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10 Most Advanced Medical Imaging Solution Providers

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2019 / Vol. 9 / Issue-2<br />

Advancing Tech<br />

Applications<br />

of 3D Printing in<br />

Healthcare Industry<br />

Tim Kelley<br />

Founder & CEO<br />

<strong>10</strong><br />

<strong>Most</strong> <strong>Advanced</strong><br />

<strong>Medical</strong><br />

<strong>Imaging</strong><br />

<strong>Solution</strong> <strong>Providers</strong><br />

NAUTILUS MEDICAL<br />

Providing an incredible communication platform For medical<br />

imaging professionals


Editor-in-Chief Pooja M. Bansal<br />

Senior Editor Anish Miller<br />

Managing Editor Aishwarya Nawandhar<br />

Contributing Writer Shambhavi Mhetre, Vishal Muktewar<br />

Visualiser David King<br />

Art & Design Head Amol Kamble<br />

Art & Design Assistant<br />

Poonam Mahajan<br />

Co-designer Paul Belin<br />

Art & Picture Editor<br />

Business Development Manager<br />

Marketing Manager<br />

Business Development Executive<br />

Asha Bange<br />

Peter Collins<br />

Marry D’Souza<br />

Mark Williams<br />

Sales Executives John, Sarah, Bill, Amy<br />

Technical Head Jacob Smile<br />

Assistant Technical Head Pratiksha Patil<br />

Technical Consultants David, Robert<br />

Digital Marketing Manager Alina Sege<br />

Assistant Digital Marketing Manager<br />

SME-SMO Executives<br />

Research Analyst<br />

Circulation Manager<br />

Prashant Chevale<br />

Manoj, Gemson<br />

Eric Smith<br />

Tanaji<br />

September, 2019<br />

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Editor’s Column<br />

rtificial Intelligence (AI) has entered almost all the<br />

Averticals of business, automating and making processes<br />

more efficient and error-free. Healthcare, and<br />

specifically the diagnostics industry, is no different. This<br />

particular niche has welcomed in AI with open arms. While some<br />

are seeing it for the benefits it brings for the future of all<br />

mankind, some are worried that it may replace the radiologists,<br />

taking up their place in the medical imaging segment. However,<br />

the reality seems to be different. It is seen that the industry is<br />

developing further with the team work of radiologists and AI.<br />

In a Symbiotic<br />

Relationship<br />

with AI<br />

Number of patients are treated at the hospitals every day, and a<br />

large portion of these require to run some diagnostic test or the<br />

other. The medical imaging department of a hospital, although<br />

not visible directly to the common people, plays a crucial role in<br />

every type of treatment and the work of radiologists is never<br />

ending. With AI is the picture, not only can their load be shared,<br />

and rightly, but also it gives them time to interact with the patient<br />

and their clinical colleagues, making the entire process of patient<br />

management much easy.<br />

The schedule of radiologists majorly consists of tasks similar to<br />

the ones that require them to go through hundreds of images in a<br />

day, looking for any signs of defects in the scans of patients. Not<br />

only are these monotonous, but also the results generated are not<br />

accurate as the radiologists have tremendous workload and the<br />

outcomes need to be speedy. These are the tasks that they may<br />

not be very happy to do. This is where AI comes in. Integrating<br />

and automating such processes with the help of AI with ensure<br />

quick and accurate results and free the times of the radiologists<br />

for the tasks that require immediate and necessary manual<br />

attention.<br />

The need be aware of the rising role and advantages of<br />

technology and informatics is ever rising in the diagnostic sector.<br />

Radiologists should keep upgrading their knowledge bank and<br />

learn to move ahead in sync with the developing technologies.<br />

Being an effective assistant that AI is, together with the<br />

radiologists it can form a sustainable team!


COVER S TORY<br />

08<br />

NAUTILUS<br />

M E D I C A L<br />

Providing an Incredible Communication Platform for<br />

<strong>Medical</strong> <strong>Imaging</strong> Professionals<br />

ARTICLE<br />

CXO<br />

20 30<br />

Advancing Tech<br />

Applications of 3D<br />

Printing in Healthcare<br />

Industry<br />

Expert Advice<br />

What Digital Startups<br />

Need to Succeed in<br />

the Healthcare Space?


CONTENTS<br />

16<br />

Aidoc<br />

Rendering Ingenious AI<br />

<strong>Solution</strong>s Tailored to<br />

Transform Radiology<br />

Arineta<br />

Transforming Cardiovascular<br />

Diagnostics with Ingenious<br />

and Innovative <strong>Solution</strong>s<br />

26<br />

32<br />

HT Bio<strong>Imaging</strong><br />

Detecting Cancer<br />

Beforehand<br />

Planmed Oy<br />

A Pioneer in<br />

Dignostics Focused on<br />

Battling Breast Cancer<br />

36


1<br />

MOST<br />

ADVANCED<br />

MEDICAL IMAGING<br />

SOLUTION PROVIDERS<br />

Game Changers of<br />

<strong>Medical</strong> <strong>Imaging</strong><br />

Industry<br />

Ashift from reactive to proactive care will be a big step for the healthcare industry. In this<br />

process, diagnostics has a crucial role to play. With improving medical policies and<br />

advancing medical technologies, the existing imaging procedures are made better and<br />

new procedures have been invented. Contributing to this transition are the organizations that are<br />

innovating their way towards an enhanced tomorrow.<br />

In our issue of “<strong>10</strong> <strong>Most</strong> <strong>Advanced</strong> <strong>Medical</strong> <strong>Imaging</strong> <strong>Solution</strong> <strong>Providers</strong>”, we have listed the<br />

leading companies that are augmenting the clinical imaging niche with their novel solutions.<br />

On the cover, we have featured Nautilus medical. It provides end-to-end solution for medical and<br />

tools to enable professionals to lower costs, speed up workflow, all leading to better care for the<br />

patients.<br />

Apart from the informative cover story, we have also featured Aidoc, the leading provider of<br />

Artificial Intelligence solutions that support and enhance the impact of radiologists’ diagnostic<br />

power, helping them expedite patient treatment; Arineta Ltd., an Israeli company that develops<br />

and produces innovative cardiovascular imaging solutions; Planmed Oy that develops,<br />

manufactures and offers advanced medical imaging solutions for mammography, orthopedic and<br />

maxillofacial imaging; HT Bio<strong>Imaging</strong> that aims at saving lives and improving the quality of life<br />

of the patients suffering from life-threatening diseases; United <strong>Imaging</strong> Healthcare; Carestream<br />

Health; EnvoyAI; Lumendi; and RADLogics.<br />

We have also incorporated an interesting CXO from Tania Martin-Mercado, the Chief<br />

Technology Officer of YGEIA, and an intriguing article from our in-house editor.<br />

So, walk through the pages and enjoy a good read!


