BALANCE THE WORLD

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To prepare people for this world, we force them to conform, to fit into little boxes. Women have been conditioned to believe that their worth is less than… this condition begins in early childhood. “It’s a girl” is still a lethal phrase in many places around the world. Even in more lineal societies like Europe or the US, girls are more likely to be interrupted by her parents or teachers, to be socialized to be calmer and partake in quieter activities, and to learn to conform and obey. A little boy, in contrast, will be conditioned by his toys, language, and TV to deal with conflict in a violent manner and to disconnect from his emotions unless he feels anger. A world where one half of the population is trained to dominate and oppress the other half is not a happy place. Both sexes are trapped into boxes. What can we do about it ? I’M NO LONGER ACCEPTING <strong>THE</strong> THING THAT I CAN NOT CHANGE. I AM CHANGING <strong>THE</strong> THINGS I CANNOT ACCEPT. — Angela Davis 8
This book is about solutions. Today, more than ever, we need everyone to be a “balancemaker.” We identified 15 key topics. For each topic, we state the problem, share existing solutions, and propose some concrete actions you can take. 01 — Education 02 — Media and art 03 — Advertising 04 — Language 05 — Public speaking 06 — Cities 07 — Sports 08 — Politics 09 — Leadership 10 — Investors 11 — Pay gap 12 — Science and technology 13 — Sex 14 — Violence 15 — Manhood Tactics for a revolution. Imagine you live in a world where most of the resources, power, media, and myths are owned by one part of the population. And you’re not a part of it. What would you do? Which tactic would you use to shift the power balance? Here are some tactics that we will illustrate in this book. Visualize We say an image is worth a thousand words. Visualizing data or a shocking statistic in an infographic can be extremely powerful. You can also portray what the world would be like, the utopia you aspire to, as with the prophetic front page of a newspaper. Show, don’t tell. 9
Page 1 and 2: Aurélie Salvaire Balance the world
Page 3 and 4: Preface I grew up in a world where,
Page 5 and 6: Introduction 3
Page 7 and 8: This is a feminist guide for millen
Page 9: Your life in the Matrix We live in
Page 13 and 14: New Heroes Portray new role models
Page 15 and 16: New Products Gender imbalance can b
Page 17 and 18: Before We Start... 15
Page 19 and 20: TEST: How much of a feminist are yo
Page 21 and 22: Many of us reject the feminist labe
Page 23 and 24: We need to differentiate gender ide
Page 25 and 26: As the famous feminist slogan says:
Page 27 and 28: BUT WHAT IS PATRIARCHY? Patriarchy
Page 29 and 30: If you believe that… There is a h
Page 31 and 32: Most common reactions to male privi
Page 33 and 34: We need to differentiate between eq
Page 35 and 36: The decisive transition was the ins
Page 37 and 38: towards the woman and the body. The
Page 39 and 40: HOW DID THIS SYSTEM MAINTAIN ITSELF
Page 41 and 42: FALSE MYTH #1: PATRIARCHY IS NATURA
Page 43 and 44: In this world of peace and creativi
Page 45 and 46: Who do you decide to be? LUKE/LEIA
Page 47 and 48: THE TRUE FOCUS OF REVOLUTIONARY CHA
Page 49 and 50: Chapter 1 - Education 47
Page 51 and 52: From a very young age, our children
Page 53 and 54: And children's cartoons mostly port
Page 55 and 56: things of interest to say to girls
Page 57 and 58: Pink helps to lure girls away from
Page 59 and 60: Traditional gender stereotypes. Fem
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% of fathers and mothers who are ma
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Through our choice of toys, clothes
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Impact on future perspectives. When
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The Power of the Crowd Some parents
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New Heroes New children's literatur
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WHAT CAN YOU DO? 69
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Buy new empowering books. Read girl
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Chapter 2 - Media and Art 73
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For 2,500 years, our storytelling h
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Photojournalism is also male-domina
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Women also accounted for just 3% of
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There is a contradiction between wo
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SOME SOLUTIONS 83
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New Skill New Heroes And we need mo
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Visualize Counter Storytelling New
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Data Mining New Heroes Infiltrate A
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Visualize Counter Storytelling We n
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Counter Storytelling Muslim Girl is
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WHAT CAN YOU DO? 95
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Chapter 3 - Advertising 97
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We live in an ocean of sexist messa
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$16.4 billion was spent on cosmetic
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And 91% of women reported they didn
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SOME SOLUTIONS 105
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The Power of the Crowd Boycott All
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and electronics. Enable telework an
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City mayors have started to take a
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As a brand Challenge the sexist ste
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Chapter 4 - Language 115
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In our language, male is generic: m
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When we suppose that women are in c
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These words are used to describe wo
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Nique ta mère. Garçon manqué. Fa
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SOME SOLUTIONS 125
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Humor Reverse Visualize I’VE LEAR
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WHAT CAN YOU DO? 129
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Use gender-neutral language. Gender
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Chapter 5 - Public Speaking 133
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Historically, women have been socia
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Third, women are silenced by men’
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Far too many conferences feature ta
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Conferences are a business, and the
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Humor Speak up Boycott Toolkit Some
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Data Mining Infiltrate Some campaig
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If you attend a conference: Leverag
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Register for a theater or improvisa
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Chapter 6 - Cities 151
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All around the world, street signs
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And this can be illustrated in our
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Nowhere in the world has a city yet
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A right to safety. Every woman want
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Women are expected to care more abo
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Common beauty practices are damagin
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SOME SOLUTIONS 165
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Naming Visualize The Power of the C
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Data Mining Tech 4 Good The Power o
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Street Action Tech 4 Good When soci
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Toolkit Even if many claim that seg
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Toolkit Vienna even released a tool
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Infiltrate NYC Service offers safe
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Chapter 7 - Sports 181
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Physical activity has long been dee
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Aesthetics over athletics when it c
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Image: © The Man Who Has it All WH
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Image: http://young.scot/
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As a profession, sports coaching is
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Sports can contribute to gender equ
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Speak up Counter Storytelling Some
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New Skill Women Win is the global l
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Toolkit Counter Storytelling Some i
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Counter Storytelling The short movi
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Every morning, dance for five minut
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Chapter 8 - Politics 205
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We are the children of Greek democr
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Indonesia 1945 Togo 1945 Barbados 1
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Argentina, 2007-2015: Cristina Fern
