

included in the story. It should be noted that consumers associate companies with Andy 

Montgomery’s brand and thus an intangible value is created even when only his name 

appears in the media. 

2

Air Date Show Network Description Seconds Jersey Boat Hat 

10/7/18 Bassmasters ESPN2 AOY Championship 10 N Y N 

10/13/18 Bassmasters ESPN2 AOY Championship 10 N Y N 

10/13/18 Major League 

Fishing 


Fishing 

Discovery 2018 Summit Cup Elim #2 540 Y Y Y 

Discovery 

10/28/18 Bassmasters ESPN 

Classic 

11/04/18 Bassmasters ESPN 

Classic 


Fishing 


Fishing 


Fishing 

Q4 

Major League 

Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 

Q1 

Q1 

Major League 

Fishing 

Major League 

Fishing 


Fishing 


Fishing 


Fishing 

Discovery 

Discovery 

Discovery 

World 

Fishing 

Network 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

World 

Fishing 

Network 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

Outdoor 

Channel 

2018 Summit Cup Sudden 

Death #1 

270 Y Y Y 

AOY Championship 10 N Y N 

AOY Championship 10 N Y N 

2018 Challenge Cup Elim 

#2* 

2018 Summit Cup Sudden 

Death #1* 

2018 Summit Cup 

Championship* 

540 Y Y Y 

540 Y Y Y 

540 Y Y Y 

MLF Cup Re-runs* 2,500 Y Y Y 

2019 MLF Summit Cup 

Elim #2* 


Elim #2* 


Elim #2* 


Sudden Death #2* 





540 Y Y Y 

540 Y Y Y 

540 Y Y Y 

270 Y Y Y 

270 Y Y Y 

270 Y Y Y 


Lucas Oil Commercial 1,170 N Y Y 

2019 Challenge Cup Elim 

#1* 


#1* 


#1* 

540 Y Y Y 

540 Y Y Y 

540 Y Y Y 

3

Air Date Show Network Description Seconds Jersey Boat Hat 


Fishing 

Outdoor 

Channel 

2019 Challenge Cup 

Championship* 

540 Y Y Y 


Fishing 

Outdoor 

Channel 


Championship* 

540 Y Y Y 


Fishing 


Fishing 

Q2 

Q2 

Major League 

Fishing 

Major League 

Fishing 

Outdoor 

Channel 

CBS 

World Fishing 

Network 

Outdoor 

Channel/CBS 


Championship* 

2019 World 

Championship* 

540 Y Y Y 

357 Y Y Y 


Lucas Oil Commercial 1,170 N Y Y 

Total 5 Hours, 5 Minutes, 37 

Seconds 

18,337 

* competing in MLF Cup jersey 

4

Bassmaster AOY Championship - ESPN2/ ESPN Classic 

Discovery Channel - MLF 2018 Summit Cup 

Qualifying Round #2 

Discovery Channel - MLF 2018 Summit Cup 

Sudden Death Round #1

Discovery Channel - MLF 2018 Challenge Cup 

Elimination Round #1 


Sudden Death Round #1 


Championship Round 

6

Outdoor Channel - MLF 2019 Summit Cup 


Outdoor Channel - MLF 2019 Summit Cup 


Lucas Oil Commercial - Outdoor Channel 

7

Lucas Oil Commercial - Outdoor Channel 

8

Outdoor Channel - MLF 2019 Challenge Cup 





Championship Round 

9

CBS - MLF 2019 World Championship Shotgun Round 

10

Date Site Description Photo Jersey Boat Hat 

Jan-19 Bass Fan Big Rallies Highlight Group A Y Y N Y 

Conclusion 

Jan-19 Bass Angler Magazine Lew's Add Some Big Sticks to its Y N N Y 

Pro Staff 

Jan-19 Wired2Fish Lew's Holding Corp Add Big Y N N Y 

Names for 2019 

Jan-19 Bass Fan Lew's/Strike King Announces Y N N Y 

Additions 

Mar-19 Angler's Channel This Classic, the 49th Edition Y N N N 

Apr-19 Major League Fishing MLF Anglers Geared up for Y Y N Y 

Autism Awareness 

Apr-19 Major League Fishing Dayton Shotgun Round Recap Y Y Y Y 

May-19 Major League Fishing Table Rock Elimination Round Y Y Y Y 

Recap 

May-19 Major League Fishing Table Rock Knockout Round Y Y Y Y 

Recap 

May-19 Bass Fan Table Rock Knockout Round Y Y Y Y 

Recap 

May-19 Major League Fishing Table Rock Championship Round Y Y Y Y 

Preview 

May-19 Major League Fishing Table Rock Championship Round Y Y Y Y 

Recap 

May-19 Bass Fan Table Rock 2-5 Patterns Y Y Y Y 

May-19 Louisiana Sportsman Louisiana Lakes Featured in MLF 

World 

Y Y N Y 

Jun-19 Major League Fishing Montgomery Bet on Shad Spawn Y Y N Y 

Jun-19 Bass Blaster Some Bait Info from the BPT Y Y Y Y 

Rock #1 

Jun-19 Brandon Tri Lakes News Anglers Cash In on Table Rock N N N N 

Jun-19 Major League Fishing No Shad Spawn, No Problem for Y Y N Y 

Montgomery 

Jun-19 Major League Fishing Keeping an Eye on Recrest Y Y Y Y 

Qualification 

Jun-19 Major League Fishing Bass Pro Tour Photo Galleries Y Y Y Y 

(224) 

Jun-19 Major League Fishing Major League Fishing Front Page Y Y Y Y 

(15) 

