BTC Mission Magazine English

Be the
change.
Swiss foods for a healthy life and your
personal best – fundamentally reconsidered
and redesigned from scratch. Created in
harmony with man and nature. Truly Swiss
made, thus sustainable in terms of ingredients
and transportation, manufactured fairly and
gently, with recyclable and home compostable
packaging. Feed your goals in a meaningful
way with these smart foods, dietary supplements,
and sports products.

SWISS HEALTH & NUTRITION
MISSION MAGAZINE
THIS IS WHAT WE DO
Nutrition not only fuels our life – it
provides us with energy, enjoyment,
pleasure, and health. Accordingly, our
products are packed with ingredients
that benefit you and support you in
reaching your goals.
Beyond our products, we have also
made pioneering changes to our
packaging: Everything is recyclable
or even home compostable.
Each of our products serves a specific
purpose and consists of our own formulas
that are thought through to the smallest
detail, truly Swiss made, and gentle on the
stomach and gut.
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THIS IS WHAT WE STAND FOR
Food is only as good as its ingredients.
A healthy diet requires the source and
ingredients of the food to be transparent
and traceable.
We exclusively select ingredients that meet the highest
standards. These are our criteria:
• Usefulness for our diet: Our products only contain what
your body needs and can make ideal use of, and nothing
that will weigh it down.
• High nutritional values
• Best quality
• Meaningfulness of the source
• Traceability of the ingredients
• Fairness & sustainability in the entire supply chain
We are a certified organic company and our products are
• As natural as possible: Manufactured with as few
steps as necessary for food safety and nutritious food
• Highly tolerable and easy to digest
• Sustainable and fair
• Swiss made: Made in Switzerland with locally
sourced ingredients
• Free of artificial conservatives
• Free of GMOs (genetically modified organisms)
• Free of performance-enhancing substances
This is our philosophy
We believe that visionary innovation, paired with the
research in new natural food sources, provides sustainable
solutions for our diet and for the environment.
With BE THE CHANGE ® , we are establishing a new segment
in the food industry, by combining premium quality,
purpose and sustainability with a sleek design.
Who we are
BE THE CHANGE is backed by Swiss Health & Nutrition AG,
a young, pioneering and independent Swiss company that
stands for foods and nutritional supplements developed in
accordance with the laws of nature.
The founder and developer is Sven Altorfer, CEO,
Food Inventor, and passionate connoisseur.
This is our compass
In the jungle of nutritional questions, a reliable compass
shows us the right direction: human biochemistry as
explained by nutritional science. All of our food products
are manufactured based on these natural biochemical
laws.
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
We feed
your goals.
Vitamins D3 & K2 & High Omega 3
Fatty Acids is your optimal vitamin
and fatty acid preparation to meet
your daily needs. Vitamin D
contributes to the normal function
of the immune system. EPA and
DHA are essential Omega-3 fatty
acids that contribute to maintaining
the normal brain and heart
function.
These Vitamins Minerals Trace
Elements capsules provide you
with essential vitamins, minerals,
and trace elements. The high bioavailability
of these nutrients is
protected from gastric acid thanks
to the acid-resistant capsules.
As a result, they reach the gut in
their intact form, which is where
they are naturally best absorbed
by our body.
The BE THE CHANGE Colostrum
Probiotics Caps support your gut
microbiome in an optimal way by
combining high-quality probiotics and
organic colostrum. Bifidobacterium
bifidum helps maintain a healthy gut
flora and strengthens your natural
defences. A sound gut microbiome
has a positive effect on your digestion,
metabolism, body weight, immune
system, appetite and general wellbeing.
Our Colostrum Liquid Extract
strengthens your immune system.
Colostrum is an all-natural
product, which we use solely from
the surplus of the first 12 hours –
naturally only from cows in organic,
animal-friendly farming. The
gentle microfiltration without heat
treatment ensures that all the
valuable nutrients contained in
this high-quality organic colostrum
are preserved.