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The European Parliament is slowly p
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To promote change, women prefer to
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French politicians are another good
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Countries with a larger number of w
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SOME SOLUTIONS 221
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Specific Communities New Skill In t
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New Skill Dilute Quotas Global Girl
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Toolkit International Knowledge Net
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As a parent As a citizen Encouragin
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Chapter 9 - Leadership 233
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Even though women earn more degrees
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WHERE ARE WOMEN MOST LIKELY TO BE Y
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HOW DO YOU EXPLAIN THIS LEADERSHIP
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The ambition gap. The career ambiti
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In contrast, women are expected to
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(Logel et al., 2012; Hoyt et al., 2
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I have an idea... THREATENING These
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WHAT ARE THE TOP BARRIERS TO WOMEN
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Diverse studies show that companies
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TIME WILL NOT SOLVE THE GENDER LEAD
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Toolkit Leader Accountability Senio
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New Heroes SOME INITIATIVES PORTRAY
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New Skill Specific Communities The
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Tech 4 Good Rate Katharine Zaleski
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New Skill Specific Communities Femm
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F>>Lane, in partnership with Vodafo
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Read Lean In and join a Lean In cir
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In her famous talk, Amy Cuddy gives
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Chapter 10 - Investors 271
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The Power of the Crowd Just have a
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48% OF WOMEN DESCRIBE THEMSELVES AS
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MONEY IS POWER Today, the investmen
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The Wells Fargo Affluent Women Reti
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SOME SOLUTIONS 281
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New Skill Aflatoun International of
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Specific Communities New Skill Unit
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Chapter 11 - Pay Gap 289
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The gender pay gap is a reality all
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...or in sports. WHY? REASON #1: OC
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REASON #2: NEGOTIATING LESS Traditi
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Across the world, women spend more
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SOME SOLUTIONS 299
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New Skill Unite Some websites train
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Symbolic Claim Quotas Companies whi
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Say thank you but don’t accept im
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As a citizen Urge your elected offi
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Chapter 12 - Science and Technology
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Women comprise half the workforce b
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REASON #2: LACK OF TALENT In the EU
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47% have been asked to do lower-lev
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Once again, in medical trials, male
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SOME SOLUTIONS 321
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Toolkit Tech 4 Good New Skill voice
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New Heroes WE NEED TO PORTRAY NEW R
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Visualize Specific Communities With
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Ask your employer to review their h
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Chapter 13 - Sex 333
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Sex is taboo. As a consequence, we
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One expression of this fear has bee
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Nature wants all of us enrolled in
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A study of 50 of the most popular p
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For three years, author Peggy Orens
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SOME SOLUTIONS 345
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New Skill Even Pornhub has launched
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Tech 4 Good Others are developing p
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But the most important development
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Counter Storytelling New Skill Femi
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Chapter 14 - Violence 357
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One day I woke up to this… WTF? W
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Give our last names to strangers or
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Dress or behavior does not matter.
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And this control takes many shapes.
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Women also face emotional abuse. Ps
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Technology allows abusers to stalk
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highest rate of intimate partner vi
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Fact: Everyone has the legal right
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Half of all women killed worldwide
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Yet, violence against women is not
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So, we celebrate rapists, like Don
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population is held in a subordinate
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And the most insignificant jokes pr
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Psychiatry is a feminist issue. Fem
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Naming Humor Visualize The creation
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Humor Awareness Project Consent is
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Tech 4 Good Technology is also offe
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Tech 4 Good Toolkit The Power of th
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I NEVER ASK FOR IT Humor Counter St
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Artist: Mirion Malle
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The Power of the Crowd Social media
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Unite Speak up Portugal bans the ve
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Chapter 15 - Manhood 405
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Starting as toddlers, men are consi
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And they progressively learn to mas
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OUR CULTURE HAS INTENTIONALLY BLURR
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What does it mean to “be a man”
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Some extracts from The Will to Chan
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In the 19th century, it was still o
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IF I WAS TO SAY WHAT IS THE MAJOR E
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WHAT THEY FEAR IS BEING DOMINATED.
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Speak up More and more role models
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Counter Storytelling Bell Hooks def
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Toolkit Counter Storytelling Promun
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Visualize Speak up In India, the fa
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Ask yourself some questions. What d
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7 8 9 10 Educate yourself about sex
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MAYBE THERE IS ROOM FOR ALL KINDS O
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Conclusion 437
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This is called “Womenomics.” Th
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love are at the base of our economy
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NEVER DOUBT THAT A SMALL GROUP OF T
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ABOUT THE AUTHOR
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BIBLIOGRAPHY 447
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Should Know. Katty Kay and Claire S
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Documentaries The Mask You Live In
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This is a feminist guide for millen
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BALANCE THE WORLD

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