forecourttech February 20

Technology for the evolving retail forecourt.
ISSUE: 07 | January / February 2020
Right offer,
right place,
right time,
RIGHT TECH
PDI’s President & GM of Marketing Cloud
Solutions, Brandon Logsdon, discusses how
technology and changing customer behaviours
is shaping today’s loyalty programs.
TOKHEIM EYE TM SECURITY
SOLUTION FROM DOVER FUELING
SOLUTIONS
EDGE PETROL’S LATEST WEBINAR
EXAMINES THE ROLE OF DATA
IN FUEL PRICING.

forecourttech
Editors note
Happy New Decade!
It’s strange to think that as we enter 2020 most of the
technologies that form part of our every day lives, were
not available ten years ago.
Uber, Instagram, contactless payments, wireless
headphones, smart home devices, online shopping.
Back in 2009 none of these existed.
If you’d told me ten years ago I could pay for fuel using
my watch, that I could order fuel delivery to my home or
that autonomous vehicles would be being piloted on our
streets, I’m not sure I would have believed you.
When I think about how far we have come in such a
short space of time it excites me to think where we
might find ourselves in the next ten years. Technology
presents so many opportunities for this industry and I
am excited to see what new technologies emerge and
how we as an industry work together to take on the
challenges and make the most of the opportunities that
are presented to us.
pagethree
forecourttech will be back for its third outing from 6-7
October 2020 at the Asia Gardens Hotel & Thai Spa in
Alicante, Spain. We are currently working hard behind
the scenes on a number of exciting initiatives to ensure
that the event remains fit for purpose and maintains it
focus on the evolving retail forecourt.
I look forward to being able to share the details with you
soon.
Enjoy the issue.
Ed.
The forecourttech brand is owned and
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those of the author and do not necessarily
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of SAB Events Europe Ltd.
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Stephen Bozdan
stephen@sabevents.eu
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#forecourttech @forecourttech www.forecourttech.com

We’re gonna
give you something
to think about.
Insights and inspiration
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NACS Convenience Summit Europe is the best way to
grow your global business. Designed for senior-level
executives from Europe and abroad, this event offers
smart thinking on the global trends, technologies and best
practices that are shaping the future of convenience and
fuel retail. You’ll hear from some of the brightest minds
within and outside our industry. Be ready to pivot, we’ll
show you how.
2-4 June 2020 | Berlin, Germany
Register today at
conveniencesummit.com

THE ROLE OF
DATA IN
FUEL PRICING
Finding the right pricing solution to match your
business needs can seem like a bit of a minefield. In
Edge Petrol’s latest webinar they help retailers to
understand their options and discuss how they can
unlock their business potential.

forecourttech
pagesix
When it comes to the role data can play in fuel
pricing, it is a one-size fits all approach. Different types of
retailers have different objectives and will use different data
sources to varying degrees.
“Edge and our competitors are upgrading the use of
data in the industry and, as a whole, that is beneficial for
everyone. We want to show retailers what is possible with
the right data and the right tools at your disposal,” explains
Mark Truman, Chief Revenue Officer who was joined on the
webinar by Nikhil Patel, Senior Sales Manager and Oscar
Smith Diamante, Chief Editor at Petrol Plaza.
To make things simple Edge Petrol, has identified four
retailer stereotypes, based on their meetings with hundreds
of different retailers. Each stereotype has different objectives
and strategies and will use data to varying degrees in
order to meet their goals.
The Libero retailer is focused on volume and achieving
high footfall. They achieve this by undercutting competitors
and therefore need competitors pricing data in order to ensure
their price is competitive. This is model is particularly
popular with supermarkets where they are able to convert
the footfall into dry stock sales.
The Zlatan retailer, like the man himself, is a high roller.
They have high margins and can maintain this because
they are in low competition areas – think motorway service
sites or stations in rural locations. The data they need
is cost prices to ensure they are achieving the required
margins.
The Groundhog does not require much data at all because
their prices rarely change, unless there are huge fluctuations
in the market. Their focus is on brand perception and
their time and this stereotype is often associated with small,
busy retailers. While this system may be easier to run it also
runs the risk of missing opportunities to maximise profits.
The final stereotype is The Enganche, for those not familiar
with the phrase, it’s an Argentinian footballing term used to
describe a traditional playmaker. The playmaking retailers
are focused on maximising profits using a whole range
of data sets and is and ideal model for large or growing
portfolios. Being the Messi of the petrol retail world does
come with its risks however as inaccurate data, out of date
insights and not being able to action quickly can significantly
affect outcomes.
Whilst each of these stereotypes differs drastically in
needs, they all require some form of data in order to unlock
their full potential. Once a retailer is able to identify their
type it becomes much easier to source the products and
services that they need.
“If you don’t see value in these tools, your competition will,”
added Mark. “Change is coming to the forecourt industry
and those who don’t improve or adapt will be left behind.”
Edge plan to expand on this first webinar and plan to run a
panel style webinar with representatives from other pricing
solutions providers with the primary goal of educating
retailers: “anyone can sell a product to a company, but can
you sell an idea to an industry? added Mark.
The full webinar can be viewed below:
#forecourttech @forecourttech www.forecourttech.com

