Brandon Lester Media Report - 2019
Brandon Lester Media Report - 2019
Brandon Lester Media Report - 2019
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This report details the media exposure generated by professional angler <strong>Brandon</strong> <strong>Lester</strong> from<br />
10/1/18 – 9/30/19. We tracked <strong>Brandon</strong>’s exposure through television, internet, social<br />
media, internet video, live streaming, national magazine, and in-person. See the Estimated<br />
Impressions calculation for additional information.<br />
<strong>Brandon</strong> was featured in 1,186 internet photo galleries/articles including his fifth-yearrunning<br />
series on Bassmaster previewing how he will fish each B.A.S.S. tournament and the<br />
gear he will use. He appeared in 68 internet videos during the period as well and provided<br />
detailed recaps of each Elite Series event on his Facebook page.<br />
<strong>Lester</strong> appeared on Bassmaster Live during; the final day of the Open Championship, the<br />
Bassmaster Classic, three days during Hartwell and Winyah Bay, three full days at Guntersville,<br />
one day at Cayuga, and all three days at the AOY Championship. Fans could watch and listen<br />
to him fish on the Bassmaster website and the Watch ESPN app. All weigh-ins were livestreamed<br />
as well. Bassmaster reported over 1.3M video plays and 25.2 MM watched minutes<br />
for the Bassmaster Classic and an average of 338,571 video plays and 7.1MM watched minutes<br />
over the average Elite event. See the “Live Streaming” section in the report.<br />
<strong>Brandon</strong> was part of the television coverage of the 2018 Bassmaster Winning Ways and St.<br />
Lawrence River Elite Series, the <strong>2019</strong> Bassmaster Classic, St. John’s River, Lake Hartwell, Lake<br />
Guntersville and Cayuga Lake Elite Series events for a total of 2 hours, 11 minutes and 21<br />
seconds on ESPN2, ESPN Classic, and the Pursuit Channel.<br />
<strong>Lester</strong> was part of 35 print articles, including Bassmaster, Bass Angler Magazine, BASS Times,<br />
and Coastal Angler magazine. He was on the cover of the December BASS Times magazine and<br />
the March Bassmaster magazine, which was also handed out to fans at the Bassmaster Classic.<br />
<strong>Lester</strong> finished second in the 2018 Bassmaster Open Championship and took home the Angler<br />
of the Year crown in the Eastern Opens. He fished his fourth career Bassmaster Classic in<br />
March and finished 6th. <strong>Lester</strong> fished nine Elite Series events during the period with high<br />
finishes of 6th at Cayuga, 9th at Lake Guntersville, and 12th at the St. John’s River. He<br />
finished 6th in AOY points. He finished second in the points in the <strong>2019</strong> Easterns Opens.<br />
<strong>Lester</strong> made several appearances during the period and sponsored a Winchester Christian<br />
Academy event as well as assisted with a silent auction during the period. See the In-Person<br />
section for more information.<br />
<strong>Lester</strong>’s Facebook page grew 12.1% from 12,872 to 14,4,27 Likes during the period. <strong>Lester</strong>’s<br />
total reach per Facebook Insights was 2,292,254 during the period. <strong>Lester</strong>’s Instagram<br />
increased 63.9% from 12,905 to 21,145 followers, reaching 1,452,800 Twitter followers<br />
increased to 4,772.<br />
Photographic evidence of all media exposures are included in this report. <strong>Brandon</strong> <strong>Lester</strong>’s<br />
name appears in numerous articles, tournament listings and stories that were excluded from<br />
this summary unless a sponsor name or product reference was included in the story. It should<br />
be noted that consumers associate companies with <strong>Brandon</strong> <strong>Lester</strong>’s brand and thus an<br />
intangible value is created even when only his name appears in the media.
Television 4,935,317<br />
Print 11,283,000<br />
Internet 24,213,607<br />
Social <strong>Media</strong> 3,820,294<br />
Internet Video 10,800,770<br />
Live streaming 3,942,405<br />
In person 299,650<br />
Boat/truck 3,232,000<br />
Total 62,527,042<br />
Data for this calculation was obtained from Angler Track, Carma <strong>Media</strong><br />
Monitoring, Nielsen, Site Worth Traffic, and the individual networks/contentpublishing<br />
sources to estimate impressions generated during the period. 101<br />
