Magento vs Demandware

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A perfectly scalable e-commerce platform lies at the heart of any e-commerce business or operation. In the past, shopping was everything related to a brick and mortar store or a fancy retail outlet, which covered the local neighborhood. However, today’s picture is far from it. In the current era of the internet-fueled e-commerce boom, a web store becomes the storefront, which hosts its products and services. Hence, a website can be the differentiator between an iconic brand and one that gradually fades into the oblivion. However, with the number of options available in the market, today choosing the correct e-commerce platform is no mean fete. To start with, many factors come to play. While choosing an e-commerce platform, below are a few factors to consider. Is the e-commerce platform hosted or self-hosted Ability to provide robust support and back up network Ability to integrate with various back end systems Pricing and maintenance cost Upon considering these points, no seasoned analyst with a penchant for e-commerce can fail to compare the two most robust and scalable e-commerce platforms operating in the domain, Magento and Demandware. Magento vs Demandware In this article, we will dwell deeper into the features of two top of the line e-commerce platforms, which are both contemporaries and leaders, related to certain features. Some of the largest e-commerce stores are powered by the platforms Demandware and Magento. This article outlines the features of both the platform through the prism of the broad categories which is important while identifying an e-commerce platform. Hosting and Maintenance Demandware: This e-commerce platform offers a fully hosted multi-tenant proprietary solution, which means all the infrastructure is managed by Demandware. This is an attractive option for e-commerce companies, who do not want to get into the hassles of security and maintenance of the site and solely concentrate on selling their products and services. But the real problem arises when a business wants to install a customized add on module for their eStore. These exclusive customizations require approval from Demandware and their restrictions are said to be in place to ensure the site still functions after the customization. www.i95Dev.com | USA | Australia | India | Copyright © 2019. i95Dev. All Rights Reserved. 2
However, this makes rolling out of quick and customized solutions to scale up e-commerce operations near to impossible with Demandware. Magento: E-commerce businesses must have come across enough criticism related to Magento of being too technical and complicated to manage. However, Magento on the other side, it is a selfhosted solution and gives complete control to the store owner over the infrastructure. There are many expert Magento agencies which maintain strong relations with hosting partners and act as intermediaries to handle any upgrade and infrastructural changes. There is even scope for adding customized modules to scale up a business without the need to take any approvals, in short Magento lets the e-commerce business own their store infrastructure. Hosting is a topic in itself. Scope for Integration Demandware: All the features required for flawless functioning of an e-commerce store is taken care in the platform Demandware. It unifies order management, POS and other offline store operations into one solution. There are even built-in tools that enable in-store representatives to engage with customers on the shop floor using mobile devices, which eases assisting customers by offering personalized product suggestions. Magento: This platform is an open-source platform that increases the elbow space for businesses to maneuver around and scale their operations with customized integration modules. It is a clear advantage over Demandware. There is an ever-increasing community of Magento evangelists, developers and agencies available worldwide that helps in upkeep and maintenance of Magento platform. This is the appeal and clear advantage that Magento holds up its sleeve because of the existing integration available for thirdparty service of choice with a huge array of modules pre-built and available through the Magento marketplace. Read our eBook on ERP Magento integration touchpoints to get a feel of the flexibility offered by Magento. Support and flexibility Demandware: There is a robust support system in place for Demandware platform with a 24/7 support available which is not confined to only support for core issues. Apart from the support system in place, the other issues that the Demandware platform addresses for its users are: Flexibility around the SEO Giving users control over redirects Powerful cross-selling and up-selling options Customer-facing email management www.i95Dev.com | USA | Australia | India | Copyright © 2019. i95Dev. All Rights Reserved. 2
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Magento vs Demandware

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