MUM*s 2020, since 2006.
Mum's presenting the new collection a Stockholm Furniture & Light Fair 2020. Desigbns by Giada Ganassin, Teresa Moorhouse, Jenni Rope, Matti Pikkujämsä, Paavo Halonen, Jenni Tuominen.
Mum's presenting the new collection a Stockholm Furniture & Light Fair 2020. Desigbns by Giada Ganassin, Teresa Moorhouse, Jenni Rope, Matti Pikkujämsä, Paavo Halonen, Jenni Tuominen.
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STORY TIME / MATERIALS / MOORHOUSE / GANASSIN / NILSSON / ROPE / HALONEN / T
“The words are supposed to
associate to youth culture with an
attitude. The carpets are built on
words with 70s typography, and
should associate with disco, fun and a
carefree attitude.
Swag means to walk with stylish
confidence. The origin of the word
dates from the 60s when parties
with LGBTQ themes were held. The
abbreviation SWAG is supposed to
stand for Secretly We Are Gay.
Bruh is the thing you call your
friends in a very casual way, but it is
also an ironic meaning that something
is evidently so. Obviously.
Gurl is an expression you call your
girlfriend, of any gender… Originally
used among transvestites that were
extravagant, and it was deliberately spelt
as a version of “girl” as the transvestite
manifests the variety of girls.”
-STEFAN
18
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