Revlon Pop Up Shop

Target Market Characteristics
Ages: 20-35
Location: Metropolitan areas such as New York,
Chicago, Boston, Austin, LA, etc.
Our target market are experimental people, always on
the go and usually work in the creative industry. They
are curious and open to learn about any topic.
Traveling is their hobby. They are early adopters,
therefore they are not afraid to try new foods/activities/
places. They are in love with the city and get bored easily,
so they need something to change every day. Up for any
challenge, our target customer loves to be the outlier and
they always get what they want. It is people who set up
objectives for each week and force themselves to be
better.