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sleep solutions
www.simpleandclever.com.tr

INO VA
TIVE
DESIGN
CRAFTMANSHIP
TECHNOLOGY

TRENDSETTER, INNOVATOR AND PIONEER
Welcome, we are a young and innovative team at Simple and Clever who believe that innovative and functional
designs will add value to living spaces. We blend craftsmanship with cutting-edge technology while we are creating
our designs. We never compromise on sense of quality. We work hard to create peaceful and comfortable living areas.
We compete with ourselves, to provide our community more comfortable, more chic, more functional, better quality
products and services with an affordable price.
Production According to Quality Standards:
We manufacture according to the highest quality standards to meet the needs of our customers in the most accurate
way.
Innovation and Functionality:
We use the latest production technologies to produce functional products in order to meet changing consumer habits,
needs, behaviours and expectations.
Qualified Human Resources
With the awareness that the most important source of the organizations that make a difference is “human”, we are
creating working environments that lay the groundwork for the personal development of both our employees and our
partners.
Honest and Principled Communication
We believe in the importance of communicating ‘honest’ and ‘primitive’ with our customers, stakeholders, employees
and public.
Environment
We cooperate with all our stakeholders upon environmental issues. We take up serious actions to increase our
performance of environmental policies, by taking all precautions and executing them properly, encouraging to obey
the rules, increasing the awareness, improving personal responsibilities. We identify our activities effects on environment
and we provide to regain the waste products as much as possible. If not possible to accomplish that we try to
minimize the effect and eliminate these waste products without harming the environment. We make specific betterments
to prevent and control the environmental pollution. We do our best to leave better future for new generations.

MATT
RESS
www.simpleandclever.com.tr

VIVIENNE
MATTRESS
Vivienne is produced with traditional techniques.
Perfect combination of craftmanship and natural
materials. Natural fibres of silk, cotton and horsehair
balance your body heat and provides perfect climate
during your sleep. Silk and cotton mixed mattress
fabric allow you to feel the luxury touch.
28 CM
5 ZONE
POCKET
SPRING
HORSE
HAIR
SILK
COTTON
PILLOW
TOP
MEDIUM
COMFORT

ARTEMIS
MATTRESS
Artemis combines natural latex, horsehair and
premium quality knitted fabric and redefines your
perception of luxury. 5 zone pocket spring used on
the body provides perfect support. Natural latex and
horsehair give the perfect ventilation to mattress and
provides sweating. Artemis perfectly adapts to your
body shape and allows you to enjoy a perfect sleep.
34 CM
5 ZONE
POCKET
SPRING
LATEX
HORSE
HAIR
PILLOW
TOP
MEDIUM
COMFORT

SOVEREIGN
MATTRESS
35 CM
By combining 5 zone pocket spring and multi spring
technology in the same mattress; Sovereign promises
to you a perfect sleep experience. Sovereign mattress,
which offers various firmness degrees; allows
couples with different body types experience the
best sleep. High quality satin fabric provides a luxury
touch that you are going to feel like a royal family
member.
5 ZONE
POCKET
SPRING
MULTISPRİNG VISCO COTTON
FABRIC
MEDIUM
COMFORT

SYMPHONY
MATTRESS
Symphony of sleep. All the instruments of the
orchestra are harmoniously designed for a great
sleep. An orthopaedic mattress combined with the
comfort of Visco. 5 Zone Pocket Spring technology
also accompanied them. All you must do is dive into
sweet dreams with the harmony of the ‘Symphony’.
40 CM
5 ZONE
POCKET
SPRING
VISCO
COTTON
FABRIC
ORTHOPEDIC
MEDIUM
COMFORT

NATURA COMFORT
MATTRESS
30 CM
A perfect mix of natural wool, natural cotton and talalay
latex. If you want to experience the feeling of
sleeping in the arms of nature, Natura Comfort is for
you. Double-sided use is designed to improve your
sleep comfort according to seasonal temperature
differences. Every season, Natura Comfort will bless
your sleep with its natural beauty.
WOOL
COTTON
LATEX
DOUBLE
SIDED
MEDIUM
COMFORT

