10 Most Advanced Medical Imaging Solution Providers
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
2019 / Vol. 9 / Issue-2<br />
Advancing Tech<br />
Applications<br />
of 3D Printing in<br />
Healthcare Industry<br />
Tim Kelley<br />
Founder & CEO<br />
<strong>10</strong><br />
<strong>Most</strong> <strong>Advanced</strong><br />
<strong>Medical</strong><br />
<strong>Imaging</strong><br />
<strong>Solution</strong> <strong>Providers</strong><br />
NAUTILUS MEDICAL<br />
Providing an incredible communication platform For medical<br />
imaging professionals
Editor-in-Chief Pooja M. Bansal<br />
Senior Editor Anish Miller<br />
Managing Editor Aishwarya Nawandhar<br />
Contributing Writer Shambhavi Mhetre, Vishal Muktewar<br />
Visualiser David King<br />
Art & Design Head Amol Kamble<br />
Art & Design Assistant<br />
Poonam Mahajan<br />
Co-designer Paul Belin<br />
Art & Picture Editor<br />
Business Development Manager<br />
Marketing Manager<br />
Business Development Executive<br />
Asha Bange<br />
Peter Collins<br />
Marry D’Souza<br />
Mark Williams<br />
Sales Executives John, Sarah, Bill, Amy<br />
Technical Head Jacob Smile<br />
Assistant Technical Head Pratiksha Patil<br />
Technical Consultants David, Robert<br />
Digital Marketing Manager Alina Sege<br />
Assistant Digital Marketing Manager<br />
SME-SMO Executives<br />
Research Analyst<br />
Circulation Manager<br />
Prashant Chevale<br />
Manoj, Gemson<br />
Eric Smith<br />
Tanaji<br />
September, 2019<br />
Insights Success Media Tech LLC<br />
555 Metro Place North, Suite <strong>10</strong>0,<br />
Dublin, OH 43017, United States<br />
Phone - (614)-602-1754<br />
Email: info@insightscare.com<br />
For Subscription: www.insightscare.com<br />
Insights Success Media and Technology Pvt. Ltd.<br />
Ofce No. 22 & 5<strong>10</strong>, Rainbow Plaza, Shivar Chowk,<br />
Pimple Saudagar, Pune, Maharashtra 41<strong>10</strong>17<br />
Phone - India: 74<strong>10</strong>033802, 74<strong>10</strong>0058552<br />
Email: info@insightscare.com<br />
For Subscription: www.insightscare.com<br />
Follow us on : www.facebook.com/InsightsCare/<br />
https://twitter.com/Insightscare<br />
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or<br />
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success.<br />
Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.
Editor’s Column<br />
rtificial Intelligence (AI) has entered almost all the<br />
Averticals of business, automating and making processes<br />
more efficient and error-free. Healthcare, and<br />
specifically the diagnostics industry, is no different. This<br />
particular niche has welcomed in AI with open arms. While some<br />
are seeing it for the benefits it brings for the future of all<br />
mankind, some are worried that it may replace the radiologists,<br />
taking up their place in the medical imaging segment. However,<br />
the reality seems to be different. It is seen that the industry is<br />
developing further with the team work of radiologists and AI.<br />
In a Symbiotic<br />
Relationship<br />
with AI<br />
Number of patients are treated at the hospitals every day, and a<br />
large portion of these require to run some diagnostic test or the<br />
other. The medical imaging department of a hospital, although<br />
not visible directly to the common people, plays a crucial role in<br />
every type of treatment and the work of radiologists is never<br />
ending. With AI is the picture, not only can their load be shared,<br />
and rightly, but also it gives them time to interact with the patient<br />
and their clinical colleagues, making the entire process of patient<br />
management much easy.<br />
The schedule of radiologists majorly consists of tasks similar to<br />
the ones that require them to go through hundreds of images in a<br />
day, looking for any signs of defects in the scans of patients. Not<br />
only are these monotonous, but also the results generated are not<br />
accurate as the radiologists have tremendous workload and the<br />
outcomes need to be speedy. These are the tasks that they may<br />
not be very happy to do. This is where AI comes in. Integrating<br />
and automating such processes with the help of AI with ensure<br />
quick and accurate results and free the times of the radiologists<br />
for the tasks that require immediate and necessary manual<br />
attention.<br />
The need be aware of the rising role and advantages of<br />
technology and informatics is ever rising in the diagnostic sector.<br />
Radiologists should keep upgrading their knowledge bank and<br />
learn to move ahead in sync with the developing technologies.<br />
Being an effective assistant that AI is, together with the<br />
radiologists it can form a sustainable team!
COVER S TORY<br />
08<br />
NAUTILUS<br />
M E D I C A L<br />
Providing an Incredible Communication Platform for<br />
<strong>Medical</strong> <strong>Imaging</strong> Professionals<br />
ARTICLE<br />
CXO<br />
20 30<br />
Advancing Tech<br />
Applications of 3D<br />
Printing in Healthcare<br />
Industry<br />
Expert Advice<br />
What Digital Startups<br />
Need to Succeed in<br />
the Healthcare Space?
CONTENTS<br />
16<br />
Aidoc<br />
Rendering Ingenious AI<br />
<strong>Solution</strong>s Tailored to<br />
Transform Radiology<br />
Arineta<br />
Transforming Cardiovascular<br />
Diagnostics with Ingenious<br />
and Innovative <strong>Solution</strong>s<br />
26<br />
32<br />
HT Bio<strong>Imaging</strong><br />
Detecting Cancer<br />
Beforehand<br />
Planmed Oy<br />
A Pioneer in<br />
Dignostics Focused on<br />
Battling Breast Cancer<br />
36
1<br />
MOST<br />
ADVANCED<br />
MEDICAL IMAGING<br />
SOLUTION PROVIDERS<br />
Game Changers of<br />
<strong>Medical</strong> <strong>Imaging</strong><br />
Industry<br />
Ashift from reactive to proactive care will be a big step for the healthcare industry. In this<br />
process, diagnostics has a crucial role to play. With improving medical policies and<br />
advancing medical technologies, the existing imaging procedures are made better and<br />
new procedures have been invented. Contributing to this transition are the organizations that are<br />
innovating their way towards an enhanced tomorrow.<br />
In our issue of “<strong>10</strong> <strong>Most</strong> <strong>Advanced</strong> <strong>Medical</strong> <strong>Imaging</strong> <strong>Solution</strong> <strong>Providers</strong>”, we have listed the<br />
leading companies that are augmenting the clinical imaging niche with their novel solutions.<br />
On the cover, we have featured Nautilus medical. It provides end-to-end solution for medical and<br />
tools to enable professionals to lower costs, speed up workflow, all leading to better care for the<br />
patients.<br />
Apart from the informative cover story, we have also featured Aidoc, the leading provider of<br />
Artificial Intelligence solutions that support and enhance the impact of radiologists’ diagnostic<br />
power, helping them expedite patient treatment; Arineta Ltd., an Israeli company that develops<br />
and produces innovative cardiovascular imaging solutions; Planmed Oy that develops,<br />
manufactures and offers advanced medical imaging solutions for mammography, orthopedic and<br />
maxillofacial imaging; HT Bio<strong>Imaging</strong> that aims at saving lives and improving the quality of life<br />
of the patients suffering from life-threatening diseases; United <strong>Imaging</strong> Healthcare; Carestream<br />
Health; EnvoyAI; Lumendi; and RADLogics.<br />
We have also incorporated an interesting CXO from Tania Martin-Mercado, the Chief<br />
Technology Officer of YGEIA, and an intriguing article from our in-house editor.<br />
So, walk through the pages and enjoy a good read!