Jun-19 Bassmaster Bassmaster Photo Galleries (19) Y Y Y Y 

Jun-19 Bassmaster Bassmaster Live Blog (2) Y Y Y Y 

Jun-19 Major League Fishing Major League Fishing Angler Bio Y Y N Y 

Jun-19 Bassmaster Bassmaster Angler Bio Y Y Y Y 

Jun-19 Andy Montgomery Fishing Angler Website Y Y Y Y 

Jun-19 @montgomeryfishn Andy Montgomery Twitter Page Y Y Y Y 

Jun-19 @andy.montgomery.12 Andy Montgomery Facebook Y Y Y Y 

Page 

Jun-19 @andymontgomeryfishing Andy Montgomery Instagram Y Y Y Y 

11

Bass Fan 

12

Wired2Fish 

Bass Fan 

Bass Angler Magazine 

13

Angler’s Channel 

14

Major League Fishing 

15


16


17


18

Bass Fan 

19


20


21

Bass Fan 

Louisiana Sportsman 

22


Bass Blaster 

23

Branson Tri Lakes News 

24


25


26


27


28


29


30


31


32


33


34


35


36


37


38


39


40


41


42


43


44


45


46


47


48


49


50


51


52


53


54


55


56


57


58


59


60


61


62


63


64


65


66


67

Bassmaster 

68

Bassmaster 

69

Bassmaster 

70

Bassmaster 

Bassmaster 

71

Major League Fishing

Bassmaster

Andy Montgomery Fishing 

Twitter 

74

Facebook 

75

Instagram 

76

Date Site Description Jersey Boat Hat 

Dec-18 You Tube Best Jig for Skipping Docks N Y Y 

Jan-19 You Tube Messages to Morizo Shimizu Y N Y 

Jan-19 Wired2Fish 3 Top Bass Trailers for Bladed Jigs N Y Y 

Jan-19 You Tube Gear Needed for Skipping Jigs N Y Y 

Feb-19 You Tube Buzzer Beater | Andy 

Y Y Y 

Montgomery's 9-Pounder 

Feb-19 Major League 9-Pounder Highlight Reaction Y Y Y 

Fishing 

Mar-19 Major League Tacklebox Challenge N Y Y 

Fishing 

Mar-19 Fishing Tackle What Bait Will Win the Classic Y Y Y 

Retailer 

Mar-19 Bassmaster Andy Montgomery Talks About his Y Y Y 

Plan 

Mar-19 Bass Talk Live Bass Talk Live MLF Pro Andy N N Y 

Montgomery 

Mar-19 Major League 2019 Summit Cup Sudden Death Y Y Y 

Fishing 

Wrap Up 

Mar-19 Major League 2019 Summit Cup Elimination Y Y Y 

Fishing 

Wrap Up 

Mar-19 Major League Ask the Anglers Y N Y 

Fishing 

Mar-19 Major League Ask the Anglers Y N Y 

Fishing 

Mar-19 Major League Raleigh Elimination Round Recap Y Y Y 

Fishing 

Mar-19 You Tube Why Two Sonar Units on the Bow Y Y Y 

Apr-19 You Tube Bassmaster Classic Day 1 Weigh Y Y Y 

In 

Apr-19 Major League Day Off Fishing with Kids Y N Y 

Fishing 

Apr-19 Major League Dayton Shotgun Round Highlights Y Y Y 

Fishing 

Apr-19 Major League Dayton Elimination Round 

Y Y Y 

Fishing 

Highlights 

Apr-19 Major League General Tire Coffee Talk Y N Y 

Fishing 

May-19 Major League Smith Lake Shotgun Round 

Y Y Y 

Fishing 