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This Isotonic Drink contains a broad
range of carbohydrates without
free fructose. It enhances your
performance during exercise lasting
1 to 2½ hours. It helps to increase
your liquid intake during workouts
and is naturally refreshing, enriched
with coloring curcuma extract. Like
all products from BE THE CHANGE,
this product is highly tolerable and
can be easily digested.
This state-of-the-art Endurance
Drink Powder consists of the highest
quality carbohydrates, electrolytes
and organic colostrum. It supplies
your body with everything it needs
for endurance performances and
is deliciously flavored with natural
Swiss elderberry extract. Like all
products from BE THE CHANGE,
this product is highly tolerable and
can be easily digested.
This first-class Multi Protein
shake provides you with the optimal
ratio of highest quality proteins to
replenish your body after a workout
and to help you meet higher protein
requirements. You can prepare it with
water or milk. Due to the high content
of natural lactase enzymes, the
lactose in regular milk is neutralized
when added to the shake. Natural
Earl Grey aroma and real vanilla from
Madagascar combine perfectly for
a delicious taste. Enjoy a luxurious
protein shake experience – like a
Royal. Like all products from BE
THE CHANGE, this product is highly
tolerable and can be easily digested.
This surprising Regeneration
Shake boosts your regeneration
after physical exercise by providing
an optimal ratio of highest quality
proteins, carbohydrates and fats.
You can prepare it with water or
milk. Due to the high content of
natural lactase enzymes, the lactose
in regular milk is neutralized when
added to the shake. The natural
cacao shake with Swiss protein
crisps is your tasty-crispy reward
after your workout. Like all products
from BE THE CHANGE, this product
is highly tolerable and can be easily
digested.
The Energy Spread is the first
Swiss energy gel made from organic
ingredients in raw food quality
(carefully processed below 42°C)
with a carbohydrate-fat-protein
ratio of 56-32-12. This formula
protects the pancreas due to its
relatively low glycemic response.
Organic almond butter and organic
lemon juice have an alkaline effect
on the body and are thus beneficial
for the natural acidification caused
by energizing carbohydrates. This
is your optimal source of energy for
every kind of sport.
This Protein Porridge is your highenergy
breakfast, your snack during
mental and physical stress as well
as your perfect pre-competition
meal. It has a low glycemic response
is therefore gentle on the pancreas.
The fine organic oatmeal and oat
bran are rich in beta-glucans, which
contribute to the maintenance of
normal blood cholesterol levels. This
natural porridge is good for your
body and tastes delicious. Like all
products from BE THE CHANGE, this
product stands out in its excellent
compatibility for stomach and
bowels.
ORDER ONLINE
www.bethechange.health
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Colostrum. A natural
powerhouse.
Colostrum, also known as bisnings, beestings,
and first milk, supports our immune system naturally
and traditionally.
This unique first milk is the first strengthening nutrition
of each mammal and human. Colostrum extracts are not a
drug or a nutritional supplement, but rather a special type
of food.
The particular feature of the colostrum of any mammal
is to strengthen the only slightly developed or even
non-existent immune defense of infants so they are
capable of surviving. For this reason, colostrum has a
uniquely concentrated mixture of valuable and fortifying
ingredients. Contrary to a human infant, who has a
minimal immune system at birth, a newborn calf has
no internal antigens and is therefore vulnerable to
germs and the environment. Bovine colostrum therefore
contains a concentration of immunoglobulin that is
40 times higher than human first milk. In contrast to milk,
the positive nutritional components are contained in a
higher concentration in colostrum. With a normal daily
consumption of 1–2 grams of high-quality colostrum,
the lactose content is in turn so minimal that no reaction
can occur even in lactose intolerant consumers.
Cows produce colostrum in excess even in organic dairy
farming. This means that the calf gets more than enough
of it to drink before the farmer skims off a portion as
supply. After collecting the supply, a few liters of colostrum
remain. We collect only this surplus of organic colostrum
and process it carefully.