1<br />

MOST<br />

ADVANCED<br />

MEDICAL IMAGING<br />

SOLUTION PROVIDERS<br />

NAUTILUS<br />

M E D I C A L<br />

Providing an Incredible Communication Platform for<br />

<strong>Medical</strong> <strong>Imaging</strong> Professionals<br />

We are dedicated to solving the di culties faced by<br />

the medical imaging space in healthcare by enabling fast,<br />

accurate, easy, and timely communication and data extraction


Information management in<br />

medical imaging is a very crucial<br />

aspect of patient care. Timely and<br />

fast information delivery, storage of the<br />

information, securing the data, as well<br />

as making it accessible to the right<br />

people at right time will help save a lot<br />

of money and improve speed to care.<br />

Taking these concerns into<br />

consideration, a radiology software<br />

development company, Nautilus<br />

<strong>Medical</strong>, was started with an aim to<br />

build the company value. Realizing<br />

that it was not just about building the<br />

company, but that they had the chance<br />

to affect healthcare as a whole. The<br />

company grew less concerned about<br />

earning profits and more about how it<br />

can lower healthcare costs, serve the<br />

community, and ultimately save lives.<br />

Today, Nautilus <strong>Medical</strong> provides<br />

end-to-end solutions for medical<br />

professionals working with radiology<br />

or patient information along with many<br />

more tools to enable professionals to<br />

lower costs, speed up workflow, which<br />

leads to better care for the patients.<br />

Nautilus <strong>Medical</strong> is focused on<br />

building a platform for collecting<br />

critical patient data and images on<br />

healthcare networks. It converts all file<br />

types collected into a universal format<br />

and redistributes that information for<br />

patients, specialists, and referring<br />

physicians. Nautilus’s robust platform<br />

has been beneficial to more than a<br />

thousand facilities. These include more<br />

than 30 of the top 50 medical centers –<br />

Cedar’s Sinai, Harvard, Shriners,<br />

Cleveland Clinic, Northwestern<br />

Harvard, Columbia and Cornell<br />

<strong>Medical</strong> Centers, New York<br />

Presbyterian, Barnes-Jewish<br />

UPENN/UPMC, to name a few. The<br />

company has recently partnered with<br />

Samsung’s radiology division to offer a<br />

multi-featured solution for expansion<br />

into the market.<br />

Every customer of Nautilus is treated<br />

like a high value professional that<br />

needs to solve mission critical issues<br />

within their radiology environment.<br />

The relationships the company creates<br />

become part of a special group of<br />

select users of the most thoughtful<br />

radiology software on the market.<br />

Nautilus firmly believes, “Being the<br />

biggest is not important to our<br />

customers. However, being the best is<br />

extremely important to our customers.”<br />

The Spark to the Fire of Nautilus<br />

Tim Kelley, the Founder and CEO of<br />

Nautilus <strong>Medical</strong>, is a soft-spoken<br />

person with many varied interests,<br />

including painting, basketball, and<br />

martial arts. This diverse background<br />

has given him the perspective on<br />

product design, ways to approach the<br />

market, and management of the<br />

employees. He has always had a<br />

philosophy, “Start with problems, then<br />

“<br />

With all our<br />

solutions, we<br />

aim to lower<br />

healthcare<br />

costs, serve<br />

the community,<br />

and ultimately<br />

save lives<br />

“<br />

offer solutions that ease the pain.” And<br />

so far, it has worked quite well for<br />

him!<br />

Being an optimistic person, he brings<br />

positivity to the company’s<br />

development and daily progress. Tim’s<br />

contribution to healthcare started with<br />

the growth of the first medical disc<br />

burning systems twenty years ago to<br />

eliminate x-ray film. Now, he envisions<br />

eliminating the discs and growing the<br />

largest secure exchange platform.<br />

Amongst his employees, he is known<br />

as a person who can see around corners<br />

and puts customers first. Tim believes,<br />

“Revenue is merely a by-product of<br />

how happy our customers are.”<br />

Voyaging towards Success<br />

Tim started Nautilus <strong>Medical</strong> with a<br />

team of former senior healthcare<br />

executives from renowned companies<br />

such as J&J, BD, McKesson, TDK,<br />

and Canon. This team wanted more<br />

control over development and came<br />

together to build customer-centric<br />

software from the user perspective.<br />

Nautilus, thus, began as a value leader<br />

with only a few key features to aid its<br />

growth and establish a reputation for<br />

quality and service. Having launched<br />

during the financial crisis, the company<br />

had to change its focus from revenue to<br />

strategic brand building. Through the<br />

years, Nautilus has grown to be a brand<br />

of high reputation with numerous highprofile<br />

clients. It plans on entering a<br />

new phase for the consumer driven<br />

healthcare space with special attention<br />

to patient services.<br />

Powerful Platforms<br />

MatrixRay is the main product offered<br />

by Nautilus. It is one of the most<br />

feature rich image and patient<br />

information platforms, available in the<br />

healthcare market. It provides various


“<br />

Nautilus provides a level of service<br />

combined with the delivery of feature<br />

rich and user friendly platforms that<br />

build long lasting dependence and trust<br />

services that include storing of data<br />

and images securely; viewing images<br />

anywhere and anytime with robust<br />

FDA viewer; scanning film and<br />

documents to DICOM; PACS query<br />

and retrieve; EMR/EHR integration for<br />

reports, labs, etc; auto storing and auto<br />

routing studies; converting DICOM or<br />

Non-DICOM images; burning CDs and<br />

DVDs with viewers and encrypting if<br />

needed; importing files and CDs as<br />

universal DICOM; anonymizing and<br />

masking patient data; printing any file<br />

(PFD, Word, web page, document) to<br />

DICOM; receiving any HL7 data and<br />

