TICA Annual Report 2018

Marketing COMMITTEE
Report
About the Marketing Committee
The Marketing Committee is responsible for implementing various activities to
develop and promote members in the association and destinations within the
country to both local and overseas buyers. This is done through trade show and
road show participation and co-ordination, as well as organising familiarisation
trips.
The committee also organises tabletop sales activities, online marketing, social
media campaigns, and the association’s website development and management.
The Marketing Committee is proud to announce that we have been especially
active in 2018 with the delivery of more marketing-related activities compared to
recent years, as reported in this section.
Familiarisation Trips
1. Thailand Incentive & Meeting Exchange – TIME 2018 (19 June 2018)
In conjunction with TIME 2018, TICA also organised the ‘TICA Knowledge
Forum’ under the topic “Incentive & Creative Design” by inviting 30 DMC/
PCO/EMC members who are part of the younger generation and have a
maximum of 2-3 years of experience. Khun Marine from BI Worldwide
conducted this forum.
TICA also helped co-ordinate members’ participation at the table top sales
sessions organised by TCEB at the following fam trips:
2. TCEB Japan MICE Agents Familiarisation Trip with
Partners (8 July 2018)
Venue: The Sukhothai Bangkok
Buyers: 12 Japanese MICE buyers & Media
Official DMC: Journey to Asia (JTA)
Tabletop: 10 TICA members
Chairperson
Boontawee Jantasuwan, CIS
Co-Chairpersons
ChooLeng Goh
Kritsanee Srisatin
Committee Members
Arunee Sawekwang
Benjawan Wisootsat
Edwardo Iswandi
Elton Kwang
Ferry Tjahjono
Kritsana Janyasakulwong
Nooch Homrossukhon
Ravi Ganglani
3. TCEB Singapore Top’s MICE Agents & Corporates
Familiarisation Trip (20 March 2018)
Venue: Blue Elephant Phuket Restaurant
Buyers: 10 MICE planners from Singapore
Official DMC: Journey to Asia (JTA)
Tabletop: 8 TICA members
TICA Destination Update - TDU 2018
TICA Destination Update – TDU 2018: Based on good
results from the previous years, TICA continued to
organise this project during the following periods:
1. Bangkok Riverside
Date: 26-28 April 2018
Participants: 15 TICA DMC/PCO/EMC members
(25 persons)
2. Khao Yai
Date: 20-22 June 2018
Participants: 13 TICA DMC/PCO/EMC members
(20 persons)
3. Chiang Rai & Chiang Mai
Date: 26-29 September 2018
Participants: 20 TICA DMC/PCO/EMC members
(35 persons)
18 thailand incentive & convention association (tica)
TICA ANNUAL REPORT 2018 19