1<br />
MOST<br />
ADVANCED<br />
MEDICAL IMAGING<br />
SOLUTION PROVIDERS<br />
NAUTILUS<br />
M E D I C A L<br />
Providing an Incredible Communication Platform for<br />
<strong>Medical</strong> <strong>Imaging</strong> Professionals<br />
We are dedicated to solving the di culties faced by<br />
the medical imaging space in healthcare by enabling fast,<br />
accurate, easy, and timely communication and data extraction
Information management in<br />
medical imaging is a very crucial<br />
aspect of patient care. Timely and<br />
fast information delivery, storage of the<br />
information, securing the data, as well<br />
as making it accessible to the right<br />
people at right time will help save a lot<br />
of money and improve speed to care.<br />
Taking these concerns into<br />
consideration, a radiology software<br />
development company, Nautilus<br />
<strong>Medical</strong>, was started with an aim to<br />
build the company value. Realizing<br />
that it was not just about building the<br />
company, but that they had the chance<br />
to affect healthcare as a whole. The<br />
company grew less concerned about<br />
earning profits and more about how it<br />
can lower healthcare costs, serve the<br />
community, and ultimately save lives.<br />
Today, Nautilus <strong>Medical</strong> provides<br />
end-to-end solutions for medical<br />
professionals working with radiology<br />
or patient information along with many<br />
more tools to enable professionals to<br />
lower costs, speed up workflow, which<br />
leads to better care for the patients.<br />
Nautilus <strong>Medical</strong> is focused on<br />
building a platform for collecting<br />
critical patient data and images on<br />
healthcare networks. It converts all file<br />
types collected into a universal format<br />
and redistributes that information for<br />
patients, specialists, and referring<br />
physicians. Nautilus’s robust platform<br />
has been beneficial to more than a<br />
thousand facilities. These include more<br />
than 30 of the top 50 medical centers –<br />
Cedar’s Sinai, Harvard, Shriners,<br />
Cleveland Clinic, Northwestern<br />
Harvard, Columbia and Cornell<br />
<strong>Medical</strong> Centers, New York<br />
Presbyterian, Barnes-Jewish<br />
UPENN/UPMC, to name a few. The<br />
company has recently partnered with<br />
Samsung’s radiology division to offer a<br />
multi-featured solution for expansion<br />
into the market.<br />
Every customer of Nautilus is treated<br />
like a high value professional that<br />
needs to solve mission critical issues<br />
within their radiology environment.<br />
The relationships the company creates<br />
become part of a special group of<br />
select users of the most thoughtful<br />
radiology software on the market.<br />
Nautilus firmly believes, “Being the<br />
biggest is not important to our<br />
customers. However, being the best is<br />
extremely important to our customers.”<br />
The Spark to the Fire of Nautilus<br />
Tim Kelley, the Founder and CEO of<br />
Nautilus <strong>Medical</strong>, is a soft-spoken<br />
person with many varied interests,<br />
including painting, basketball, and<br />
martial arts. This diverse background<br />
has given him the perspective on<br />
product design, ways to approach the<br />
market, and management of the<br />
employees. He has always had a<br />
philosophy, “Start with problems, then<br />
“<br />
With all our<br />
solutions, we<br />
aim to lower<br />
healthcare<br />
costs, serve<br />
the community,<br />
and ultimately<br />
save lives<br />
“<br />
offer solutions that ease the pain.” And<br />
so far, it has worked quite well for<br />
him!<br />
Being an optimistic person, he brings<br />
positivity to the company’s<br />
development and daily progress. Tim’s<br />
contribution to healthcare started with<br />
the growth of the first medical disc<br />
burning systems twenty years ago to<br />
eliminate x-ray film. Now, he envisions<br />
eliminating the discs and growing the<br />
largest secure exchange platform.<br />
Amongst his employees, he is known<br />
as a person who can see around corners<br />
and puts customers first. Tim believes,<br />
“Revenue is merely a by-product of<br />
how happy our customers are.”<br />
Voyaging towards Success<br />
Tim started Nautilus <strong>Medical</strong> with a<br />
team of former senior healthcare<br />
executives from renowned companies<br />
such as J&J, BD, McKesson, TDK,<br />
and Canon. This team wanted more<br />
control over development and came<br />
together to build customer-centric<br />
software from the user perspective.<br />
Nautilus, thus, began as a value leader<br />
with only a few key features to aid its<br />
growth and establish a reputation for<br />
quality and service. Having launched<br />
during the financial crisis, the company<br />
had to change its focus from revenue to<br />
strategic brand building. Through the<br />
years, Nautilus has grown to be a brand<br />
of high reputation with numerous highprofile<br />
clients. It plans on entering a<br />
new phase for the consumer driven<br />
healthcare space with special attention<br />
to patient services.<br />
Powerful Platforms<br />
MatrixRay is the main product offered<br />
by Nautilus. It is one of the most<br />
feature rich image and patient<br />
information platforms, available in the<br />
healthcare market. It provides various
“<br />
Nautilus provides a level of service<br />
combined with the delivery of feature<br />
rich and user friendly platforms that<br />
build long lasting dependence and trust<br />
services that include storing of data<br />
and images securely; viewing images<br />
anywhere and anytime with robust<br />
FDA viewer; scanning film and<br />
documents to DICOM; PACS query<br />
and retrieve; EMR/EHR integration for<br />
reports, labs, etc; auto storing and auto<br />
routing studies; converting DICOM or<br />
Non-DICOM images; burning CDs and<br />
DVDs with viewers and encrypting if<br />
needed; importing files and CDs as<br />
universal DICOM; anonymizing and<br />
masking patient data; printing any file<br />
(PFD, Word, web page, document) to<br />
DICOM; receiving any HL7 data and<br />