adding it to patient folder; free text<br />

reporting and optional advanced<br />

biometric reporting; and clientless<br />

uploading and exchanging of images<br />

and information. It allows quick and<br />

secure sharing of images with patients,<br />

professionals, and specialists in the<br />

fastest, most secure way in the market.<br />

All of this adds up to complete<br />

flexibility, total security, and problem<br />

solving that saves money and lives and<br />

Nautilus provides all of this at the<br />

lowest cost possible.<br />

BebeVue is another prominent product<br />

of Nautilus, which repurposes elements<br />

of the company’s platform to deliver<br />

keepsake pre-natal ultrasounds to new<br />

moms at the point of care. Regulations<br />

in healthcare kept OB/GYNs from<br />

giving the respective moms the videos<br />

of their respective ultrasounds and<br />

created a billion-dollar boutique<br />

keepsake ultrasound business.<br />

Nautilus’ platform takes the clinical<br />

ultrasound video clips and creates a<br />

non-diagnostic keepsake video online<br />

with built in social media connections<br />

for easy sharing. BebeVue also offers<br />

the best patient education and a robust<br />

search directory for the practices. This<br />

education and keepsake video results<br />

in lower liability, better compliance,<br />

higher patient satisfaction, and better<br />

outcomes for new moms!<br />

Solving Problems, Improving Care<br />

Communication issue in the healthcare<br />

network is a major problem the<br />

industry faces. It is caused by fractured<br />

infrastructure, old equipment, outdated<br />

systems, disparate language protocols,<br />

and nobody to take responsibility and<br />

find answers to this problem. The key<br />

product of Nautilus, MatrixRay can<br />

take any file formats and make them<br />

compatible with other systems. This<br />

ensures that the images can be restored<br />

in other systems, saving nearly 20% of<br />

time when the patient gets rescanned<br />

for the same images resulting in<br />

tremendous waste of time and<br />

monetary resources. This platform can<br />

reduce costs, reduce rescans, speed<br />

time to care, improve efficiency, reduce<br />

aggravation, and possibly save more


We start with<br />

the problems,<br />

and then<br />

offer solutions<br />

that ease<br />

the pain<br />

lives, and may be used by any facility<br />

of any size.<br />

As healthcare is becoming more<br />

consumer-driven, Nautilus makes sure<br />

that patients have more control. Its<br />

platform doesn’t tie the patient to one<br />

site’s portal. It instead makes them a<br />

part of the whole Nautilus matrix of<br />

sites numbering in the thousands. They<br />

receive free storage for themselves and<br />

their family. Using Nautilus’ platform,<br />

patients can view or share data and<br />

images with anyone.<br />

Staying on the Top<br />

Understanding its customers’ main<br />

problems and finding ways to best<br />

address those problems has been<br />

tantamount to Nautilus <strong>Medical</strong>’s<br />

success. Apart from that, the company<br />

has ensured security, an issue which<br />

most of the professionals managing<br />

PHI (Protected Healthcare<br />

Information) find difficult to tackle.<br />

Nautilus has built the only private key<br />

peer to peer exchange and storage<br />

system. It is considered as the best<br />

method of protecting data from


“All your<br />

sensitive<br />

health<br />

data<br />

is safe<br />

with us<br />

hackers. Along with security, the<br />

company has brought in speed and<br />

ease-of-use in the medical imaging<br />

space.<br />

With an easy design process, most<br />

features of Nautilus’ platform makes<br />

implementation of processes simple<br />

and painless. Adding this with the<br />

affordable prices the company brings it<br />

at, makes Nautilus the partner of<br />

choice for the clients.<br />

Talking about how to move ahead, Tim<br />

jokingly states, “If we just do a little<br />

bit every day, eventually the task will<br />

become completely overwhelming.”<br />

Notable Achievements<br />

For its significant contribution to<br />

healthcare for years and intelligent<br />

solutions it offers, Nautilus has been<br />

honored with Red Herring’s Best Startup<br />

of North America, Chicago’s Top<br />

<strong>10</strong>0 Innovative Companies,<br />

HealthCare Tech Outlook’s Best<br />

Healthcare <strong>Solution</strong>s Provider, and<br />

CIO Bulletin’s <strong>10</strong> Best Healthcare<br />

Companies of 2019 among others..<br />

However, the best achievement for the<br />

company remains the satisfaction of<br />

fulfilling the promises it has made to<br />

its clients. “We keep hearing stories<br />

about how our platform helped in a<br />

mission critical situation and saved a<br />

life or sped up the time to care. That’s<br />

real impact supported by heartfelt<br />

motivation,” expresses Tim. Nautilus<br />

has been a trustworthy and loyal<br />

partner of various high-profile clients<br />

like Cleveland Clinic, Harvard, etc.<br />

The feedbacks it has received has been<br />

the true testament of its success, like “I<br />

have yet to see any other program have<br />

tools like this- very impressive”; “It’s<br />

done everything we need it to do and<br />

more, it’s been rock solid ”; “BTW, we<br />

are extremely happy and thankful for<br />

all of the time and effort that you guys<br />

have put in for us. I know that on<br />

occasion, people ask for<br />

recommendations, feel free to point<br />

them in my direction. You will get<br />

nothing but blazingly positive<br />

responses.”<br />

Looking into the Future<br />

Witnessing the social conscience of<br />

healthcare, Nautilus foresees that<br />

certain players will emerge for their<br />

relevance to solving today’s issues.<br />

Having heard too many stories about<br />

big pharma, big insurance and labs that<br />

tainted the healthcare landscape, the<br />

company believes that there is a<br />

tremendous opportunity for it across all<br />

medical disciplines, including<br />

veterinary, podiatry, ortho, neuro,<br />

cardiac, etc. Nautilus aims to become a<br />

standard in healthcare communication.


