UCFB Future Sport 2018
UCFB is delighted to present Future Sport – its inaugural magazine packed full of highlights of UCFB graduates in the workplace and exclusive interviews with the biggest names in sport. The issue is led by England manager Gareth Southgate, who with a World Cup just around the corner gave us his thoughts on leadership and the importance of education for a modern day coach. Sky Sports’ Hayley McQueen, Tottenham’s Mauricio Pochettino and Celtic boss Brendan Rodgers also feature. UCFB graduates feature heavily throughout the issue, showcasing their skills and talent in the workplace at clubs and organisations including The Football Association, Watford FC, Sky Sports and the Evening Standard. Future Sport also takes an in-depth look at London’s relationship with the NFL, and compares the promotion of big boxing events and the contrasting promotional styles of former heavy-weight world champions Wladimir Klitschko and David Haye.
UCFB is delighted to present Future Sport – its inaugural magazine packed full of highlights of UCFB graduates in the workplace and exclusive interviews with the biggest names in sport.
The issue is led by England manager Gareth Southgate, who with a World Cup just around the corner gave us his thoughts on leadership and the importance of education for a modern day coach. Sky Sports’ Hayley McQueen, Tottenham’s Mauricio Pochettino and Celtic boss Brendan Rodgers also feature.
UCFB graduates feature heavily throughout the issue, showcasing their skills and talent in the workplace at clubs and organisations including The Football Association, Watford FC, Sky Sports and the Evening Standard.
Future Sport also takes an in-depth look at London’s relationship with the NFL, and compares the promotion of big boxing events and the contrasting promotional styles of former heavy-weight world champions Wladimir Klitschko and David Haye.
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NFL IN LONDON
It was originally billed as a 15-year project with the
aim of having a fully established franchise based in
London by 2022. Now ten years into the plan, and with
London having just hosted a further four successful NFL
International Series matches, it looks increasingly likely
America’s national game will soon have a team with a
distinctively British identity.
What started as an international gamble, when the
New York Giants and Miami Dolphins played the first
game at Wembley in 2007, has become one of the
shrewdest business moves in modern sport. One game
a season became two, then three, then four, and now
the NFL has deals in place to use three London-based
stadiums in the coming years.
Twickenham is in the middle of a three-year deal
to host at least three games a season, and Tottenham
Hotspur’s new stadium will play host to at least two
games a season from 2018 over a ten-year period.
Undoubtedly the appetite is there from the British
public. International matches over the years have
consistently sold out, and around 40,000 fans bought
‘season tickets’ for all three London games in 2016. A visit
to any NFL game in the UK and you’ll see fans sporting
every single one of the 32 NFL teams’ jerseys.
But could fans’ loyalties to other teams be a stumbling
block to a UK team having a dedicated fan base? How
likely is a supporter, who has followed the New Orleans
Saints for 20 years, to switch allegiances and buy a UK
team season ticket and jersey?
Deepak Trivedi is an international sport consultant
and an expert in the American sport market, previously
working with the NFL, as well as the NBA and US Open.
He said it’s difficult to really know how support would
play out for a UK based team until it becomes a reality.
Tomorrow’s talent, today | 45
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