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CLIA Travel Agency Membership Benefits 2024

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E CRUISE TOGETHER<br />

TRAVEL AGENCY MEMBERSHIP BENEFITS <strong>2024</strong><br />

JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER<br />

cruising.org


Seize the Opportunity with <strong>CLIA</strong><br />

WE CRUISE TOGETHER<br />

The consumer data that <strong>CLIA</strong> tracks on holidaymakers ready to<br />

cruise has never been more favourable – and signals that <strong>2024</strong><br />

will be a terrific year of growth. We know that people who take<br />

a cruise will overwhelmingly sail again; but it is those who have<br />

never sailed where our research tells us that 72% are ready<br />

to be offered the right cruise. In other words, there has never<br />

been a better time to offer a cruise holiday to all holidaymakers.<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


And that is really why <strong>CLIA</strong> is here – to provide unbiased, independent<br />

and comprehensive training and resources so that our travel agent<br />

members have the right knowledge and inspiration to offer a cruise<br />

holiday to all holidaymakers.<br />

<strong>CLIA</strong> will ensure our members remain informed of the latest news and<br />

have the tools needed to sell cruises with confidence.<br />

Available to <strong>CLIA</strong> <strong>Travel</strong> Agent members through <strong>2024</strong> membership:<br />

• 24/7 access to our learning and resources via cruising.org<br />

• Virtual and OnDemand sessions<br />

• In-Person events<br />

• Promotion of your business<br />

• Exclusive Incentives & Resources<br />

• <strong>CLIA</strong> and industry news through our newsletter & social channels<br />

cruising.org


<strong>CLIA</strong> Cruise Lines &<br />

River Cruise Operators<br />

WE CRUISE TOGETHER<br />

<strong>CLIA</strong> is the world’s largest cruise industry trade association with<br />

representation in North and South America, Europe, Asia and<br />

Australasia, providing a unified voice and leading authority of<br />

the global cruise community.<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


24/7 access to our learning and<br />

resources via cruising.org<br />

A MEMBERSHIP BUILT AROUND YOU<br />

<strong>CLIA</strong> membership and cruising.org offers something for<br />

everyone - podcasts to downloadable factsheets and guides,<br />

online modules to OnDemand content and in-person<br />

Conferences to virtual training. Find out everything we offer via<br />

your personal login at cruising.org<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


Flagship online<br />

Get onboard with our 3 levels of Certification<br />

Every individual can follow their own e-learning path and gain a cruise<br />

Certification. There are three levels of certification available:<br />

• Accredited Certification (an Introduction to Cruise Sales)<br />

• Ambassador Certification<br />

• Master Certification<br />

Flagship online<br />

Cruise Daily<br />

The latest cruise news, industry analysis and opportunities to engage<br />

with the cruise community:<br />

• Latest Cruise News<br />

• Last Month in Cruise Article<br />

• Latest <strong>CLIA</strong> News & Video<br />

cruising.org


Destination Factsheet series<br />

Each factsheet includes Top 10 reasons to cruise there, the best time<br />

to visit, Top 10 key attractions - including a labelled map of the region -<br />

and the key considerations when making a booking in this region.<br />

New-to Guides -<br />

Ocean, River, Expedition, Yacht & Sail & Ultra-Luxury<br />

Five guides aimed specifically to assist travel agents who may be new<br />

to these cruise sectors. They provide an overview of key aspects of the<br />

cruise experience and how they differ between sectors.<br />

JOIN OVER<br />

50 CRUISE LINES<br />

ONLINE AT<br />

CRUISING.ORG<br />

Itinerary Experience Factsheets<br />

Offering more practical information on how destinations fit within some<br />

of the most popular cruise itineraries, the series will cover some of the<br />

most common cruise itineraries and what guests can expect.


Brand Profiles & Trade Contacts<br />

Your one-stop-shop for brand overviews, trade sales contact<br />

information and social channels of all <strong>CLIA</strong> cruise lines & river cruise<br />

operators.<br />

Associate Contacts<br />

Profile pages of associated businesses who support travel agents,<br />

organised into three sections; Destinations and Ports, Business<br />

Development & Technology & Tour Operators and Service Providers.<br />

Booking Guidelines<br />

A centralised listing with details of how agents can work with cruise<br />

lines, both to become an authorised seller, and then make a booking.<br />

External Cruise Line Training<br />

A centralised listing of external training hosted by <strong>CLIA</strong> cruise lines<br />

