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What Is Eco Marketing?
Is your business negatively impacting the environment with its traditional advertising methods? Learn how to
change that with Eco Marketing.
The importance of a marketing campaign is undeniable when it comes to expanding your business. However,
many of the traditional modes of advertising affect the environment in negative ways. Traditional methods
involve large amounts of paper, electricity and other materials that can be more damaging to the environment.
Luckily for your business, there is Eco Marketing.
There’s no need to stop advertising altogether and in fact making the switch can be much more effective if
done right. Eco Marketing involves marketing over popular platforms like Facebook, and Google. The
possibilities are far greater than with traditional methods and you can do your part to have a smaller carbon
footprint.
How does Eco Marketing Work?
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Internet advertising has incorporated new platforms and business opportunities for company’s and brands
around the world. The most used by brands is search advertising through Google and Bing, but it is growing in
popularity over social media networks as well.
This is because the business models of social platforms in recent years have focused on decreasing the
presence of organic content. While simultaneously favouring paid advertisements. This helps businesses and
influencers who invest in paid advertising to get a greater reach for their audience. It doesn’t have negative
effects for users who don’t choose to advertise, but their reach opportunities are limited.
“Green Business Solutions with Digital Advertising”, we talked about the changes Google and Facebook have
made to their data centres. This has made them far more energy-efficient and Eco-friendly. Which in turn,
results in a more Eco-friendly advertising experience on their platforms.
Essentially Eco Marketing gives you a leg up on the competition. With proper planning and strategy, your
advertising efforts can be made far less costly, stressful and more effective.
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Did you Know?
80% of marketing professionals consider social networks as a crucial source of sales
You can “Boost” your social media posts to attract more users based on certain goals
You can target specific groups based on Behaviours, interests and demographics with digital advertising
Tracking conversions, website traffic and much more is seamless with digital/Eco marketing
You can accurately define your cost per customer acquisition
The Main Players of Eco Marketing
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Google
With little investment, you can leave a great impact on your audience with Google Adwords. The cost per click
is very low compared to other advertising formats and it can capture leads at the moment of intent. There is
also a wide variety of Ad formats you can take advantage of with Search, Display, In-App and much more.
You also have more means to segment and find your target audience. You can create specific campaigns
depending on demographics, interests, behaviours, business experiences, etc.
Marketing with Google provides you with detailed reports on how your advertising campaigns are progressing.
This will help you in evaluating results and to target your most loyal followers. Naturally, this will help you make
adjustments or improvements with future campaigns.
Facebook & Instagram
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Social networks like Facebook and Instagram offer us greater flexibility of ad formats than Google. Ads can be
images, text, videos, responsive, and much more. Most of them are also displayed in the same space where
users interact with regular content, making it more integrated and accepted.
This form of Eco marketing awards you with great targeting options and of course better overall performance
than traditional methods. It is really just about understanding your target audience and then being able to use
the platforms to accurately target them. Which can be more difficult than you think.
Facebook and Instagram share a platform for advertising and some ad formats are also shared. Although the
strategy can be very different since the audience can vary. With different types of users on each platform and
different ways of engaging with one another, it leads to different user experience. So some advertising methods
that work on Facebook, may not work on Instagram. (and Vice Versa)
Social networks offer us different types of ads according to the objectives we seek in our strategy and broad
audience segmentation options. This makes it a very fun experience, but also a stressful one.
Social networks should not only be seen as entertainment, but also as a business opportunity for the majority
of industries. If you haven’t started advertising on social media yet or even put a plan in place, it’s not too late.
You will soon see how this method of advertising allows you to carry out a better analysis of your target market
and past campaigns.
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Others
Apart from Google and Facebook, you can also use other platforms like LinkedIn, Bing, Amazon, and Twitter to
promote your business. They are cost-efficient and effective with individuals benefits that make them unique.
The Impact
Although Eco Marketing involves using large corporations that have been known in the past to hurt the
environment, they are progressing for change. These businesses have acknowledged wrongdoing and made
changes for the better. It is now time for the small to medium-sized enterprises of the world to follow suit.
Not only will using Eco Marketing help the environment, but it also helps your company’s social image. More
and more people are becoming aware of damaging business activities and choose to work with business who
do not take part in them.
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It doesn’t have to be an overnight change, but any step in the right direction is a good one. Let’s help make our
planet a sustainable one with green business solutions like Eco Marketing!
If you need any advice on the potential steps to becoming a green business, then don’t hesitate to reach
out. You can also view our green business services.
Social Media Marketing Vs Traditional Marketing
Imperium Knowledge Base Get: More SalesMore TrafficMore Leads For Your Business Social Media Marketing
Vs Traditional Marketing Social media is a huge buzz word in today's marketing world. But just how does this
new wave of marketing compare to traditional methods?
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Well there is a lot of buzz going around the hot topic of social media marketing vs traditional marketing. It’s
true, social media is powerful. Whether it’s influencer marketing, paid facebook and Instagram ads, or actual
growth management. You can see brands all over the world trying to hop on this trendy new wave of
advertising!
But how effective is social media marketing compared to traditional marketing? Follow along as we dive deep
to get a better understanding of social media marketing vs traditional marketing in 2020!
So what is this social media marketing thing everyone is talking about? According to Wikipedia, social media
marketing is the use of social platforms to promote a product or service. Seems simple right? Make a couple
posts on facebook and Instagram and watch the money roll in! If only it was that easy! Social media marketing
is a tool that if used correctly, can bring massive results for your business. The key is going about it the right
way. Here’s a quick list of the platforms that marketing on social media works best on:
1. Facebook – Perfect for massive reach and exposure
2. Instagram – The top platform for visually rich content
3. Twitter – Built for discussions amongst its users
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4. YouTube – Video marketing thrives here
5. LinkedIn – The best place for business leads
We like to call these The Big Five. A proper social media marketing campaign will target one to all of these
platforms to produce great results!
Social Media Marketing Vs Traditional Marketing – A Breakdown
A Marketing Comparison – Reach
The great thing about social media is that the user base is absolutely HUGE! Never has it been easier to reach a
large audience to promote and sell your products/services. In 2019, Facebook currently has over 2.3 billion
users.
That’s over 30% of the global population on a single app. The possibilities to market your product to a large
audience have never been greater. This isn’t even considering the other popular apps such as Instagram,
YouTube and Twitter.
A Marketing Comparison – Cost
Keeping costs low is important to any business. You want to be able to stretch those marketing dollars for as
long as you can! So what type of marketing is more budget friendly for the average business? Well it depends
on your objectives. Are you after exposure? Leads and sales?
What you will learn is that for most of your objectives social media marketing is going to cost you less in the
long run. Traditional marketing works great in hyper specific situations, but social media is more versatile it is
hard to be beaten.
Social Media Vs Traditional –
The Verdict It’s hard not to be biased, but facts don’t lie ladies and gentlemen. It’s 2019, marketing is evolving. If
you’re not using some type of social media marketing with your traditional marketing campaigns, you are
missing out on some serious revenue.
How To Get Started With Social Media
Marketing We get it, digital marketing can feel overwhelming. There is lot going on in the digital world and it’s
best to keep some things to the professionals. Digital ad specialists can save you a lot of money in the long run
and produce results you never thought were possible. If you are interested in running a social media marketing
campaign and are not sure where to start, feel free to reach out us. We will point you in the right direction and
answer any questions you may have!
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contact us
Address : 221 Queen St Unit 109,
Kingston, ON K7K 1B4, Canada
Phone : 289-928-1301 , 613-299-2053
Email: support@imperium.social
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