impression/mile rate based on American Trucking Association study.<br />
3
Air Date Show Network Description Seconds Jersey Boat Hat<br />
10/14/18 Bassmaster ESPN2 Winning Ways #3 5 Y N Y<br />
10/20/18 Bassmaster ESPN2 Winning Ways #3 5 Y N Y<br />
10/28/18 Bassmaster<br />
ESPN Elite - St.<br />
Classic Lawrence River<br />
829 Y Y Y<br />
10/28/18 Bassmaster<br />
ESPN<br />
Classic<br />
Winning Ways #3 5 Y N Y<br />
11/4/18 Bassmaster<br />
ESPN Elite - St.<br />
Classic Lawrence River<br />
829 Y Y Y<br />
11/4/18 Bassmaster<br />
ESPN<br />
Classic<br />
Winning Ways #3 5 Y N Y<br />
3/9/19 Bassmaster ESPN2<br />
Elite - St. John's<br />
River<br />
6 Y Y Y<br />
3/18/19 Bassmaster<br />
Pursuit Elite - St.<br />
Channel Lawrence River<br />
829 Y Y Y<br />
3/21/19 Bassmaster<br />
Pursuit Elite - St.<br />
Channel Lawrence River<br />
829 Y Y Y<br />
3/22/19 Bassmaster<br />
Pursuit Elite - St.<br />
Channel Lawrence River<br />
829 Y Y Y<br />
3/23/19 Bassmaster<br />
Pursuit Elite - St.<br />
Channel Lawrence River<br />
829 Y Y Y<br />
3/24/19 Bassmaster<br />
Pursuit Elite - St.<br />
Channel Lawrence River<br />
829 Y Y Y<br />
3/31/19 Bassmaster ESPN2<br />
Bassmaster<br />
Classic<br />
114 Y Y Y<br />
4/7/19 Bassmaster ESPN2 Bassmaster 3 Y Y Y<br />
Classic - Day 2<br />
4/28/19 Bassmaster ESPN2 Elite - Lake 2 N Y Y<br />
Hartwell<br />
4/29/19 Bassmaster Pursuit Elite - St. John's 6 Y Y Y<br />
Channel River<br />
5/2/19 Bassmaster Pursuit Elite - St. John's 6 Y Y Y<br />
Channel River<br />
5/3/19 Bassmaster Pursuit Elite - St. John's 6 Y Y Y<br />
Channel River<br />
5/4/19 Bassmaster Pursuit Elite - St. John's 6 Y Y Y<br />
Channel River<br />
5/5/19 Bassmaster Pursuit Elite - St. John's 6 Y Y Y<br />
Channel River<br />
5/13/19 Bassmaster Pursuit<br />
Channel<br />
Bassmaster<br />
Classic - Day 1<br />
114 Y Y Y<br />
4
Air Date Show Network Description Seconds Jersey Boat Hat<br />
5/16/19 Bassmaster Pursuit<br />
Channel<br />
Bassmaster<br />
Classic - Day 1<br />
114 Y Y Y<br />
5/17/19 Bassmaster Pursuit<br />
Channel<br />
Bassmaster<br />
Classic - Day 1<br />
5/18/19 Bassmaster Pursuit Bassmaster<br />
Channel Classic - Day 1<br />
5'/20/19 Bassmaster Pursuit Bassmaster<br />
Channel Classic - Day 1<br />
5/23/19 Bassmaster Pursuit Bassmaster<br />
Channel Classic - Day 2<br />
5/24/19 Bassmaster Pursuit Bassmaster<br />
Channel Classic - Day 2<br />
5/25/19 Bassmaster Pursuit Bassmaster<br />
Channel Classic - Day 2<br />
5/26/19 Bassmaster Pursuit Bassmaster<br />
Channel Classic - Day 2<br />
6/10/19 Bassmaster Pursuit Elite - Lake<br />
Channel Hartwell<br />
6/13/19 Bassmaster Pursuit Elite - Lake<br />
Channel Hartwell<br />
6/14/19 Bassmaster Pursuit Elite - Lake<br />
Channel Hartwell<br />
6/15/19 Bassmaster ESPN2 Elite - St. John's<br />
River<br />
6/15/19 Bassmaster Pursuit Elite - Lake<br />
Channel Hartwell<br />
6/16/19 Bassmaster Pursuit Elite - Lake<br />
Channel Hartwell<br />
7/7/19 Bassmaster<br />
ESPN Elite - St. John's<br />
Classic River<br />
7/7/19 Bassmaster ESPN2<br />
Elite - Lake<br />
Guntersville<br />
7/7/19 Bassmaster<br />
ESPN Bassmaster<br />
Classic Classic - Day 1<br />
7/7/19 Bassmaster<br />
ESPN Bassmaster<br />
Classic Classic - Day 2<br />
7/14/19 Bassmaster<br />
Pursuit Elite - Lake<br />
Channel Hartwell<br />
7/14/19 Bassmaster<br />
ESPN Bassmaster<br />
Classic Classic - Day 1<br />
7/14/19 Bassmaster<br />
ESPN Elite - Lake<br />
Classic Guntersville<br />
7/14/19 Bassmaster<br />
ESPN Bassmaster<br />
Classic Classic - Day 2<br />
114 Y Y Y<br />
114 Y Y Y<br />
114 Y Y Y<br />
3 Y Y Y<br />
3 Y Y Y<br />
3 Y Y Y<br />
3 Y Y Y<br />
2 N Y Y<br />
2 N Y Y<br />
2 N Y Y<br />
6 Y Y Y<br />
2 N Y Y<br />
2 N Y Y<br />
6 Y Y Y<br />
170 Y Y Y<br />
114 Y Y Y<br />
3 Y Y Y<br />
2 N Y Y<br />
114 Y Y Y<br />
170 Y Y Y<br />
3 Y Y Y5
Air Date Show Network Description Seconds Jersey Boat Hat<br />
8/4/19 Bassmaster<br />
8/4/19 Bassmaster<br />
8/11/19 Bassmaster<br />
8/11/19 Bassmaster<br />
9/1/19 Bassmaster<br />
9/1/19 Bassmaster<br />
9/1/19 Bassmaster<br />
9/8/19 Bassmaster<br />
9/8/19 Bassmaster<br />
ESPN<br />
Classic<br />
ESPN<br />
Classic<br />
ESPN<br />
Classic<br />
ESPN<br />
Classic<br />
ESPN<br />
Classic<br />
ESPN<br />
Classic<br />
ESPN<br />
Classic<br />
Pursuit<br />
Channel<br />
ESPN<br />
Classic<br />
9/27/19 Bassmaster ESPN2<br />
Elite - St. John's<br />
River<br />
Bassmaster<br />
Classic - Day 1<br />
Elite - Lake<br />
Hartwell<br />