1<br />

MOST<br />

ADVANCED<br />

MEDICAL IMAGING<br />

SOLUTION PROVIDERS<br />

Founded in 2016 by three young entrepreneurs with a<br />

dream to make deep learning applicable in solving<br />

real life challenges, Aidoc is a radiology AI start-up<br />

focused on using deep learning to relieve the bottleneck in<br />

medical image diagnosis. The trio decided to apply their<br />

skills and expertise in engineering, data science, and<br />

artificial intelligence to the field of medical imaging on<br />

understanding the direct impact of AI advancements on the<br />

radiology workflow to help improve patient outcomes.<br />

Within a short span of time, Aidoc is, today, serving over<br />

160 medical centers worldwide, improving radiology<br />

turnaround times and helping save numerous lives.<br />

Aidoc is the leading provider of Artificial Intelligence<br />

solutions that support and enhance the impact of<br />

radiologists’ diagnostic power, helping them expedite<br />

patient treatment and improve quality of care. They help<br />

reduce turnaround time and augment quality and efficiency<br />

by flagging acute anomalies in real time. These solutions<br />

analyze medical images directly after the patient is scanned<br />

and notify the radiologists of cases with suspected findings<br />

to assist with prioritization of time-sensitive, and potentially<br />

life-threatening cases.<br />

Novel <strong>Solution</strong>s Revolutionizing Diagnostics<br />

Aidoc’s AI solutions encompass comprehensive coverage of<br />

time-sensitive pathologies and minimize bandwith spent on<br />

time-consuming tasks. It has FDA clearance for three of its<br />

acute solutions that flag intracranial hemorrhages,<br />

pulmonary embolisms, and cervical spine fractures. These<br />

AI solutions support radiologist diagnostics helping them<br />

prioritize life -threatening cases, subsequently improving<br />

patient care. Aidoc’s solution are the perfect radiologist aid<br />

- making radiology departments more efficient and accurate<br />

in their day-to-day work.<br />

With Aidoc, radiologists also benefit from the state-of-the<br />

art deep learning technology that is “Always -on”, running<br />

behind the scenes and allowing them to focus on the<br />

diagnosis. The company’s healthcare-grade deep learning<br />

algorithms are based on the large quantities of quality<br />

annotated data, making its solutions the most<br />

comprehensive in the field.<br />

Why Aidoc?<br />

Aidoc is one of the only radiology AI companies that are<br />

already delivering clinical value to a significant customer<br />

base. It claims to be the first company to receive FDA<br />

clearance for AI-based triage of positive ICH cases for<br />

radiologists. The Chairman of Radiology at one of the<br />

company’s leading sites expressed, “You gave me the peace<br />

of mind that there were no patients with a brain bleed<br />

waiting for their scans to be read.”<br />

With Aidoc’s seamless “always-on” approach, every case<br />

with a detected acute finding can automatically be<br />

highlighted and elevated to the top of the worklist to reduce<br />

the turnaround time for the patients, especially in the cases<br />

where time matters most. It covers medical conditions<br />

prevalent in all settings- ED/Inpatient/Outpatient, including<br />

level 1 trauma centers, outpatient imaging centers, and<br />

more.<br />

A Mark of Excellence<br />

Aidoc was recently listed by the ‘Time Magazine’ as one of<br />

the ‘50 Genius’ companies of 2018. The company’s<br />

founders are listed on Forbes 30 under 30 lists for both<br />

Europe and Israel. Additionally, Aidoc has the most<br />

clearances for using AI to triage patients.<br />

16 | September 2019 |


Elad Walach<br />

Co-founder & CEO<br />

| September 2019 | 17


“<br />

Aidoc believes that technology should serve medicine, empowering physicians<br />

and helping them to be more effective and efcient. Our mission is to make AI<br />

a standard of care in radiology.<br />

“<br />

The Torch-bearer of Aidoc<br />

Elad Walach, the Co-Founder and CEO of Aidoc, is an<br />

expert in AI with visionary business insights in the<br />

healthcare space. He holds a B.Sc. in Mathematics and<br />

Physics from the Hebrew University of Jerusalem and has<br />

published multiple academic papers on deep learning. Elad<br />

began his career in the elite Israeli Defense Force<br />

technology program ‘Talpiot’ and then went on to lead the<br />

AI research in the Israeli Air Force, where he initiated and<br />

led several teams focused on machine learning and<br />

computer vision projects.<br />

Since the inception of Aidoc, Elad has spearheaded the<br />

company through three rounds of investment and drove the<br />

commercial availability of three product lines. With the<br />

support of an incredible team comprising of technology<br />

experts from the IDF’s prestigious technology units and<br />

clinical thought-leaders from leading medical institutions,<br />

Elad has raised the company to the stature it is at today.<br />

Aidoc has successfully built a technology that helps<br />

millions get quicker and more efficient patient care.<br />

Learn, Innovate, Impact<br />

Aidoc has achieved success with the help for the three core<br />

values it abides by.<br />

Continuous Learning: Everything done at Aidoc is based<br />

upon continuous learning and optimizing to provide the best<br />

possible solutions to radiologists.<br />

Innovative: Developing algorithms and receiving<br />

regulatory clearances at an unmatched space, paving the<br />

way for future AI innovation in radiology.<br />

Impactful: Helping over 1M patients/year by providing to<br />

healthcare-grade AI to leading university hospitals,<br />

radiology groups, and private institutions.<br />

18 | September 2019 |


Advancing Tech<br />

Applications of<br />

Printing<br />

in Healthcare Industry<br />

he advancement of<br />

Ttechnology in the<br />

healthcare industry<br />

has led to pretty big<br />

innovations over the<br />

years. Today, the industry<br />

is equipped with<br />

ingenious technologies<br />

that are making the lives<br />

of humans better. One<br />

such technology that has<br />

changed and<br />

revolutionized the<br />

industry is 3D printing.<br />

Originally intended to<br />

create prototypes, from<br />

digital space to real-world<br />

objects its list of<br />

applications has<br />

transformed the medical<br />

space. 3D printing has<br />

brought many thingsto<br />

life that were previously<br />

unimaginable. Let's look<br />

at the numerous<br />

applications of this<br />

brilliant technology that<br />

have enhanced<br />

healthcare and made<br />

various processes easier<br />

and efcient.<br />

20 | September 2019 |


Articial Prosthetics<br />

Over the years, the traditional prosthetics have been extensively<br />

used in most of the cases. But not many people can afford<br />

them. People from rural areas as well as those that are living in<br />

a warzone have limited access to healthcare, and available<br />

prosthetics can be pretty expensive for them. In such cases, 3D<br />

printed prosthetics pose as a better alternative- it can be made in a<br />

shorter time as well as less cost as opposed to traditional ones. Pieces<br />

can be forged and created according to the needs such as household<br />

use, physical activities, driving, etc. Since no two human bodies are<br />

identical, these new-age prosthetics can be customized differently, from<br />

the point of their aesthetics, tting, size as per the convenience of the<br />

patient, and efciency. Its extreme exibility and ability to adapt to<br />

numerous materials makes it perfect for everything, including, prosthetic<br />

skin, hearing aid molds, dental, and orthopedic implants.<br />

Shaping the Learning Environment in Surgery<br />

Human bodies are unique, our anatomy is the same but still, there<br />

are many differences we have in severalorgans, say liver. Liver has a<br />

complex structure of arteries, veins, bile ducts. Any misplaced cut<br />

while operating on it can lead to drastic results, and sometimes even<br />

death. To deal with such scenarios, a very prestigious doctor from<br />

Cleveland Clinic has along with his team put forth the concept of the<br />

organ models. These dummy models are made with materials that<br />

would not only resemble the organs but behave in a way that the<br />

organs do during the surgery. It will help the doctors to devise better<br />

surgery plans. Also, such 3D printed organ models can help the students<br />

understand its complexity, practically. As these organs function as if they<br />

are real, allowing students to perform operations, repeatedly. This<br />

printing organ model if integrated into hospitals can provide a pragmatic<br />

experience for students.<br />

| September 2019 | 21


3D Printed Organs<br />

3D printing has brought many innovations in the industry.<br />

Not only has the technology provided us with 3D printed<br />

custom models, prosthetics, skin, but are at a potentialstage<br />

of being implemented in human bodies by replacing organs<br />

like kidney, liver, arms, etc. This will help to efciently reducing the waiting list<br />

for organ donor industry at large. It can be helpful in creating a material that<br />

can used as a living tissue. To make this a reality, doctors and scientists around<br />

the world are planning to infuse 3D printers with human cells and are printing<br />

living tissues. This concept is known as bioprinting. Biomedical engineers can<br />

print an organ which is then covered with human cells. After being successfully<br />

grown on plastic or collagen, it can be implanted in the human body where<br />

the scaffold disintegrates leaving human tissue behind.<br />

Medications<br />

After falling ill, we usually go to the doctors and get a<br />

prescription of tablets. The tablets cost more or less<br />

depending upon the substance that they are made from.<br />

Some tablets are a little hard to swallow. By using 3D printing<br />

technology, the tablets can be made more porous than the<br />

traditionally manufactured medications, allowing them to<br />

melt in the mouth. 3D printing also allows to optimize the<br />

tablets according to patients' needs and the number of dosages specic<br />

to them. It will also help pharmaceutical companies to custom-print allin-one<br />

medications based on recommended ndings, lowering costs,<br />

and improving outcomes.<br />

22 | September 2019 |


<strong>Medical</strong> Devices<br />

Since its inception, number of 3D printed medical devices<br />

has grown massively and steadily. Devices such as<br />

stethoscope, braces, clamps, and vacuum pumps can be<br />

developed at a much cheaper cost. Not only that<br />

Additionally, this technology will allow us to create specic<br />

tools as per the needs in extreme times and geographical spaces such as<br />

underserved ares, warzones. This can enhance and help in assisting<br />

undeveloped or less-priviledged regions of the world.<br />

Innovation drives any industry forward towards a better, more advanced tomorrow.<br />