Processing makes the difference
Most common products made from colostrum are
pasteurized, i.e. heated. Pasteurization destroys the
temperature-sensitive nutrients contained in the
colostrum, which therefore essentially loses its efficacy.
Our organic colostrum is carefully micro-filtered/coldfiltered.
This complex process preserves the valuable
nutrients and guarantees food safety. In addition, our
organic colostrum has been expertly tested and certified
by independent testing institutes.
Colostrum in sports
Colostrum does not constitute a doping risk. The increase
of IGF-1 in the blood through supplementation with
organic colostrum is precluded, as demonstrated by
the study from the University of Kent & the University of
Lincoln* from February 2019. Although colostrum does
contain inherent growth factors, specifically IGF-1, the
IGF-1 in colostrum is demonstrably destroyed in the
stomach and absorption into the bloodstream is thus
impossible. Colostrum has long been tried and tested
in professional sports and is a natural support for the
immune system and enhanced personal performance.
Colostrum is not on the WADA list of prohibited
substances. Nevertheless, we advise choosing colostrum
products wisely. It is necessary to consider the type
of animal farming employed: Organic certifications
guarantee that no hormones that could contaminate the
colostrum are used in breeding. The organic origin and
certified processing are deciding factors in producing a
premium quality colostrum.
* School of Sport and Exercise Sciences, University of Kent at Medway, Chatham,
UK. 2. Lincoln Institute for Health, University of Lincoln, Lincoln, UK. 3. Centre
for Immunobiology, Blizard Institute, Barts and The London School of Medicine,
Queen Mary University of London, London, UK. 4. Faculty of Medicine & Dentistry,
University of Plymouth, Plymouth, UK. 5. Centre for Immunobiology, Blizard Institute,
Barts and The London School of Medicine, Queen Mary University of London,
London, UK. 6. Peninsular Medical School, University of Plymouth, Plymouth, UK.
https://www.ncbi.nlm.nih.gov/pubmed/31123862
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
Vitamins and more.
Swiss made.
A balanced diet and lifestyle are the basis of our health.
Ideally, our body is fully nourished through a balanced and
nutrient-rich diet. However, there are some factors that
favor an insufficient supply of vitamins, macronutrients
and micronutrients which can hardly be regulated with
a carefully considered diet:
• Our contemporary lifestyle requires a substantially larger
amount of essential nutrients – due to stress, too much
sugar, and mechanically processed foods.
• Heavy physical strains require an increased intake,
which can hardly be ensured through our diet alone.
• In many areas, fresh fruits and vegetables only contain
a small percentage of essential nutrients due to the
quality of the soil, and are sometimes harvested before
they are ripe.
• The additional intake of nutrients is necessary for
illnesses or signs of deficiency that were determined
by a doctor.
Our ESSENTIALS have high-quality ingredients. Vitamins
D3 & K2 & High Omega 3 Fatty Acids contain fish oil from
sustainable wild fishery and is filtered so purely that it
practically has no more fish taste, which is also pleasant
in the case of reflux. In addition, the gentle cleaning
process also filters out impurities, such as microplastics
and heavy metals, which were incorporated into the food
chain due to the contamination of the oceans. Highquality
vitamin D3 is combined with the necessary K2,
which ensure that our body is able to optimally absorb
calcium from our diet, down to our cells. Our product
Vitamins Minerals Trace Elements provides a balanced
variety of vitamins and trace elements that provide us with
an adequate daily supply. These highly available organic
ingredients are protected in acid-resistant capsules so
that they pass through the stomach without damage and
are absorbed in the intestine. Like all of our products, our
ESSENTIALS are of course Swiss made.
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
Founded with
a powerful vision.
As a member of innovation networks, I work on new,
sustainable food sources that take the entire cycle of a
food item or a raw material into account. Together, we
research raw materials that are good for humans and can
be gently cultivated or that make a valuable addition to
biodiversity. We also make sure that short transportation
routes are guaranteed. Additionally, we aim at packaging
foods as environmentally friendly as possible. Accordingly,
we have developed our home compostable and food-safe
stand-up bag, which we have made available to other small
businesses as well as larger enterprises.
