Brandon Lester Media Report - 2019

This report details the media exposure generated by professional angler Brandon Lester from
10/1/18 – 9/30/19. We tracked Brandon’s exposure through television, internet, social
media, internet video, live streaming, national magazine, and in-person. See the Estimated
Impressions calculation for additional information.
Brandon was featured in 1,186 internet photo galleries/articles including his fifth-yearrunning
series on Bassmaster previewing how he will fish each B.A.S.S. tournament and the
gear he will use. He appeared in 68 internet videos during the period as well and provided
detailed recaps of each Elite Series event on his Facebook page.
Lester appeared on Bassmaster Live during; the final day of the Open Championship, the
Bassmaster Classic, three days during Hartwell and Winyah Bay, three full days at Guntersville,
one day at Cayuga, and all three days at the AOY Championship. Fans could watch and listen
to him fish on the Bassmaster website and the Watch ESPN app. All weigh-ins were livestreamed
as well. Bassmaster reported over 1.3M video plays and 25.2 MM watched minutes
for the Bassmaster Classic and an average of 338,571 video plays and 7.1MM watched minutes
over the average Elite event. See the “Live Streaming” section in the report.
Brandon was part of the television coverage of the 2018 Bassmaster Winning Ways and St.
Lawrence River Elite Series, the 2019 Bassmaster Classic, St. John’s River, Lake Hartwell, Lake
Guntersville and Cayuga Lake Elite Series events for a total of 2 hours, 11 minutes and 21
seconds on ESPN2, ESPN Classic, and the Pursuit Channel.
Lester was part of 35 print articles, including Bassmaster, Bass Angler Magazine, BASS Times,
and Coastal Angler magazine. He was on the cover of the December BASS Times magazine and
the March Bassmaster magazine, which was also handed out to fans at the Bassmaster Classic.
Lester finished second in the 2018 Bassmaster Open Championship and took home the Angler
of the Year crown in the Eastern Opens. He fished his fourth career Bassmaster Classic in
March and finished 6th. Lester fished nine Elite Series events during the period with high
finishes of 6th at Cayuga, 9th at Lake Guntersville, and 12th at the St. John’s River. He
finished 6th in AOY points. He finished second in the points in the 2019 Easterns Opens.
Lester made several appearances during the period and sponsored a Winchester Christian
Academy event as well as assisted with a silent auction during the period. See the In-Person
section for more information.
Lester’s Facebook page grew 12.1% from 12,872 to 14,4,27 Likes during the period. Lester’s
total reach per Facebook Insights was 2,292,254 during the period. Lester’s Instagram
increased 63.9% from 12,905 to 21,145 followers, reaching 1,452,800 Twitter followers
increased to 4,772.
Photographic evidence of all media exposures are included in this report. Brandon Lester’s
name appears in numerous articles, tournament listings and stories that were excluded from
this summary unless a sponsor name or product reference was included in the story. It should
be noted that consumers associate companies with Brandon Lester’s brand and thus an
intangible value is created even when only his name appears in the media.