Elite - Lake<br />
Guntersville<br />
Elite - St. John's<br />
River<br />
Bassmaster<br />
Classic - Day 1<br />
Bassmaster<br />
Classic - Day 2<br />
Elite - Lake<br />
Hartwell<br />
Elite - Lake<br />
Guntersville<br />
Elite - Cayuga<br />
Lake<br />
6 Y Y Y<br />
114 Y Y Y<br />
2 N Y Y<br />
170 Y Y Y<br />
6 Y Y Y<br />
114 Y Y Y<br />
3 Y Y Y<br />
2 N Y Y<br />
170 Y Y Y<br />
136 Y Y Y<br />
Total<br />
2 Hours, 11<br />
Minutes, 21<br />
Seconds<br />
7,881<br />
6
Bassmasters - Elite Series Winning Ways #3 ESPN2 | ESPN Classic<br />
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
7
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
8
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
9
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
10
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
11
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
12
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
13
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
14
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
15
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
16
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
17
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
18
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
19
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
20
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
21
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
22
Bassmasters - Elite Series St. Lawrence River ESPN Classic | Pursuit Channel<br />
23
Bassmasters - Elite Series St. John’s River ESPN2<br />
Bassmaster Classic - ESPN2 | ESPN Classic | Pursuit Channel<br />
24
Bassmaster Classic - ESPN2 | ESPN Classic | Pursuit Channel<br />
25
Bassmaster Classic - ESPN2 | ESPN Classic | Pursuit Channel<br />
26
Bassmaster Classic - ESPN2 |<br />
ESPN Classic | Pursuit Channel<br />
Bassmasters - Elite Series Lake Hartwell<br />
ESPN2 | Pursuit Channel | ESPN Classic<br />
Bassmasters - Elite Series Lake Guntersville<br />
ESPN2 | Pursuit Channel | ESPN Classic<br />
27
Bassmasters - Elite Series Lake Guntersville<br />
ESPN2 | ESPN Classic<br />
28
Bassmasters - Elite Series Lake Guntersville<br />
ESPN2 | ESPN Classic<br />
29
Bassmasters - Elite Series Lake Guntersville<br />
ESPN2 | ESPN Classic<br />
Bassmasters - Elite Series Lake Cayuga<br />
ESPN2<br />
30
Bassmasters - Elite Series Lake Cayuga<br />
ESPN2<br />
31
Date Site Description Photo JerseyBoat Hat<br />
Oct-18 Bassmaster How I Will Fish Table Rock Y N Y Y<br />
Oct-18 Bassmaster <strong>Lester</strong> on a Mission Now Y N N Y<br />
Oct-18 Outdoor Wire<br />
Bassmaster Open<br />
Championship Decide Y Y N Y<br />
Berths<br />
Oct-18 Fishing Wire<br />
Bassmaster Open<br />
Championship Decide Y Y N Y<br />
Berths<br />
Oct-18 Bassmaster<br />
Daily Limit: <strong>Lester</strong> Driven not<br />
to Drive<br />
Y Y N Y<br />
Oct-18 Bassmaster<br />
Bassmaster Open<br />
Championship Decide Y Y N Y<br />
Berths<br />
Oct-18 Bass Zone<br />
Lintner Wins Open<br />
Championship<br />
N N N N<br />
Oct-18 Anglers Channel<br />
Lintner Wins Open<br />
Championship<br />
N N N N<br />
Oct-18 Bassmaster<br />
Bassmaster Open<br />
Championship Decide Y Y N Y<br />
Berths<br />
Oct-18 Bassmaster<br />
Top Lures at Open<br />
Championship<br />
Y Y N Y<br />
Oct-18 Fishing Wire<br />
Lintner Wins Open<br />
Championship<br />
N N N N<br />
Oct-18 Bassmaster How I Got Here Y N N N<br />
Nov-08 Mud Hole<br />
Elite Angler <strong>Brandon</strong> <strong>Lester</strong>'s<br />
Top 3<br />
Y Y Y Y<br />
Dec-18 Bassmaster<br />
What I Do During the<br />
Offseason<br />
Y N Y Y<br />
Dec-18 Bassmaster Winter Fishing Y N Y Y<br />
Jan-19 Bassmaster Packing up to Head South Y Y Y Y<br />
Jan-19 Bassmaster<br />
Fantasy Fishing: Familiar<br />
Fishery<br />
Y Y N Y<br />
Jan-19 Dish Network<br />
Basssmaster Elite Series<br />
Icon<br />
Y Y N Y<br />
Jan-19 Bassmaster How I'll Fish Harris Chain Y Y N Y<br />
Jan-19 Mud Hole<br />
Mud Hole Renews Title<br />
Sponsorship<br />
Y Y Y Y<br />
Feb-19 Bass Fan<br />
Tennessee Natives Ready<br />
for Classic<br />
Y Y N Y<br />
Feb-19 Bassmaster<br />
How I'll Fish the St. John's<br />
River<br />
Y Y N Y<br />
Feb-19 Bassmaster How I'll Fish Lake Lanier Y Y N Y<br />
Feb-19 Bassmaster<br />
Elites Help Kids at Get<br />
Hooked on Fishing<br />
Y Y N Y<br />
Feb-19 Bassmaster <strong>Lester</strong> Blocking Traffic Y Y Y Y
Date Site Description Photo JerseyBoat Hat<br />
