Marketing Company Kingston

Marketing Company
Kingston
Imperium.social

Marketing Company
We are Kingston’s full-service digital marketing company. We help brands
elevate their current digital assets like websites and social media accounts
through a variety of services.
Imperium is a new age digital marketing company located in Kingston,
Ontario. We help brands harness the power of their most valuable digital
assets through implementation and education. Founded in 2018, Imperium
was created with the goal to provide new solutions to existing problems that
businesses face on a daily basis.
5 Reasons Why Your Small Business Needs Digital Advertising!
If you own a small business in today's internet driven society you need to
advertise online! Here's 5 reasons why.
Imperium.social

Marketing Companies Kingston
If you’re a small business owner in today’s technologically advanced society,
you need to have an online presence. With over 4.1 Billion internet users
around the globe, there is someone out there who wants whatever it is you’re
selling.
So where should you start? You’ll need to create a website and social media
pages. Now instead of patting yourself on the back, grabbing a cold one and
calling it a day, you have a little more work to do.
Don’t worry, we have the answer. Say hello to the wonderful world of
Digital Advertising.
This is the process of advertising through the internet with emails, photos,
videos, text and much more. In 2019, global digital ad spend is forecasted to
reach $333.25 Billion dollars. That’s an increase of 17.6% from 2018.
So why is it growing in popularity with top marketers and businesses so
much? Because the bene ts are too good to ignore.
That’s why we have comprised a list of 5 reasons why your small
business needs to use Digital Advertising.
Let’s begin.
1. Its Cost E ective
Compared to traditional advertising, it is cheap, very cheap. Costs for
traditional advertising such as TV commercials and Print ads, can cost an
absolute fortune. As a small business owner, you know every penny counts,
so this is often not an option.
Imperium.social

Marketing Company
With DA you can pick a weekly, daily or monthly budget that is as little or as
big as you’d like. Cost per Click (CPC) Ads on Facebook and Google have an
average cost of $1.72 and $2.32 respectively. So, you don’t need to break the
bank to get some online exposure.
2. Its Flexible
Want to sign up and get started in less than 10 minutes? Go for it!
Need to change your budget? Done.
How about changing the wording of an Ad? You bet.
Want to take advantage of a new Ad format or update? Edit and post.
Want to customize your dashboard to see only the most important
metrics? I think you get the point.
3. Interaction & Timing
The main problem with traditional advertising is the little, to no interaction
between the consumer and the medium of advertising. With digital Ads, you
can be there for consumers at the exact time where purchase intent is
present and allow them to make an interaction that leads to a sale.
Let me tell you, clicking on a Google Search Ad is much easier than
scrambling for the phone to call the 1-800 number on your TV shopping
channel.
4. Its Targeted
Choose to target consumers by:
Imperium.social

Marketing Company Kingston
Location
Gender
Interests
Whether or not they have visited your site before
And much more!
5. Track Performance Indicators
Tracking your Return on Investment (ROI) on a Billboard advertisement can
be a little bit of a hassle. Actually, it’s pretty much impossible.
With Digital Ads you can install a tracking pixel on your website and see
exactly what Ads are performing well and which ones aren’t. Simply open
your Ad Dashboard and pick from loads of metrics like Impressions, Return
on Ad Spend (ROAS), conversions, Click Through Rate (CTR) and more.
There you have it, the 5 reasons why your small business needs to take
advantage of Digital Advertising. It really is a tool that can complement every
business, in all industries.
Imperium.social

Web Developer Kingston
3 Tips For Purchasing An A ordable Website Design In Kingston
Are you struggling to nd an a ordable Website design in Kingston? Follow
these 3 tips to make your problems go away! Get your dream site today.
In this era of digitization, if you own a business and don’t have any online
presence, it’s a matter of concern. These days a dedicated business website
plays a vital role when it comes to building up a reputable brand name.
However, getting a website designed may look like a daunting task if you
don’t know the basics of purchasing an a ordable website. For people who
are looking for a trusted website design in Kingston, this should help make
the process easier.
In this blog, we’ve come up with 3 e ective tips that can help you purchase an
a ordable website. Let’s check them out!!
Before hiring a website designer in Kingston, it’s always better to
be clear about the intentions of your website.
Do you need to convert customers with an e-commerce website?
Or do you need to get foot tra
c into your brick and mortar store?
These are things to consider before approaching a designer.
You must analyze what your website can help your business with and how
you are going to develop it.
Imperium.social

Website Developer
Essentially, you need to develop a strategy and nd the right web developer
to execute it. You must know that a website alone won’t get you there. You
need to have a website strategy. This is the rst step to purchasing an
a ordable website design in Kingston and any city for that matter. It will save
you time, energy, and money down the line.
Warm client leads
Brand awareness
Build Trust
Allow your business to expand outside of its local client base
So now you know what the goal of your website will be and how it can bene t
your business, so what’s next?
Website content and design.
Imperium.social

Website Design Kingston Ontario
It’s a popular fact that content is king. So, you must have a clear idea of what
content is perfect for your business to enhance user experience and
engagement. Basically, you want your clients to think this of your website:
Content refers to the text, images and videos on your website, so its kind of a
big deal.
It should be relatable to your clients, highlight your expertise and most of all
it should look aesthetically pleasing. You’ll want to avoid duplicate content,
irrelevant data, unneeded jargon and complicated language.
Ensuring you know what design and content feel you are going with will make
the design process much easier, and faster for the developer. This will then
result in a lower price for you.
Many web designers in the Kingston area will do a maximum of 1-2 revisions
before additional costs are incurred. So it will save you in the long run if you
have a design in mind.
Not to mention, your website is the face of your business. Do it once, and do
it right.
Now you know what the goal of your website is and how it should look, but
what about how people will nd it?
It’s time to talk about Search Engine Optimization (SEO) for the
Kingston Market.
How often do you Google something and venture away from the 1st page?
I’m guessing not a lot.
Imperium.social

Website Design Kingston Ontario
From this, we can understand that only being present on the web is not
enough to get your website noticed.
Your online presence must be visible to your potential buyers. To serve this
purpose, we depend on the most trending digital strategy –Search Engine
Optimization or SEO. Otherwise, your clients will look like this trying to nd
your website:
Now, this does not happen overnight, but with a proper strategy and
implementation, it can be very successful. Especially in markets like Kingston
where many major services are not over saturated.
Imperium.social

Website Design Kingston Ontario
So when considering your buying decision make sure your developer is going
to provide you with a great SEO optimization strategy.
Starting the SEO journey early is the best way to do it and will help you get
out of the Google Sandbox. Its best to start small and slow now, rather than
bring is someone later that can cost upwards of $2500 a month.
There you have it, our 3 tips to purchasing an a ordable website design in
Kingston and surrounding areas.
As always, if you have any questions about this blog, feel free to reach out,
and we would be happy to help!
Imperium.social

We are Kingston’s full-service digital marketing
company. We help brands elevate their current digital
assets like websites and social media accounts through
a variety of services.
Address: 221 Queen St Unit 109, Kingston, ON K7K 1B4,
Canada
Phone: +1 613-299-2053 , 2899281301
Contact Mail: support@imperium.social
Visit Our Website: imperium.social
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