someone is getting an opportunity - Portland Community College

GETTING THE WORD OUT
�e need has never been greater for �nancial support for
students. Why? PCC has received 35,000 requests for �nancial
aid this fall term alone, as compared to 31,000 requests during
the entire 2008-09 school year!
As part of a plan to meet this increasing demand, the
PCC Foundation has stepped up its communication e�orts by
adopting a new brand that identi�es key messages, presents a
vibrant new look and emphasizes the Foundation’s mission of
creating opportunity for students.
�e PCC Foundation Board chose to adopt the new brand
after careful consideration about the goals and future of the
organization. “�e new brand suggests that we have expanded
our goals and are energetic in plans to achieve them,” said PCC
Foundation Board President Betty Duvall. “We’re working
from the solid base of the past toward a new future.”
In May, the PCC Foundation’s new brand was launched at a
reception preceding the Annual Scholarship Banquet. More
than 200 of the Foundation’s President’s Club members were in
attendance. Surrounded by the faces of scholarship winners and
graphic displays representing the new PCC Foundation, donors
had a chance to meet one another and share their common
passion for creating accessible education for all.
With these new tools of communication in hand, the
PCC Foundation is well on its way to providing accessible
education to all quali�ed students.
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