adding it to patient folder; free text<br />
reporting and optional advanced<br />
biometric reporting; and clientless<br />
uploading and exchanging of images<br />
and information. It allows quick and<br />
secure sharing of images with patients,<br />
professionals, and specialists in the<br />
fastest, most secure way in the market.<br />
All of this adds up to complete<br />
flexibility, total security, and problem<br />
solving that saves money and lives and<br />
Nautilus provides all of this at the<br />
lowest cost possible.<br />
BebeVue is another prominent product<br />
of Nautilus, which repurposes elements<br />
of the company’s platform to deliver<br />
keepsake pre-natal ultrasounds to new<br />
moms at the point of care. Regulations<br />
in healthcare kept OB/GYNs from<br />
giving the respective moms the videos<br />
of their respective ultrasounds and<br />
created a billion-dollar boutique<br />
keepsake ultrasound business.<br />
Nautilus’ platform takes the clinical<br />
ultrasound video clips and creates a<br />
non-diagnostic keepsake video online<br />
with built in social media connections<br />
for easy sharing. BebeVue also offers<br />
the best patient education and a robust<br />
search directory for the practices. This<br />
education and keepsake video results<br />
in lower liability, better compliance,<br />
higher patient satisfaction, and better<br />
outcomes for new moms!<br />
Solving Problems, Improving Care<br />
Communication issue in the healthcare<br />
network is a major problem the<br />
industry faces. It is caused by fractured<br />
infrastructure, old equipment, outdated<br />
systems, disparate language protocols,<br />
and nobody to take responsibility and<br />
find answers to this problem. The key<br />
product of Nautilus, MatrixRay can<br />
take any file formats and make them<br />
compatible with other systems. This<br />
ensures that the images can be restored<br />
in other systems, saving nearly 20% of<br />
time when the patient gets rescanned<br />
for the same images resulting in<br />
tremendous waste of time and<br />
monetary resources. This platform can<br />
reduce costs, reduce rescans, speed<br />
time to care, improve efficiency, reduce<br />
aggravation, and possibly save more
We start with<br />
the problems,<br />
and then<br />
offer solutions<br />
that ease<br />
the pain<br />
lives, and may be used by any facility<br />
of any size.<br />
As healthcare is becoming more<br />
consumer-driven, Nautilus makes sure<br />
that patients have more control. Its<br />
platform doesn’t tie the patient to one<br />
site’s portal. It instead makes them a<br />
part of the whole Nautilus matrix of<br />
sites numbering in the thousands. They<br />
receive free storage for themselves and<br />
their family. Using Nautilus’ platform,<br />
patients can view or share data and<br />
images with anyone.<br />
Staying on the Top<br />
Understanding its customers’ main<br />
problems and finding ways to best<br />
address those problems has been<br />
tantamount to Nautilus <strong>Medical</strong>’s<br />
success. Apart from that, the company<br />
has ensured security, an issue which<br />
most of the professionals managing<br />
PHI (Protected Healthcare<br />
Information) find difficult to tackle.<br />
Nautilus has built the only private key<br />
peer to peer exchange and storage<br />
system. It is considered as the best<br />
method of protecting data from
“All your<br />
sensitive<br />
health<br />
data<br />
is safe<br />
with us<br />
hackers. Along with security, the<br />
company has brought in speed and<br />
ease-of-use in the medical imaging<br />
space.<br />
With an easy design process, most<br />
features of Nautilus’ platform makes<br />
implementation of processes simple<br />
and painless. Adding this with the<br />
affordable prices the company brings it<br />
at, makes Nautilus the partner of<br />
choice for the clients.<br />
Talking about how to move ahead, Tim<br />
jokingly states, “If we just do a little<br />
bit every day, eventually the task will<br />
become completely overwhelming.”<br />
Notable Achievements<br />
For its significant contribution to<br />
healthcare for years and intelligent<br />
solutions it offers, Nautilus has been<br />
honored with Red Herring’s Best Startup<br />
of North America, Chicago’s Top<br />
<strong>10</strong>0 Innovative Companies,<br />
HealthCare Tech Outlook’s Best<br />
Healthcare <strong>Solution</strong>s Provider, and<br />
CIO Bulletin’s <strong>10</strong> Best Healthcare<br />
Companies of 2019 among others..<br />
However, the best achievement for the<br />
company remains the satisfaction of<br />
fulfilling the promises it has made to<br />
its clients. “We keep hearing stories<br />
about how our platform helped in a<br />
mission critical situation and saved a<br />
life or sped up the time to care. That’s<br />
real impact supported by heartfelt<br />
motivation,” expresses Tim. Nautilus<br />
has been a trustworthy and loyal<br />
partner of various high-profile clients<br />
like Cleveland Clinic, Harvard, etc.<br />
The feedbacks it has received has been<br />
the true testament of its success, like “I<br />
have yet to see any other program have<br />
tools like this- very impressive”; “It’s<br />
done everything we need it to do and<br />
more, it’s been rock solid ”; “BTW, we<br />
are extremely happy and thankful for<br />
all of the time and effort that you guys<br />
have put in for us. I know that on<br />
occasion, people ask for<br />
recommendations, feel free to point<br />
them in my direction. You will get<br />
nothing but blazingly positive<br />
responses.”<br />
Looking into the Future<br />
Witnessing the social conscience of<br />
healthcare, Nautilus foresees that<br />
certain players will emerge for their<br />
relevance to solving today’s issues.<br />
Having heard too many stories about<br />
big pharma, big insurance and labs that<br />
tainted the healthcare landscape, the<br />
company believes that there is a<br />
tremendous opportunity for it across all<br />
medical disciplines, including<br />
veterinary, podiatry, ortho, neuro,<br />
cardiac, etc. Nautilus aims to become a<br />
standard in healthcare communication.