and river cruise operators, providing you access to invaluable product<br />

knowledge.<br />

cruising.org


At-A-Glance Guide<br />

The compact yet comprehensive guide offers a swift and convenient<br />

overview of each of our cruise lines and river cruise operators,<br />

presenting key facts and unique selling features at your fingertips.<br />

NEW TO SELLING CRU<br />

JARGON &<br />

CRUISE LAN<br />

JOIN OVER<br />

50 CRUISE LINES<br />

ONLINE AT<br />

CRUISING.ORG<br />

Sustainability Hub<br />

Key messaging on the sustainability efforts within the cruise industry,<br />

latest news and reports from our cruise lines & river cruise operators, as<br />

well as a link to our global Sustainability Toolkit.<br />

ChooseCruise Bloggers<br />

<strong>CLIA</strong> are proud to work with a select group of cruise bloggers and<br />

influencers who champion cruises as an exceptional holiday choice.<br />

Browse the profiles and follow all of those that inspire.<br />

Widgety Partner content<br />

Cruise & Ship Search - Find the perfect cruise line, ship and itinerary to<br />

match every customer<br />

Digital Brochure Rack - A digital wall of PDF brochures for you to<br />

access<br />

NEW TO SELLING<br />

THE<br />

CRUISE L<br />

NEW TO SELL<br />

PROMO<br />

IC


GUAGE<br />

CRUISE<br />

ESSENTIALS<br />

DECK<br />

PLANS<br />

ISE 1/12 NEW TO SELLING CRUISE 2/12 NEW TO SELLING CRUISE 3/12<br />

Flagship online<br />

New-to-Selling Cruise<br />

NEW TO SELLING CRUISE 4/12<br />

STATEROOMS<br />

INES<br />

WHAT TO DO ONBOARD<br />

A CRUISE?<br />

A new section of the website, developed exclusively with new to selling<br />

cruise agents in mind, including a wealth of introductory need-to-know<br />

cruise content that will put you in a great position to start your cruise<br />

sales journey.<br />

• 12 New-to-Selling Cruise topics - from Cruise Essentials and Cruise<br />

language to discussing what to do onboard, and how to introduce<br />

cruise to your sales discussion with confidence<br />

RIVER<br />

CRUISING<br />

CRUISE 5/12 NEW TO SELLING CRUISE 6/12 NEW TO SELLING CRUISE 7/12<br />

NEW TO SELLING CRUISE 8/12<br />

DESTINATIONS<br />

& PORTS<br />

• 12 brand-new videos - each kept under 10 minutes to make the<br />

most of your time<br />

• 6 newly produced unique <strong>CLIA</strong> Resources - developed specifically<br />

for our new-to-selling cruise audience<br />

TIONS<br />

ING<br />

BOOKING<br />

TOOLS<br />

cruising.org<br />

MANAGING CUSTOMER<br />

EXPECTATIONS<br />

ING CRUISE 9/12 NEW TO SELLING CRUISE 10/12 NEW TO SELLING CRUISE 11/12<br />

NEW TO SELLING CRUISE 12/12<br />

TOP TIPS &<br />

GETTING STARTED


Virtual and<br />

OnDemand sessions<br />

READY WHEN YOU ARE!<br />

The <strong>2024</strong> <strong>CLIA</strong> events calendar will offer a wide variety of<br />

virtual events so that there is something for everyone. From<br />

brand updates to sales training, sessions focussed exclusively<br />

on different sectors to those tailored to our new-to-selling<br />

cruise members.<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


<strong>CLIA</strong> Presents - Winter & Summer series<br />

Both series will support our agent members ahead of and through<br />

some of the key booking periods. These weekly 30-minute sessions will<br />

give you the opportunity to hear brand updates from a selection of our<br />

cruise line and river cruise operators.<br />

for <strong>2024</strong> - Released every Friday<br />

Friday Sailaway Briefing<br />

Your weekly 5-minute round-up of <strong>CLIA</strong> and cruise news, presented by<br />

Andy Harmer, and available exclusively via our Facebook Group. These<br />

will make sure you are making the most of your <strong>CLIA</strong> membership<br />

across the year, so we encourage you to tune in regularly.<br />

All previously recorded virtual content can be watched back online<br />

via the “OnDemand” page.<br />

cruising.org


for <strong>2024</strong> - Live every month<br />

<strong>CLIA</strong> In Conversation<br />

Andy presents a live 30-minute session where we go a little deeper<br />

into topics from current cruise news, touching on the latest trends, ship<br />

launches, destination and itineraries. We will welcome guest speakers<br />

and leaders from across the industry to share their insight, helping you<br />

spot the opportunities to grow your sales.<br />

JOIN OVER<br />

50 CRUISE LINES<br />

ONLINE AT<br />

CRUISING.ORG<br />

for <strong>2024</strong> - Live every month<br />

Focus On... Sessions<br />

Live 30-minute sessions each with a specific focus on a different sector<br />

of the wider cruise industry. The series of 10 webinars will cover all<br />

styles of cruise across the year, each one combining <strong>CLIA</strong> training along<br />

with insight from select cruise line partners.