Along with various other high-end technologies, 3D printing has shown great promises<br />

for the future. Not only will it help the medical students and experts discover new and<br />

better ways of treatment, but may actually offer a chance to form real organs, that can<br />

be used for many patients in need. With more in-depth research, this technology may<br />

help transform health care at another level, subsequently improving the quality of<br />

living for myriads of people!<br />

-Vishal Muktewar, Editor<br />

| September 2019 | 23


Arineta<br />

Transforming Cardiovascular Diagnostics with Ingenious and Innovative <strong>Solution</strong>s<br />

Amongst several heart diseases, Coronary Artery<br />

Disease (CAD) is a leading cause of death and<br />

disability world-wide. It is said to be the largest<br />

killer in the US, causing around 450,000 deaths annually. It<br />

results from atherosclerosis in one or more of the coronary<br />

arteries, in simpler terms hardening or clogging of arteries<br />

that supply blood to the heart, leading to accumulation of<br />

plaque on the arteries walls and, eventually, to obstruction<br />

to blood flow.<br />

Typically, the patients at risk for obstructive CAD are<br />

referred to so-called functional tests such as ECG, Echo or<br />

SPECT (single-photon emission computed tomography)<br />

stress test, and if necessary, by invasive diagnostic<br />

catheterization and Percutaneous Coronary Intervention<br />

(PCI) or Coronary Artery Bypass Graft (CBAG). However,<br />

according to the American Heart Association data, as well<br />

as large scale studies, over 50% of the diagnostic<br />

catheterizations in the US end up with negative results - no<br />

significant obstruction. Additionally, diagnostic<br />

catheterizations are invasive procedures that involve pain,<br />

fairly high radiation dosage, hospitalization, certain risk and<br />

cost to the health system. Therefore, there is a need for<br />

another non-invasive, low dose, efficient, and accurate CAD<br />

diagnostics.<br />

Arineta Ltd. is an Israeli company that develops and<br />

produces innovative cardiovascular imaging solutions. Its<br />

TM<br />

flagship product, CardioGraphe , is the world’s first<br />

dedicated single-heartbeat, whole heart cardiac CT scanner,<br />

®<br />

based on the company’s proprietary Stereo CT technology.<br />

CardioGraphe brings an effective non-invasive solution for<br />

diagnostics of CAD. Arineta aims to be a company that<br />

improves the outcomes for patients world-wide through<br />

better and more advanced healthcare pathways.<br />

Located in the Caesarea Industrial Park, Caesarea, Israel,<br />

Arineta is a part of a long tradition of medical imaging<br />

innovation that began in Israel in the 1970s. Among<br />

Arineta’s scientists are the inventors of the multi-slice spiral<br />

CT technology, the cornerstone of CT imaging, and several<br />

other key technologies.<br />

The Success Safari<br />

Established in late 2006, Arineta started as a small team of<br />

engineers and scientists investigating concepts for a new<br />

solution for accurate and reliable CAD diagnosis. Until the<br />

introduction of CardioGraphe by Arineta and GE, there<br />

were no dedicated cardiac CT scanners in the market.<br />

Development of the CardioGraphe started in 2012 and by<br />

2016 the product was undergoing clinical evaluation.<br />

The CardioGraphe clinical results have shown that a wholeheart,<br />

single-beat, special-purpose cardiovascular scanner<br />

greatly improves clinical outcomes. Crisp and accurate 3D<br />

images of the heart and the coronary arteries are obtained<br />

routinely in a safe, painless, non-invasive procedure within<br />

minutes. In particular, CardioGraphe provides diagnostic<br />

quality results also on hard-to-do patients with highly<br />

calcified coronaries, high or unstable heart rate and obese<br />

patients, which other scanners cannot scan successfully. The<br />

scanner is less costly than other similar performance<br />

scanners, can fit in a smaller space and has high throughput.<br />

Based on these successful results, the product was then<br />

submitted for regulatory clearance and gained permission<br />

for marketing in the US, Europe, China, and other<br />

countries. During 2017-2018 the company established its<br />

manufacturing facility and started serial production of<br />

CardioGraphe. Today, CardioGraphe is distributed globally<br />

in cooperation with GE Healthcare.<br />

A Revolutionary Product<br />

TM<br />

CardioGraphe is the first and only dedicated<br />

cardiovascular CT imager designed to provide<br />

comprehensive clinical information for diagnosis and<br />

therapy planning. The product is optimized for imaging the<br />

entire heart and cardiovascular system at high resolution<br />

and excellent motion freeze with 140 mm coverage at a<br />

rotation speed of 0.24 sec per rotation. CardioGraphe uses a<br />

lower radiation dose than whole-body CT scanners. Further,<br />

the imaging is based on a single heartbeat as well as the fast<br />

speed of the scan that reduces contrast volumes and the<br />

26 | September 2019 |


1<br />

MOST<br />

ADVANCED<br />

MEDICAL IMAGING<br />

SOLUTION PROVIDERS<br />

Dr. Ehud Dafni<br />

Co-founder and CEO<br />

need for administration of beta blockers.<br />

The proprietary Arineta design includes:<br />

• Unique Stereo CT® technology - Two overlapping x-ray<br />

beams rotate around the patient in parallel trajectories,<br />

achieving excellent image quality and wide z-axis<br />

coverage with no need for two detectors.<br />

• Focused field-of-view (FOV) - CardioGraphe’s focused<br />

FOV generates high-resolution images of the area of<br />

interest, while highly reducing radiation dose to peripheral<br />

anatomies compared to whole-body CT systems.<br />

• <strong>Advanced</strong> iterative reconstruction technology combined<br />

with Arineta’s unique model based adaptive filtering<br />

reduces noise and improves low-contrast detectability<br />

even at low signal levels.<br />

• Ultra-short gantry geometry that makes efficient use of the<br />

x-ray sources, allows fast rotation and reduces footprint.<br />

An Adept Leader<br />

Dr. Ehud Dafni, the Co-founder and CEO of Arineta, has<br />

a strong background in medical imaging. He has extensive<br />

experience in the field of computed tomography, where he<br />

co-invented multi-slice spiral CT, multi-source spiral CT,<br />

adaptive dose modulation, Stereo CT and focused Field of<br />

View with graded resolution detector. Before founding<br />

Arineta, Dr. Dafni served as the vice president for business<br />

“<br />

We are dedicated<br />

to providing<br />

superior innovative<br />

solutions for<br />

safe, reliable,<br />

and cost-effective<br />

cardiovascular<br />

diagnostics and<br />

therapeutics<br />

“<br />

| September 2019 | 27


Multiple Applications of CardioGraphe:<br />

4 One-beat, high-definition, motion-free coronary images<br />

at any heart rate.<br />

4 Provides high quality data for optional FFR CT analysis.<br />

4 Comprehensive cardiac assessment for every patient<br />

including coronaries, structure, and Left ventricle<br />

function assessment.<br />

4 Peripheral vascular imaging, from Circle of Willis,<br />

carotids to aorta, main pulmonary, renal, to femoral<br />

arteries.<br />

4 TAVR, Mitral, LAA, and other procedure planning with<br />

dedicated protocols.<br />

development at CMT <strong>Medical</strong> Technologies and CEO of<br />

CardioWatch Ltd. Previously, he worked at Philips <strong>Medical</strong><br />

Systems in Israel and the US, at Picker<br />

International/Marconi <strong>Medical</strong> Systems, Cleveland, Ohio,<br />

and at Elscint Ltd., Haifa, Israel. He was also a faculty<br />

member at the Weizmann Institute of Science, Rehovot,<br />

Israel, and at the University of Rochester, NY.<br />

With such vast experience and rich skill set, Dr. Dafni has<br />

led Arineta impressively to greater heights of success and<br />

continues to do so. “Arineta is proud to provide the<br />

CardioGraphe, the world’s first cardiac dedicated CT<br />

imaging system. Our goal is to deliver earlier, safer and<br />

