Club & Bar lighting magazine - Martin

44
pure &
pussycat
dolls lounge,
las vegas.
Hardly a week goes by that PURE Nightclub at
Caesars Palace in Las Vegas isn’t in the pages
of national celebrity publications or on national
entertainment television.
The club’s ability to secure the top-name celebrities
(Paris Hilton, Britney Spears, Christina Aguilera and
many more) and celebrated special events is unique,
even among Vegas’ competitive nightclub landscape.
From the moment it opened a few short years ago,
PURE has been Las Vegas’ club to see and be seen.
Maintaining PURE’s superior position requires
constant diligence on many levels, including focused
attention on the club’s entertainment technology
systems. Neu Visions Design (NVD) supplied and
installed a Martin lighting system back in 2004
and has overseen the club’s lighting gear since its
opening. “PURE Management Group was looking
for a powerful and versatile lighting system that
could cover the venue’s approximate 10,000 square
foot main room,” states NVD’s Managing Director
Adam Camp, who also conceived the club’s
theatrical lighting design and enhanced parts of the
architectural lighting design. “Lighting is the most
underrated factor by the patrons in most venues
yet the lighting creates the atmosphere and a
subconscious comfort level. In keeping with PURE’s
clean theme, we had the challenge of giving it a
dance environment without haze or smoke, which
is unheard of in most nightclubs because without
a mid-air canopy you get no beamage. Therefore
we went with more of a wash look - powerful lights,
saturated colors and lots of impact.”