Kelly Craighead - CLIA February-March 2020 Newsletter

FEBRUARY/MARCH 2020 NEWSLETTER
Destination Stewardship
The major initiative in this category is CLIA’s Vital
Ports pilot program launched in 2019—which
currently includes four ports: Bergen, Palma
de Mallorca, Santorini, and Dubrovnik.
Palma de Mallorca
Bergen
We continue to engage with stakeholders in order to build
trust and be viewed as partners in the process.
We are particularly focused on raising awareness of our
message and building profile in advance of the main summer
season. Specifically, we will be participating at a conference
on sustainable tourism in Rogaland on 5/6 May which will
be an opportunity to showcase cruise industry messages.
We are also lining up ship visits for key stakeholders in
collaboration with members.
Our aim remains to develop an agreement with Bergen –
regarded as the gateway to the World Heritage Fords – to
serve as a pilot for other destinations in Norway.
Bergen
We continue to engage with policy makers as new initiatives
are raised. This includes a recently published “Guidelines
for developing environmental instructions for operations in
Norwegian World Heritage Fjords” and a 14-point plan for
environmentally friendly ports in Norway, initiated by the Vice
Mayor of Oslo. CLIA is also encouraging the Government to
issue a national tourist strategy with cruise included within
the broader context of its ambitions for tourism overall.
visitors (albeit not for the 2020 and 2021 seasons), a Blue
Flag agreement similar to the one that exists in Marseille,
proposals to disperse tourists across Majorca, and
suggested CSR proposals for consideration by cruise lines.
These initiatives are at an early stage with cruise line executives
meeting with local authorities in January as a first step.
Santorini
The Municipality has expressed its wish to discuss the cruise
ship calls system and tourism flows in a dedicated experts’
group, to be established by the Port Authority. CLIA will be
represented in this group.
The recently published European Bank for Reconstruction
and Development (EBRD) report on development of a
destination management plan for Santorini had recognized
that destination management remains a fragmented
policy area due to the limited capacity of local industry
stakeholders to collaborate effectively.
The report also acknowledged that technological
developments would help reduce the environmental impact
of cruise ships. The report discusses ways to improve
The new shore power plant for cruise ships in Bergen remains
on track for completion in May.
Palma de Mallorca:
CLIA dialogue continues with regional authorities on a
range of issues including a potential cap for cruise ship
Santorini
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