forecourttech
THE LIBERO
THE ZLATAN
Cares about: Volume
Common market type: Competitive
Good system for: Strong dry stock offerings
Data / insight required: Competitor pricing
Benefits: High footfall
Risks: Low / negative margins, low conversion to dry
stock sales.
Cares about: Margin
Common market type: Rural / low competition
Good system for: Prime real estate
Data / insight required: Cosy prices
Benefits: High margins
Risks: Volume fluctuations / low shop sales
pageseven
THE GROUNDHOG
THE ENGANCHE
Cares about: Brand perception, their time
Common market type: Varied
Good system for: Small and busy retailers
Data / insight required: Not much
Benefits: Easier to run
Risks: Leaving money on the table. Volume, margin
and profit fluctuations.
Cares about: Maximising profits
Common market type: Varied
Good system for: Large or growing portfolios
Data / insight required: Volume, cost prices / margins,
competitor pricing
Benefits: Easier to run
Risks: Inaccurate date/ out of date insight. Not being
able to action quickly.
#forecourttech @forecourttech www.forecourttech.com

forecourttech
News round-up
Chrysler, Dodge, Jeep and Ram drivers will
now be able to pay for fuel and services
through Fiat Chrysler Automobiles’ FCAU
UConnect Market at Shell-branded sites
across the United States. The new e-commerce
platform will help customers locate the
nearest Shell fuel station and securely pay
for fuel and services through their in-vehicle
infotainment systems.
More than half of taxi and Uber customers
in Europe are willing to pay an extra 15-20
cents per kilometre for a zero-emission ride,
according to a poll published by survey
organisation YouGov today. 52% of people
surveyed in seven European countries said
they would spend the extra amount per km
(0.6 miles) if their ride was in a vehicle that
does not produce carbon emissions, such as
an electric car.
pagesix
CAFU, the MENA region’s first on-demand
fuel delivery app has entered into a fuel
supply partnership with Al Maha Petroleum
to deliver its popular services to customers in
the Sultanate. CAFU is a fast, safe and easyto-use
on-demand fuel delivery service app
allowing customers to order car fuel at their
own convenience.
General Motors has confirmed it will invest
$2.2 billion to convert an ageing Detroit assembly
plant into the manufacturing heart of
its “all-electric future.” The Detroit-Hamtramck
Assembly Plant was one of five North
American factories GM said it would close in
November 2018 but the automaker reversed
course as part of an aggressive plan to
launch more than 20 battery-electric vehicles,
or BEVs, by 2023.
Food retail, wholesale and distribution company
AF Blakemore has added fifteen of
its UK Spar convenience stores to the food
waste fighting app, Too Good to Go, which
enables people to purchase short-dated food
for a reduced price. The app, which was
launched in the UK in June 2016, was set up
to help tackle the ten million tonnes of food
wasted each year by saving the fresh and
short-dated food often discarded by restaurants
and retailers.
#forecourttech @forecourttech www.forecourttech.com

