CMA_brand-guidelines

Logo & Brand
Identity Guidelines

Logo & Brand Identity Guidelines
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Logo Spacing
Typefaces
Colors
Logo Styles
Logo on Backgrounds
Photographic Accents
Apparel & Merchandise
Video Branding
Best Practices
Social Media
Branded Examples Digital
Branded Examples Print
Voice

1. Logo Spacing
Full Logo Clear Space
Grey striped area indicates Clear Space. This area must be kept free of all other
graphical and visual elements.
Other graphical and visual elements can be safely positioned up to the grey
striped area.

1. Logo Spacing
Icon Logo Clear Space
Grey striped area indicates Clear Space. This area must be kept free of all other
graphical and visual elements.
Other graphical and visual elements can be safely positioned up to the grey
striped area.

2. Typefaces
The Typeface Family
Only one font style is used for the logo, Proxima Nova. All words in the logo use the Regular weight of
this font.
For options on web and in marketing, any additional style font in Proxima Nova will be appropriate for
titles, such as Proxima Nova Bold.
Disclaimer: Proxima Nova is not web safe. If not able to use Proxima Nova through customization use
web safe.
Proxima Nova Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Proxima Nova Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
When to Use
Proxima Nova is used as the main
font in the logo.
Proxima Nova Regular font style
can be used in tandem with the
logomark and would work well
on stationery, website design,
brochures and all forms of general
correspondence. Proxima Nova
Bold can be used for emphasis in
marketing and as headlines (H1
tags) on all web and other media.
Verdana Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Heather Oliver
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Web Safe & Alternative
Verdana Regular is a web
safe alternative when Proxima
Nova is not available through
customization.
Heather Oliver font can be used
as an additional marketing font to
keep things interesting. This font
should be used sparingly to convey
emphasis in titles and headlines.

3. Colors
CMA uses two main colors as their foundation.
For all print collateral, use Pantone P 157-16 C or P 159-15 C.
The leaves are split up by tints and opacities of these two base colors.
PANTONE
P 157 - 16C
#7FB036
127/176/54
48/0/100/14
PANTONE
P - 159 - 15C
#56762C
42/0/87/52
86/118/44
TINTS OPACITIES TINTS OPACITIES
100% 100% 100%
100%
80% 80% 90%
90%
60% 60% 80%
80%
50%
50%
instead of true black, use black #333030 when possible

4. Logo Styles
Primary Full Color
This is the primary logo to use.
This is your main go-to
version of the logo. Full color
and opacities / tints.
2-Color
When a 2-color variety is
necessary, utilize opacities in
the leaves, and black text and
black background icons.
1-Color
When a single-color variety is
necessary, utilize opacities in
the leaves, solid text, and solid
background icons.
Solid 1-Color
When a single-color option
is necessary, and opacities
are not an option, use these
samples, solid text, and solid
background icons.

5. Our Logo on Backgrounds
Please note: All digital use on a dark background must be approved by CMA.
Tints instead of opacities are recommended for a full logo look.
Primary Full Color
and Greyscale on
Dark Background
These varieties of the CMA
logo are suitable for use on
a dark background.
White
The white version can be used
on both black and
green backgrounds.
Solid 1-Color
When a single-color option
is necessary, and tints are
not an option, use these
samples, solid text, and solid
background icons.

6. Photographic Accents
Imagery
All imagery must be black and white or have a green overlay.

7. Apparel & Merchandise
Apparel and Merch
All CMA printed apparel must
be approved prior to printing.
Logo may be used on a dark
background when on
apparel or merch.

8. Video Branding
Video Branding
Logo or social handle must be displayed in lower left corner in all video, or both
may be used, logo in lower left corner, handle in lower right corner.
@cannamarketing
@cannamarketing

9. Best Practices
To ensure the CMA logo is not the victim of aesthetic vandalism,
the general rule to abide by is: do not change, alter, modify any
part of the logo.
Do Not: Remove Elements
Do not remove any text or
visual elements of the logo
under any circumstances
Do Not: Change Fonts
Do not use any other font, no matter
how close it might look.
Do not change type treatment
of all caps and spacing.
Cannabis Marketing
Association
CANNABIS MARKETING
ASSOCIATION
Do Not: Use Varying Colors
Do not change the colors even if they
look similar. Use the official color
specifications detailed.
Do Not: Size Out of Proportion
Do not squish or squash the logo. Any
resizing must be in proportion.

10. Social Media

11. Branded Examples Digital