Revlon Pop Up Shop
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Location Justification
New York City is the best place to generate buzz
around Revlon, launch new products, test new
markets and of course, drive sales.
Specifically, the New York Highline brings a large
amount of traffic that inclues nyc locals and
tourists.
The chosen location will not only make it easy for
loyal customers to visit the pop-up shop but it will
also be able to bring in new customers. This will
help with brand awareness and a great experience,
which is what most customers are looking for today
when they are out shopping.
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