Feb-19 Bassmaster<br />
What the Classic Means:<br />
<strong>Brandon</strong> <strong>Lester</strong><br />
Y Y N Y<br />
Mar-19 Bassmaster<br />
Toyota Adds Elite Series<br />
Anglers Arey and <strong>Lester</strong><br />
Y Y N Y<br />
Mar-19 Anglers Channel<br />
Toyota Adds Elite Series<br />
Anglers Arey and <strong>Lester</strong><br />
Y Y N Y<br />
Mar-19 Wired2Fish<br />
Toyota Adds Elite Series<br />
Anglers Arey and <strong>Lester</strong><br />
Y Y N Y<br />
Mar-19 Bass Fan<br />
Toyota Adds Elite Series<br />
Anglers Arey and <strong>Lester</strong><br />
Y Y N Y<br />
Mar-19 Bassmaster<br />
How I Will Fish the<br />
Bassmaster Classic<br />
Y Y Y Y<br />
Mar-19 Bassmaster<br />
Bassmaster E<br />
Newsletter<br />
Y Y N Y<br />
Mar-19 Bassmaster<br />
Bassmaster Classic<br />
Preview<br />
Y Y N Y<br />
Mar-19 Bassmaster Lowdown on <strong>Lester</strong> Y N Y Y<br />
Mar-19 Bassmaster Start Your Engines Y N Y N<br />
Mar-19 Bassmaster <strong>Lester</strong> Inching Up Y N Y N<br />
Mar-19 WZTV Fox Nashville<br />
Four Tennesseans Place<br />
in Top 7<br />
Y Y N Y<br />
Apr-19 Bass Blaster Classic Baits 6th Place Y N N N<br />
<strong>Brandon</strong> <strong>Lester</strong><br />
Apr-19 Outdoor Life Best Bass Lures: 29 Baits Y Y Y Y<br />
Apr-19 Bassmaster Meet the Elites: <strong>Brandon</strong> Y Y N Y<br />
<strong>Lester</strong><br />
Apr-19 Bassmaster New B.A.S.S. Slogan Y Y N Y<br />
Says it All<br />
Apr-19 Bassmaster How I'll Fish Lake Y N Y Y<br />
Hartwell<br />
Apr-19 Wired2Fish How I Will Fish Winyah Y N Y Y<br />
Bay<br />
Apr-19 Bassmaster 3 Must-Know Crankbait Y N N Y<br />
Mods<br />
Apr-19 Bassmaster All Because of a Little Y Y N Y<br />
Green Fish<br />
May-19 Bassmaster How I'll Fish Lake Fork Y Y N Y<br />
Jun-19 Bassmaster How I'll Fish Lake Y N N Y<br />
Guntersville<br />
Jun-19 Bassmaster <strong>Lester</strong> Predicts a "Ledge Y N Y Y<br />
Fest"<br />
Jun-19 Bass 365 <strong>Lester</strong> Predicts a "Ledge Y N Y Y<br />
Fest"<br />
Jun-19 Bassmaster Day 1: <strong>Lester</strong> Lands One<br />
Bass Blog<br />
Y N Y Y<br />
33
Date Site Description Photo JerseyBoat Hat<br />
Jun-19 Bass Fan<br />
Day Two Guntersville<br />
Coverage<br />
Y Y N Y<br />
Jul-19 Bassmaster<br />
<strong>Lester</strong>'s Hot Summer<br />
Cranking Tips<br />
Y Y Y Y<br />
Jul-19 Bassmaster<br />
Meet the Elites: <strong>Brandon</strong><br />
<strong>Lester</strong><br />
Y Y N Y<br />
Jul-19 Anglers Channel<br />
Windblown <strong>Lester</strong><br />
Previews SLR<br />
Y N N Y<br />
Jul-19 Bassmaster<br />
<strong>Lester</strong> Has Found a<br />
Sneaky Spot<br />
Y Y Y Y<br />
Aug-19 Coastal Angler<br />
St. Lawrence Named<br />
Best in Nation<br />
Y Y N Y<br />
Aug-19 Grandview Outdoors<br />
Summer Crankbaits with<br />
<strong>Brandon</strong> <strong>Lester</strong><br />
Y Y Y Y<br />
Aug-19 Bass Fan<br />
<strong>Lester</strong> Offers Four<br />
Summer Cranking Tips<br />
Y Y Y Y<br />
Aug-19 Bassmaster<br />
Fantasy Fishing: Powerfinesse<br />
and Revenge<br />
Y Y N Y<br />
Aug-19 Bassmaster<br />
How I Will Fish the St.<br />
Lawrence River<br />
Y Y Y Y<br />
Aug-19 Bassmaster<br />
Windblown <strong>Lester</strong><br />
Previews SLR<br />
Y N N Y<br />
Aug-19 Bassmaster<br />
Bassmaster E<br />
Newsletter<br />
Y Y N Y<br />
Aug-19 Bassmaster<br />
<strong>Lester</strong> Stays Solid, but<br />
Can't Repeat 2018 Y Y Y Y<br />
Heroics<br />
Aug-19 Bassmaster<br />
How I'll Fish Cayuga<br />
Lake<br />
Y Y Y Y<br />
Aug-19 Bassmaster<br />
<strong>Lester</strong> Caps Limit with<br />
Smallmouth<br />
Y N Y Y<br />
Aug-19 Bassmaster<br />
<strong>Lester</strong> Picking Up Where<br />
He Left Off<br />
Y N N Y<br />
Aug-19 Bassmaster<br />
<strong>Lester</strong> Keeps Plugging<br />
Away<br />
Y Y Y Y<br />
Aug-19 Syracuse.com See Top Ten Anglers Y Y N Y<br />
Aug-19 Auburn Pub<br />
NY Angler Captures<br />
Bassmaster Title<br />
Y Y Y Y<br />
Sep-19 Bassmaster<br />
Bassmaster E<br />
Newsletter<br />
Y Y N Y<br />
Sep-19 Bassmaster<br />
Fantasy Fishing: Level<br />
Playing Field at Tenkiller<br />
Y Y N Y<br />
Sep-19 Bassmaster How I Will Fish Tenkiller Y Y Y Y<br />
Sep-19 Bassmaster<br />
The Scariest Thing<br />
Y N Y Y<br />
About Lake St. Clair<br />
34
Date Site Description Photo JerseyBoat Hat<br />
Sep-19 Bassmaster<br />
Bassmaster E<br />
Newsletter<br />
Y Y N Y<br />
Sep-19 Wired2Fish<br />
The 5 Things You Need<br />
for Summer Bass<br />