1<br />
MOST<br />
ADVANCED<br />
MEDICAL IMAGING<br />
SOLUTION PROVIDERS<br />
Founded in 2016 by three young entrepreneurs with a<br />
dream to make deep learning applicable in solving<br />
real life challenges, Aidoc is a radiology AI start-up<br />
focused on using deep learning to relieve the bottleneck in<br />
medical image diagnosis. The trio decided to apply their<br />
skills and expertise in engineering, data science, and<br />
artificial intelligence to the field of medical imaging on<br />
understanding the direct impact of AI advancements on the<br />
radiology workflow to help improve patient outcomes.<br />
Within a short span of time, Aidoc is, today, serving over<br />
160 medical centers worldwide, improving radiology<br />
turnaround times and helping save numerous lives.<br />
Aidoc is the leading provider of Artificial Intelligence<br />
solutions that support and enhance the impact of<br />
radiologists’ diagnostic power, helping them expedite<br />
patient treatment and improve quality of care. They help<br />
reduce turnaround time and augment quality and efficiency<br />
by flagging acute anomalies in real time. These solutions<br />
analyze medical images directly after the patient is scanned<br />
and notify the radiologists of cases with suspected findings<br />
to assist with prioritization of time-sensitive, and potentially<br />
life-threatening cases.<br />
Novel <strong>Solution</strong>s Revolutionizing Diagnostics<br />
Aidoc’s AI solutions encompass comprehensive coverage of<br />
time-sensitive pathologies and minimize bandwith spent on<br />
time-consuming tasks. It has FDA clearance for three of its<br />
acute solutions that flag intracranial hemorrhages,<br />
pulmonary embolisms, and cervical spine fractures. These<br />
AI solutions support radiologist diagnostics helping them<br />
prioritize life -threatening cases, subsequently improving<br />
patient care. Aidoc’s solution are the perfect radiologist aid<br />
- making radiology departments more efficient and accurate<br />
in their day-to-day work.<br />
With Aidoc, radiologists also benefit from the state-of-the<br />
art deep learning technology that is “Always -on”, running<br />
behind the scenes and allowing them to focus on the<br />
diagnosis. The company’s healthcare-grade deep learning<br />
algorithms are based on the large quantities of quality<br />
annotated data, making its solutions the most<br />
comprehensive in the field.<br />
Why Aidoc?<br />
Aidoc is one of the only radiology AI companies that are<br />
already delivering clinical value to a significant customer<br />
base. It claims to be the first company to receive FDA<br />
clearance for AI-based triage of positive ICH cases for<br />
radiologists. The Chairman of Radiology at one of the<br />
company’s leading sites expressed, “You gave me the peace<br />
of mind that there were no patients with a brain bleed<br />
waiting for their scans to be read.”<br />
With Aidoc’s seamless “always-on” approach, every case<br />
with a detected acute finding can automatically be<br />
highlighted and elevated to the top of the worklist to reduce<br />
the turnaround time for the patients, especially in the cases<br />
where time matters most. It covers medical conditions<br />
prevalent in all settings- ED/Inpatient/Outpatient, including<br />
level 1 trauma centers, outpatient imaging centers, and<br />
more.<br />
A Mark of Excellence<br />
Aidoc was recently listed by the ‘Time Magazine’ as one of<br />
the ‘50 Genius’ companies of 2018. The company’s<br />
founders are listed on Forbes 30 under 30 lists for both<br />
Europe and Israel. Additionally, Aidoc has the most<br />
clearances for using AI to triage patients.<br />
16 | September 2019 |
Elad Walach<br />
Co-founder & CEO<br />
| September 2019 | 17
“<br />
Aidoc believes that technology should serve medicine, empowering physicians<br />
and helping them to be more effective and efcient. Our mission is to make AI<br />
a standard of care in radiology.<br />
“<br />
The Torch-bearer of Aidoc<br />
Elad Walach, the Co-Founder and CEO of Aidoc, is an<br />
expert in AI with visionary business insights in the<br />
healthcare space. He holds a B.Sc. in Mathematics and<br />
Physics from the Hebrew University of Jerusalem and has<br />
published multiple academic papers on deep learning. Elad<br />
began his career in the elite Israeli Defense Force<br />
technology program ‘Talpiot’ and then went on to lead the<br />
AI research in the Israeli Air Force, where he initiated and<br />
led several teams focused on machine learning and<br />
computer vision projects.<br />
Since the inception of Aidoc, Elad has spearheaded the<br />
company through three rounds of investment and drove the<br />
commercial availability of three product lines. With the<br />
support of an incredible team comprising of technology<br />
experts from the IDF’s prestigious technology units and<br />
clinical thought-leaders from leading medical institutions,<br />
Elad has raised the company to the stature it is at today.<br />
Aidoc has successfully built a technology that helps<br />
millions get quicker and more efficient patient care.<br />
Learn, Innovate, Impact<br />
Aidoc has achieved success with the help for the three core<br />
values it abides by.<br />
Continuous Learning: Everything done at Aidoc is based<br />
upon continuous learning and optimizing to provide the best<br />
possible solutions to radiologists.<br />
Innovative: Developing algorithms and receiving<br />
regulatory clearances at an unmatched space, paving the<br />
way for future AI innovation in radiology.<br />
Impactful: Helping over 1M patients/year by providing to<br />
healthcare-grade AI to leading university hospitals,<br />
radiology groups, and private institutions.<br />
18 | September 2019 |
Advancing Tech<br />
Applications of<br />
Printing<br />
in Healthcare Industry<br />
he advancement of<br />
Ttechnology in the<br />
healthcare industry<br />
has led to pretty big<br />
innovations over the<br />
years. Today, the industry<br />
is equipped with<br />
ingenious technologies<br />
that are making the lives<br />
of humans better. One<br />
such technology that has<br />
changed and<br />
revolutionized the<br />
industry is 3D printing.<br />
Originally intended to<br />
create prototypes, from<br />
digital space to real-world<br />
objects its list of<br />
applications has<br />
transformed the medical<br />
space. 3D printing has<br />
brought many thingsto<br />
life that were previously<br />
unimaginable. Let's look<br />
at the numerous<br />
applications of this<br />
brilliant technology that<br />
have enhanced<br />
healthcare and made<br />
various processes easier<br />
and efcient.<br />
20 | September 2019 |
Articial Prosthetics<br />
Over the years, the traditional prosthetics have been extensively<br />
used in most of the cases. But not many people can afford<br />
them. People from rural areas as well as those that are living in<br />
a warzone have limited access to healthcare, and available<br />
prosthetics can be pretty expensive for them. In such cases, 3D<br />
printed prosthetics pose as a better alternative- it can be made in a<br />
shorter time as well as less cost as opposed to traditional ones. Pieces<br />
can be forged and created according to the needs such as household<br />
use, physical activities, driving, etc. Since no two human bodies are<br />
identical, these new-age prosthetics can be customized differently, from<br />
the point of their aesthetics, tting, size as per the convenience of the<br />
patient, and efciency. Its extreme exibility and ability to adapt to<br />
numerous materials makes it perfect for everything, including, prosthetic<br />
skin, hearing aid molds, dental, and orthopedic implants.<br />
Shaping the Learning Environment in Surgery<br />
Human bodies are unique, our anatomy is the same but still, there<br />
are many differences we have in severalorgans, say liver. Liver has a<br />
