2020 Mineapolis Prospectus

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www.sengifted.org

Mission
SENG‘s mission is to empower families and communities to guide gifted and talented
individuals to reach their goals:
intellectually, physically, emotionally, socially, and spiritually.
Following the suicide of a gifted student in Michigan, the late Dr. James T. Webb founded
SENG in 1981 to support and guide the
gifted community through education, research and connection.
With the right intellectual and emotional support, gifted people can accept themselves, fulfill
the potential of their incredible capabilities, and learn to feel balanced, happy and at peace
by working with their high sensitivities. SENG is the only nonprofit organization specifically
supporting the social and emotional needs of gifted individuals.
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www.sengifted.org

2020
SENG MINNEAPOLIS
Nature and Nuture: Guiding the Gifted Experience
IMPACT 3
SPONSOR 5
ADVERTISE 7
EXHIBIT 9
TERMS & CONDITIONS 11
ORDER FORM 12
EXHIBITOR CONTRACT 13
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www.sengifted.org

Impact
Since 1981, SENG has been helping gifted, talented and twice-exceptional (GT/2E)
people grow through their social and emotional well-being. It has trained countless
professionals, aided educators in increasing their knowledge, and expanded the understanding
of what it means to be GTE for people of all ages, backgrounds and beliefs.
Today, SENG is highly regarded in the GT/2E community. It continues to
re-evaluate its impact, benefits, and relevance so it can continue to be inclusive
through diverse programming. It also measures its reach so it can continually push its
mission and services into communities where there is a great need for GT/2E develop
effective, beneficial partnerships.
In fact, SENG lowered the price of conference attendance and membership, beginning
in 2019, to make it more affordable and inclusive. What matters most is that the GT/2E
community is well-supported with resources to help them live their best lives.
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www.sengifted.org

At a glance
VENUE:
DoubleTree by Hilton Hotel Bloomington - Minneapolis South
Thursday, August 6 , 2020: Pre-Conference Activities (optional)
• Accredited continuing education courses
• Interest based workshops
• SMPG (SENG Model Parent Group) Facilitator Training
• Move-in day for exhibitors
• Evening welcome panel discussion
Friday, August 7-Sunday, August 9: Conference
• Exhibitors
• 3 keynote speakers
• 85+ breakout sessions
• Young Adult Meet Up
• Awards and Welcome Reception
Attendance: 400-500
Attendee demographics: 70% female, 60% parents & families, 40% educators & GTE professionals
Average Marketing reach
(as of December, 2018)
Facebook: 240K / 28K followers
Twitter: 2.7M impressions / 11K followers
Other sites, including LinkedIn, Instagram,
VIMEO and Youtube combined: 5K
Active email list: >23K subscribers
General open rate: 22.4%
Click-through rate: 4.7%
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www.sengifted.org
Promotional or targeted open rate: 79%
41% on Mobile / 59% on Desktop
Website traffic: 960K

Sponsor
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www.sengifted.org

Presenting Sponsor $10,000
As the premiere-level, presenting sponsor of SENG Minneapolis, your company name and logo will be used
as co-branding (in conjunction with SENG’s logo) for all marketing and communications related to the conference,
from the date of sponsorship. This includes, but is not limited to:
• the SENG website;
• conference program booklet and addendum;
• conference app (Attendify); and
• pre-event marketing, such as e-blasts, postcards, flyers, social media,
and the SENGVine newsletter.
At the conference, the Presenting Sponsor will receive:
• registration for 4 with Presenting Sponsor badges;
• reserved seating at the Welcome & SENG Awards Reception;
• 3 minutes of speaking time before opening keynote;
• placement of promo materials on reception tables and in breakout sessions;
• inclusion of logo on main Registration/Check-in banner;
• 6’ welcome table or exhibitor booth in a prime location for the duration of conference;
• full color vertical banner displayed in the keynote room;
• full page, full color ad (8” x 10.5”) in front inside cover of program;
• conference tote insert; and
• acknowledgement by SENG Board President from the stage.
Platinum Sponsor $5,000
Includes benefits of Gold Sponsor, plus:
• 12’ exhibitor table, instead of 6’, including table drapes, two chairs, wifi, and basic signage;
• full color, full page ad in program (8” x 10.5”), instead of half page ad;
• listing in the conference program and app as a Platinum Sponsor;
• conference tote insert; and
• acknowledgement as a Platinum Sponsor by SENG Board President from the stage of the Welcome &
SENG Awards Reception.
Gold Sponsor $2,500
Includes benefits of Silver Sponsor, plus:
• half page, full color ad in program booklet (8” x 5.25” or 4” x 10.5”), instead of quarter page;
• link and logo on SENG webpage until December 2019;
• listing in the conference program and app as a Gold Sponsor; and
• acknowledgement as a Gold Sponsor by SENG Board President from
the stage of the Welcome & SENG Awards Reception.
Awards Reception Sponsor (2) $2,000
Includes benefits of Silver Sponsor, plus:
• half page, full color ad in program booklet (8” x 5.25” or 4” x 10.5”), instead of quarter page;
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www.sengifted.org