SLEEP MASTER
MATTRESS
27 CM
Sleep Master improves your sleep quality with its
unique design with Visco on one side and latex on
the other side and 5 Zone Pocket Spring technology
in the middle layer. Specially designed spring technology
prevents couples from being affected by
each other's sleep movements. Trusting your sleep
to this master will take your sleeping experience to
an indescribable dimension.
5 ZONE
POCKET
SPRING
VISCO
LATEX
DOUBLE
SIDED
MEDIUM
COMFORT

SWISS SLEEPER
MATTRESS
30 CM
Forget all your so called ’orthopaedic’ mattress experiences.
Swiss Sleeper is designed not to allow your
anatomic discomforts to reduce your sleep quality.
260 pcs / m2 coil counts 5 zone pocket spring and 4
different comfort foams combined with a special
design. This ‘’ sleeper’’ proves that a firm orthopaedic
mattress can be comfortable at the same time. Once
you've slept, you'll never give up on its comfort.
5 ZONE
POCKET
SPRING
ORTHOPEDIC
DOUBLE
SIDED
FIRM
COMFORT

NOBLE
MATTRESS
27 CM
Do not feel the stress your body is exposed to during
the day during your sleep. The extra-strong Hercules
spring system developed for the world's leading
hotels distributes your body pressure evenly
throughout the bed and allows you to feel the
increase in your sleep comfort from the first day. The
spine-friendly design relaxes your blood circulation
and provides you with all the necessary conditions to
wake you up to a new day.
MULTISPRİNG
SOFT FOAM
COTTON
FABRIC
DOUBLE
SIDED
MEDIUM
COMFORT

MIRAGE
MATTRESS
Every single detail you need for a perfect sleep is in
Mirage. Specially designed spring system meets
visco foam comfort. With this experience, you will
redefine sleep.
35 CM
5 ZONE
POCKET
SPRING
VISCO
PILLOW
TOP
MEDIUM
COMFORT

COOL
MATTRESS
Special fabric designed to balance your body heat
during your sleep. Seasonal double-side usage
supported with 5 zone pocket spring system to
enjoy the pleasure of sleep. You will start your day in
a better mood.
27 CM
5 ZONE
POCKET
SPRING
VISCO
PILLOW
TOP
MEDIUM
COMFORT

COMFORT
BEDS
FRAME BEDS &
BOXSPRING BEDS
www.simpleandclever.com.tr

EMPIRE
FRAME BED
Modern fabrics meets classic design.
Empire is designed for modern emperors;
strong, royal and beautiful at the same
time.

MONICA
FRAME BED
Modern lines meets with aesthetic and
comfort. Monica will colour your world.

LORRAINE
FRAME BED
Being fond of comfort does not require
giving up elegance. Lorraine draws attention
with its design and impresses with its
comfort.

TRINITY
FRAME BED
Spirit of the modern times. Trinity’s simple
and geometric design will be a perfect fit
for modern, downtown lofts.

CYNTHIA
FRAME BED
Authentic, classic and royal. Cynthia brings
classic beauty to your bedroom.

WALDORF
FRAME BED
The difference is in the authentic texture of
the design. It's hard to resist its naive
charm.

CHAMPAGNE
FRAME BED
Chic, stylish and yet pure. Joyful as a glass
of champagne.

DIAMOND
BOXSPRING BED
Modern, luxurious and unique. Your bedroom
will shine bright like a diamond.
Unique design will allow you to decorate a
tailor-made headboard fitting perfectly to
your room.

CAPRI
BOXSPRING BED
Capri has inspired by the famous Italian
island. Modern design, aesthetic curves and
box spring comfort. Bring holiday feelings
into your bedroom and enjoy the relaxing
sleep.