Y N N N<br />
Sep-19 Bassmaster<br />
How I Will Fish Lake St.<br />
Clair<br />
Y Y N Y<br />
Sep-19 Fishing Wire X Zone Banner Ad (150) Y Y N Y<br />
Sep-19 Bassmaster Mustad Banner Ad (100) Y Y N Y<br />
Sep-19 Bassmaster X Zone Banner Ad (90) Y Y N Y<br />
Sep-19 Bassmaster<br />
Bassmaster Front Page<br />
(53)<br />
Y Y Y Y<br />
Sep-19 Bassmaster<br />
Bassmaster Galleries<br />
(715)<br />
Y Y Y Y<br />
Sep-19 Bassmaster<br />
Bassmaster pro angler<br />
profile<br />
Y Y Y Y<br />
Sep-19<br />
<strong>Brandon</strong> <strong>Lester</strong><br />
Fishing<br />
Angler Website Y Y Y Y<br />
Sep-19<br />
Sep-19<br />
Sep-19<br />
@B<strong>Lester</strong>Fishing<br />
@Pro<br />
Angler<strong>Brandon</strong><strong>Lester</strong><br />
@brandonlesterfishing<br />
<strong>Brandon</strong> <strong>Lester</strong> Twitter<br />
Page<br />
<strong>Brandon</strong> <strong>Lester</strong><br />
Facebook<br />
<strong>Brandon</strong> <strong>Lester</strong><br />
Instagram<br />
Y Y Y Y<br />
Y Y Y Y<br />
Y Y Y Y<br />
35
Bassmaster<br />
Bassmaster<br />
36
Outdoor Wire<br />
Fishing Wire<br />
37
Bassmaster<br />
Bassmaster<br />
38
Anglers Channel<br />
Bass Zone<br />
39
Bassmaster<br />
Bassmaster<br />
Fishing Wire<br />
Bassmaster<br />
40
Bassmaster<br />
41
Mud Hole<br />
42
Bassmaster<br />
Bassmaster<br />
43
Bassmaster<br />
44
Bassmaster<br />
Bassmaster<br />
45
Dish Network<br />
Bassmaster<br />
Bassmaster<br />
46
Mud Hole<br />
47
Bass Fan<br />
48
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
49
Bassmaster<br />
50
Bassmaster<br />
Anglers Channel<br />
Bassmaster<br />
Bass Fan<br />
Wired2Fish<br />
51
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
52
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
53
Bass Blaster<br />
Outdoor Life<br />
54
Bassmaster<br />
Bassmaster<br />
55
Bassmaster<br />
Wired2Fish<br />
Bassmaster<br />
56
Bassmaster<br />
57
Bassmaster<br />
58
Bassmaster<br />
59
Bassmaster<br />
60
Bassmaster<br />
Bassmaster<br />
61
Bass 365<br />
Bassmaster<br />
Bass Fan<br />
62
Bassmaster<br />
Bassmaster<br />
63
Bassmaster<br />
Anglers Channel<br />
Coastal Angler<br />
64
Grandview Outdoors<br />
Bass Fan<br />
65
Bassmaster<br />
Bassmaster<br />
66
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
67
Bassmaster<br />
Bassmaster<br />
68
Syracuse.com<br />
Auburn Pub<br />
69
Bassmaster<br />
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Bassmaster
<strong>Brandon</strong> <strong>Lester</strong><br />
Fishing<br />
Twitter<br />
205
Facebook<br />
206
Instagram<br />
207
Date Site Description Jersey Boat Hat<br />
Oct-18 Bassmaster <strong>Brandon</strong> <strong>Lester</strong>'s Classic Berth N Y Y<br />
Bass<br />
Oct-18 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> Takes Eastern Y N Y<br />
Opens AOY<br />
Oct-18 Bassmaster <strong>Lester</strong> Starts Day 3 with a N Y Y<br />
Smallmouth<br />
Oct-18 Bassmaster Catch and Cull for <strong>Brandon</strong> N Y Y<br />
<strong>Lester</strong><br />
Oct-18 Bassmaster Paquette and <strong>Lester</strong> Talk Day 2 Y N Y<br />
Jan-19 Stray Casts <strong>Brandon</strong> <strong>Lester</strong> on Stray Casts N N Y<br />
Jan-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> Dream Big Y Y Y<br />
Feb-19 Bassmaster <strong>Lester</strong> Lands a Bedding Bass Y Y Y<br />
Feb-19 Bassmaster Bassmaster Classic Preview N Y Y<br />
Mar-19 Bassmaster Bassmaster Classic Preview Y N Y<br />
Bass Cam<br />
Mar-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> on Water Clarity Y Y Y<br />
Mar-19 Bassmaster <strong>Lester</strong> Excited to Get Started N Y Y<br />
Mar-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong>'s Predictions Y Y Y<br />
Mar-19 Bassmaster Live: <strong>Lester</strong> Boats a Keeper Y Y Y<br />
Mar-19 Bassmaster <strong>Lester</strong>'s Classic Limit Y Y Y<br />
Mar-19 Bassmaster <strong>Lester</strong> on What it Will Take Y Y Y<br />
Mar-19 Bassmaster <strong>Lester</strong>'s Off-Shore Pattern Y Y Y<br />
Mar-19 You Tube St. John's River Elite Recap Y Y Y<br />
Mar-19 You Tube MHX Pro Tour Rod Kits (7) Y Y Y<br />
Mar-19 You Tube Top 3 Hooks for 2018 Y Y Y<br />
Mar-19 You Tube Lake Lanier Elite Recap Y Y Y<br />
Apr-19 You Tube <strong>2019</strong> Classic Weigh-In Y Y Y<br />
Apr-19 You Tube Bassmaster Classic <strong>Media</strong> Day Y Y Y<br />
Apr-19 You Tube Bassmaster Classic Highlights Y Y Y<br />
