Sundowner Magazine: Spring/Summer 2020
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IN THE KNOW<br />
BE THE FIRST TO STAY IN ONE OF THESE EXCITING PLACES<br />
ARCTIC BATH<br />
Harads, Sweden<br />
Opening: February <strong>2020</strong><br />
When it comes to <strong>2020</strong>’s travel trends, the buzzwords ‘immersive’, ‘Insta-holiday’, and ‘wellness’ continue to dominate<br />
how consumers are thinking and talking about travel. Perfectly in-line to tap into all these trends, Arctic Bath hotel<br />
floats on the Lule River and offers a unique Nordic wellness experience. At the core of this brand-new 12-cabin<br />
‘floatel’ is a giant ‘coldbath’ that is open to the northern sky for aurora borealis-watching, heated to a bracing four<br />
degrees, and ringed by treatment and relaxation rooms, and saunas. Just imagine the Insta-opportunities and the<br />
images that will flood your feed.<br />
6 | SPRING/SUMMER <strong>2020</strong>
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