DW SEPTEMBER - OCTOBER 2019

Trade TraDe Fair
not the same. But the show is of cultural
significance in all of Italy, of taking pride
in their rich history of art and magnificent
craftsmanship.
The decreasing popularity of Baselworld
has also in some ways created an
undue advantage for Vicenzaoro. Over the
last couple of years, the show has managed
to regain its past glory with excellent
infrastructure, steady expansion and more
importantly an aggressive PR strategy.
The timing of the show is also something
worthy of talking about – the European
buyers, which constitutes a major portion
of the visitor footfall, attend the show to
stock their Christmas inventory.
The layout, which was divided into
Icon, Look, Creation, Essence, Expression
and Evolution as in the previous years was
easy to navigate. Design Room, a space
dedicated to high jewellery designers was
back this time with designers like Alessio
Boschi, Lydia Courteille, Mattia Cielo,
Marie Mas, and Tomasz Donocik among
others exhibiting their stunning creations.
Spreading SuStainability
The theme of the show was “Sustainability”-
a burning aspect that has become
a part and parcel of many successful
luxury brands. In the jewellery industry
especially, considering the investment is
significantly larger, adopting sustainable
measures are all the more necessary. The
opening talk, titled “Spreading Sustainability”
moderated by the editor of Sole
24 Ore, Fabio Tamburini, had speakers
including Matteo Ward, CEO and CMO,
WRÅD, Simonetta Di Tommaso, official
with the Ministry for Economic Development,
Will Kahn, Marketing Director of
Moda Operandi and Contributing Editor
with Town and Country Magazine, and
Cristina Squarcialupi, Vice President,
UnoAerre Industries. “We are trying to
provide products that are based on new
sustainable values. Products like bags,
shoes and jewellery have to be environmentally
conscious and should not be
hazardous to your health. We are trying to
understand the term sustainability. Traceability
is paramount. There are many
interesting technology that is starting
around this. 89 per cent of the people who
fall between the age brackets of 16 to 60
all want to know where their products are
coming from. In economic terms, since
natural resources are dwindling it is very
important to introduce these dynamics.
Traceability and trackablity can be introduced
in an economic way,” said Matteo
Ward of WRÅD, a sustainable clothing
brand.
“My company is into the recovery of
precious metal. We are no longer digging
gold in the mine and so there is less
(L-R) Will Kahn, Cristina Squarcialupi, Fabio Tamburini, Simonetta Di Tommaso & Matteo Ward
Mattia
Cielo
DiamonD WorlD september-october 2019 85