Marketing Industry in 2020 (2)
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Neuromarketing
Fortunately, with neuromarketing, which is a blend of neuroscience and
marketing, brands can gauge the emotional resonance of their current and future
marketing campaigns.
To do this, companies like Immersion Neuroscience and Spark Neuro have
developed wearable technology that can gauge certain neurochemical and
physiological responses, which both signal emotional engagement while
consuming marketing content.
Change language