Marketing Industry in 2020 (2)

Podcasting
On average, people spend 17 hours per week tuning into their favorite podcasts,
online radio shows, and audiobooks.
The demand for audio content has exploded, but that doesn’t mean people will
listen to your branded podcast just because it’s a podcast.
In reality, they’ll only listen to it if it can hold their attention and, ultimately,
entertain them. Otherwise, producing yet another interview-an-expert podcast
like everyone else will only add to the noise flooding the internet.