Sven Altorfer – Founder, CEO, Food Inventor
As the developer and manufacturer of BE THE CHANGE
products, I combine my personal and profession passion –
I innovate, formulate, create, and enjoy.
I manufacture effective and healthy products according
to the laws of the biochemical processes of our body,
i.e. in accordance with nutritional science, whenever
possible with raw materials from Switzerland and from
organic farming. I am guided by what nature provides
and manufacture with minimal processing in order to
protect and preserve all the nutrients. I completely abstain
from artificial preservatives and carefully choose each
ingredient.
The rising demand for food due to the growing population
of the earth as well as the issue of (plastic) waste pose
considerable obstacles for us. For this reason, I am
strongly involved in the production of raw materials,
including the production of protein concentrates and
isolates. In doing so, a central concern of mine is also the
research and production of additional food sources that
are biochemically sensible for humans. Thus, among other
things, I am seeking healthy and natural alternatives to
sweeteners and sugar.
«Today, I am convinced that
anything that enters my body
should provide me with added
value and superior nourishment»
The quality of my products is the result of decades of
experience that I have gathered both in my professional
life, having worked with nutrition and food since my youth,
as well as with my own health and in sports. I began my
professional journey with an apprenticeship to become
a chef, followed by the school of hotel management,
additional education and training in various food sectors,
food technology, the wine industry, and as the CEO of
different companies. Another milestone in my life has
been my medical history. I experienced what is means
to care of your own body. The years that followed were
groundbreaking, and my life ultimately took a positive turn
with renewed physical health and athletic performances as
an Ironman champion. Today, I am convinced that anything
that enters my body should provide me with added value
and superior nourishment Eating, being healthy, engaging
in sports – food is far more to me than just a necessity:
Food can be gastronomical, pleasurable, and – in the best
case – it can offer a full sensory experience.
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
Intelligently
combined.
In sports, we aim at ensuring physical performance,
maximum concentration, as well as rapid regeneration.
We fuel our body with our food: A combination of healthy
dieting and smart sports nutrition provides us with what
we need to achieve our goals.
Important cornerstones of our health are sports and
regeneration, as well as a balanced diet. We can fill gaps
in our diet with sensible supplements. High-quality sports
nutrition and sports drinks that appropriately nourish our
bodies assist us our physical activity.
The sports products from BE THE CHANGE meet the highest
standard for efficiency. We leave out any unnecessary
ingredients and only add to our food what is needed for it to
fulfill its intended purpose.At the same time, our foods are
highly tolerable for the stomach and gut, which is a crucial
factor for optimum performance. We think one step ahead
because food also has a long-term effect. For example, our
sports products have a low glycemic response in order to
preserve the pancreas. Our Energy Spread, on the other
hand, is designed to regulate the acidification caused by
energizing carbohydrates with alkaline components – in a
completely natural way. The protein-rich chips made from
Swiss millet in our Regeneration Shake are also a key
feature – they give this high-quality drink some bite and
the required chewing benefits our digestion. In addition
to its sensible formula and nurturing of the stomach and
gut, another factor is of central significance in sports
nutrition: safety from performance-enhancing substances.
Our products are guaranteed to be free of impurities. This
guarantee consists of different parameters:
• We manufacture under the criteria of the Swiss Federal
Swissness legislation– Swiss made.
• As a production facility, we know where every single
ingredient comes from and we therefore have control
over the quality.
• Our ingredients are inspected and certified. In addition,
each ingredient is tested for potential impurities in an
independent laboratory.
• We manufacture according to GMP standard
(Good Manufacturing Practice).
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
100% Natural.
Naturally.
Nutritional and beneficial breakfasts and
snacks – SMART FOOD for connoisseurs.
When we eat a healthy and delicious breakfast in the
morning, we start our day with more energy and enjoyment.
