- Page 1 and 2: Aurélie Salvaire Balance the world
- Page 3: Preface I grew up in a world where,
- Page 7 and 8: This is a feminist guide for millen
- Page 9 and 10: Your life in the Matrix We live in
- Page 11 and 12: This book is about solutions. Today
- Page 13 and 14: New Heroes Portray new role models
- Page 15 and 16: New Products Gender imbalance can b
- Page 17 and 18: Before We Start... 15
- Page 19 and 20: TEST: How much of a feminist are yo
- Page 21 and 22: Many of us reject the feminist labe
- Page 23 and 24: We need to differentiate gender ide
- Page 25 and 26: As the famous feminist slogan says:
- Page 27 and 28: BUT WHAT IS PATRIARCHY? Patriarchy
- Page 29 and 30: If you believe that… There is a h
- Page 31 and 32: Most common reactions to male privi
- Page 33 and 34: We need to differentiate between eq
- Page 35 and 36: The decisive transition was the ins
- Page 37 and 38: towards the woman and the body. The
- Page 39 and 40: HOW DID THIS SYSTEM MAINTAIN ITSELF
- Page 41 and 42: FALSE MYTH #1: PATRIARCHY IS NATURA
- Page 43 and 44: In this world of peace and creativi
- Page 45 and 46: Who do you decide to be? LUKE/LEIA
- Page 47 and 48: THE TRUE FOCUS OF REVOLUTIONARY CHA
- Page 49 and 50: Chapter 1 - Education 47
- Page 51 and 52: From a very young age, our children
- Page 53 and 54: And children's cartoons mostly port
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things of interest to say to girls
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Pink helps to lure girls away from
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Traditional gender stereotypes. Fem
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% of fathers and mothers who are ma
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Through our choice of toys, clothes
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Impact on future perspectives. When
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The Power of the Crowd Some parents
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New Heroes New children's literatur
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WHAT CAN YOU DO? 69
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Buy new empowering books. Read girl
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Chapter 2 - Media and Art 73
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For 2,500 years, our storytelling h
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Photojournalism is also male-domina
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Women also accounted for just 3% of
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There is a contradiction between wo
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SOME SOLUTIONS 83
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New Skill New Heroes And we need mo
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Visualize Counter Storytelling New
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Data Mining New Heroes Infiltrate A
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Visualize Counter Storytelling We n
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Counter Storytelling Muslim Girl is
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WHAT CAN YOU DO? 95
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Chapter 3 - Advertising 97
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We live in an ocean of sexist messa
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$16.4 billion was spent on cosmetic
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And 91% of women reported they didn
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SOME SOLUTIONS 105
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The Power of the Crowd Boycott All
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and electronics. Enable telework an
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City mayors have started to take a
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As a brand Challenge the sexist ste
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Chapter 4 - Language 115
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In our language, male is generic: m
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When we suppose that women are in c
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These words are used to describe wo
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Nique ta mère. Garçon manqué. Fa
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SOME SOLUTIONS 125
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Humor Reverse Visualize I’VE LEAR
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WHAT CAN YOU DO? 129
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Use gender-neutral language. Gender
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Chapter 5 - Public Speaking 133
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Historically, women have been socia
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Third, women are silenced by men’
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Far too many conferences feature ta
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Conferences are a business, and the
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Humor Speak up Boycott Toolkit Some
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Data Mining Infiltrate Some campaig
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If you attend a conference: Leverag
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Register for a theater or improvisa
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Chapter 6 - Cities 151
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All around the world, street signs
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And this can be illustrated in our
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Nowhere in the world has a city yet
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A right to safety. Every woman want
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Women are expected to care more abo
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Common beauty practices are damagin
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SOME SOLUTIONS 165
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Naming Visualize The Power of the C
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Data Mining Tech 4 Good The Power o
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Street Action Tech 4 Good When soci
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Toolkit Even if many claim that seg
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Toolkit Vienna even released a tool
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Infiltrate NYC Service offers safe
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WHAT CAN YOU DO? 179
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Chapter 7 - Sports 181
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Physical activity has long been dee
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Aesthetics over athletics when it c
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Image: © The Man Who Has it All WH
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Image: http://young.scot/
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As a profession, sports coaching is
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Sports can contribute to gender equ
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Speak up Counter Storytelling Some
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New Skill Women Win is the global l
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Toolkit Counter Storytelling Some i
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Counter Storytelling The short movi
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Every morning, dance for five minut
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Chapter 8 - Politics 205
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We are the children of Greek democr
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Indonesia 1945 Togo 1945 Barbados 1
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Argentina, 2007-2015: Cristina Fern
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The European Parliament is slowly p
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To promote change, women prefer to
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French politicians are another good
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Countries with a larger number of w
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SOME SOLUTIONS 221
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Specific Communities New Skill In t
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New Skill Dilute Quotas Global Girl
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Toolkit International Knowledge Net
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WHAT CAN YOU DO? 229
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As a parent As a citizen Encouragin
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Chapter 9 - Leadership 233
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Even though women earn more degrees
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WHERE ARE WOMEN MOST LIKELY TO BE Y
