DW SEPTEMBER - OCTOBER 2019
London Jewellery Retail - Analysis The growing Network Of Asian Jewellers In London - Indians compromise of about 1.4 million people in the UK making them the single largest visible ethnic minority population in the country. London has 150 jewellers of Asian origin that cater to the needs of Asian population, get to read the full article about the asian diaspora within the jewellery community.
London Jewellery Retail - Analysis
The growing Network Of Asian Jewellers In London - Indians compromise of about 1.4 million people in the UK making them the single largest visible ethnic minority population in the country. London has 150 jewellers of Asian origin that cater to the needs of Asian population, get to read the full article about the asian diaspora within the jewellery community.
- TAGS
- diamonds
- diamond-industry
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Cover Story<br />
Jewellery displayed in Southhall Store<br />
mesh Jewellers and Kishan Kumar of Taj Jewels<br />
have worked meticulously on the jewellery that they<br />
retail. Both of them have their stores on The Broadway<br />
in Southall. More than half of the retail area at<br />
Taj Jewels is allotted to diamond jewellery. The Ramesh<br />
Jewellers’ store has all the jewellery that the<br />
Asian bride would look for.<br />
Sunil Babber of Ram Prakash Sunderdass & Sons<br />
(RPS) Jewellers in Southall is a leading player in<br />
the UK. The secret of his success is in the quality of<br />
relationship that he enjoys with his customers, business<br />
acumen and foresight.<br />
Explaining the Punjabi psyche, he explained to me<br />
the importance of jewellery in their weddings. Weddings<br />
are occasions where the entire family gets an<br />
opportunity to display their wealth and status.<br />
A Punjabi from India or Pakistan has similar tastes.<br />
The joint family spirit is thriving among the Pakistanis.<br />
It is more so because of economic compulsions.<br />
Most Pakistanis have small businesses. Living<br />
in a joint family has its advantages. Costs get shared<br />
and the closely knit members help each other. Weddings<br />
are occasions where they do not hold back and<br />
splurge on jewellery buying. The investment angle<br />
is predominant in their purchase.<br />
Talking about the Indian consumers, Sunil said that<br />
the new generation Indians are well educated. They<br />
are earning good money in their professions and corporate<br />
careers. They are setting up nuclear families<br />
and moving away from Southall to other localities for<br />
a better quality of life.<br />
RPS jewellers have expanded their business to London’s<br />
diamond district located at Hatton Gardens.<br />
This commercial area is in the Holborn district has<br />
over 800 diamond merchants involved in the wholesale<br />
and retail of diamonds and diamond jewellery.<br />
Hatton Garden was once dominated by the Jewish<br />
community. It now has a sizable presence of Indian<br />
businessmen. Sunil’s son Sameer Babber looks after<br />
the retailing business at Hatton gardens. Their two<br />
outlets Abrahams and RPS diamonds are among the<br />
prominent stores.<br />
Vivek Khandelwal Director of Emdico London Limited<br />
has an office in the building that is aptly called<br />
New generation Indians are well educated. They<br />
are earning good money in their professions and<br />
corporate careers. They are setting up nuclear<br />
families and moving away from Southall to other<br />
localities for a better quality of life<br />
Sunil Babber, Ram Prakash Sunderdass & Sons<br />
(RPS) Jewellers<br />
Jewellery displayed at Joy Alukkas<br />
60 september-october <strong>2019</strong> DiamonD WorlD
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