sassy_manual

FASHION WITH A BITE
B R A N D I N G G U I D E

TABLE OF CONTENTS
6 | OUR MISSION
8 | THE LOGO
12 | TYPOGRAPHY
7 | LETTERHEAD SYSTEM
7 | BOUTIQUE SIGNAGE
7 | BRANDING
7 | PROMOTION
ACCESSORIES TO MAKE
A CROCODILE SMILE

OUR MISSION
Established in 1984, Sassy Gator began as a small startup in
rural Georgia by up and coming designer Toby Hilfinkel and his
partner and master craftswoman Lauren Mercer. Over the last
39 years, this attention to detail and artistry has been combined
with a visionary eye for style to create fashion that amazes.
At Sassy Gator, our passion is providing people with glamorous
fashion at an affordable price while remaining ethically and
environmentally conscious. We’ve made a commitment to our
community to create gorgeous fashion with a heart. We work
closely with the farms we partner with to provide ethical
treatment to the crocs they raise, and are tremendously proud
of our work in conserving these beautiful animals and the wild
spaces they call home.
S A S S Y G A T O R B R A N D I N G G U I D E
7

THE PRIMARY LOGO
Wilma - Full Body
SECONDARY MARKS
Our corporate identity features bold bright colors and illustration
to create a fun, vibrant feel meant to evoke the fashion and style of
the upper class of the 1920’s deep South.
Maintain 1 eye-distance of white space
Greyscale and Black and White
Charlton - Portrait
FASHION WITH A BITE
FASHION WITH A BITE
Wilma - Portrait
FASHION WITH A BITE
Minimum Size: 1.15x1in.
FASHION WITH A BITE
Part of our branding is our two mascots Wilma and
Charlton. These marks are used on our signage
and across our promotional materials
8
S A S S Y G A T O R B R A N D I N G G U I D E
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COLOR GUIDE
PATTERNS
M A R I N E B L U E
G A T O R G R E E N
SCALE PATTERN
SCUTE PATTERN WITH SCALES ON AQUA
CYMK: 88,71,24,31
RGB: 41,66,107
HEX#: 29426B
CYMK: 37,22,100,0
RGB: 174,174,55
HEX#: AEAE37
SCALE PATTERN ON GOLD
G O L D E N S M I L E
B E A C H A Q U A
SCUTE PATTERN
CYMK: 5,16,100,0
RGB: 244,205,18
HEX#: F4CD12
CYMK: 55,0,60,0
RGB: 118,197,140
HEX#: 76C58C
SCALE PATTERN ON BLUE
S A L M O N P I N K
CYMK: 4,70,52,0
RGB: 233,112,107
HEX#: E9706B
Colors on solid swatch at 33% opacity
SCUTE PATTERN WITH SCALES ON PINK
10
S A S S Y G A T O R B R A N D I N G G U I D E
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TYPOGRAPHY
Headline
EUROPA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Subhead
EUROPA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Body
BODONI MT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Captions
EUROPA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
12
FASHION WITH A BITE

LETTERHEAD SYSTEM
BUSINESS CARD AND ENVELOPE
17pt space
18.6pt space
13pt space
21pt space
| | 30721 | P 762-936-9454 |
9pt type
9pt type
Logo at 2.25x1.9in
WW W.SASSYGATORFASHION.COM
Logo at 2.25x1.9in
FASHION WITH A BITE
FA SHION WITH A BITE
29pt space
35pt space
11pt type
FASHION WITH A BITE
9pt type
17pt space
9pt type
S A S S Y G A T O R B R A N D I N G G U I D E
14 15

BOUTIQUE SIGNAGE
Sassy Gator outlets and boutique stores are
found in malls all across America. Eyecatching,
consistent branding is important
to maintaining our visual identity.
Our beautiful products should be on full display
alongside our bold graphic style.
16
S A S S Y G A T O R B R A N D I N G G U I D E
17

BRANDING
At Sassy Gator we pride ourselves on the quality
of our beautifully crafted leather products.
Wallets
Shoes
18
Our advertising features gorgeoes photos of models with
our products, but with an offbeat, gator-themed twist

Handbags
Heels
S A S S Y G A T O R B R A N D I N G G U I D E
21

PROMOTIONAL MERCHANDISE
Canvas Tote
Casual Wear
Pendant Bracelet
22
S A S S Y G A T O R B R A N D I N G G U I D E
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905 West Garfield Ave.
Dalton, GA 30721
www.sassygator.com