5 REASONS WHY YOUR COMPANY NEEDS A UNIFORM

5 R E A S O N S W H Y Y O U R
C O M P A N Y N E E D S A
U N I F O R M
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Many organizations don't realise the benefit of introducing a workplace
uniform. Whether you're considering a uniform or just want to improve
productivity and the bottom line, take a look at these five reasons why you need
a uniform.
Running an organization is not just about sales, customer acquisition and
profits. It’s also about creating a culture that can inspire people to join hands
and work together in a friendly environment. One of the first steps to achieve
this is having branded uniforms in your workplace.
A uniform makes employees feel as if they’re part of one large team, where
there’s no place for any discrimination or differentiation — a team that has a
common goal, wears the same clothes and shares the same values.
If you’re working towards building a strong culture that can inspire not only your
staff but your customers too, it’s worth seriously considering and implementing a
unique uniform code at your organization. In this post, we run through the
reasons why you should forge ahead and introduce a uniform for your business.

1. It takes care of corporate branding
When your employees wear a uniform with your brand logo and/or tagline
printed on it, you immediately set yourself apart from your competitors
and spread awareness about your business. Whenever your staff leave the
workplace to meet potential clients, they become a walking advertisement
for your business, which is much harder to achieve without a corporate
uniform.
A uniform is a staple of a unified and coherent brand. However, the onus is
on your business and your staff to convey a positive image of your
organization in society — something even marketing campaigns with
spends amounting to hundreds of thousands of dollars fail to do at times.
Knowing your business and your values well — and sharing and promoting
them to your audience accordingly — in addition to taking consumerfriendly
action, will result in a healthy dose of brand awareness — which is
great news for your business.
2. It improves customer experience
If your organization is retail based, with store setups that receive large
numbers of daily visitors, then a unique dress code will ensure your
customers don’t face any trouble or confusion when looking for help. Not
getting the support they need can be a huge barrier to purchase for
customers, and if an individual can’t easily ask their query, they’ll likely
leave your store and take their money with them.
As a corporate uniform gives your staff a unique identity — one that
should be easy to spot across a busy floor — customers will feel confident
reaching out to them. This will not only ensure core competence, but it will
also have a positive impact on your sales.

3. It clearly distinguishes work and play
One of the main issues of having a wardrobe that people use for both their
work and home life is, ironically, that it can be fairly limiting. If your
employees wear the same clothes to work as they do when they relax at
the weekend, where is the differentiation between work and play? While it
may seem like a small factor, it can be dangerous when the lines become
blurred. Employees may feel that they cannot concentrate on relaxing
because their minds are preoccupied with work or, likewise, they may find
it difficult to get into “work mode” when they enter the office.
Wearing a uniform is a clear indicator to the brain that it’s time to work. Dr
Karen Pine, a professor of Psychology at the University of Hertfordshire,
states that this has a more significant impact than we might at first realize:
“A lot of clothing has symbolic meaning for us, whether it's 'professional
work attire' or 'relaxing weekend wear', so when we put it on we prime the
brain to behave in ways consistent with that meaning.
"This means that, without often realizing it, we behave in ways that are
appropriate according to what we wear.

4. It creates a sense of unity
Employees wearing the same uniform in an organization develop a sense
of belonging and solidarity, which is crucial to the success of any business.
A collaborative work environment with a team-led ethos can improve
morale, productivity and overall job satisfaction, ultimately contributing to
improved performance and, therefore, a bigger bottom line.
5. It gives employees more time
Let’s face the truth: one of the biggest struggles for employees working at an
organization where there is no formal uniform code is choosing what to
wear every morning. In their attempt to look smart and professional —
without being repetitive — employees can spend a significant amount of
time and money. With a uniform, all employees are equal, regardless of job
role, background and personal circumstances. For those conscious about
what they choose — or can afford — to wear, a dress code negates potential
self-esteem issues or fears that they don’t look good enough.
By having a uniform code in the organization, you can prevent these issues
quickly and easily, and ensure your staff stay focused on the task at hand to
meet your organizational goals.
As with all changes, some employees may have a harder time adapting to
wearing a work uniform, but the advantages for your organization — and
your employees in the long term — are well worth the adjustment period.
Implementing a uniform can help you take that step towards creating a
recognized company culture that will result in increased brand awareness
and a positive perception of your business.

I M A G E S O U R C E :
infectious.com.au
A R T I C L E S O U R C E :
https://www.insightsforprofessionals.com/hr/leadership/r
easons-why-organization-needs-uniform