more accurate non-invasive diagnosis of heart diseases for<br />

millions of patients,” he asserts.<br />

Towards a Bigger Tomorrow<br />

Arineta does not plan on stopping at its first product. While<br />

receiving feedback from users and responding with<br />

enhancements, the company develops additional products in<br />

the cardiovascular imaging space. It intends to remain a<br />

leading provider of innovative medical imaging products.<br />

Believing in the numerous capabilities that Artificial<br />

Intelligence has to offer to the aspects of medical imaging,<br />

Arineta seeks to use AI in signal processing, image<br />

processing and diagnostic support applications.<br />

Additionally, it focuses on development of more complex,<br />

iterative, and adaptive image reconstruction algorithms for<br />

faster workflow, better image quality, and reduced radiation<br />

dose.<br />

28 | September 2019 |


Expert Advice<br />

ABOUT THE AUTHOR<br />

Tania Martin-Mercado, PhD,<br />

is the Chief Technology<br />

Officer of YGEIA, a digital<br />

healthcare company focused<br />

on home healthcare and<br />

chronic disease<br />

management. She holds<br />

various degrees in IT,<br />

healthcare, as well as<br />

biotechnology and is<br />

seasoned with a lot of<br />

experience at various<br />

prestigious posts throughout<br />

the years. Being a curious soul<br />

and always been fascinated<br />

with technology, Tania has<br />

been a part of various<br />

healthcare innovations.<br />

Tania Martin-Mercado<br />

30 | September 2019 |


WHAT DIGITAL STARTUPS<br />

NEED TO SUCCEED IN THE<br />

HEALTHCARE SPACE?<br />

e hear a lot of buzz in the<br />

Windustry and in the<br />

marketplace about the<br />

latest in digital healthcare. From<br />

artificial intelligence, machine<br />

learning, remote patient monitoring<br />

and wearable technology to home<br />

monitoring and data, data, data –<br />

digital healthcare has morphed into one<br />

of the most transformative healthcare<br />

trends.<br />

While this is one of the most exciting<br />

times to be in the digital healthcare<br />

market, startups focused on this space<br />

need to make sure their product and<br />

service have three-fold impact:<br />

Improved patient outcomes, reduced<br />

cost of delivery, and quality of care.<br />

Cost, quality and patient experience<br />

often go unnoticed or ignored in favor<br />

of technical functionality. The latest<br />

and greatest digital healthcare<br />

technology will fail if the patients<br />

don’t understand how to use it,<br />

providers can’t implement it into their<br />

workflow, and payors won’t reimburse<br />

for its use.<br />

By starting with a patient-centered<br />

focus, digital startups will find they<br />

may need to slow down and get a<br />

better understanding of the healthcare<br />

industry, which operates differently<br />

than the tech world. There are more<br />

stakeholders in healthcare that need<br />

consideration: doctors, patients,<br />

insurers, regulators; each of these<br />

stakeholders holds a unique<br />

perspective on the technology being<br />

adopted. Healthcare is complex<br />

because patients are complex. As<br />

digital startups focus on one area, such<br />

as a particular disease, they may<br />

stumble onto the multiple factors that<br />

contribute to that disease, what insurers<br />

do and don’t cover related to that<br />

disease and its symptoms, and more<br />

variables that directly or indirectly<br />

affect their product or service. The<br />

development of a product or service<br />

requires research into clinical practice,<br />

medical study, patient and doctor<br />

interviews, and several focus groups.<br />

Digital healthcare startups need to have<br />

patience – something that is<br />

unattractive to some investors, causing<br />

digital healthcare startups to rush into<br />

product development too quickly.<br />

Instead, involving key stakeholders<br />

early in the development process and<br />

fully understanding the concerns and<br />

perspective will allow these startups to<br />

impact the healthcare space where it<br />

matters most – patient care.<br />

The <strong>Medical</strong> Futurist published a<br />

fantastic article earlier this year that<br />

highlights why healthcare startups fail.<br />

Forgetting about the patient, not<br />

including the provider, difficulty<br />

creating clinical value and<br />

overclaiming what the technology can<br />

do area just a few of areas discussed in<br />

this article.<br />

Another area often overlooked by<br />

digital healthcare startups is the need to<br />

integrate. Healthcare data is massive,<br />

and there is no “central repository” to<br />

draw from. By understanding and<br />

embracing the need for shared services,<br />

integration with other startups or<br />

providers in the healthcare industry can<br />

foster innovation and better meet<br />

patient need or demand. Instead<br />

startups may focus on siloed solutions<br />

that make it difficult for providers to<br />

implement into their practice, thus not<br />

offering value to the patient. By<br />

understanding how patient data is<br />

viewed from a provider and payor<br />

perspective, digital healthcare startups<br />

will find out how their product or<br />

service will be most useful.<br />

This is such an exciting time to be in<br />

the healthcare space. The satisfaction<br />

of making a positive impact in<br />

communities by improving patient care<br />

is why many startups dive into the<br />

healthcare space. By taking a few of<br />

these points into consideration, digital<br />

healthcare startups will find their<br />

endeavors bearing fruit.<br />

| September 2019 | 31


1<br />

MOST<br />

ADVANCED<br />

MEDICAL IMAGING<br />

SOLUTION PROVIDERS<br />

HT Bio<strong>Imaging</strong><br />

DETECTING CANCER BEFOREHAND<br />

Today, people are prone to numerous health issues<br />

and cancer is one of the major problems which has<br />

been growing at an alarming rate. <strong>Most</strong> of the<br />

people are unaware of what type of health condition they<br />

are living with.<br />

Various research has shown that early cancer detection can<br />

be helpful in saving the life of the person, in the cases<br />

where it would be a thin possibility otherwise. When the<br />

cancer is detected early, the prognosis and prospects of<br />

successful treatment are significantly improved. Yet, for<br />

some types of cancer and other deadly diseases, there is no<br />

current early detection examination. Or if there is, it is not<br />

conducted as a routine test or is not affordable. Additionally,<br />

current screening methods are problematic due to relatively<br />

high erroneous results. Furthermore, the time span for<br />

which the patients need to wait for the tests and their result<br />

may cost them their lives.<br />

In order to help people detect cancer at an early stage, HT<br />

Bio<strong>Imaging</strong> came into existence. It will aim at saving lives<br />

and improve the quality of life of the patients suffering from<br />

life-threatening diseases. For providing this, the company<br />

has developed a platform for cancer detection that is based<br />

on a noninvasive, safe, accessible, and highly accurate<br />

system. With this system, initial screening and cancer<br />

imaging will become a simple and affordable process,<br />

easily accessible to the community. Its platform technology<br />

provides real-time results that will enable physicians to<br />

decide on the spot if additional, more expensive and<br />

high-risk testing is necessary.<br />

Prominent Personalities of HT Bio<strong>Imaging</strong><br />

Shani Toledano is the Co-founder & CEO of HT<br />

Bio<strong>Imaging</strong>. She has a B.Sc. in Mechanical Engineering<br />

specialized in heat transfer and thermodynamics. Working<br />

for 11 years in the tech, defense, and aviation industry as a<br />

developer, system engineer, and R&D team leader, she has<br />

gained immense experience.<br />

Gideon Barak, the Co-founder & Chairman of HT<br />

Bio<strong>Imaging</strong>, is a serial entrepreneur with <strong>10</strong> exit records.<br />