Apr-19 You Tube <strong>2019</strong> Elite Series Preview Y Y Y<br />
Apr-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> Sets Up His N Y Y<br />
Week<br />
Apr-19 Bassmaster Hartwell: <strong>Lester</strong> Looks One In N Y Y<br />
Apr-19 WBIR NBC Bassmaster Classic <strong>Media</strong> Day Y Y Y<br />
Knoxville<br />
Apr-19 You Tube Beautiful Oklahoma Turkey Hunt N N Y<br />
Apr-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> on Dialing in the N Y Y<br />
Quality<br />
Apr-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> Recaps His Day Y N Y<br />
May-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> On the Delay N Y Y<br />
May-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong>'s Frog Fish Y Y Y<br />
May-19 You Tube X Zone Lures Sight Fishing Y Y Y<br />
May-19 You Tube Lake Fork Elite Recap Y Y Y
Date Site Description Jersey Boat Hat<br />
May-19 You Tube X Zone <strong>Brandon</strong> <strong>Lester</strong> Y Y Y<br />
May-19 You Tube Lake Hartwell Elite Recap Y Y Y<br />
May-19 You Tube <strong>Brandon</strong> <strong>Lester</strong>'s 5 Knots Y Y Y<br />
May-19 You Tube Carolina Rigging How-To N Y Y<br />
May-19 You Tube Fishing a Swim Jig Around Y Y Y<br />
Docks<br />
May-19 You Tube Fishing the Neko Rig N Y Y<br />
May-19 You Tube Getting Out a Difficult Backlash Y Y Y<br />
Jun-19 You Tube Bassmaster Live Day to Day Y Y Y<br />
Guntersville<br />
Jun-19 You Tube Six Angler, Six Techniques Y Y Y<br />
Jun-19 You Tube <strong>Brandon</strong> <strong>Lester</strong>'s Day 2 Flurry Y Y Y<br />
Jun-19 Bassmaster Day 1 Guntersville <strong>Brandon</strong> Y N Y<br />
<strong>Lester</strong> Weighs In<br />
Jun-19 Bassmaster Day 1 Guntesville <strong>Brandon</strong> Y N Y<br />
<strong>Lester</strong> Backstage<br />
Jun-19 Bassmaster Day 1: <strong>Lester</strong> Lands One on Y N Y<br />
Guntersville<br />
Jun-19 Bassmaster Live: <strong>Lester</strong> Land a Good One Y Y Y<br />
Jun-19 Bassmaster Day 2 Guntersville <strong>Brandon</strong> Y N Y<br />
<strong>Lester</strong> Weighs In<br />
Jun-19 Bassmaster <strong>Brandon</strong> <strong>Lester</strong> Went as Y N Y<br />
Planned<br />
Jun-19 Bassmaster Day 2 Guntersville <strong>Brandon</strong> Y N Y<br />
<strong>Lester</strong> Backstage<br />
Jun-19 Bassmaster <strong>Lester</strong>'s Plans for Sunday Y N Y<br />
Jun-19 Bassmaster Live: <strong>Lester</strong> Lands Big One Y Y Y<br />
Jul-19 You Tube<br />
Tackle Warehouse Mustad<br />
Products (6)<br />
Y N Y<br />
Aug-19 Bassmaster<br />
Big Smallmouth Expected at<br />
St. Lawrence<br />
N Y Y<br />
Aug-19 Bassmaster<br />
Livewell: Previewing the St.<br />
Lawrence<br />
Y Y Y<br />
Aug-19 Bassmaster<br />
First Look: X-Zone Deception<br />
Worm<br />
Y Y Y<br />
Aug-19 Bassmaster<br />
Live: <strong>Lester</strong> Lands His<br />
Biggest<br />
N Y Y<br />
Aug-19 Bassmaster Live: <strong>Lester</strong> Boats Big Fish N Y Y<br />
Sep-19 Bassmaster<br />
Toyota Talks with <strong>Brandon</strong><br />
<strong>Lester</strong><br />
Y N Y<br />
Sep-19 Bassmaster<br />
Live: <strong>Lester</strong> Lands Big One<br />
on Day 2<br />
N Y Y<br />
Sep-19 Bassmaster<br />
Live: <strong>Lester</strong>'s Two Hammer<br />
Smallmouth<br />
N Y Y<br />
209
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Bassmaster<br />
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Stray Casts<br />
211
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Bassmaster<br />
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You Tube<br />
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You Tube<br />
216
You Tube<br />
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You Tube<br />
217
You Tube<br />
You Tube<br />
You Tube<br />
218
You Tube<br />
Bassmaster<br />
Bassmaster<br />
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WBIR NBC<br />
Knoxville<br />
You Tube<br />
Bassmaster<br />
220
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
221
You Tube<br />
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223
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You Tube<br />
You Tube<br />
You Tube<br />
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You Tube<br />
You Tube<br />
You Tube<br />
231
Bassmaster<br />
Bassmaster<br />
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Bassmaster<br />
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You Tube<br />
234
Date Site Description Jersey Boat Hat<br />
Q4 Bassmaster 2018 Live Highlights Y Y Y<br />