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HOW DO YOU EXPLAIN THIS LEADERSHIP
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The ambition gap. The career ambiti
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In contrast, women are expected to
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(Logel et al., 2012; Hoyt et al., 2
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I have an idea... THREATENING These
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WHAT ARE THE TOP BARRIERS TO WOMEN
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Diverse studies show that companies
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TIME WILL NOT SOLVE THE GENDER LEAD
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Toolkit Leader Accountability Senio
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New Heroes SOME INITIATIVES PORTRAY
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New Skill Specific Communities The
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Tech 4 Good Rate Katharine Zaleski
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New Skill Specific Communities Femm
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F>>Lane, in partnership with Vodafo
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Read Lean In and join a Lean In cir
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In her famous talk, Amy Cuddy gives
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Chapter 10 - Investors 271
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The Power of the Crowd Just have a
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48% OF WOMEN DESCRIBE THEMSELVES AS
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MONEY IS POWER Today, the investmen
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The Wells Fargo Affluent Women Reti
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SOME SOLUTIONS 281
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New Skill Aflatoun International of
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Specific Communities New Skill Unit
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WHAT CAN YOU DO? 287
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Chapter 11 - Pay Gap 289
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The gender pay gap is a reality all
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...or in sports. WHY? REASON #1: OC
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REASON #2: NEGOTIATING LESS Traditi
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Across the world, women spend more
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SOME SOLUTIONS 299
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New Skill Unite Some websites train
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Symbolic Claim Quotas Companies whi
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WHAT CAN YOU DO? 305
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Say thank you but don’t accept im
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As a citizen Urge your elected offi
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Chapter 12 - Science and Technology
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Women comprise half the workforce b
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REASON #2: LACK OF TALENT In the EU
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47% have been asked to do lower-lev
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Once again, in medical trials, male
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SOME SOLUTIONS 321
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Toolkit Tech 4 Good New Skill voice
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New Heroes WE NEED TO PORTRAY NEW R
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Visualize Specific Communities With
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WHAT CAN YOU DO? 329
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Ask your employer to review their h
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Chapter 13 - Sex 333
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Sex is taboo. As a consequence, we
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One expression of this fear has bee
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Nature wants all of us enrolled in
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A study of 50 of the most popular p
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For three years, author Peggy Orens
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SOME SOLUTIONS 345
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New Skill Even Pornhub has launched
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Tech 4 Good Others are developing p
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But the most important development
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Counter Storytelling New Skill Femi
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WHAT CAN YOU DO? 355
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Chapter 14 - Violence 357
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One day I woke up to this… WTF? W
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Give our last names to strangers or
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Dress or behavior does not matter.
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And this control takes many shapes.
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Women also face emotional abuse. Ps
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Technology allows abusers to stalk
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highest rate of intimate partner vi
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Fact: Everyone has the legal right
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Half of all women killed worldwide
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Yet, violence against women is not
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So, we celebrate rapists, like Don
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population is held in a subordinate
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And the most insignificant jokes pr
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Psychiatry is a feminist issue. Fem
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Naming Humor Visualize The creation
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Humor Awareness Project Consent is
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Tech 4 Good Technology is also offe
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Tech 4 Good Toolkit The Power of th
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I NEVER ASK FOR IT Humor Counter St
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Artist: Mirion Malle
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The Power of the Crowd Social media
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Unite Speak up Portugal bans the ve
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WHAT CAN YOU DO? 403
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Chapter 15 - Manhood 405
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Starting as toddlers, men are consi
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And they progressively learn to mas
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OUR CULTURE HAS INTENTIONALLY BLURR
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What does it mean to “be a man”
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Some extracts from The Will to Chan
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In the 19th century, it was still o
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IF I WAS TO SAY WHAT IS THE MAJOR E
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WHAT THEY FEAR IS BEING DOMINATED.
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Speak up More and more role models
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Counter Storytelling Bell Hooks def
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Toolkit Counter Storytelling Promun
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Visualize Speak up In India, the fa
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Ask yourself some questions. What d
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7 8 9 10 Educate yourself about sex
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MAYBE THERE IS ROOM FOR ALL KINDS O
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Conclusion 437
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This is called “Womenomics.” Th
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love are at the base of our economy
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NEVER DOUBT THAT A SMALL GROUP OF T
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ABOUT THE AUTHOR
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BIBLIOGRAPHY 447
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Should Know. Katty Kay and Claire S
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Documentaries The Mask You Live In
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This is a feminist guide for millen