Highlights 

May-19 Major League Table Rock Knockout Round 

Y Y Y 

Fishing 

Highlights 

May-19 Major League 

Fishing 

Table Rock Championship Round 

Highlights 

Y Y Y 

77


May-19 Major League Martens and Montgomery Y Y Y 

Fishing 

Recap Championship 

Jun-19 Major League Table Rock Elimination Round Y Y Y 

Fishing 

Highlights 

Jun-19 Wired2Fish How to Perfectly Thread 

N Y Y 

Trailers 

Jun-19 Major League Ask the Anglers Y N Y 

Fishing 

Jun-19 Major League Lake Winnebago Elimination Y Y Y 

Fishing 

Round Highlights 

Jun-19 Major League 

Fishing 

Montgomery, Gagliardi, Roy 

Advnce to Knockout 

Y Y Y 

78

You Tube 

You Tube 

Wired2Fish 

79

You Tube 

You Tube 


80



Fishing Tackle Retailer 

81

Bassmaster 


Bass Talk Live 

82




83



You Tube 

84

You Tube 



85




86




87


Wired2Fish 


88



89


1/29/19 Major League Bass Pro Tour Postgame Show Y Y Y 

Fishing 


Fishing 

2/1/19 Major League Bass Pro Tour MLF Now Y Y Y 

Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 

3/15/19 Bassmaster Bassmaster Classic Weigh-In Y Y Y 

3/16/19 Bassmaster Bassmaster Classic Weigh-In Y Y Y 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 


Fishing 

Bass Pro Tour Postgame Show Y Y Y




91




92


Bassmaster 


93




94




95




96


97

Date Publication Description Photo Jersey Boat Hat 

Oct-18 

BASS Don't Skimp on Your 

Y Y Y Y 

Times Skipping Rod 

Pattern of the Month: 

Nov-18 Bassmaster 

Y Y Y Y 

The Montgomery Zag 

98

BASS Times - October ‘18 

99

BASS Times - October ‘18 

100

Bassmaster - November ‘18 

101

Bassmaster - November ‘18 

102

Date Event Location 

10/1 - 10/4 MLF Sponsor Summit Springfield, MO 

10/12 - 10/15 Strike King Writer's Conference Paris, TN 

10/21 - 10/28 MLF Cup Albemarle, NC 

1/12 - 1/13 Wild Indiana Expo Kokomo, IN 

1/27 - 2/3 Bass Pro Tour - Toho Kissimmee, FL 

1/30 Bass Pro Shops In-Store Orlando, FL 

2/10 - 2/17 Bass Pro Tour - Conroe Montgomery, TX 

3/1 - 3/6 MLF World Championship Vidalia, LA 

3/8 - 3/17 Bassmaster Classic Knoxville, TN 

3/24 - 3/31 Bass Pro Tour - Raleigh Raleigh, NC 

4/7 - 4/13 Bass Pro Tour - Dayton Dayton, TN 

4/28 - 5/4 Bass Pro Tour - Smith Lake Cullman, AL 

5/15 - 5/21 Bass Pro Tour - Table Rock Branson, MO 

5/29 - 6/4 Bass Pro Tour - Table Rock Branson, MO 

6/9 - 6/15 MLF Cup Mountain Home, AR 

6/23 - 6/29 Bass Pro Tour - Neenah Neenah, WI 

103

104

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Andy Montgomery Media Report - 2019 Q2

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