complex structure of arteries, veins, bile ducts. Any misplaced cut<br />
while operating on it can lead to drastic results, and sometimes even<br />
death. To deal with such scenarios, a very prestigious doctor from<br />
Cleveland Clinic has along with his team put forth the concept of the<br />
organ models. These dummy models are made with materials that<br />
would not only resemble the organs but behave in a way that the<br />
organs do during the surgery. It will help the doctors to devise better<br />
surgery plans. Also, such 3D printed organ models can help the students<br />
understand its complexity, practically. As these organs function as if they<br />
are real, allowing students to perform operations, repeatedly. This<br />
printing organ model if integrated into hospitals can provide a pragmatic<br />
experience for students.<br />
| September 2019 | 21
3D Printed Organs<br />
3D printing has brought many innovations in the industry.<br />
Not only has the technology provided us with 3D printed<br />
custom models, prosthetics, skin, but are at a potentialstage<br />
of being implemented in human bodies by replacing organs<br />
like kidney, liver, arms, etc. This will help to efciently reducing the waiting list<br />
for organ donor industry at large. It can be helpful in creating a material that<br />
can used as a living tissue. To make this a reality, doctors and scientists around<br />
the world are planning to infuse 3D printers with human cells and are printing<br />
living tissues. This concept is known as bioprinting. Biomedical engineers can<br />
print an organ which is then covered with human cells. After being successfully<br />
grown on plastic or collagen, it can be implanted in the human body where<br />
the scaffold disintegrates leaving human tissue behind.<br />
Medications<br />
After falling ill, we usually go to the doctors and get a<br />
prescription of tablets. The tablets cost more or less<br />
depending upon the substance that they are made from.<br />
Some tablets are a little hard to swallow. By using 3D printing<br />
technology, the tablets can be made more porous than the<br />
traditionally manufactured medications, allowing them to<br />
melt in the mouth. 3D printing also allows to optimize the<br />
tablets according to patients' needs and the number of dosages specic<br />
to them. It will also help pharmaceutical companies to custom-print allin-one<br />
medications based on recommended ndings, lowering costs,<br />
and improving outcomes.<br />
22 | September 2019 |
<strong>Medical</strong> Devices<br />
Since its inception, number of 3D printed medical devices<br />
has grown massively and steadily. Devices such as<br />
stethoscope, braces, clamps, and vacuum pumps can be<br />
developed at a much cheaper cost. Not only that<br />
Additionally, this technology will allow us to create specic<br />
tools as per the needs in extreme times and geographical spaces such as<br />
underserved ares, warzones. This can enhance and help in assisting<br />
undeveloped or less-priviledged regions of the world.<br />
Innovation drives any industry forward towards a better, more advanced tomorrow.<br />
Along with various other high-end technologies, 3D printing has shown great promises<br />
for the future. Not only will it help the medical students and experts discover new and<br />
better ways of treatment, but may actually offer a chance to form real organs, that can<br />
be used for many patients in need. With more in-depth research, this technology may<br />
help transform health care at another level, subsequently improving the quality of<br />
living for myriads of people!<br />
-Vishal Muktewar, Editor<br />
| September 2019 | 23
Arineta<br />
Transforming Cardiovascular Diagnostics with Ingenious and Innovative <strong>Solution</strong>s<br />
Amongst several heart diseases, Coronary Artery<br />
Disease (CAD) is a leading cause of death and<br />
disability world-wide. It is said to be the largest<br />
killer in the US, causing around 450,000 deaths annually. It<br />
results from atherosclerosis in one or more of the coronary<br />
arteries, in simpler terms hardening or clogging of arteries<br />
that supply blood to the heart, leading to accumulation of<br />
plaque on the arteries walls and, eventually, to obstruction<br />
to blood flow.<br />
Typically, the patients at risk for obstructive CAD are<br />
referred to so-called functional tests such as ECG, Echo or<br />
SPECT (single-photon emission computed tomography)<br />
stress test, and if necessary, by invasive diagnostic<br />
catheterization and Percutaneous Coronary Intervention<br />
(PCI) or Coronary Artery Bypass Graft (CBAG). However,<br />
according to the American Heart Association data, as well<br />
as large scale studies, over 50% of the diagnostic<br />
catheterizations in the US end up with negative results - no<br />
significant obstruction. Additionally, diagnostic<br />
catheterizations are invasive procedures that involve pain,<br />
fairly high radiation dosage, hospitalization, certain risk and<br />
cost to the health system. Therefore, there is a need for<br />
another non-invasive, low dose, efficient, and accurate CAD<br />
diagnostics.<br />
Arineta Ltd. is an Israeli company that develops and<br />
produces innovative cardiovascular imaging solutions. Its<br />
TM<br />
flagship product, CardioGraphe , is the world’s first<br />
dedicated single-heartbeat, whole heart cardiac CT scanner,<br />
®<br />
based on the company’s proprietary Stereo CT technology.<br />
CardioGraphe brings an effective non-invasive solution for<br />
diagnostics of CAD. Arineta aims to be a company that<br />
improves the outcomes for patients world-wide through<br />
better and more advanced healthcare pathways.<br />
Located in the Caesarea Industrial Park, Caesarea, Israel,<br />
Arineta is a part of a long tradition of medical imaging<br />
innovation that began in Israel in the 1970s. Among<br />
Arineta’s scientists are the inventors of the multi-slice spiral<br />
CT technology, the cornerstone of CT imaging, and several<br />
other key technologies.<br />
The Success Safari<br />
Established in late 2006, Arineta started as a small team of<br />
engineers and scientists investigating concepts for a new<br />
solution for accurate and reliable CAD diagnosis. Until the<br />
introduction of CardioGraphe by Arineta and GE, there<br />
were no dedicated cardiac CT scanners in the market.<br />
Development of the CardioGraphe started in 2012 and by<br />
2016 the product was undergoing clinical evaluation.<br />
The CardioGraphe clinical results have shown that a wholeheart,<br />
single-beat, special-purpose cardiovascular scanner<br />
greatly improves clinical outcomes. Crisp and accurate 3D<br />
images of the heart and the coronary arteries are obtained<br />
routinely in a safe, painless, non-invasive procedure within<br />
minutes. In particular, CardioGraphe provides diagnostic<br />
quality results also on hard-to-do patients with highly<br />
calcified coronaries, high or unstable heart rate and obese<br />
patients, which other scanners cannot scan successfully. The<br />
scanner is less costly than other similar performance<br />
scanners, can fit in a smaller space and has high throughput.<br />
Based on these successful results, the product was then<br />
submitted for regulatory clearance and gained permission<br />
for marketing in the US, Europe, China, and other<br />
countries. During 2017-2018 the company established its<br />
manufacturing facility and started serial production of<br />
CardioGraphe. Today, CardioGraphe is distributed globally<br />
in cooperation with GE Healthcare.<br />
A Revolutionary Product<br />
TM<br />
CardioGraphe is the first and only dedicated<br />
cardiovascular CT imager designed to provide<br />
comprehensive clinical information for diagnosis and<br />
therapy planning. The product is optimized for imaging the<br />