forecourttech
Cruise, the autonomous vehicle division of
General Motors has unveiled an ambitious
new vehicle that its executives said was “the
beginning of the future beyond the car.” The
futuristic electric vehicle, the Cruise Origin,
which has no steering wheel and seats six
passengers, has a long road to travel before
any passengers will be able to hail a ride in
it. Cruise would not name a time frame for its
availability.
Total will install 20,000 new public electric
vehicle (EV) charging points, after winning
Europe’s largest concession contract from
Metropolitan Region Amsterdam Electric
(MRA-Electric). The oil and gas company
will install and operate the chargers in three
provinces in the Netherlands: North-Holland,
Flevoland and Utrecht (excluding the municipalities
of Amsterdam and Utrecht). All of the
electricity for the chargers will be sourced
from renewables located in the Netherlands
pageseven
Later this year, consumers with
Alexa-enabled vehicles, Echo Auto and other
Alexa-enabled mobility devices will be able
to say, “Alexa, pay for gas” to pay for fuel
at over 11,500 Exxon and Mobil stations.
Transactions will be processed using Amazon
Pay, allowing consumers to securely use the
payment information stored in their Amazon
account, and powered by digital commerce
technology from Fiserv Inc.
Pakistan State Oil (PSO) has signed a partnership
with Uber.. PSO will provide its
advanced DIGICASH Fuel Cards, Fuelink
Mobile App and special offerings to Uber
partner drivers. DIGICASH enables a convenient
fueling experience where Uber parters
can monitor their fueling expenses, as well as
access special discounts and rewards.
The South Korean government will provide
a total of 950 billion won (about 627 million
euros) in 2020 to subsidise electric cars and
expand the network of charging stations in
the country, this signifies a 60 per cent
increase from 2019.
BP has launched a new consumer loyalty program,
BPme Rewards, which has rolled out
to participating BP and Amoco gas stations
across the U.S. The program replaces BP
Driver Rewards and can be accessed exclusively
through the BPme mobile app, which
allows customers to buy gasoline without the
need to swipe a credit card or use the pin
pad at the fueling station. The app also helps
customers track their rewards and automatically
deducts points on purchases.
#forecourttech @forecourttech www.forecourttech.com

forecourttech
Tokheim EYE TM Security Solution
from Dover Fueling Solutions (DFS):
Surveillance you can Trust
pageten
Dover Fueling Solutions (DFS), a part of Dover Corporation
and a leading global provider of advanced customer-focused
technologies, services and solutions in the fuel
and convenience retail industries, advises fuel retailers of
an effective way to combat fuel theft on the forecourt.
Drive-offs at fuel stations have become a frequent problem
over recent years, affecting many fuel businesses across
the globe and substantially affecting profit margins. It is
estimated that drive-offs are responsible for at least two
thirds of retail fuelling forecourt crime* and are one of the
primary drivers causing stations to close. It is no wonder
that fuel retailers are increasingly looking for effective ways
of combatting such felonies.
Switching to ‘pay-at-pump’ technology, whilst largely effective
at preventing crime on the forecourt, can be costly,
with the Petrol Retail Association (PRA) estimating prepayment
technologies costing around £20,000 per forecourt.
This has driven many forecourt owners to look for alternative
crime detection and prevention services at a fraction
of the cost. One of these options is the Tokheim EYE TM
Security Solution from DFS.
A powerful but easy-to-use digital camera surveillance system
designed specifically for petrol stations, the Tokheim
EYE advanced high-definition CCTV solution is able to
selectively store relevant images of possible crime; images
that are instantly captured as soon as movement is detected
on the forecourt. Storing receipt and filling number
together with the images, the solution enables retailers to
instantly retrieve information concerning specific events
at the touch of a button and prevents hours of trawling
through CCTV footage that would be required with conventional
surveillance methods. Additionally, users can
make use of the extensive filtering feature, allowing them to
refine incidents by product type, tanker refuel and dispenser
door panels being opened without authorisation. With
an effective ‘pinch and zoom’ feature, users are also able
to quickly isolate and focus on specific parts of captured
images without losing image quality.
The 24/7 monitoring system can display up to nine images
of the fuelling site on the cashier’s screen and is enabled
with both static and dynamic automatic number plate recognition,
allowing retailers to store instances of drive-offs
in a blacklist directory. If the offender returns to the petrol
station, the cashier is instantly notified and is able to act
quickly to take further action. The Tokheim EYE solution is
integrated with the electronic point of sale (EPOS) system,
allowing it to detect suspicious patterns and act upon
employee theft. Once captured, data can be shared with
all forecourts within a network or with other organisations
in the area that are at risk of being affected by crime from
repeat offenders, increasing the chance of prosecution.
If supporting evidence is required by authorities, footage
is easily exportable to digital applications such as DVD,
memory stick or email.
It’s not just crime that the Tokheim EYE solution is designed
to manage. Integrated with the Tokheim Fuel POS TM
point-of-sale system, the Tokheim EYE solution is able to
reduce mix ups at the till, which is especially useful at busy
periods.
For more information on the Tokheim EYE digital surveillance
system and its crime prevention capabilities, visit
http://tokheim.com/system/tokheim-eye/.
*Source: The British Oil and Security Syndicate (BOSS)
#forecourttech @forecourttech www.forecourttech.com

