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Vanguard, THURSDAY, JANUARY 30, 2020 — 37<br />

Dr. Charles Oni Dr. Yinka Alawode Dr. Jide Jimoh<br />

Unbundling of Mass Communication long<br />

over due — Experts<br />

RECENTLY, the National Universities Commission, NUC,<br />

announced the unbundling of the study of Mass Communication<br />

into seven different programmes. Vanguard sought the opinions<br />

of some experts on the matter and their opinion was the same -<br />

policy desirable.<br />

Head of Department, Mass Communication, Yaba College of<br />

Technology, Yabatech, Dr. Charles Oni, described the step as a way<br />

of securing the future of the industry. He also said it came as result<br />

of the concerted efforts of regulatory bodies and various<br />

stakeholders in the sector that began some years ago.<br />

By Elizabeth Uwandu & Glory<br />

Ojojo<br />

HOW do you see the<br />

decision of the NUC to<br />

unbundle the study of Mass<br />

Communication?<br />

Permit me to say that the<br />

unbundling of Mass<br />

Communication was a concerted<br />

efforts of Mass Communication<br />

scholars, industry experts and<br />

regulatory organizations in the<br />

communication industry, such as<br />

the NIPR, APCON, NUJ, BON,<br />

NGE, and Nigerian<br />

Communications Commission that<br />

sat for over two years to brainstorm<br />

on the future of the industry and<br />

eventually unfolded the unbundling<br />

scheme to the NUC in February<br />

2019. The NUC is to spearhead the<br />

campaign being the content<br />

regulator in the university system.<br />

The unbundling is a welcome<br />

development as it is capable of<br />

further sharpening the skills of<br />

future communicators, and enhance<br />

human resources development in<br />

the university system.<br />

As things are, there is none of the<br />

seven new courses that is not<br />

capable of sustaining stand alone<br />

status - Journalism & Media<br />

Studies, Public Relations,<br />

Advertising, Development<br />

Communication, Film and<br />

Cinematography, etc. All these are<br />

courses that were hitherto taught<br />

superficially before at the<br />

undergraduate level. Only those<br />

who pursue postgraduate studies in<br />

Mass Communication have full<br />

glimpse of the courses depending<br />

on their areas of specialization.<br />

Are Nigerian universities<br />

prepared for the unbundling?<br />

I doubt if any university can start<br />

wholesale immediately because of<br />

the enormous resources required to<br />

put studios and laboratories in<br />

place. One good thing is the latitude<br />

given each institution to key in when<br />

ready. Good enough, they have to<br />

invite the NUC for resource and<br />

advisory visits before they can fully<br />

unbundle. One positive aspect<br />

again is the employment<br />

opportunity and training inherent<br />

in the new scheme. To a large extent,<br />

if the road map prepared by the 76<br />

wise men is followed to the letter,<br />

the universities would be better<br />

equipped, better empowered and<br />

funded under the scheme.<br />

Otherwise, I am of the opinion, not<br />

••‘Our varsities capable of handling development’<br />

By Elizabeth Uwandu<br />

AN Associate Professor, Mass<br />

Communication (Broadcasting),<br />

Lagos State University, LASU,<br />

Ojo, Dr Yinka Alawode, said Nigerian<br />

universities are capable of handling<br />

the new development.<br />

He appealed to the government<br />

and owners of universities to provide<br />

adequate funding and facilities<br />

for the take off of the scheme.<br />

What is the timeline for the programmes<br />

to start?<br />

No deadline, no date. Each university<br />

is to decide what it wants and<br />

when it wants to start running these<br />

programmes. It is just that NUC has<br />

made it public and it has sent it to<br />

the universities.<br />

Are Nigerian universities capable<br />

of starting these seven courses<br />

distinctively?<br />

They are capable. If you go to the<br />

University of Lagos, UNILAG today,<br />

it has a Film Unit supported by maybe<br />

the World Bank. They have<br />

mounted Film and Digital Media<br />

Studies, so UNILAG was to start like<br />

that but people in Nigeria turned it<br />

around. What we are saying now is<br />

that at the Lagos State University<br />

now, we have BSC Mass Communication.<br />

But you know we have<br />

three departments already existing<br />

in LASU, there are: Broadcasting;<br />

Journalism and Public Relations<br />

and Advertising. The only thing is<br />

that we only have that structure under<br />

the table.<br />

It is BSc Mass Comm, it is BSc we<br />

offer and we do not even put the parenthesis<br />

in your certificate, saying<br />

your specialisation is PRAD or Journalism<br />

which we should have actually<br />

done. But that was because the<br />

design then was that be silent on anything<br />

specialisation.<br />

So, everyone is a generalisimo, a<br />

