UCFB Future Sport 2018
UCFB is delighted to present Future Sport – its inaugural magazine packed full of highlights of UCFB graduates in the workplace and exclusive interviews with the biggest names in sport. The issue is led by England manager Gareth Southgate, who with a World Cup just around the corner gave us his thoughts on leadership and the importance of education for a modern day coach. Sky Sports’ Hayley McQueen, Tottenham’s Mauricio Pochettino and Celtic boss Brendan Rodgers also feature. UCFB graduates feature heavily throughout the issue, showcasing their skills and talent in the workplace at clubs and organisations including The Football Association, Watford FC, Sky Sports and the Evening Standard. Future Sport also takes an in-depth look at London’s relationship with the NFL, and compares the promotion of big boxing events and the contrasting promotional styles of former heavy-weight world champions Wladimir Klitschko and David Haye.
UCFB is delighted to present Future Sport – its inaugural magazine packed full of highlights of UCFB graduates in the workplace and exclusive interviews with the biggest names in sport.
The issue is led by England manager Gareth Southgate, who with a World Cup just around the corner gave us his thoughts on leadership and the importance of education for a modern day coach. Sky Sports’ Hayley McQueen, Tottenham’s Mauricio Pochettino and Celtic boss Brendan Rodgers also feature.
UCFB graduates feature heavily throughout the issue, showcasing their skills and talent in the workplace at clubs and organisations including The Football Association, Watford FC, Sky Sports and the Evening Standard.
Future Sport also takes an in-depth look at London’s relationship with the NFL, and compares the promotion of big boxing events and the contrasting promotional styles of former heavy-weight world champions Wladimir Klitschko and David Haye.
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BRENDAN FLOOD
Vision:
Brendan has
big plans for the
future of football
“EDUCATION, WHERE
INDIVIDUALS ARE
TRAINED FOR THE
SPECIFICS OF SPORT,
IS A KEY DRIVER IN
MAINTAINING A STRONG
AND STEADY SPORTS
ORGANISATION”
should be considered a success story in today’s game.
So how can clubs maximise the potential of their
workforce and ensure that the best staff remain? I
believe education, where individuals are trained for
the specifics of this unique industry, is a key driver in
maintaining a strong and steady sports organisation.
UCFB came to being in the belief that there was a
void in the football and sport industries of educated
professionals for this purpose. A major issue we identified
was the lack of individuals who understood the unique
pressures of a football club, and how one issue on the
pitch or in the boardroom has the potential for wide
ranging consequences at the organisation.
Our educational model is based on creating the
next generation of talent in the football and sport
industry. The training we provide gives individuals the
understanding and skill set to walk straight into a sports
organisation. Their knowledge and previous experiences,
even before employment, immediately put them in
a better place to succeed and input industry-ready
working practices to give companies a higher level of
governance and chance of success.
UCFB offers a number of opportunities for organisations
to get involved in this process, including the chance to
come in and speak with students, mentor them, or even
launch a scholarship in you or your organisation’s name.
We’re delighted that so many leading sports clubs and
businesses share our vision for a higher skilled and more
educated workforce in the game. We truly believe this
process will help transform the way the sport is run.
Football clubs have such a vital status in towns and
cities across the country, so it’s vital that all staff at our
clubs take responsibility to ensure high standards of
governance. Everybody in the football industry should
support a more professional and stable marketplace
which accepts short-term failure and avoids the longterm
collapse of our famous clubs. After all, these clubs
are community assets and those of us at board level
are trustees managing them on behalf of an often
overlooked loyal fan base.
STUDENT SUCCESS
Josh Arnold, UCFB graduate and school sports coach
Working with the academy boosts Josh’s experience
During his time at UCFB, Josh gained valuable work
experience with Burnley’s academy side as a performance
analysis and youth scout. In his analyst role, Josh, who
studied BA (Hons) Sports Business & Coaching, filmed team
matches before editing short clips and giving them to the
coaches for use in training sessions. Alongside this, Josh also
visited towns in the North West of England identifying young
talent for the club. Josh was able to get his foot in the door
at Burnley after speaking with the academy psychologist Jen
Lace, who’s also a lecturer at UCFB.
Networking:
Josh used his
time at UCFB to
make contacts in
the game
Tomorrow’s talent, today | 33
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