The Tokheim EYE
digital surveillance
system.
Tomorrow’s
Energy
Management,
Today.
A cloud-based software suite
to manage all your energy
www.ICASA-group.com

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Right offer,
right place,
right time,
right technology.
Following the release of PDI’s latest ‘The Road to
Rewards Report’, forecourttech spoke with Brandon
Logsdon, President and GM of Marketing Cloud
Solutions for PDI, to unpick some of the key findings.

forecourttech
According to the report, mobile apps are
the most popular method of tracking
rewards.
pageten
In the increasingly competitive retail fuel industry, loyalty
schemes can be a key tool in driving profitable customer
behaviours. But, to engaging today’s tech-savvy consumers
it requires more than just creating an appealing offer.
Customers want personalised experiences and instant reward,
and this requires retailers to think not just about what
they are offering but also how they’re offering it.
The Road to Rewards Report examines the needs of CPG
brands, grocers, convenience store operators, and consumers
with the aim of providing a comprehensive view of
the retail loyalty landscape and what is driving consumer
behaviours. The trends unearthed in this year’s report are
clear: rewards programs that leverage loyalty currencies
with universal appeal and offer everyday value can help
Data is perhaps the most
valuable asset that retailers
have, and it’s probably still
the most under utilised.
Brandon Logsdon
President & GM of Marketing Cloud
Solutions for PDI
retailers compete as well as fast-track them on the road
to loyalty success. But it is retailers who are fully utilising
customer data and applying it with industry-specific marketing
and loyalty technologies that are reaping the biggest
rewards.
“Data is perhaps the most valuable asset that retailers
have, and it’s probably still the most under utilised,” explained
Brandon.
“To effectively use data, you have to have a holistic view of
the data, or you run the risk of using the data inefficiently
or just being wrong about an outcome. Fuel marketing and
convenience retail, more so than any other retail space,
has a lot of point solutions, and each collects valuable
customer data. If you don’t have a well thought out plan
with tools to rectify the disparate nature of all of those data
points, then you’re going to have a really hard time having
a holistic view of the customer, and that’s going to be a
big barrier to how you effectively use the data,” added
Brandon.
Since the report first launched in 2015, there has been
a huge shift in how customers interact with retailers and
consumer attitudes towards technologies. The report
highlighted that the least engaged group with fuel station
loyalty programs is Generation Z, those born after 1995,
who have grown up with technology and tend to disengage
from traditional marketing techniques.
“With Gen-Z, and also the millennial generation, you can’t
be singularly focused on a communication channel, you’ve
#forecourttech @forecourttech www.forecourttech.com