bit of Journalism, a bit of Broadcasting.<br />

A bit of PRAD, a bit of Publishing,<br />

a bit of Human Communication,<br />

a bit of Digital Communication,<br />

among others. But now we are<br />

saying let us go back that if you want<br />

to specialise in Photo-journalism,<br />

stay there, you will still have a bit of<br />

all others, but your own area from<br />

the time you enter from year one is<br />

Photo-journalism.<br />

That is specialisation, you will start<br />

with BSc Photo-journalism and graduate<br />

with that. That does not mean<br />

you do not have an idea of journalism<br />

or that you cannot function as a<br />

Broadcaster.<br />

What informed this decision to<br />

change the narrative to unbundle<br />

Mass Communication into seven<br />

courses or programmes?<br />

Look at it this way, when our students<br />

finish now, they go to National<br />

Broadcasting Academy to learn presentation<br />

and others. If from day one<br />

you are in BSc Broadcasting, all<br />

those ones are given. You must know<br />

them inside out. But now, it is not<br />

possible because the curriculum is<br />

so broad and you cannot possibly<br />

learn everything within the BSC<br />

area.<br />

As you are supposed to be generalisimo<br />

of everything and shallow in<br />

one. Now, we want you to be a generalisimo<br />

in one thing, know everything<br />

about one thing indepthly and know<br />

little in so many other things in Communication.<br />

If you are into Accounting,<br />

you can put Accounting with other<br />

subjects and call it Financial Accounting/Management.<br />

So that you learn a bit of Banking,<br />

a bit of Accounting, a bit of Marketing<br />

etc, but instead of doing it that<br />

many universities can unbundle their<br />

current scheme in the next two years.<br />

When would the directive take<br />

effect?<br />

There is no deadline set. Both the<br />

think tank behind the new scheme<br />

and the NUC knew huge resources<br />

would be needed to provide<br />

equipment, hire teachers, and<br />

replace outmoded facilities as well<br />

as restructure the faculties hosting<br />

the courses before takeoff. So, it is<br />

not a scheme that could be<br />

established or enforced by fiat. This<br />

goes to correct insinuations that<br />

Mass Comm has been canceled and<br />

similar headlines in the news media.<br />

They are farther from the truth.<br />

Nobody cancelled Mass<br />

Communication as a field of study.<br />

What will happen to students<br />

currently studying Mass<br />

Communication?<br />

They will continue with their<br />

course of study until their<br />

institutions meet the criteria for<br />

NUC’s resource inspection.<br />

What are the implications of<br />

the new scheme?<br />

The unbundling demands new<br />

curricula to ensure all universities<br />

involved are on the same page with<br />

regard to courses taught. For long,<br />

each university had run its Mass<br />

Communication programme as<br />

pleased. This accounted for some<br />

institutions awarding Bachelor of<br />

Arts and some Bachelor of Science,<br />

and of course, Master of Arts/Science<br />

respectively. With the new scheme,<br />

each university would teach the same<br />

courses and host the programmes<br />

under same faculty. This will enhance<br />

inter varsity transfer and put students<br />

in same stead. The unbundling will<br />

naturally demand human resources<br />

rearrangement.<br />

Each university would need to<br />

improve on their staff development<br />

and increase spending on facilities<br />

improvement. Students are likely to<br />

have deeper insights into the narrow<br />

disciplines they have chosen. The<br />

Continues on page 30<br />

way, Accounting is a degree programme<br />

on its own. As a degree holder<br />

in Accounting, you have a bit of<br />

Insurance, a bit of Taxation among<br />

others. There is no big deal about it.<br />

School of Communication, Lagos<br />

State University actually started a<br />

school with seven departments. But<br />

collapsed because of NUC did not<br />

have the benchmark.<br />

Now, NUC has the benchmark for<br />

all of these areas. It has published it<br />

and made it public to all of the universities<br />

so that they can implement<br />

it at their own time and with their<br />

own resources. So as a university, if<br />

you have resources for one, just take<br />

one. If you have resources for two,<br />

take two. That is what it is. And when<br />

you go abroad, you will see that you<br />

do not have a university taking everything.<br />

They may take one or two or even<br />

three. And for crying out loud, that is<br />

not all, there is still the need for<br />

School of Entrepreneur in Communication.<br />

School of Fashion is also<br />

an area in Communication. All of<br />

these small areas are there and were<br />

not even touched. They will later become<br />

an Institute or a Centre.

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