CMA_brand-guidelines

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1. Logo SpacingIcon Logo Clear SpaceGrey striped area indicates Clear Space. This area must be kept free of all othergraphical and visual elements.Other graphical and visual elements can be safely positioned up to the greystriped area.
2. TypefacesThe Typeface FamilyOnly one font style is used for the logo, Proxima Nova. All words in the logo use the Regular weight ofthis font.For options on web and in marketing, any additional style font in Proxima Nova will be appropriate fortitles, such as Proxima Nova Bold.Disclaimer: Proxima Nova is not web safe. If not able to use Proxima Nova through customization useweb safe.Proxima Nova RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzProxima Nova BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzWhen to UseProxima Nova is used as the mainfont in the logo.Proxima Nova Regular font stylecan be used in tandem with thelogomark and would work wellon stationery, website design,brochures and all forms of generalcorrespondence. Proxima NovaBold can be used for emphasis inmarketing and as headlines (H1tags) on all web and other media.Verdana RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHeather OliverABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzWeb Safe & AlternativeVerdana Regular is a websafe alternative when ProximaNova is not available throughcustomization.Heather Oliver font can be usedas an additional marketing font tokeep things interesting. This fontshould be used sparingly to conveyemphasis in titles and headlines.
Page 1 and 2: Logo & BrandIdentity Guidelines
Page 3: 1. Logo SpacingFull Logo Clear Spac
Page 7 and 8: 4. Logo StylesPrimary Full ColorThi
Page 9 and 10: 6. Photographic AccentsImageryAll i
Page 11 and 12: 8. Video BrandingVideo BrandingLogo
Page 13 and 14: 10. Social Media

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