forecourttech
got to be omni-channel. These generations want offers,
they want rewards, they want to be spoken to on a one-toone
basis with strong personalization, but they also want a
little bit more. They want to understand the ethical nature of
what is being delivered to them in the products, and they
want offers that align with their core beliefs. That’s a challenge
for retailers, but I think it’s also a huge opportunity,”
explained Brandon.
When it comes to crafting an offer, everyday savings are
the biggest hit with customers, with survey participants
highlighting fuel savings as the most desirable.
“To recruit customers, you have to know what the customer
wants. If you know what the customer wants and needs
from you, then you can craft an offer and a reward that
will be appealing to them. If you’re just putting a reward
in market for the sake of having a reward program or because
your competitor has one, you may not always have
success getting customers interested in it,” said Brandon.
As well as getting the right offer, customers want this delivered
in the right place at the right time:
“We know that if you don’t have real-time redemption
involved, consumer adoption, consumer interest, activity
data—all the key metrics of a loyalty program—start to fall
off,” said Brandon.
Couple this with the fact that over 70 percent of transactions
in the US occur at the dispenser, then having the
right technology in place to create an innovative fueling
experience for the customer is essential. The use of instant
savings at the dispenser is hugely appealing to customers,
and for retailers, it can be a useful tool in combating one
of their biggest business challenges. Retailers in the report
expressed concern over the rise of the digital consumer
and its impact on store footfall, but Brandon believes this
actually presents a great opportunity:
“What drives a lot of our program success is getting customers
to come in the store and buy convenience items
that then earn them a discount on gasoline. They can then
go to the pump and redeem that discount. In that type of
model, even though the gasoline is ultimately what you are
discounting, what you are actually driving is in-store sales.”
In addition to providing marketing solutions and offering
decades of industry expertise to help businesses craft
meaningful loyalty programs, PDI also manages its own
“We know that if you don’t
have real-time redemption
involved, consumer
adoption, consumer interest,
activity data—all the key
metrics of a loyalty
program—start to fall off.
rewards program, the Fuel Rewards® program. The program’s
20 million members earn rewards when they shop,
dine, book travel, and make other day-to-day purchases,
which can combine to drive down the price of fuel at the
pump. Brands partnered with the Fuel Rewards program
in the scheme include T-Mobile, Lyft, Dunkin’ and The
Home Depot. The points earned between fill-ups can be
redeemed at over 13,0500 Shell locations for instant fuel
price rollback.
These joined- up or coalition models are increasingly
popular with consumers globally, but Brandon believes
that there is still an opportunity for retailers to go it alone:
“I think there’s room in almost every major country or
market for both models. Relevance always wins, whether
you’re doing a singular private label program or you’re in a
joined- up program, consumers demand personalisation.
Consumers have all been exposed to programs and opportunities
where data has been used effectively, and what we
have found, time and time again, is that consumers love
that. They love it when they are served the right offer, at
the right time in the right place. So, the question is how do
you deliver that? Wherever you are, how do you deliver a
program, irrespective of construct that leads to right offer,
right time, right place?”
For more information on PDI, visit www.pdisoftware.com.
pageeleven
Brandon Logsdon is the President and GM,
Marketing Cloud Solutions.
Brandon joined PDI in 2018. He oversees the Loyalty
solution, in addition to the MarketLink and Data
monetisation services. Prior to PDI, Brandon served
as Excentus’ President and CEO, and was the driving
force behind the launch of the most successful national
coalition marketing program in the U.S., the Fuel
Rewards® program, as well as robust loyalty solutions
for the convenience retail and grocery industries.
#forecourttech @forecourttech www.forecourttech.com

forecourttech
Predicting the future
of payments
By Andreas Strobel
President, Smart Payment Association
pagetwelve
Five years ago the Smart Payment Association (SPA)
made 12 payment predictions for 2020. So how did we get
on?
Since the establishment of the SPA on 01 January 2005,
the retail payments market has been in a continual state of
evolution. We’ve seen the emergence of digital currencies,
digital wallets, the entrance and growing influence of nonbank
players across the ecosystem and much more.
As the trade body of the smart payments ecosystem, SPA
and its members have played an important role – as technology
innovators, regulatory influencers and, of course,
as the publishers of the annual analysis of payment card
trends.
In our fifteen years, we have also prided ourselves on our
ability to identify emerging trends. As we enter this new
decade, we thought we’d put that confidence to the test!
Five years ago this month we published a 12-point article
predicting how we’ll be paying in 2020. Let’s pick up on
some of the points to see how we did.
Prediction 1. Card-based technology will still be the
dominant form factor for both fixed and mobile retail
payment instruments.
Even before 2015, many industry figures were predicting
the dramatic decline of the physical payment card. We
didn’t agree. While many regions of the world are heading
towards a cashless future, this evolution seems to be driven
by the card. The latest figures based on actual manufacturer
sales data show continued year-on-year growth
and record shipment numbers of smart payment cards.
While Apple, Google and other device-based payment services
are certainly popular, it appears the security, speed
and convenience of contactless cards is keeping consumers
reaching for their wallets before their phones.
Prediction 4. Non-bank entrants in the retail payments
market will stay and consolidate, provided that access
to payment infrastructures is enabled.
In Europe especially, the evolution of the Payment Services
Directive (PSD2) has done much to open the market to
non-bank payment service providers since 2015, and
indeed has enabled the expansion of payment instruments
to include loyalty cards, mobile phone numbers and more.
This is all about striking the right balance to deliver a
secure, interoperable and convenient payment experience
for consumers. While this may be the ultimate goal of PSD2
over RTS initiative, this experience already exists in the
shape of the smart payment card.
Prediction 10. Interoperable real-time payment infrastructures
will be the rule, not the exception.
While we recognised the appetite for instant payment,
we also highlighted the considerable technical, financial
and adoption barriers. In Europe at least, the market has
certainly moved forward in the intervening years. We’ve
seen the launch of the Euro Banking Association’s (EBA)
real-time payment processing facility RT1, and more recently
the TARGET Instant Payment Settlement (TIPS) from
the European Central Bank. In the United States, instant
payment-based apps such as Pay by Bank and Vipps are
available, and instant payment services are a key part of
the Federal Reserve’s strategy.
Back in 2015, we also touched on developing form factors
and the potential of contactless payment in the wearable
world. Certainly, NFC payment-enabled smart watches
have been with us for some time. If the latest news coming
out of CES 2020 is anything to go by, payment-ready
wearables will be a major and growing strategic focus for
customer and technology brands as we move forward.
Just as on the smart card, biometrics continues to play a
powerful enabling role in the future of contactless payment
security. This has always been a key area of study for SPA,
having pioneered biometrics with EMVCo since the mid-
2010s. We’re pleased that EMVCo is now actively promoting
the use of on-card biometrics to authenticate payment,
while the EBA is recommending its inclusion into PSD2.
So, looking back, how did we do? We think…ok! Most
of our predictions have come (or are coming) to fruition.
There’s still work to do, of course. SPA will continue to
collaborate with partners across the ecosystem to help it
transform to address the needs of today’s stakeholders,
regulators and consumers.
And what are our predications for next five years? You’ll
have to wait a little while we consult our crystal ball!
#forecourttech @forecourttech www.forecourttech.com

