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42—SATURDAY Vanguard, NOVEMBER 23, 2019
Sterling Bank partner
tners Icreate e to
create e 5m jobs in fiv
ive year
ears
Stories by Moses Nosike
Sequel to the successful hosting
of Icreate Africa Skills Festival
in Kaduna and Enugu regions,
Sterling Bank Plc and other
sponsors of the project have
concluded arrangement to host the
grand finale of the second edition
in Lagos next month.
Speaking at a press in Lagos to
announce details of the event, Chief
Client Engagement Officer of
Sterling Bank, Mr. Moronfolu
Fasinro, said that the bank is
partnering with Icreate Africa
because it is committed to solving
the unemployment challenge on the
African continent.
Fasinro said that the way to
resolve the unemployment
challenge going forward is through
skills acquisition by youths rather
than focusing on white-collar jobs.
“We know that youth employment
is a key part of creating a society
that is harmonious and productive.”
He noted that vocational jobs are
what move an economy in its dayto-day
operations and Icreate was
bringing various people together to
work on how to change the
narrative about the labour market.
“We are very happy to partner
with Icreate to produce this sort of
opportunity so that these people
could change the face of
employment on the continent in the
future.
Also speaking, Founder and Chief
Executive Officer (CEO) of Icreate
Africa Skills Festival, Mr. Bright
Jaja, explained that it was clear to
him at the beginning of the journey
that the idea of the festival was
different, unique and would
probably not make sense to a lot of
people. “But we were consistent
Tell us all about Tingo Airline and
why you decided to venture into
aviation business?
Tingo airlines was created to cater
for the unique needs of African
travelers, providing them with a
familiar, safe, comfortable and
affordable means of connecting to
cities in Europe, America, and other
destinations.
Venturing into aviation business
involves a lot of money, are you into
partnership to ensure seamless and
quality service delivery?
Yes, we have our own funds and
as well have partnered with
renowned global institutions
involved in financing businesses
like aviation to ensure that seamless
operations and longevity of the
airline.
We want you to talk about its
registration and method of
operation?
Tingo Airlines is currently
registered under the laws of
England and Wales and is in the
process of obtaining our UK Air
Operator’s Certificate(AOC). We are
also in the process of establishing
our presence locally in Nigeria
because we understood the concept
and background, having done a
thorough research on the
employment situation in Nigeria
and we realised that the only
solution to the challenge was to
rebrand jobs away from the
existing perception and notion that
if one is not a medical doctor, lawyer
or an engineer, he has failed”.
Jaja noted that over time, a lot of
young people had to go through
tertiary education under stress and
depression even though they knew
that was not what they were
interested in.
He added that the objective of
Icreate was to create five million
jobs in five years by empowering
about one million people who
would, in turn, employ at least five
We are counting on
experience to make
the difference
erence —Charles
Omiete Iyenemi Charles is the Acting CEO, Tingo
Airline Limited. He is an airline pilot professional
with over twelve years of experience in the
aviation industry in various capacities including
operational and management. In the pursuit of
knowledge also, he became an IT professional
and as well an entrepreneur.
In this interview with Nosike Moses he
discussed the challenges of aviation business
in Nigeria and the way forward.
L-R: Managing Director, The La Casera Company, Mr Chinedum
Okereke; 43” Smart TV Winner of La Casera Refresh and Connect
promo, Mr Izuagbe Emmanuel Achagaba, and La Casera Dealer,
Mrs Nkiru Nwafor during the prize presentation of the first Grand
Draw in Port Harcourt.
through a
strategic
partnership
with our
Nigerian
airline
partners and
intend to
massively
disrupt the
Nigerian
market with
the Tingo
brand.
We will
operate a
mix fleet
of Airbus
A330,
Airbus
A321, Embraer E190, Gulfstream
G650, and Boeing 737F freighters.
Currently we have acquired an
Airbus A321 which is currently
being painted in the airline’s livery,
with five more aircraft on order.
We also intend to start skeletal
operations at the end of the month
and commence full operations from
next year.
How are you positioning to face
challenges in the aviation industry
people in their businesses.
He said, “the strategy is to
rebrand the way society perceives
vocational skills and get young
people to be interested or attracted
to what they have passion for in the
overall interest of the economy.
The Icreate Skills competition is
a platform that promotes skills
excellence, showcases skills
standards and careers,
demonstrates benchmarks of
excellence in teaching and learning
and creates interest in public sector
agencies and private organisations
to invest in skills development.
Malissa Onojo, one of the
champions of Icreate said the
competition has exposed and
helped her to be very confident and
proud of her trade as a fashion
designer.
Charles
especially our environment?
Some of the major problems
affecting Nigerian carriers is a
paucity of access to things like
financing, foreign exchange for
procurement of equipment and
parts, and inability to procure
airplanes. Due to our unique
position as an international
company, we have access to
resources that will mitigate these
factors.
Hayat Kimya’s top brands win big
at ADVAN Awards 2019
I
t was a day of big harvest for Hayat Kimya Nigeria Limited last weekend at the
2019 Advertisers Association of Nigeria (ADVAN) Awards for Marketing
Excellence where its flagship brand, MOLFIX baby diaper and its new sanitary
pads brand, MOLPED emerged winners in five categories.
The event, which is the most prestigious awards in the Nigerian marketing
community, saw MOLFIX bagging back-to-back, the biggest award of the night:
Brand of the Year West Africa.