BORDEAUX
BOXSPRING BED
Bordeaux, the city called Sleeping Beauty.
Its beauty is legendary. We bring this
legend to your bedroom.

BRISTOL
BOXSPRING BED
Timeless and iconic British design. Classic
curves, hand crafted lines and a smooth
design. Simple and luxurious Bristol bed
changes your bedroom into a royal sleeping
room.

STAR
BOXSPRING BED
If you prefer to live at the highest level of
comfort, Star is designed for you. The harmony
of comfort and modern design will
bring the stars to your bedroom.

CLEVER
BOXSPRING BED
A functional design that allows you to use
your bedroom as a reading and relaxation
room. You r books, coffee, reading lamp all
in one; All you have to do is enjoy.

CAUSAL
BOXSPRING BED
Simple, modern and casual like its name.
Casual is for the ones who express themselves
modern, entertaining, cosy and
casual.

SOUL
BOXSPRING BED
We cannot claim anything that does not
feed our soul. When decorating our house,
we pay attention to the nourishment of our
soul. Soul is designed to reflect your soul
into your bedroom.

SMOOTH
BOXSPRING BED
A soft feeling, a reflection of calmness and
serenity in your bedroom. Far from exaggeration,
but everything that should be in a very
clean state of existence. Smooth, that's it.

SCANDINAVIAN
BOXSPRING BED
The charisma of simplicity. It is both
remarkable and useful. It will make your life
easier and bring the nobility of Scandinavian
style to your bedroom.

FUNC
TIONAL
BEDS
www.simpleandclever.com.tr
STORAGE &
ADJUSTABLE BEDS

JOSEPHINE
STORAGE SET
SMART STORAGE BOX
Josephine is a classic beauty. Soft capitone,
top notch upholstery and soft colors will turn
your bedroom into a paradise.

SIMPLE
DRAWER SET
RUBY DRAWER BOX
Simple solutions, great convenience.
Stance naive, easy to use. Both a warm bedroom
theme and a great helper. Simplicity
will be your new motto.

BEATRICE
STORAGE SET
LAUREL STORAGE BOX
The model, named after Beatrice, whose
name inspired her existence, could be your
inspiration. Its sophisticated stance and
poetic design will dazzle you.

BELLA
STORAGE SET
VICTORIA STORAGE BOX
Classic, stylish and timeless design. A masterpiece
of craftmanship. Bella will change
the mood in your bedroom into an iconic
50’s design. A tribute to good old times.

ROZY
STORAGE SET
DELUXE STORAGE BOX
Simple, noble, British. Rozy is for the ones
who thinks beautiful is always trendy.

VERONA
STORAGE SET
A sophisticated choice where you will feel
your passion for luxury in your depths.
Moreover, this choice is ready to meet your
storage needs. Beyond your expectations.

VIRGINIA
STORAGE SET
MIRACLE STORAGE BOX
Stylish and ergonomic. Touching your soul
with its design; The extra storage space it
offers also makes your life easier.

SMILE
ADJUSTABLE SET
Adjustable beds doesn’t have to be ugly.
Smile is sympathetic, simple and functional.
Thin frame design will bring a modern
chic into your bedroom.

STONE
FRAME BED
Solid like a stone. 4 motion motor allows you
to customize your bed according to your
need. Reading, watching tv or working has
never been this comfortable before.

NIGHT
STANDS
CAPITOL
CHAMPAGNE
CYNTHIA
PLAIN
TRINITY
SENSE
CLASSY
DIAMOND
EMPIRE
WALDORF
PRIME

BENCH
CAPITONE
TRINITY
DIAMOND STORAGE
WAVE STORAGE
SIMPLE STORAGE
MANHATTANcorner sofa
MALIBU
recliner

Simple and Clever
A: Gazi Pasa, Gol Street N:54/1-2
35860 Torbali/IZMIR-TURKEY
T: +90 232 864 14 12
F:+90 232 864 14 55
E: export@simpleandclever.com.tr
sleep solutions
www.simpleandclever.com.tr