UCFB Future Sport 2018
UCFB is delighted to present Future Sport – its inaugural magazine packed full of highlights of UCFB graduates in the workplace and exclusive interviews with the biggest names in sport. The issue is led by England manager Gareth Southgate, who with a World Cup just around the corner gave us his thoughts on leadership and the importance of education for a modern day coach. Sky Sports’ Hayley McQueen, Tottenham’s Mauricio Pochettino and Celtic boss Brendan Rodgers also feature. UCFB graduates feature heavily throughout the issue, showcasing their skills and talent in the workplace at clubs and organisations including The Football Association, Watford FC, Sky Sports and the Evening Standard. Future Sport also takes an in-depth look at London’s relationship with the NFL, and compares the promotion of big boxing events and the contrasting promotional styles of former heavy-weight world champions Wladimir Klitschko and David Haye.
UCFB is delighted to present Future Sport – its inaugural magazine packed full of highlights of UCFB graduates in the workplace and exclusive interviews with the biggest names in sport.
The issue is led by England manager Gareth Southgate, who with a World Cup just around the corner gave us his thoughts on leadership and the importance of education for a modern day coach. Sky Sports’ Hayley McQueen, Tottenham’s Mauricio Pochettino and Celtic boss Brendan Rodgers also feature.
UCFB graduates feature heavily throughout the issue, showcasing their skills and talent in the workplace at clubs and organisations including The Football Association, Watford FC, Sky Sports and the Evening Standard.
Future Sport also takes an in-depth look at London’s relationship with the NFL, and compares the promotion of big boxing events and the contrasting promotional styles of former heavy-weight world champions Wladimir Klitschko and David Haye.
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BOXING
Does it pay to be the bad guy in sport? This is a
question that sports marketing professionals often
wrestle with and it is particularly appropriate
to boxing, where fighters rely on grabbing the public’s
attention in order to secure themselves a payday.
Back in April 2017, Wembley Stadium hosted
the most anticipated fight in years, when Britain’s
Anthony Joshua beat Wladimir Klitschko in an
enthralling world heavyweight title fight in front of
90,000 people, beating the previous UK attendance
record for a boxing match set by Carl Froch and
George Groves at the same venue in 2014.
In my former life working in sports agencies, I was
fortunate to work with a range of characters in the world
of boxing, including Klitschko briefly when he toured
the UK to promote his bout against David Haye. These
two were a fascinating contrast in personality; Klitschko,
the respected, understated champion versus Haye, the
headline-grabbing, brash Londoner seeking his belts.
The way that the business of boxing is set up means
that individual fighters have much more scope to
influence their income positively or negatively than, for
example, a professional in a team sport whose main
income is usually a set annual salary. The public interest
Champion:
Carl Froch
celebrates after
defeating George
Groves in 2014
“DID KLITSCHKO’S GOOD,
UNCONTROVERSIAL
NATURE LEAD HIM TO
MISS OUT ON MILLIONS?”
Tomorrow’s talent, today | 37
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