Pro Photo West Fall 2019

I find all 3 of these poses essential for maximum client satisfaction as well as artistic creativity when designing
finished products like holiday cards and albums. Having a posing goal when photographing families helps give
me direction during the photo session.
It’s easy to get in a rut and only photograph what a family looks like and forget the emotion. Vice versa: I see the
trend of modern family photography only showing the relational images and forgetting the classic portrait. If I
aim to create all 3 styles during a session I know I have exceeded my clients expectation and probably made them
laugh in the process.
Creating strong relationships with clients that hire you is not only emotionally satisfying but financially beneficial.
According to the Professional Photographers of America GAP research findings, the number 1 reason a client hires
a specific photographers is because they LIKE them. More important than skill, pricing, and experience; research
has found that the 2 most important reason for choosing a photographer is because of your likeability and ease to
work with. Using these 3 tips for family portrait session success, you will build strong relationships and make
working together easy in the future. The key to a long and fulfilling career.
www.ppconline.com Fall 2019 23