TICA Annual Report 2018

SERVICES DEVELOPMENT
COMMITTEE REPORT
MICE Career Advisory
TICA’s Services Development Committee continues to move forward in its bid to
visit various universities around the country to give presentations about the demands
of the hospitality industry. The intention of this presentation is not only to
encourage university students to join the industry, but to give them an overview
on the roles available within each sector. In addition, the session will also provide
a brief introduction about MICE and the unique demands of the niche sector.
Overall, this activity will provide students with a clear idea of their possible career
paths should they choose to join the tourism industry.
In 2018, this was organised four times as follows:
1. MICE Career Advisory on 3 February 2018 at Khon Kaen International
Convention and Exhibition Center (KICE)
2. MICE Career Advisory on 21 April 2018 at The 60th Anniversary of His
Majesty the King’s Accession to the Throne International Convention
Center, Hat Yai
3. MICE Career Advisory on 24 August 2018 at Dusit Thani College
Pattaya City Center
4. MICE Career Advisory on 31 October 2018 at Dusit Thani Hua Hin
New Initiative
MICE Youth Challenge 2018: 30 August 2018 at
Amari Watergate Hotel Bangkok
The MICE Youth Challenge 2018 which was combined
with the 1st International MICE Conference and Forum
by TCEB, saw nine teams from six universities across
the country compete against one another by presenting
unique, creative and fresh approaches to planning a
MICE event.
The esteemed panel of judges included:
1. TCEB: Khun Supawan Teerarat , Senior Vice President
Strategic Business Development & Innovation
2. TICA: Khun ChooLeng Goh, Marketing Committee
Co-Chairperson
3. TICA: Khun Bert Chamrernnusit, Services Development
Committee Co-Chairperson
4. TEA: Khun Nuttacom Rungrassamee, Chairperson –
Education & Development Committee
5. Thammasart University : Dr. Surapit Promsit, Director of
the International MBA Programme
After deliberation, the shortlisted teams included:
1. Kasetsart University
2. Mae Fah Luang University
3. Siam University
The event is recognised as the first national platform to
select students to attend the AFECA Asia MICE Youth
Challenge. The two winning teams that were chosen to represent
Thailand at last year’s challenge held in Goyang City,
South Korea on the 24th of October, were Mae Fah Luang
University and Siam University.
A special thanks to all of our partner associations
for their coaching:
• Khun Panitda Khlaimanee from the Event Management
Association (EMA)
• Khun Premporn Saisangchan, Khun Sarnit Karunyavanicj,
Khun Teerayuth Leelakajornkij and Khun Suhbpong
Smithtun from the Thai Exhibition Association (TEA)
34 thailand incentive & convention association (tica)
TICA ANNUAL REPORT 2018 35