Marketing Industry in 2020 (2)

The State of the
Marketing Industry in
2020
7 Trends to follow

Neuromarketing
Fortunately, with neuromarketing, which is a blend of neuroscience and
marketing, brands can gauge the emotional resonance of their current and future
marketing campaigns.
To do this, companies like Immersion Neuroscience and Spark Neuro have
developed wearable technology that can gauge certain neurochemical and
physiological responses, which both signal emotional engagement while
consuming marketing content.

Multicultural Marketing
This has rocketed diversity and inclusion to the top of every company’s mind, but
even though the world is a melting pot today, most brands market in a way that
only appeals to a country’s majority ethnicity or culture.
However, generating more sales shouldn’t be the only reason you market to
minority groups. Acknowledging their ethnicities and cultures should be another
huge driving factor.

Cognitive Computing-Powered Customer Service
Cognitive computing is a technology that can analyze enormous amounts of
data in the same way humans think, reason, and remember, so people can
naturally interact with the technology and extract data-backed recommendations
from it.

Shows
In the neuroscience field, researchers have proven that storytelling is the best
way to capture people’s attention, bake information into their memories, and
resonate emotionally with them. The human brain is programmed to crave, seek
out, and respond to well-crafted narrative -- that’ll never change.

Podcasting
On average, people spend 17 hours per week tuning into their favorite podcasts,
online radio shows, and audiobooks.
The demand for audio content has exploded, but that doesn’t mean people will
listen to your branded podcast just because it’s a podcast.
In reality, they’ll only listen to it if it can hold their attention and, ultimately,
entertain them. Otherwise, producing yet another interview-an-expert podcast
like everyone else will only add to the noise flooding the internet.

Word of Mouth Marketing
To create as much word of mouth marketing as possible, you need to stay
laser-focused on developing the best product or service possible and providing
top-notch customer service.
In other words, you need to serve your customers needs before your own. Only
then will your customers turn into a loyal, passionate tribe that will recommend
your brand to their friends and family.

Historical Optimization
Today, their groundbreaking revelation rings louder than ever -- 89% of their
monthly blog views currently come from posts that were published at least six
months prior, and they’ve developed an entire strategy dedicated to refreshing
and republishing these historical pieces of content.