In everyday life and when engaging in sports, it is often a
challenge to eat a proper and well-balanced meal due to
limited time. Our SMART FOOD provides quickly prepared,
highly nutritional foods that are created in harmony with
nature.
With our food, we replenish our energy reserve and
take in vital nutrients. In our healthy meals, valuable
carbohydrates, proteins, dietary fiber, fats, vitamins,
minerals, and trace elements ensure that we are well
nurtured. Our SMART FOOD is composed in such a way
that it also has a low glycemic response, which makes
us feel satisfied. The blood sugar level thus rises
consistently and slowly, which also prevents sudden
hunger pangs and protects our pancreas.
Our exquisite Protein Porridge Cinnamon Honey
Cardamom Dates & delicious Protein Porridge Crunchy
Cacao Bites are the perfect and delightful start to your
day and the smart snack for your daily routine and
when engaging in sports. We have combined valuable
ingredients into a complete meal that nourishes us,
protects our stomach, and nurtures our gut. The enclosed
oats and oat bran have a high content of beta-glucans.
The cacao bites are split, natural cocoa beans that are
a real treat in conjunction with the porridge. Cardamom,
cinnamon and honey, as well as delicate pieces of dates,
lend the porridge a harmonious and natural taste. Just
add fresh berries or nuts to either porridge for a bit of
variety. We do not use preservatives or additives, and we
guarantee that the ingredients are free of GMOs.
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SWISS HEALTH & NUTRITION
MISSION MAGAZINE
Real-life
sustainability.
The human aspect
Food is our sustenance. Health is our guiding principle, for
what we eat and drink influences our well-being and our
quality of life.
This is why we inform you about the ingredients we
use, about our production, and our challenges. We work
sustainably throughout the entire value chain. For us, this
includes paying the people in our supply chain fair prices
and wages and enabling flexible work models.
The social aspect
We value the work of every single person involved in our
company. Our attractive wooden clips, manufactured by
the people at Stiftung Rüttihubelbad, are an example of
value creation as a collective, integrative effort.
Animal welfare
High-quality ingredients of animal origin can only come
from healthy animals from animal-friendly farming. We
actively advocate for organic livestock farming, which
ensures that animal have access to pastures and to locally
sourced animal feed. In order to permanently change the
well-being of the animals for the better, ingredients must
be traceable to their origins, e.g. to the respective farm.
The willingness to pay a higher price for ingredients is a
prerequisite for animals being able to lead a decent life.
The raw materials
Our products are Swiss made. They meet the criteria
of the Swiss Federal Swissness legislation, which includes
the production in Switzerland (made in Switzerland).
This has several benefits:
• Ingredients can be traced easily and reliably.
• The purity of the raw materials is ensured,
eliminating the risk of inadvertent doping.
• The transportation routes are shorter.
• We acquire valuable ingredients from other countries
if they do not exist in Switzerland.
• If we acquire an ingredient from another country,
we try to compensate for the difference in origin with
our logistics strategy.
The environment
Our products are well-conceived down to their sustainable
and neat packaging. It is enormously challenging to
package food both with regard to food safety as well as in
an environmentally friendly way. This is why we designed
our sustainability process, which is committed to further
development:
RRC = REUSE, RECYCLE, COMPOST
All our packaging is home compostable or reusable
prior to recycling.
The following are home compostable:
• Our food-safe stand-up and refill bags
• Our drinking bottles
• Our tissue paper
The following are reusable and then recyclable:
• Our Miron glass jars
• Our tin cans
• Our FSC-certified cartons – made of wood
from responsible forestry, and partly made of
recycled wood pulp.
We are strongly involved in the innovation and
manufacturing of new packaging materials for food.
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www.bethechange.health
© 2019, SWISS HEALTH & NUTRITION AG, Schachen 244, 9044 Wald AR, Switzerland — Carbon neutrally printed in Switzerland on FSC recycled paper with "Blauer Engel" certificate — Concept & Design: Blyss Brand Identity Zurich, Switzerland