10/18/18 Bassmaster Open Championship weigh-in Y N Y<br />
10/19/18 Bassmaster Open Championship weigh-in Y N Y<br />
10/20/18 Bassmaster Open Championship Day 3 Y Y Y<br />
10/20/18 Bassmaster Open Championship weigh-in Y Y Y<br />
1/24/19 Bassmaster Bassmaster Open weigh-in Y N Y<br />
1/25/19 Bassmaster Bassmaster Open weigh-in Y N Y<br />
1/26/19 Bassmaster Bassmaster Open weigh-in Y Y Y<br />
2/7/19 Bassmaster St. John's River weigh-in Y N Y<br />
2/8/19 Bassmaster St. John's River weigh-in Y N Y<br />
2/9/19 Bassmaster St. John's River weigh-in Y N Y<br />
2/14/19 Bassmaster Lake Lanier weigh-in Y N Y<br />
2/15/19 Bassmaster Lake Lanier weigh-in Y N Y<br />
3/15/19 Bassmaster Bassmaster Live Classic Day 1 Y Y Y<br />
3/15/19 Bassmaster Bassmaster Classic weigh-in Y Y Y<br />
3/16/19 Bassmaster Bassmaster Classic weigh-in Y Y Y<br />
3/17/19 Bassmaster Bassmaster Classic weigh-in Y Y Y<br />
4/5/19 Bassmaster Bassmaster Live Lake Hartwell Y Y Y<br />
4/5/19 Bassmaster Lake Hartwell weigh-in Y N Y<br />
4/6/19 Bassmaster Bassmaster Live Lake Hartwell Y Y Y<br />
4/6/19 Bassmaster Lake Hartwell weigh-in Y N Y<br />
4/7/19 Bassmaster Lake Hartwell weigh-in Y N Y<br />
4/11/19 Bassmaster Winyah Bay weigh-in Y N Y<br />
4/12/19 Bassmaster Winyah Bay weigh-in Y N Y<br />
4/13/19 Bassmaster Winyah Bay weigh-in Y N Y<br />
5/2/19 Bassmaster Texas Fest weigh-in Y N Y<br />
5/3/19 Bassmaster Texas Fest weigh-in Y N Y<br />
5/24/19 Bassmaster Bassmaster Open weigh-in Y N Y<br />
5/25/19 Bassmaster Bassmaster Open weigh-in Y N Y<br />
5/26/19 Bassmaster Bassmaster Open weigh-in Y Y Y<br />
6/21/19 Bassmaster Guntersville weigh-in Y N Y<br />
6/22/19 Bassmaster Guntersville weigh-in Y N Y<br />
6/22/19 Bassmaster Bassmaster Live Guntersville Y Y Y<br />
6/23/19 Bassmaster Guntersville weigh-in Y N Y<br />
6/23/19 Bassmaster Bassmaster Live Guntersville Y Y Y<br />
6/24/19 Bassmaster Guntersville weigh-in Y Y Y<br />
6/24/19 Bassmaster Bassmaster Live Guntersville Y Y Y<br />
8/15/19 Bassmaster St. Lawrence weigh-in Y N Y<br />
8/16/19 Bassmaster St. Lawrence weigh-in Y N Y<br />
8/17/19 Bassmaster St. Lawrence weigh-in Y N Y<br />
8/22/19 Bassmaster Cayuga weigh-in Y N Y<br />
8/23/19 Bassmaster Cayuga weigh-in Y N Y<br />
235
Date Site Description Jersey Boat Hat<br />
8/24/19 Bassmaster Cayuga weigh-in Y N Y<br />
8/25/19 Bassmaster Bassmaster Live Cayuga Y Y Y<br />
8/25/19 Bassmaster Cayuga weigh-in Y Y Y<br />
9/6/19 Bassmaster Bassmaster Open weigh-in Y N Y<br />
9/7/19 Bassmaster Bassmaster Open weigh-in Y N Y<br />
9/19/19 Bassmaster Tenkiller weigh-in Y N Y<br />
9/20/19 Bassmaster Tenkiller weigh-in Y N Y<br />
9/21/19 Bassmaster Tenkiller weigh-in Y N Y<br />
9/29/19 Bassmaster Bassmaster Live AOY Y Y Y<br />
9/29/19 Bassmaster AOY weigh-in Y N Y<br />
9/30/19 Bassmaster Bassmaster Live AOY Y Y Y<br />
9/30/19 Bassmaster AOY weigh-in Y N Y<br />
10/1/19 Bassmaster Bassmaster Live AOY Y Y Y<br />
10/1/19 Bassmaster AOY weigh-in Y N Y<br />
236
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Date Publication Description Photo Jersey Boat Hat<br />
Oct-18 Coastal Angler Fall Frog Fishing Y Y N N<br />
Oct-18 BASS Times Best Skipping Rods N N N N<br />
Oct-18<br />
Bass Angler<br />
Magazine<br />
Top 3 Junk Fishing Baits Y Y Y Y<br />
Oct-18 BASS Times<br />
St. Lawrence River Elite<br />
Coverage<br />
Y Y N Y<br />
Oct-18 BASS Times<br />
St. Lawrence River Elite<br />
Coverage<br />
Y Y Y Y<br />
Nov-18 Coastal Angler St. Lawrence River Smallies Y Y N Y<br />
Nov-18 BASS Times<br />
Bassmaster Douglas Open<br />
Coverage<br />
N N N N<br />
Dec-18 BASS Times Magazine Cover Y Y Y Y<br />
Dec-18 BASS Times<br />
Open Championship<br />
Coverage<br />
Y Y N Y<br />
Dec-18 BASS Times<br />
Open Championship<br />
Coverage<br />
Y N Y Y<br />
Feb-19<br />
Bass Angler<br />
Magazine<br />
Where to Start in Early Spring Y Y Y Y<br />
Feb-19 Coastal Angler Cold-Water Bassin' Y N Y Y<br />
Mar-19<br />
Mud Hole<br />
Catalog<br />
Annual Catalog Y Y N Y<br />
Mar-19<br />
Mud Hole<br />
Flyer<br />
Spring Catalog Y Y N Y<br />
Mar-19 BASS Times<br />
<strong>2019</strong> Bassmaster Classic<br />
Contenders<br />
Y Y Y Y<br />
Mar-19 Bassmaster Magazine Cover Y Y Y Y<br />
Mar-19 Bassmaster Patterning the Tennessee Y N Y Y<br />
Mar-19 Bassmaster Pattern of the Month Y Y Y Y<br />
Mar-19 Bassmaster<br />
Triple Threat Calling Your<br />
Bluff<br />
Y Y N Y<br />
Mar-19 Bassmaster Meet the Elites Y Y N Y<br />