He has held leading positions in several companies<br />

including co-founder and CEO of DSP Communications<br />

(NASDAQ: DSPC), acquired by Intel in 1999 for $1.6<br />

billion, and Founder and Chairman of Envara and Butterfly<br />

VLSI, acquired by Intel and Texas Instruments in 2004 and<br />

2000, respectively.<br />

The journey of the company started a few years ago when<br />

Shani’s father’s chest x-ray test accidentally found a 5 cm<br />

tumor in the place where he was experiencing chest pain.<br />

Unfortunately, the cancer was in its late stage and within 9<br />

months, her father passed away. She then started reading<br />

and understanding the occurrence of cancer. Shani used her<br />

knowledge gained from her education in heat transfer and<br />

thermodynamics to establish HT Bio<strong>Imaging</strong> with the help<br />

of her professor of thermodynamics and her father’s<br />

oncologist. With the help of Barak and his entrepreneur<br />

skills, she started this essential company.<br />

Essential Products and Services<br />

HT Bio<strong>Imaging</strong> is now introducing its first application -<br />

HTOScan. This application is a disruptive next-generation<br />

oral scanner for the detection of cancer and pre-cancer<br />

based on its own breakthrough patented medical imaging<br />

technology. The technology uses thermal diffusion to record<br />

the heat dissipation in the tissue which enables it to identify<br />

the observed discontinuity in the tissue as cancerous with<br />

an accuracy of 95%. It differentiates the cancerous cells<br />

32 | September 2019 |


Shani Toledano, Co-founder & CEO<br />

We are commi ed to save lives and improve the<br />

life quality of deadliest diseased patients<br />

-Shani Toledano<br />

| September 2019 | 33


from normal cells by exploiting their unique heat-flow<br />

properties. HTOScan does all these things: 1. High<br />

Accuracy and Location Coverage; 2. Non-Invasive and<br />

Low Risk; 3. Analysis and Results delivered in Real-Time;<br />

and 4. Detect malignant & premalignant lesions with no<br />

visual symptoms (submucosal lesions).<br />

The detection process based on the fact that density of the<br />

cancerous and precancerous cells is higher than that of<br />

normal cells, their shape is different, and their nuclei are<br />

enlarged. This results in the differences that cause a<br />

fundamental change in the thermal properties of the tissue<br />

(blood flow, heat capacity, conductivity and metabolism).<br />

The functional imaging technique is used for testing the<br />

response of the tissues to the thermal excitation over a short<br />

period of time. Therefore, it can be used to distinguish<br />

between cancer and other pathologies such as pre-cancer,<br />

benign growths or necrosis as a result of cancer treatment<br />

and surgical removal.<br />

The operating process of HTOScan is based on the principle<br />

which involves short, safe, and focused heating followed by<br />

tracking the heat expansion and absorption in the tissue.<br />

The system is a combination of a cloud-based database<br />

where the data is stored. Further, the data is processed using<br />

a unique proprietary analysis algorithm, using signal<br />

analysis, machine learning and more artificial intelligence<br />

techniques of image pattern recognition based on an evergrowing<br />

bank of data.<br />

Future Goals<br />

HT Bio<strong>Imaging</strong> has a roadmap for the next 2 years for the<br />

growth of the company. It plans on the validation of 300<br />

patients through an algorithm along with oral device<br />

marketing version, pivotal trial, CE-Mark + initial<br />

commercialization in Europe, and FDA Approval + initial<br />

commercialization in US.<br />

34 | September 2019 |


1<br />

MOST<br />

ADVANCED<br />

MEDICAL IMAGING<br />

SOLUTION PROVIDERS<br />

Mr. Jan Moed<br />

Managing Director<br />

36 | September 2019 |


Planmed Oy<br />

A Pioneer in Diagnostics Focused on Battling Breast Cancer<br />

Around 2.1 million women around the world are<br />

reported to be suffering from breast cancer<br />

according to the WHO, making it the most<br />

common type of cancer found in women. Not only has the<br />

disease spread substantially but has also proved to be most<br />

fatal form of cancer, causing the demise of over 627,000<br />

women in 2018. Additionally, these numbers are reported to<br />

be increasing with every passing day. Diagnosis and<br />

screening of breast cancer in the early stages has become<br />

pivotal to bring down the number of women affected by the<br />

disease. There are various solutions available to enable this;<br />

however the shortage of resources has made it difficult and<br />

most of the women are diagnosed in later stages, increasing<br />

the fatality rate. One of the leading companies in the world<br />

that is fighting against breast cancer by offering<br />

comprehensive product portfolio in the field of<br />

mammography is Planmed Oy. It has been battling this<br />

deadly disease through sophisticated technology, wellknown<br />

imaging performance, user friendliness and good<br />

ergonomics.<br />

Established in 1987 in Helsinki, Finland, Planmed Oy<br />

develops, manufactures and offers advanced medical<br />

imaging solutions for mammography, orthopedic and<br />

maxillofacial imaging. It is an integral part of the Finnish<br />

Family owned Planmeca Group, the largest privately owned<br />

dental manufacturing company in the world.<br />

Planmed Oy has always ensured to stay a step ahead of its<br />

contemporaries owing to its in-house researchers and<br />

designers dedicated to innovation and adaption of emerging<br />

technologies. The company has developed the advanced<br />

and unique 3D imaging of extremities and head & neck and<br />

is on its way to becoming the forerunner in 3D orthopedic<br />

and maxillofacial imaging in the industry.<br />

The story of Planmed Oy dates back to 1971, when its<br />

parent compant, Planmeca Oy, was incepted. Today,<br />

Planmed Oy’s medical imaging solutions can be found in<br />

more than 80 countries worldwide and the company is<br />

