Mighty Lookbook Worcestershire
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We looked high and low for
inspiration that would accurately
sum up founder Joe David’s
mission statement without dating
quickly, and found it in Nephos – an
ancient Greek term for ‘cloud’. As
well as choosing a new name, we
developed a more contemporary,
techy logo that wouldn’t look out of
place on the Xero marketplace with
other leading fin-tech brands.
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