entire heart and cardiovascular system at high resolution<br />
and excellent motion freeze with 140 mm coverage at a<br />
rotation speed of 0.24 sec per rotation. CardioGraphe uses a<br />
lower radiation dose than whole-body CT scanners. Further,<br />
the imaging is based on a single heartbeat as well as the fast<br />
speed of the scan that reduces contrast volumes and the<br />
26 | September 2019 |
1<br />
MOST<br />
ADVANCED<br />
MEDICAL IMAGING<br />
SOLUTION PROVIDERS<br />
Dr. Ehud Dafni<br />
Co-founder and CEO<br />
need for administration of beta blockers.<br />
The proprietary Arineta design includes:<br />
• Unique Stereo CT® technology - Two overlapping x-ray<br />
beams rotate around the patient in parallel trajectories,<br />
achieving excellent image quality and wide z-axis<br />
coverage with no need for two detectors.<br />
• Focused field-of-view (FOV) - CardioGraphe’s focused<br />
FOV generates high-resolution images of the area of<br />
interest, while highly reducing radiation dose to peripheral<br />
anatomies compared to whole-body CT systems.<br />
• <strong>Advanced</strong> iterative reconstruction technology combined<br />
with Arineta’s unique model based adaptive filtering<br />
reduces noise and improves low-contrast detectability<br />
even at low signal levels.<br />
• Ultra-short gantry geometry that makes efficient use of the<br />
x-ray sources, allows fast rotation and reduces footprint.<br />
An Adept Leader<br />
Dr. Ehud Dafni, the Co-founder and CEO of Arineta, has<br />
a strong background in medical imaging. He has extensive<br />
experience in the field of computed tomography, where he<br />
co-invented multi-slice spiral CT, multi-source spiral CT,<br />
adaptive dose modulation, Stereo CT and focused Field of<br />
View with graded resolution detector. Before founding<br />
Arineta, Dr. Dafni served as the vice president for business<br />
“<br />
We are dedicated<br />
to providing<br />
superior innovative<br />
solutions for<br />
safe, reliable,<br />
and cost-effective<br />
cardiovascular<br />
diagnostics and<br />
therapeutics<br />
“<br />
| September 2019 | 27
Multiple Applications of CardioGraphe:<br />
4 One-beat, high-definition, motion-free coronary images<br />
at any heart rate.<br />
4 Provides high quality data for optional FFR CT analysis.<br />
4 Comprehensive cardiac assessment for every patient<br />
including coronaries, structure, and Left ventricle<br />
function assessment.<br />
4 Peripheral vascular imaging, from Circle of Willis,<br />
carotids to aorta, main pulmonary, renal, to femoral<br />
arteries.<br />
4 TAVR, Mitral, LAA, and other procedure planning with<br />
dedicated protocols.<br />
development at CMT <strong>Medical</strong> Technologies and CEO of<br />
CardioWatch Ltd. Previously, he worked at Philips <strong>Medical</strong><br />
Systems in Israel and the US, at Picker<br />
International/Marconi <strong>Medical</strong> Systems, Cleveland, Ohio,<br />
and at Elscint Ltd., Haifa, Israel. He was also a faculty<br />
member at the Weizmann Institute of Science, Rehovot,<br />
Israel, and at the University of Rochester, NY.<br />
With such vast experience and rich skill set, Dr. Dafni has<br />
led Arineta impressively to greater heights of success and<br />
continues to do so. “Arineta is proud to provide the<br />
CardioGraphe, the world’s first cardiac dedicated CT<br />
imaging system. Our goal is to deliver earlier, safer and<br />
more accurate non-invasive diagnosis of heart diseases for<br />
millions of patients,” he asserts.<br />
Towards a Bigger Tomorrow<br />
Arineta does not plan on stopping at its first product. While<br />
receiving feedback from users and responding with<br />
enhancements, the company develops additional products in<br />
the cardiovascular imaging space. It intends to remain a<br />
leading provider of innovative medical imaging products.<br />
Believing in the numerous capabilities that Artificial<br />
Intelligence has to offer to the aspects of medical imaging,<br />
Arineta seeks to use AI in signal processing, image<br />
processing and diagnostic support applications.<br />
Additionally, it focuses on development of more complex,<br />
iterative, and adaptive image reconstruction algorithms for<br />
faster workflow, better image quality, and reduced radiation<br />
dose.<br />
28 | September 2019 |
Expert Advice<br />
ABOUT THE AUTHOR<br />
Tania Martin-Mercado, PhD,<br />
is the Chief Technology<br />
Officer of YGEIA, a digital<br />
healthcare company focused<br />
on home healthcare and<br />
chronic disease<br />
management. She holds<br />
various degrees in IT,<br />
healthcare, as well as<br />
biotechnology and is<br />
seasoned with a lot of<br />
experience at various<br />
prestigious posts throughout<br />
the years. Being a curious soul<br />
and always been fascinated<br />
with technology, Tania has<br />
been a part of various<br />
healthcare innovations.<br />
Tania Martin-Mercado<br />
30 | September 2019 |
WHAT DIGITAL STARTUPS<br />
NEED TO SUCCEED IN THE<br />
HEALTHCARE SPACE?<br />
e hear a lot of buzz in the<br />
Windustry and in the<br />
marketplace about the<br />
latest in digital healthcare. From<br />
artificial intelligence, machine<br />
learning, remote patient monitoring<br />
and wearable technology to home<br />
monitoring and data, data, data –<br />
digital healthcare has morphed into one<br />
of the most transformative healthcare<br />
trends.<br />
While this is one of the most exciting<br />
times to be in the digital healthcare<br />
market, startups focused on this space<br />
need to make sure their product and<br />
service have three-fold impact:<br />
Improved patient outcomes, reduced<br />
cost of delivery, and quality of care.<br />
Cost, quality and patient experience<br />
often go unnoticed or ignored in favor<br />
of technical functionality. The latest<br />
and greatest digital healthcare<br />
technology will fail if the patients<br />
don’t understand how to use it,<br />
providers can’t implement it into their<br />
workflow, and payors won’t reimburse<br />
for its use.<br />
By starting with a patient-centered<br />
focus, digital startups will find they<br />
may need to slow down and get a<br />
better understanding of the healthcare<br />
industry, which operates differently<br />
than the tech world. There are more<br />
stakeholders in healthcare that need<br />
consideration: doctors, patients,<br />
insurers, regulators; each of these<br />
stakeholders holds a unique<br />
perspective on the technology being<br />
adopted. Healthcare is complex<br />
because patients are complex. As<br />
digital startups focus on one area, such<br />
as a particular disease, they may<br />
stumble onto the multiple factors that<br />
contribute to that disease, what insurers<br />
do and don’t cover related to that<br />
disease and its symptoms, and more<br />
variables that directly or indirectly<br />
affect their product or service. The<br />
development of a product or service<br />
requires research into clinical practice,<br />
medical study, patient and doctor<br />
interviews, and several focus groups.<br />
Digital healthcare startups need to have<br />
patience – something that is<br />
unattractive to some investors, causing<br />
digital healthcare startups to rush into<br />
product development too quickly.<br />
Instead, involving key stakeholders<br />
early in the development process and<br />
fully understanding the concerns and<br />
perspective will allow these startups to<br />
impact the healthcare space where it<br />
matters most – patient care.<br />
The <strong>Medical</strong> Futurist published a<br />
fantastic article earlier this year that<br />
highlights why healthcare startups fail.<br />
Forgetting about the patient, not<br />
including the provider, difficulty<br />
creating clinical value and<br />
overclaiming what the technology can<br />
do area just a few of areas discussed in<br />