Advertise
• full color vertical banner displayed in the Welcome & SENG Awards Reception venue;
• listing in the conference program and app as one of 2 Awards Reception Sponsors;
• placement of promo materials on tables at the reception; and
• acknowledgement as Awards Reception Sponsor by SENG Board President
from the stage of the Welcome & SENG Awards Reception.
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www.sengifted.org

Double page ad
Full page ad
Back interior cover
Full page ad
Back exterior cover
Item Description Size Price
Full color, 2-page spread in the middle
of the program booklet. Only 1
available.
Full color, full page ad on the interior
back cover. Only 1 available.
Full color, full page ad on the exterior
back cover. Only 1 available.
Hi-res artwork must be provided to SENG no later than June 5, 2019.
Resolution must be 300 dpi or higher.
Preferred formats include: JPG, PDF, EPS, TIFF, PSD, or PDF.
Please do not send a PNG, GIF, PUB or Word file.
Send files to Brian.Shea@sengifted.org.
All artwork is subject to approval by SENG.
Artwork editing is subject to a design fee of $25 per edit.
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16” x 10.5” $1,500
8” x 10.5” $700
8” x 10.5” $850
Full page ad Full color, full page ad. 8” x 10.5” $500
Half page ad
Full color, half page ad.
8” x 5.25” or
4” x 10.5”
Quarter page ad Full color, quarter page ad. 4” x 5.25” $200
Lanyards
Conference app
Tote bag logo
T-shirts
Floor decal
Tote bag insert
Logo on nametag lanyard provided
to all attendees and worn throughout
the conference. Only 1 available.
Conference App Underwriting, includes
logo in all promotion and in heavily
used, popular Attendiy app at conference.
Only 1 available.
Logo placed on tote bags provided
to all attendees. Only 1 available.
Logo placed on t-shirts provided to
ambassadors, staff, sponsors and
exhibitors. Only 4 available.
Colorful logo placed prominently on
floor of exhibition hall.
Up to 500 pieces of your promotional
pieces inserted into tote bags provided
to all attendees.
$350
N/A $850
N/A $800
N/A $500
N/A $250
24”x 48” $200
Up to 8.5” x
11” or small
promotional
items
$150

Exhibit
Our exhibitors are educators, publishers, academic institutions, booksellers,
counselors, product vendors, authors, and retailers! Sign up today to showcase
your business at SENG Minneapolis and make a lasting impression your new
connections will remember.
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www.sengifted.org

SENG’s Exhibitor Hall is back this year! The Exhibitors Hall will host our vendors
throughout the common areas in order to maximize their networking time with all
attendees.
Conference attendees will pass your booths many times a day and have
dedicated time to stop and learn about your company.
Booth Type or Add-On Description Price
Standard Booth
Double Booth
Corner Booth
End Cap Booth
Half-Island/Triangle
Booth
Full Island/Square
Booth
Entry for 2 reps with sponsor ribbons on nametags, 6’
table with basic linens and draping, 2 chairs, free wifi,
standard signage with booth number.
Entry for 2 reps with sponsor ribbons on nametags,
12’ table with basic linens and draping, 2 chairs, free
wifi, standard signage with booth number.
Same as Standard Booth, but located in a corner with
more standing and display room - premium, high-traffic
location.
Same as Double Booth, but located on the end of
an aisle as the only exhibitor “capping” the row in a
premium, high-traffic location.
Stand-alone booth with 3, 6’ tables and chairs arranged
in a triangle. Includes entry for 2 reps with
sponsor ribbons on nametags, wifi, standard signage
with booth number.
Stand-alone booth with 4, 6’ tables and chairs arranged
in a square. Includes entry for 2 reps with
sponsor ribbons on nametags, wifi, standard signage
with booth number.
$450
$725
$600
$875
$1,500
$2,500
Electricity 2, 120V outlets in booth $100
Extra table
An extra 6’ table in booth space behind existing table,
not side-by-side.
$275
Booth orders must be received by June of 2020 (specific date will be provided in later editions
of this prospectus). Orders can be placed at www.sengifted.org or by
sending in the form on pages 12-13 with payment. Note: mounted items are not allowed
on walls or ceilings. Please plan your booth display accordingly.
Contact Mike Postma at Mike.Postma@sengifted.org with questions.
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www.sengifted.org