continuously expanding, entering new markets and<br />

providing the latest technology to leading clinics and<br />

hospitals around the world.<br />

Momentous Benchmarks<br />

Although, Planmeca is a dental company at its foundation,<br />

it expanded into the medical diagnostic field in 1989 though<br />

its subsidiary company- Planmed Oy. In the same year of its<br />

establishment, Planmed Oy announced its first product,<br />

Planmed Sophie Mammography, at the RSNA meeting.<br />

Many of the units installed back then by the company are<br />

still in use today. This indicates the robustness, high quality<br />

and well-made design- all the characteristics the company is<br />

known for even now.<br />

In 1991, the company launched Planmed Cytoguide, a<br />

biopsy needle guidance system for stereotactic breast<br />

biopsy, and a year later, it brought the unit for mobile<br />

mammography to the market, known as Planmed Sophie<br />

Mobile. Towards the start of the next decade, Planmed Oy<br />

was developing another one of its remarkable products, the<br />

MaxView Breast Positioning System. This system<br />

maximizes the field of view in mammography by enabling<br />

the detection of even the smallest lesions even closer to the<br />

chest wall that otherwise might go undetected. Further, in<br />

2005, the company delivered the first fully digital<br />

mammography unit called Planmed Nuance, along with<br />

DigiGuide for digital stereotactics and Planmed CAD for<br />

computer-aided detection.<br />

In the year 20<strong>10</strong>, Planmed Oy expandedits medical<br />

portfolio into revolutionary new concept for low dose 3D<br />

®<br />

orthopedic imaging by launching Planmed Verity .<br />

Furthermore, the company introduced its award-winning<br />

digital mammography system with Digital Breast<br />

Tomosynthesis capability, Planmed Clarity Product Family,<br />

in 2016, and extended mammography product portfolio<br />

again in 2018 by launching Clarity S Digital<br />

| September 2019 | 37


“We want to aid in better patient care through pioneering<br />

health care solutions that improve the daily workow of<br />

medical professionals around the world”<br />

Mammography. The innovations and simultaneously the<br />

growth of the company continues.<br />

Substantial Product Portfolio<br />

Planmed Oy has two different product lines- mammograpy<br />

and orthopedic and head and neck imaging. More than <strong>10</strong>%<br />

of the company’s revenue is used as R&D expenseand it has<br />

developed everything in-house with a sound know-how and<br />

advance technologies to take the medical imaging industry<br />

a step ahead. All of Planmed Oy’s products have been<br />

designed with the collaboration of users and special<br />

attention is given to the ergonomics, for both- the users and<br />

the patients.<br />

As seen earlier, Planmed Clarity Mammography systems<br />

have been developed gradually, through the years, and they<br />

provide outstanding image quality and enable a fast and<br />

reliable workflow in all situations – from screenings to<br />

diagnostic imaging to biopsy procedures. This group<br />

incorporates Planmed Clarity 3D and Planmed Clarity 2D<br />

digital mammography system along with Planmed<br />

Clarity Flow touch control with dual touchscreens.<br />

Additionally, the company ensures positive patient<br />

experience through an impressive design to reduce patient<br />

anxiety. It encourages increasing number of women to<br />

participate in breast cancer screenings.<br />

In orthopedic imaging, Planmed Oy was the first company<br />

to bring the CBCT (ConeBeam Computed Tomography) for<br />

extremities to the industry. This 3D technology by Planmed<br />

is widely used in maxillofacial and dental imaging and is<br />

highly suitable for bony structures. Adding to this is the<br />

Planmed Verity, a revolutionary system that can provide<br />

images of the foot and ankle under a natural load.<br />

The Prodigious Leaders<br />

Mr Heikki Kyöstilä, the Founder and President of<br />

Planmeca Group, is a passionate entrepreneur and a handson<br />

leader. His presence has been a rich source of inspiration<br />

for all those working at the company. Talking about the<br />

ingredients to Planmed Oy’s recipe of success, Heikki says,<br />

“Strong commitment to building customer relationships and<br />

passion for innovation guide everything we do. They give us<br />

the focus to consistently develop revolutionary technology<br />

and gain a deep understanding of the needs of dental and<br />

healthcare professionals. These values have led us to the<br />

forefront of our industry.”<br />

Another pair of hands, which have crafted the successful<br />

story of Planmed Oy, are that of Mr. Jan Moed, the<br />

Managing Director of Planmed Oy. He has an extensive<br />

experience in the healthcare space and has held various<br />

reputable positions in Planmeca over last 20 years. With his<br />

great professional knowledge and enriched experience in<br />

health technology, he has significantly contributed towards<br />

the health tech innovations that have the power to change<br />

the world. He is also the Vice Member of the Board of the<br />

Finnish Health Technology Association. Jan is a true change<br />

maker and visionary leader in the health care industry.<br />

Awards and Accolades<br />

For its innovative products, dedication and hard work,<br />

Planmed Oy has been honored with several awards,<br />

including Fennia Prize 2017 and Red Dot 2016 Design<br />

Award for Planmed Clarity Mammography unit. The<br />

company has also received Fennia Prize 2012, MDEA 2012<br />

Gold and Best in Show and Red Dot 2012 Design Award for<br />

Planmed Verity orthopedic imaging equipment.<br />

Future Roadmap<br />

For the coming future, Planmed Oy plans to continue on the<br />

path it started, developing more advanced medical devices<br />

by utilizing its groundbreaking in-house algorithms. It aims<br />

to produce affordable high-tech medical equipment that will<br />

save lives.<br />

38 | September 2019 |

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