The Safe Investor - Issue 1 2020

while suffering from
lung cancer, there
have since been
promising results
with leukemia, breast
cancer and even
bowel cancer.
Having more
information like
this available to us
provides people with
the encouragement
they need to try CBD
oil for themselves
instead of relying on
hearsay. It may also
encourage doctors
and other medical
professionals who
have been hesitant
to recommend CBD
oil due to a lack of
research to change
their minds in the
coming months and
years.
THE CBD INDUSTRY
IS CONSTANTLY
EXPANDING
PRODUCT RANGE
With market
prediction numbers
increasing all the time,
, many companies
from other industries
are doing everything
they can to appeal to
the industry. One of
the only industries to
do this successfully to
date is the cosmetics
industry, with Sephora
recently launching
its own range of CBD
oil products. This
is completely legal
according to the FDA
and the Farm Bill, as
long as they are not
indirectly promoting
unproven health
benefits.
Other industries have
also seen moderate
success when trying
to gain a way into
the CBD market. This
includes the food
and drink industry. A
number of breweries
are now selling CBD
oil-infused beers,
and coffee shops
are promoting CBD
oil in protein shakes
and hot drinks. These
innovative beverages
have sparked great
interest nationally,
leading to an increase
in the number of
people trying CBD oil
for the first time.
However, there are
some questions about
legality in the US. In
some states, these
drinks are perfectly
legal, but the FDA
argues that selling
CBD oil in a form that
can be consumed
is not currently
advisable.
For pet lovers, CBD
oil has become a
saving grace for many
health conditions
commonly associated
with dogs. This use
has gained so much
popularity that more
people are beginning
to embrace this trend
by providing CBD oil
edibles for dogs to
consume. However,
some legal bodies
are declaring these
products as illegal,
with veterinarians are
generally advising
against this due to
the severely limited
research on how CBD
oil interacts with dogs.
THE WELLNESS
INDUSTRY IS
EMBRACING CBD
OIL AS A NATURAL
SUPPLEMENT
For years, the
alternative wellness
industry was
considered to be full
of hippies and others
like them, but this is
no longer the case.
The situation has
changed so much
that we are now
seeing wellness being
presented as one of
the top healthcare
trends of 2020, but it
is an industry that has
been growing since
long before this latest
eruption.
The wellness market
experienced a
surprising 12.8%
industry market
growth between 2015
and 2017. This is twice
as fast as overall global
economic growth.
The good news is
that many within the
wellness industry are
beginning to embrace
CBD oil. Many people
are using it alongside
vitamins to remain
healthy and control
existing health
conditions.
This significant
trend is expected to
boost the hype and
popularity of CBD
not only within the
wellness industry but
in the mainstream
media itself. 2020 is
probably going to
be the year when
many outlets cite
CBD oil as the health
supplement you need
to include in your daily
routine going forward.
INFLUENCER
ENDORSEMENTS
FOR CBD OIL ARE
INCREASING
If you’re on social
media, chances are
you follow at least one
influencer or at least
know what they are.
You’re probably aware
that these influencers
tend to shy away from
difficult or potentially
controversial products
for fear of losing
their dedicated
audience and gaining
a negative online
reputation.
This is why CBD oil
products weren’t
popularly advertised
on social media
websites like
Instagram and
Twitter; but this,
too, is changing. In
2019, dedicated lists
of influencers have
appeared showing
willingness to or
with experience of
working with CBD oil
companies.
This is a major
indicator that CBD oil
will be huge in 2020;
these influencers have
a bigger contribution
to consumer habits
than celebrity
endorsements.
As a result, more
people are likely to
look into CBD for
themselves and make
purchasing decisions
based on these
recommendations in
2020.
It seems like the entire planet is obsessed with cannabidiol, aka
CBD. Here are five fast facts about the latest cannabis craze:
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• It won’t get you high. THC is the psychoactive compound that
creates the “high” associated with marijuana. CBD’s effect is totally
different.
• CBD is in a legal gray area in the US. with conflicting state and
federal laws. While it’s no longer a Schedule 1 controlled substance,
the FDA has NOT legalized CBD for sale as a supplement.
• CBD is safe and non-habit forming. The World Health Organization
has stated that pure CBD is safe for consumption.
• CBD comes in many forms. The most common include oils,
tinctures, cosmetics, topical creams, gummies, chocolate, powder
and beverages.
• CBD purportedly helps with anxiety, inflammation, headaches,
epilepsy, insomnia, arthritis and a number of other health
conditions.
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