forecourttech
Supplier news & insights
pagefourteen
Registration is open for the NACS Convenience
Summit Asia (CSA), March 3–5, 2020,
in Bangkok, Thailand. The premiere event will
immerse global convenience and fuel leaders
in the digital transformation of Bangkok’s retail
market. Hear from inspiring speakers, learn
from innovative case studies and join experts
on guided retail tours of this bustling city.
Plus, network with over 100 senior executives
from more than 20 countries.
This month Dover Corporation in collaboration
with the McCombs School of Business at The
University of Texas at Austin (Texas Mc-
Combs) hosted a hackathon at its corporate
headquarters in Austin, Texas. The hackathon
saw teams of undergraduate and postgraduate
Texas McCombs students competing
against one another using a combination of
chosen DFS and Microsoft technologies to
create an experience that produces positive
customer sentiment and/or business success
for DFS or the fuel retail merchant.
Astro Baltic’s NOOM software can now interface
with the mobile wallet mTocket. Customers
can now pay securely through the app at
more than 60 Alexela stations.
From the headquarters in Belgium and the
foreign branch offices, ICASA fully focuses
on providing its software suite with HOS/
BOS functionality and fleet card management
worldwide. To support this growth, ICASA is
looking for enthusiastic people to be part of
their ambitious team.
How can retailers differentiate their convenience
offering? In their latest blog post,
Kalibrate, offer four tips to help you achieve
convenience success.
#forecourttech @forecourttech www.forecourttech.com

forecourttech
2019 has been a transformative year for retail.
Technology continues to define the rules of
the game and consumers are more demanding
than ever. In a new blog post, intouch.
com recap some of key trends and news from
the past year.
ISTOBAL will be investing in digitalization,
innovation and new business opportunities in
2020. The multinational Group will be boosting
the connectivity of its car wash facilities,
as well as developing various new products
and services suited to new mobility scenarios
and all kinds of vehicles. They will also be
forging ahead with its digitalisation strategy
and introducing new technologies in its production
plants in order to enhance its competitive
edge and efficiency. You can catch
up with ISTOBAL at 15 trade fairs this year.
pagefifteen
Diebold Nixdorf has been recognised as the
top global provider of self-ordering kiosks
by industry research firm RBR in its Global
Self-Ordering Kiosks 2020 study. The report
recognized Diebold Nixdorf as the largest
self-ordering kiosk supplier in the world as
of June 2019, with a market share of 19% by
installed base and 24% by shipments.
Dutch retailer, TanQYou, has continued its
expansion with the opening of a new store in
Westergeest. To celebrate the launch customers
received discounted fuel rates and
were entered into a draw to win on of two €50
clothing vouchers.
In their latest blog post, BigBrother discuss
how strategic insight into your customers is
crucial in combating the decline in fuel turnover.
#forecourttech @forecourttech www.forecourttech.com