this article.<br />
Another area often overlooked by<br />
digital healthcare startups is the need to<br />
integrate. Healthcare data is massive,<br />
and there is no “central repository” to<br />
draw from. By understanding and<br />
embracing the need for shared services,<br />
integration with other startups or<br />
providers in the healthcare industry can<br />
foster innovation and better meet<br />
patient need or demand. Instead<br />
startups may focus on siloed solutions<br />
that make it difficult for providers to<br />
implement into their practice, thus not<br />
offering value to the patient. By<br />
understanding how patient data is<br />
viewed from a provider and payor<br />
perspective, digital healthcare startups<br />
will find out how their product or<br />
service will be most useful.<br />
This is such an exciting time to be in<br />
the healthcare space. The satisfaction<br />
of making a positive impact in<br />
communities by improving patient care<br />
is why many startups dive into the<br />
healthcare space. By taking a few of<br />
these points into consideration, digital<br />
healthcare startups will find their<br />
endeavors bearing fruit.<br />
| September 2019 | 31
1<br />
MOST<br />
ADVANCED<br />
MEDICAL IMAGING<br />
SOLUTION PROVIDERS<br />
HT Bio<strong>Imaging</strong><br />
DETECTING CANCER BEFOREHAND<br />
Today, people are prone to numerous health issues<br />
and cancer is one of the major problems which has<br />
been growing at an alarming rate. <strong>Most</strong> of the<br />
people are unaware of what type of health condition they<br />
are living with.<br />
Various research has shown that early cancer detection can<br />
be helpful in saving the life of the person, in the cases<br />
where it would be a thin possibility otherwise. When the<br />
cancer is detected early, the prognosis and prospects of<br />
successful treatment are significantly improved. Yet, for<br />
some types of cancer and other deadly diseases, there is no<br />
current early detection examination. Or if there is, it is not<br />
conducted as a routine test or is not affordable. Additionally,<br />
current screening methods are problematic due to relatively<br />
high erroneous results. Furthermore, the time span for<br />
which the patients need to wait for the tests and their result<br />
may cost them their lives.<br />
In order to help people detect cancer at an early stage, HT<br />
Bio<strong>Imaging</strong> came into existence. It will aim at saving lives<br />
and improve the quality of life of the patients suffering from<br />
life-threatening diseases. For providing this, the company<br />
has developed a platform for cancer detection that is based<br />
on a noninvasive, safe, accessible, and highly accurate<br />
system. With this system, initial screening and cancer<br />
imaging will become a simple and affordable process,<br />
easily accessible to the community. Its platform technology<br />
provides real-time results that will enable physicians to<br />
decide on the spot if additional, more expensive and<br />
high-risk testing is necessary.<br />
Prominent Personalities of HT Bio<strong>Imaging</strong><br />
Shani Toledano is the Co-founder & CEO of HT<br />
Bio<strong>Imaging</strong>. She has a B.Sc. in Mechanical Engineering<br />
specialized in heat transfer and thermodynamics. Working<br />
for 11 years in the tech, defense, and aviation industry as a<br />
developer, system engineer, and R&D team leader, she has<br />
gained immense experience.<br />
Gideon Barak, the Co-founder & Chairman of HT<br />
Bio<strong>Imaging</strong>, is a serial entrepreneur with <strong>10</strong> exit records.<br />
He has held leading positions in several companies<br />
including co-founder and CEO of DSP Communications<br />
(NASDAQ: DSPC), acquired by Intel in 1999 for $1.6<br />
billion, and Founder and Chairman of Envara and Butterfly<br />
VLSI, acquired by Intel and Texas Instruments in 2004 and<br />
2000, respectively.<br />
The journey of the company started a few years ago when<br />
Shani’s father’s chest x-ray test accidentally found a 5 cm<br />
tumor in the place where he was experiencing chest pain.<br />
Unfortunately, the cancer was in its late stage and within 9<br />
months, her father passed away. She then started reading<br />
and understanding the occurrence of cancer. Shani used her<br />
knowledge gained from her education in heat transfer and<br />
thermodynamics to establish HT Bio<strong>Imaging</strong> with the help<br />
of her professor of thermodynamics and her father’s<br />
oncologist. With the help of Barak and his entrepreneur<br />
skills, she started this essential company.<br />
Essential Products and Services<br />
HT Bio<strong>Imaging</strong> is now introducing its first application -<br />
HTOScan. This application is a disruptive next-generation<br />
oral scanner for the detection of cancer and pre-cancer<br />
based on its own breakthrough patented medical imaging<br />
technology. The technology uses thermal diffusion to record<br />
the heat dissipation in the tissue which enables it to identify<br />
the observed discontinuity in the tissue as cancerous with<br />
an accuracy of 95%. It differentiates the cancerous cells<br />
32 | September 2019 |
Shani Toledano, Co-founder & CEO<br />
We are commi ed to save lives and improve the<br />
life quality of deadliest diseased patients<br />
-Shani Toledano<br />
| September 2019 | 33
from normal cells by exploiting their unique heat-flow<br />
properties. HTOScan does all these things: 1. High<br />
Accuracy and Location Coverage; 2. Non-Invasive and<br />
Low Risk; 3. Analysis and Results delivered in Real-Time;<br />
and 4. Detect malignant & premalignant lesions with no<br />
visual symptoms (submucosal lesions).<br />
The detection process based on the fact that density of the<br />
cancerous and precancerous cells is higher than that of<br />
normal cells, their shape is different, and their nuclei are<br />
enlarged. This results in the differences that cause a<br />
fundamental change in the thermal properties of the tissue<br />
(blood flow, heat capacity, conductivity and metabolism).<br />
The functional imaging technique is used for testing the<br />
response of the tissues to the thermal excitation over a short<br />
period of time. Therefore, it can be used to distinguish<br />
between cancer and other pathologies such as pre-cancer,<br />
benign growths or necrosis as a result of cancer treatment<br />
and surgical removal.<br />
The operating process of HTOScan is based on the principle<br />
which involves short, safe, and focused heating followed by<br />
tracking the heat expansion and absorption in the tissue.<br />
The system is a combination of a cloud-based database<br />
where the data is stored. Further, the data is processed using<br />
a unique proprietary analysis algorithm, using signal<br />
analysis, machine learning and more artificial intelligence<br />
techniques of image pattern recognition based on an evergrowing<br />
bank of data.<br />
Future Goals<br />
HT Bio<strong>Imaging</strong> has a roadmap for the next 2 years for the<br />
growth of the company. It plans on the validation of 300<br />
patients through an algorithm along with oral device<br />
marketing version, pivotal trial, CE-Mark + initial<br />
commercialization in Europe, and FDA Approval + initial<br />
commercialization in US.<br />
34 | September 2019 |
1<br />
MOST<br />
ADVANCED<br />
MEDICAL IMAGING<br />
SOLUTION PROVIDERS<br />
Mr. Jan Moed<br />
Managing Director<br />
36 | September 2019 |
Planmed Oy<br />
A Pioneer in Diagnostics Focused on Battling Breast Cancer<br />
Around 2.1 million women around the world are<br />
reported to be suffering from breast cancer<br />
according to the WHO, making it the most<br />
common type of cancer found in women. Not only has the<br />
disease spread substantially but has also proved to be most<br />