For the third time since 2017, the product also emerged, winner, Experiential
Marketing, while it also came top in the Corporate Social Responsibility category.
In the Digital Marketing category, it came second, just like MOLPED, in the
New Brand category.
Managing Director, Hayat Kimya Nigeria, Mr. Hakan Misri, maintained that
the harvest of awards is a testimony to the quality of the top-range brands coming
out of Hayat Kimya.
He added for instance that MOLPED Sanitary Pads which was launched into
the Nigerian market in April 2019, has changed the narrative of the feminine
care category in Nigeria as it has enjoyed growing presence in traditional and
modern trade channels.
ADVAN First Vice President, Bridget Adeniba affirmed that the Awards winners
are acknowledged “as industry leaders and named the elite in their industry.”
She added that the ADVAN Awards have evolved over the years in response to
new developments in marketing theory and practice, to reflect the growing
appreciation of the critical role of marketing as the vital source of value creation
for business.
Chivita 100% wins Most Innovative Juice Brand
L
eading fruit juice brand, Chivita 100% has won the Most Innovative Fruit
Juice Brand of the Year Award at the recently held 2019 Marketing World
Awards.
The award re-affirms the brand’s dominance in the Nigerian fruit juice segment
and is seen as a deserved recognition for the brand’s category leadership which
it has earned through superior product quality and its innovative approach at
deepening conversations on the role of 100% fruit juice in daily wellness.
According to Akin Naphtal, CEO, Instinct Wave, organizers of the Marketing
World Awards, Chivita 100% Fruit Juice has demonstrated a commitment to
excellence and an uncommon innovativeness for market leadership.
“In the last 12 months, through monthly advocacy and engagements, Chivita
100% has been at the forefront of enlightening and promoting daily the fruit
juice consumption for everyday wellness. The brand’s October 17th celebration
of Chivita World Juice Day, the first of its kind in Nigeria, was a highpoint and
competitive edge for recognition in this category”.
The Marketing World Awards celebrates brands, organizations and individuals
that have delivered superior product values to the market and exhibited excellence
in upholding concrete marketing strategies.
Speaking on the award, Managing Director, Chi Limited, Mr. Deepanjan
Roy commended and appreciated the organizers for recognizing Chivita 100%’s
strides in innovativeness for market leadership.
“We would continue to ensure the innovative excellence which has seen
Chivita 100% win the Most Innovative Juice Brand of the Year Award. This
award is a recognition of our efforts at taking the lead in superior product
quality and drive for awareness on the role of 100% fruit juice in everyday
wellness”.
Ideal for health, nutrition and refreshment, Chivita 100% is made from real
natural fruits with no added sugar or preservatives.
Nestoil Boss reminisces
on early beginnings, unveils
new corporate identity
he Group Managing Director, Nestoil Group, Dr Ernest Azudialu-
TObiejesi, on Thursday, walked a gathering of audience comprising
industry leaders, traditional leaders, media professionals through the
journey of the company, noting that vision and a daring spirit were the
most valuable assets it had 28 years ago when it started in a one- room
office at Idumagbo, Lagos.
Dr. Azudialu-Obiejesi spoke at the Civic Centre, Lagos, during the
unveiling of the company’s new corporate identity, which includes a new
logo and tag line – ‘delivering exceptional value’. The event was witnessed
by an ex-Governor of Anambra State, Peter Obi; the Ooni of Ife, His
Imperial Majesty, Oba Adeyeye Enitan Ogunwusi; His Royal Majesty,
Emeka Okezie, Oka Ije II of Okija and several other personalities.
In his speech entitled ‘The Beginning – An Unlikely Vision’ described
the making of Nestoil as “the story of impossibility made possible,”
buttressing his statement with Napoleon Hill’s famous quote: ‘Whatever
the mind can conceive and believe, it can achieve’.
According to him, the company held tenaciously to the grand vision of
building a world-class business that is rooted in innovation and
leadership against all odds. “The birthing of Nestoil did not fit into the
grand nature of what it is today. The company faced enormous setbacks
when it started but chose to believe and pursue its vision with absolute
commitment.
“We had a vision to grow a value chain linkage across the oil and gas
industry starting with engineering, procurement, construction and
commissioning services. We started at a time when the industry was
dominated by international service companies who had experience,
technical know-how and access to funds, which could not be matched by
indigenous startups like us. Ours was, indeed, an audacious vision without
corporate muscle, track record or financial wherewithal. Yet, we chose to
believe in that vision, and not only believe in the vision but to fight for
that vision and to bring it to pass. The celebrated entrepreneur said the
new corporate identity unveiling represents focus, determination and
vision”.
Globally recommended facilities
are necessary in aviation
business, how prepared are you?
We also through our
partnerships will invest in
aviation infrastructure, as a way
of improving and increasing
capacity and also to generate
revenue for the airline. We are in
consultations on plans to build and
operate a passenger terminal to
provide a better experience for the
flying public.
How do you ensure quality
personnel recruitment to achieve
your set goals and competition?
We have hired the services of a
world renowned aviation personnel
consultant in conjunction with our
capable in-house human resources
team to ensure only the best
individuals are hired to work for
Tingo Airlines.
Tell us some challenges of
aviation business in Nigeria and
what do you think is the way
forward?
As highlighted earlier, there is a
serious lack of access to funding
and equipment and an environment
that is not so friendly to airline
operators, but things seem to be
improving and we are optimistic the
Nigerian aviation industry will get
there eventually.