EXHIBITOR TERMS
& CONDITIONS
Please read the Terms and Conditions in full. Complete and return the forms on the
following 2 pages with payment OR complete and pay online at www.sengifted.org.
Assignment of Space
Beginning on February 1, 2020, booth spaces for SENG Minneapolis will be assigned in the
order that requests are rived and payment is made in full. A basic floor plan will be provided
in later editions of this prospectus and to confirmed exhibitors once available. Your
choice of booth location will be more readily available with early registration. Every effort
will be made to place your booth as close to your choice location as possible. However, the
SENG Minneapolis Committee reserves the right to relocate exhibitors or modify the floor
plan should it be deemed necessary.
Payment Requirements
Payment is due in full at the time of reservation. Space selections will
not be considered reserved until this payment is received.
Cancellation of Exhibit Space
Cancellations of booth space must be made in writing and refunds for approved
cancellations will adhere to the following schedule:
• January 30 - May 15, 2020: cancellation fee of 50% of the total booth cost;
• After May 15, 2020: No refund.
SENG reserves the right to refund any money paid for exhibit space on this contract and
cancel space with no notice required. In case of cancellation of SENG Minneapolis due to
act of God, fire, strike or any other circumstances beyond the control of SENG, the exhibitor
will be refunded any money paid for booth space, less the prorated share for the expenses
incurred by SENG in connection with the exhibition. In case of cancellation of SENG
Minneapolis for any other reason, or change in the place or date of the exhibition which is
unsatisfactory to the Exhibitor, the Exhibitor will be entitled to a full refund of monies paid
for exhibit space.
Use of Exhibit Space
Exhibit space is to be used solely for the display of the exhibitor’s products and services offered
for sale to the educators and parents of gifted students. Exhibitors are not permitted
to sublet any portion of their space or to display merchandise of other manufacturers or
distributors where no direct business relationship exists between them. All exhibits must
conform to the IAEE Guidelines for Display Rules and Regulations, and must not be of such
nature or arrangement to obstruct the view or interfere with exhibits of others. No exhibit
material may extend beyond the boundaries of the exhibit space, or exceed the height
restrictions. No materials may be suspended from the ceiling or bridged across an aisle.
Tape, tacks, nails and other materials may not be adhered to the venue’s walls and fixtures.
All demonstrations must be confined within the exhibit space. No exhibitor may solicit attendees
or distribute literature or other materials outside of his booth space. The height of
displays may not exceed 8 feet, with the exception of island and half-island booths located
in the foyer where island booths may be as high as 12 feet. Should there be any question
on conforming to display rules or interfering with other exhibitors, final judgment will be
made by the SENG Minneapolis Committee or SENG management.
Selling Policy
Exhibitors may sell products during regular exhibit hours. Exhibitors are responsible for any
and all permits required by law or local ordinance.
Care of Exhibit Space
Exhibitors must not place any refuse or any materials which will endanger public
safety or cause inconvenience to other exhibitors during exhibit hours. Booths must
be in order before the opening of the show. Exhibitors shall not injure, mar, mark,
paint or in any manner deface the venue, or use nails, hooks, pins, screws or tape on
the structure or fixtures. The exhibitor is liable for any and all damages they cause to
the building or otherwise in connection with their exhibit.
Insurance and Liability
Insurance on the exhibit is entirely at the exhibitor’s expense. Each exhibitor must
maintain adequate insurance to cover injury, loss or damage to the general public,
their employees and property. SENG will not be responsible for the loss of property
of exhibitors from theft, damage by fire, water, accident or other causes. Although
we will do all in our power to protect the venue against such loss, it is recommended
that all exhibitors have representatives in attendance at all times, especially when
exhibits are being set up or dismantled, to protect them against loss.
By accepting these rules, it is expressly understood and agreed that the exhibitor
will make no claim of any kind against SENG - Supporting Emotional Needs of the
Gifted, or any of its members, volunteers, contractors, or employees, for any loss,
damage to, or destruction of goods, or for any injury that may occur to the self or
employees while in the exhibit hall, or for any damage of any nature or character
whatsoever. The venue is not liable to the exhibitor for any damage to, or for the
loss or destruction of, any exhibit.
Decorations/Equipment Provided
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A booth sign showing booth number and company name will be provided with each
booth, as well as 6’ tables with basic linens and 2 chairs. All other furnishings and
displays will be at the exhibitor’s expense.
Installation of Exhibits
All exhibits must be completely installed and ready for viewing by the date and hour the
show is scheduled to begin. Exhibits or displays may not be removed from the show until
the show has been officially closed. SENG Minneapolis exhibitors install and remove their
own exhibits, or appoint a firm to do so, so long as these firms conform to all rules and
regulations and do not disrupt the orderly installation and removal of other exhibits. If an
outside contractor is used, the exhibitor must furnish SENG with the name and address of
the contractor, as well as a certificate of insurance at least 15 days prior to the show. There
are certain exclusive contractors with specific responsibilities for services, such as electrical,
drapage, cleaning and catering, with which exhibitors must contract.
Removal of Exhibits
All exhibitor property must be removed from the exhibit area by the end of the
designated exhibitor move-out time. In the event that exhibit space is not vacated
by that time, show management is authorized to remove, at the exhibitor’s expense,
all goods and property of the exhibitor, and SENG or its agents shall not be liable
for any damage or loss to such goods or property by reason of such removal.
Conditions of Contract
This contract is subject to all rules and regulations named herein, and also to all
conditions the exhibit facility has made available. Exhibitor agrees to abide by all
applicable fire, utility and building codes. All points not covered herein are subject
to settlement by SENG management, and SENG management reserves the right
to make such changes, amendments, and additions to these rules and such further
regulations as may be deemed necessary by SENG.
Exhibitor Representative
The signer of the Contract for Exhibit Space shall be the official representative of the exhibitor
and shall have the authority to act on behalf of the exhibitor in all matters relating to
exhibiting at SENGMinneapolis.
Photo Releases
Exhibitor and representatives agree to allow SENG to use their image and likeness in video,
audio and photos for marketing and outreach purposes related to future conferences or
engaging the community in its activities. If an individual wishes to not be photographed
or videoed while exhibiting at SENG Minneapolis , they must indicate this on the Contract
form and a “NO PHOTO” indicator will be applied to their conference badge. It is the individual’s
responsibility to notify others they do not wish to have their photo taken. SENG
will ensure they do not utilize their image, with the exception of non-identifying crowd or
background photos, in its marketing.