Apr-19 Bassmaster Elite Series Towing Tips Y Y N Y<br />
Apr-19<br />
Mud Hole<br />
Catalog<br />
Spring Catalog Y Y N Y<br />
Apr-19 Coastal Angler Why Do Hooked Fish Get Off? Y Y N Y<br />
May-19 BASS Times 3 Things to Remember Y Y N Y<br />
May-19 Coastal Angler Why Bass Get Away Y Y N Y<br />
May-19 Bassmaster Socializing with the Pros Y Y N Y<br />
May-19 BASS Times<br />
Bassmaster Classic Notes &<br />
Quotes<br />
Y Y N Y<br />
Jun-19 Coastal Angler<br />
Finding and Fishing Summer<br />
Ledges<br />
Y Y Y Y
Date Publication Description Photo Jersey Boat Hat<br />
Jun-19<br />
Bass Angler<br />
Magazine<br />
Fishing the Bluegill Spawn Y Y Y Y<br />
Jul-19 Coastal Angler Fishing Big Worms for Summer Y Y N Y<br />
Bass<br />
Jul-19 BASS Times Point by Point with <strong>Brandon</strong> Y Y Y Y<br />
<strong>Lester</strong><br />
Aug-19 Coastal Angler Read Grass Mats for Big Bass Y Y N Y<br />
Sep-19 Coastal Angler Transition from Summer to Fall Y Y N Y<br />
Fishing<br />
Sep-19<br />
Digging Deeper Into Finesse Y N Y Y<br />
Bassmaster<br />
Essentials<br />
Sep-19 Bassmaster Socializing with the Pros Y Y N Y<br />
Sep-19 Bass Angler Fall Fishing on Grass Lakes Y Y Y Y<br />
Magazine<br />
Sep-19 Bassin' Big Bass Tips from Mexico Y N N Y
Coastal Angler - Oct ‘18<br />
BASS Times - Oct ‘18<br />
243
Bass Angler Magazine - Oct ‘18<br />
244
Bass Angler Magazine - Oct ‘18<br />
245
BASS Times - Oct ‘18<br />
BASS Times - Oct ‘18<br />
246
Coastal Angler - Nov ‘18<br />
BASS Times - Nov ‘18<br />
247
BASS Times - Dec ‘18<br />
248
BASS Times - Dec ‘18<br />
249
BASS Times - Dec ‘18<br />
250
Bass Angler Magazine - Feb ‘19<br />
251
Bass Angler Magazine - Feb ‘19<br />
Coastal Angler - Feb ‘19<br />
252
Mud Hole Catalog - Mar ‘19<br />
Mud Hole Flyer - Mar ‘19<br />
253
BASS Times - Mar ‘19<br />
254
Bassmaster - Mar ‘19<br />
255
Bassmaster - Mar ‘19<br />
256
Bassmaster - Mar ‘19<br />
257
Bassmaster - Mar ‘19<br />
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Bassmaster - Mar ‘19<br />
259
Bassmaster - Mar ‘19<br />
260
Bassmaster - Mar ‘19<br />
261
Bassmaster - Mar ‘19<br />
262
Bassmaster - Mar ‘19<br />
263
Bassmaster - Mar ‘19<br />
Bassmaster - April ‘19<br />
264
Mud Hole Catalog - April ‘19<br />
265
Coastal Angler - April ‘19<br />
BASS Times - May ‘19<br />
266
Bassmaster - May ‘19<br />
Coastal Angler - May ‘19<br />
267
BASS Times - May ‘19<br />
Coastal Angler - June ‘19<br />
268
Bass Angler Magazine - June ‘19<br />
269
Bass Angler Magazine - June ‘19<br />
270
Bass Angler Magazine - June ‘19<br />
271
Coastal Angler - July ‘19<br />
272
BASS Times - July ‘19<br />
273
BASS Times - July ‘19<br />
274
Coastal Angler - September ‘19<br />
Coastal Angler - August ‘19<br />
275
Bassmaster - September ‘19 Bassmaster - September ‘19<br />
276
Bass Angler Magazine - September ‘19<br />
277
Bass Angler Magazine - September ‘19<br />
278
Bass Angler Magazine - September ‘19<br />
279
Bassin’ - September ‘19<br />
280
Date Event Location<br />
10/1 - 10/2 DAA Northwest VIP Trip Guntersville, AL<br />
10/14 - 10/20 Bassmaster Open Championship Branson, MO<br />
12/11 B.A.S.S. HQ Visit Birmingham, AL<br />
12/12 TWRA Lake Restoration Day Winchester, TN<br />
12/19 - 12/21 Bassmaster Classic Pre-Practice Knoxville, TN<br />
1/3 - 1/5 Warner's Dock Open House New Richmond, WI<br />
1/8 Big Rock Distributor Show Nashville, TN<br />
1/20 - 1/26 Bassmaster Open #1 Leesburg, FL<br />
2/1 Mud Hole Filming Orlando, FL<br />
2/4 - 2/10 Elite Series - St. John's River Palatka, FL<br />
2/11 - 2/17 Elite Series - Lake Lanier Gwinnett, GA<br />
3/7 - 3/17 Bassmaster Classic Knoxville, TN<br />
3/11 Meet the Elites Night Strawberry Plains, TN<br />
4/1 - 4/6 Elite Series - Lake Hartwell Anderson, SC<br />
4/7 - 4/13 Elite Series - Winyah Bay Georgetown, SC<br />
4/29 - 5/6 Elite Series - Texas Fest Emory, TX<br />
5/20 - 5/26 Bassmaster Open #2 Dayton, TN<br />
6/18 - 6/24 Elite Series - Lake Guntersville Scottsboro, AL<br />
7/14 - 7/17 ICAST Orlando, FL<br />
7/18 - 7/21 El Salto <strong>Media</strong> Trip Mazatlan, MX<br />
7/22 - 7/27 Bassmaster Open #3 Richmond, VA<br />
8/12 - 8/18 Elite Series - St. Lawrence River Waddington, NY<br />
8/19 - 8/25 Elite Series - Cayuga Lake Union Springs, NY<br />
9/1 - 9/7 Bassmaster Open #4 Syracuse, NY<br />
9/16 - 9/22 Elite Series - Lake Tenkiller Cookson, OK<br />
9/26 - 10/1 Elite Series - AOY Championship Detroit, MI<br />
281
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