Matcha Market Is Expected to Expand Significant CAGR from 2018 to 2024

Global Matcha Market size worth over USD 4 Bn by
2024: Global Market Insights Inc.
The research report “ Matcha Market Size By Production Technology (Pan Fried,
Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular
Tea, Matcha Beverages, Food, Personal Care & Cosmetics) Industry Analysis
Report, Regional Outlook, Application Potential, Price Trends, Competitive
Market Share & Forecast, 2018 – 2024” says, Matcha Market size is set to exceed
USD 4 billion by 2024.
Growing health awareness and consumer inclination towards organic products would
drive global matcha market. For producing matcha, tea leaves are shade grown &
unfermented in order increase chlorophyll content, amino acids to cure high blood
pressure, and obesity. It is incorporated in food and beverages to increase their
nutritional content as well as to innovate new products. Product demand from food
application would surpass over USD 480 million by 2024. It is widely used in bakery
and confectionery products including cookies, cakes, chocolates, ice-creams, and
dietary supplements owing to its unique taste & flavor. Presence of epigallocatechin
gallate in the product helps to boost metabolism, detoxifies body, elevates
consciousness by calming the entire body system and provides essential vitamins &
minerals hence, propelling market demand.
Organic matcha green tea powder is stone ground and undergoes an extensive
preparation process. It involves harvesting while the leaves are still young, then drying
through either pan-fried Chinese method or steaming using Japanese technique. Tea
leaves are then grounded consuming the entire leaf thus providing a stimulating effect.
It can be mixed with lattes and smoothies thus boosting product growth.
Camellia sinensis is an essential raw material for manufacturing matcha powder.
Production is labor-intensive and extensive procurement process and is mainly
concentrated in China and Japan. High transportation cost from these regions adds
up to final product price and making it it a premium product. Matcha market from
personal care & cosmetic application should witness significant gains at over 3.5% in
the projected time-frame. It is used to make face packs, toners, moisturizers, and face
serums.
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Germany Matcha Market Size, By Application, 2017 & 2024,
(KiloTons)
Browse key industry insights spread across 240 pages with 291 market data tables &
31 figures & charts from the report, “Matcha Market Size By Production
Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By
Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics)
Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany,
UK, Italy, France, Spain, Netherlands, Belgium, Poland, Denmark, Ireland,
Russia, China, India, Japan, South Korea, Indonesia, Australia, Malaysia,
Taiwan, Vietnam, Brazil, Argentina, Saudi Arabia, UAE, South Africa, Turkey,
Kuwait, Morocco), Application Potential, Price Trends, Competitive Market
Share & Forecast, 2018 – 2024” in detail along with the table of contents:
https://www.gminsights.com/industry-analysis/matcha-market
Global Matcha Market from regular tea application should surpass demand at over
100 kilo tons by 2024. Regular tea consumption ensures the highest intake of
antioxidants and nutrient rich components compared to other ways of intake. It
contains EGCg, which minimizes the risk of cancer owing to its antioxidant properties.
It also contains L-theanine which boost alpha waves in brain improving memory and
concentration power thus driving industry size.
Asia Pacific, driven by China and Japan Matcha Market size, was over USD 800 million
in 2017. Countries including China, Japan and India are major consumers of green tea
along with being a major producer for matcha tea. They are widely cultivated in the
region owing to its good environmental and soil conditions..
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Europe Matcha Market size, led by Germany and UK, will register significant gains
during projected timeframe due to its raising consumer awareness towards its
associated health benefits. Consumption of this powder protects from cancer,
diabetes, ageing and contains low calories. Industry participants has added matcha to
its recipes and developed a wide range of products based on it. High consumer
acceptability towards organic foods and associated health benefits should boost
regional industry size.
Global Matcha Market share is moderately consolidated with key industry participants
including Sun Time, Mizuba Tea, Kissa Tea, AOI Tea and AIYA America. Other market
players include Midori Spring, Ippodo Tea, DoMatcha and Encha. Companies
strategies to expand its product availability by sourcing tea leaves from China and
Japan holding long term contracts. They also highly invest in R&D to expand its
product portfolio.
Segmentation :
of Matcha Market :
Matcha market research report includes in-depth coverage of the
industry, with estimates & forecast in terms of volume in tons and revenue
in USD from 2013 to 2024, for the following segments :
Matcha Market, By Production Technology
• Pan fired
• Steamed
Matcha Market, By Grade
• Ceremonial
• Classic
• Culinary
Matcha Market, By Application
• Regular tea
• Matcha beverages
• Food
• Personal care & cosmetics
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