ORDER
FORM
Please check all items you wish to purchase and complete the payment information on the
reverse side of this form. Physical forms and payment should be sent to:
SENG, P.O. Box 972, Clifton Park, NY 12065.
You can also order online, beginning February 1, 2019, at www.sengifted.org.
Check all
that apply
Booth Type/Add-on
Price
Standard Booth $450
Double Booth $725
Corner Booth $600
End Cap Booth $875
Half-Island/Triangle Booth $1,500
Full Island/Square Booth $2,500
Electricity in booth $100
Extra table in booth $275
Check all
that apply
Advertising Opportunity
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www.sengifted.org
Size
(Depth x Width x Height)
Price
Double page center ad (1) 16” x 10.5” $1,500
Full page ad, back int. cover (1) 8” x 10.5” $850
Full page ad, back ext. cover (1) 8” x 10.5” $700
Full page ad 8” x 10.5” $500
Half page ad 8” x 5.25” or 4” x 10.5” $350
Quarter page ad 4” x 5.25” $200
SOLD OUT Lanyards (1) N/A $850
Conference app (1) N/A $800
Tote bag logo (1) N/A $500
T-shirts N/A $250
Floor decal 24”x 48” $200
Tote bag insert
Up to 8.5” x 11” or small
promotional items
$150

ORDER FORM (CONTINUED)
EXHIBITOR/SPONSOR CONTRACT
Check
all that
apply
Sponsor Level
Price
Presenting (1) $10,000
Platinum $5,000
Gold $2,500
Awards Reception (2) $2,000
Silver $1,500
Keynote (3) $1,000
Billing & Contact Information
____________________________________
Company Name
____________________________________
Contact Name
____________________________________
Contact Title
____________________________________
Address
_______________________(___)_________
Email
Phone
TOTAL CHARGE: $_______________
Check #__________ made out to
“SENG” is enclosed.
Credit Card Authorization
____________________________________
Name on Card
____________________________________
Card Number
___/_________________________________
Exp. Date Billing Zip Code Security Code
Exhibitors only:
The undersigned hereby contracts with SENG for exhibit space at the SENG Minneapolis conference,
beginning with move-in on Thursday, August 6, 2020, at 12 PM, and
ending with move-out on Sunday, August 9, 2020, at 1 PM. Exhibitor agrees to abide by all
Terms & Conditions on page 10 of the SENG Minneapolis Prospectus.
____________________________________
Signatory Name (please print)
____________________________________
Signature
Agreed and Understood:
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____________________________________
Title
_________________
Date