Revlon Pop Up Shop

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Human Resources: Nail Polish Area10:00 amMonday Tuesday Wednesday Thursday Friday Saturday Sunday11:00 am12:00 pm1:00 pm2:00 pm3:00 pmSale Associates:($15 an hour)1st Group of 6sale associates2nd Groups of 6sale associates4:00 pmManager:5:00 pm6:00 pm7:00 pm($25 an hour)1st Manager2nd Manager8:00 pm
TechnologyRevLab will include technology in innovative ways to create a more dynamic and hands on experiencewith the customers. Interactive Mirrors will be located at the Pop-Up so customers can change makeuplooks virtually, also easy to use digital POS systems, to make purchases easy and quick.
Page 1 and 2: Julia LlagunoHibiki SatoJanice TanC
Page 3 and 4: Company Overview
Page 5 and 6: Mission StatmentRevlon, Inc. is a l
Page 7 and 8: Ownership
Page 9 and 10: Financial Performance
Page 11 and 12: Market Analysis
Page 13 and 14: Growth Rate ofMarketThe Cosmetics s
Page 15 and 16: Relationships:Position:Key Offering
Page 17 and 18: Stores & LocationsSales by ChannelC
Page 19 and 20: Perceptual MapHigh PriceWeakBrandIm
Page 21 and 22: Target CustomerName: Sara CassadyAg
Page 23 and 24: 14th Street Passage on NYC Highline
Page 25 and 26: Target Market CharacteristicsAges:
Page 27 and 28: Location JustificationNew York City
Page 29 and 30: InfrastructureHealth & SafetyThe Hi
Page 31 and 32: Legal Issues & Zoning LawsBulk of W
Page 33 and 34: Pop-Up Justification
Page 35 and 36: Why this Location?Why these Dates?T
Page 37 and 38: Rent PaymentsThe Chelsea Market nea
Page 39 and 40: Zach JohnsonTarget CustomerAge: 31L
Page 41: RevLab challenges the beauty indust
Page 45: AmbianceThe ambiance of RevLab is v
Page 49: Human Resources: Lipstick Area10:00
Page 53 and 54: Promotional PlanPR Kit will be sent
Page 55 and 56: Launch Party Budget
Page 57 and 58: Operational PlanWeek one begins Sep
Page 59: THANK YOU!

Revlon Pop Up Shop

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