fatal form of cancer, causing the demise of over 627,000<br />
women in 2018. Additionally, these numbers are reported to<br />
be increasing with every passing day. Diagnosis and<br />
screening of breast cancer in the early stages has become<br />
pivotal to bring down the number of women affected by the<br />
disease. There are various solutions available to enable this;<br />
however the shortage of resources has made it difficult and<br />
most of the women are diagnosed in later stages, increasing<br />
the fatality rate. One of the leading companies in the world<br />
that is fighting against breast cancer by offering<br />
comprehensive product portfolio in the field of<br />
mammography is Planmed Oy. It has been battling this<br />
deadly disease through sophisticated technology, wellknown<br />
imaging performance, user friendliness and good<br />
ergonomics.<br />
Established in 1987 in Helsinki, Finland, Planmed Oy<br />
develops, manufactures and offers advanced medical<br />
imaging solutions for mammography, orthopedic and<br />
maxillofacial imaging. It is an integral part of the Finnish<br />
Family owned Planmeca Group, the largest privately owned<br />
dental manufacturing company in the world.<br />
Planmed Oy has always ensured to stay a step ahead of its<br />
contemporaries owing to its in-house researchers and<br />
designers dedicated to innovation and adaption of emerging<br />
technologies. The company has developed the advanced<br />
and unique 3D imaging of extremities and head & neck and<br />
is on its way to becoming the forerunner in 3D orthopedic<br />
and maxillofacial imaging in the industry.<br />
The story of Planmed Oy dates back to 1971, when its<br />
parent compant, Planmeca Oy, was incepted. Today,<br />
Planmed Oy’s medical imaging solutions can be found in<br />
more than 80 countries worldwide and the company is<br />
continuously expanding, entering new markets and<br />
providing the latest technology to leading clinics and<br />
hospitals around the world.<br />
Momentous Benchmarks<br />
Although, Planmeca is a dental company at its foundation,<br />
it expanded into the medical diagnostic field in 1989 though<br />
its subsidiary company- Planmed Oy. In the same year of its<br />
establishment, Planmed Oy announced its first product,<br />
Planmed Sophie Mammography, at the RSNA meeting.<br />
Many of the units installed back then by the company are<br />
still in use today. This indicates the robustness, high quality<br />
and well-made design- all the characteristics the company is<br />
known for even now.<br />
In 1991, the company launched Planmed Cytoguide, a<br />
biopsy needle guidance system for stereotactic breast<br />
biopsy, and a year later, it brought the unit for mobile<br />
mammography to the market, known as Planmed Sophie<br />
Mobile. Towards the start of the next decade, Planmed Oy<br />
was developing another one of its remarkable products, the<br />
MaxView Breast Positioning System. This system<br />
maximizes the field of view in mammography by enabling<br />
the detection of even the smallest lesions even closer to the<br />
chest wall that otherwise might go undetected. Further, in<br />
2005, the company delivered the first fully digital<br />
mammography unit called Planmed Nuance, along with<br />
DigiGuide for digital stereotactics and Planmed CAD for<br />
computer-aided detection.<br />
In the year 20<strong>10</strong>, Planmed Oy expandedits medical<br />
portfolio into revolutionary new concept for low dose 3D<br />
®<br />
orthopedic imaging by launching Planmed Verity .<br />
Furthermore, the company introduced its award-winning<br />
digital mammography system with Digital Breast<br />
Tomosynthesis capability, Planmed Clarity Product Family,<br />
in 2016, and extended mammography product portfolio<br />
again in 2018 by launching Clarity S Digital<br />
| September 2019 | 37
“We want to aid in better patient care through pioneering<br />
health care solutions that improve the daily workow of<br />
medical professionals around the world”<br />
Mammography. The innovations and simultaneously the<br />
growth of the company continues.<br />
Substantial Product Portfolio<br />
Planmed Oy has two different product lines- mammograpy<br />
and orthopedic and head and neck imaging. More than <strong>10</strong>%<br />
of the company’s revenue is used as R&D expenseand it has<br />
developed everything in-house with a sound know-how and<br />
advance technologies to take the medical imaging industry<br />
a step ahead. All of Planmed Oy’s products have been<br />
designed with the collaboration of users and special<br />
attention is given to the ergonomics, for both- the users and<br />
the patients.<br />
As seen earlier, Planmed Clarity Mammography systems<br />
have been developed gradually, through the years, and they<br />
provide outstanding image quality and enable a fast and<br />
reliable workflow in all situations – from screenings to<br />
diagnostic imaging to biopsy procedures. This group<br />
incorporates Planmed Clarity 3D and Planmed Clarity 2D<br />
digital mammography system along with Planmed<br />
Clarity Flow touch control with dual touchscreens.<br />
Additionally, the company ensures positive patient<br />
experience through an impressive design to reduce patient<br />
anxiety. It encourages increasing number of women to<br />
participate in breast cancer screenings.<br />
In orthopedic imaging, Planmed Oy was the first company<br />
to bring the CBCT (ConeBeam Computed Tomography) for<br />
extremities to the industry. This 3D technology by Planmed<br />
is widely used in maxillofacial and dental imaging and is<br />
highly suitable for bony structures. Adding to this is the<br />
Planmed Verity, a revolutionary system that can provide<br />
images of the foot and ankle under a natural load.<br />
The Prodigious Leaders<br />
Mr Heikki Kyöstilä, the Founder and President of<br />
Planmeca Group, is a passionate entrepreneur and a handson<br />
leader. His presence has been a rich source of inspiration<br />
for all those working at the company. Talking about the<br />
ingredients to Planmed Oy’s recipe of success, Heikki says,<br />
“Strong commitment to building customer relationships and<br />
passion for innovation guide everything we do. They give us<br />
the focus to consistently develop revolutionary technology<br />
and gain a deep understanding of the needs of dental and<br />
healthcare professionals. These values have led us to the<br />
forefront of our industry.”<br />
Another pair of hands, which have crafted the successful<br />
story of Planmed Oy, are that of Mr. Jan Moed, the<br />
Managing Director of Planmed Oy. He has an extensive<br />
experience in the healthcare space and has held various<br />
reputable positions in Planmeca over last 20 years. With his<br />
great professional knowledge and enriched experience in<br />
health technology, he has significantly contributed towards<br />
the health tech innovations that have the power to change<br />
the world. He is also the Vice Member of the Board of the<br />
Finnish Health Technology Association. Jan is a true change<br />
maker and visionary leader in the health care industry.<br />
Awards and Accolades<br />
For its innovative products, dedication and hard work,<br />
Planmed Oy has been honored with several awards,<br />
including Fennia Prize 2017 and Red Dot 2016 Design<br />
Award for Planmed Clarity Mammography unit. The<br />
company has also received Fennia Prize 2012, MDEA 2012<br />
Gold and Best in Show and Red Dot 2012 Design Award for<br />
Planmed Verity orthopedic imaging equipment.<br />
Future Roadmap<br />
For the coming future, Planmed Oy plans to continue on the<br />
path it started, developing more advanced medical devices<br />
by utilizing its groundbreaking in-house algorithms. It aims<br />
to produce affordable high-tech medical equipment that will<br />
save lives.<br />
38 | September 2019 |