Virtual Ship Tours<br />

There is little that can beat getting onboard ships to experience them<br />

for yourself – however in these busy times it’s not always possible to be<br />

there in person.<br />

To bring you as close to the ships as possible without leaving your<br />

laptop, we’ve got onboard to record a new series of Virtual Ship Tours<br />

- bringing you need-to-know information all in around 10 minutes<br />

per ship – visiting key dining and entertainment spaces, discussing<br />

unique selling points and giving you a great feel for the ship from our<br />

commentary and footage.<br />

We’ve got a fantastic selection of 12 videos currently available – many<br />

of them ships that frequently depart from UK-ports.<br />

cruising.org


In-person<br />

Events<br />

FLAGSHIP CONFERENCES &<br />

REGIONAL, BESPOKE SESSIONS<br />

The <strong>2024</strong> <strong>CLIA</strong> events calendar will offer a wide variety of<br />

in-person events so that there is something for everyone. From<br />

the largest Flagship Conferences to smaller, more intimate<br />

events - both regional and those with a different sector focus,<br />

join us!<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


Flagship event<br />

<strong>CLIA</strong> RiverView Conference <strong>2024</strong>*<br />

11 – 13 March <strong>2024</strong> – Amsterdam, Netherlands<br />

The 12th RiverView Conference will be supported by 10 river cruise<br />

operators. Delegates will spend two nights onboard, with hosted<br />

dinners. A New-to-Selling River Cruise Masterclass will take place just<br />

before the main program.<br />

Flagship event<br />

<strong>CLIA</strong> Conference <strong>2024</strong>*<br />

23 – 25 May 2023 – Southampton, UK<br />

The largest annual travel agent event of its kind in Europe and the 16th<br />

to take place, will include ship visits, conference sessions, a trade fair<br />

and a celebratory evening event. An optional New to Selling Cruise Day<br />

has also been added on Wednesday 22 May.<br />

cruising.org


<strong>CLIA</strong> Destination Showcase<br />

We offer you the opportunity to join us in a popular overseas port city to<br />

enjoy a schedule of immersive destination-themed activities, as well as<br />

ship visits, business sessions and a networking trade fair.<br />

for <strong>2024</strong><br />

<strong>CLIA</strong> Weekenders<br />

<strong>CLIA</strong> Weekenders will offer the opportunity to join overseas ship visits<br />

in key European cruise ports, usually over two days with a hosted<br />

Dinner. The format of these new Weekenders will be very relaxed,<br />

allowing delegates full freedom with travel and accommodation plans.<br />

JOIN OVER<br />

50 CRUISE LINES<br />

IN-PERSON<br />

#WeCruiseTogether<br />

<strong>CLIA</strong> Residentials*<br />

River / Luxury & Expedition<br />

Residentials offer more immersive and intimate educational<br />

experiences, with a full day of business sessions followed by dinner &<br />

overnight accommodation included.


for <strong>2024</strong><br />

Regional <strong>CLIA</strong> Dinners<br />

Glasgow, Birmingham, London and Belfast<br />

Small, intimate dinners exploring how businesses can seize the cruise<br />

opportunity, each focussing on a specific sector of cruise. They are<br />

aimed at senior travel agents looking to keep up to date with the latest<br />

trends and to network with like minded people.<br />

<strong>CLIA</strong> Cruise Week <strong>2024</strong><br />

The perfect opportunity to demonstrate to your customers that there<br />

really is a cruise for everyone. Along with our cruise lines and river<br />

cruise operators, we shall be sharing a wealth of content focusing on<br />

the variety and diversity of cruise holidays available.<br />

cruising.org


Promotion of<br />

your business<br />

AS AN OFFICIAL TRAVEL AGENCY OF THE<br />

GLOBAL CRUISE INDUSTRY<br />

Your knowledge of the industry helps you to match your<br />

customer with the right cruise, the right ship and the right<br />

itinerary. Booking a cruise through you, our <strong>CLIA</strong> Member<br />

Agencies, really is the best place to start a search for the<br />

perfect cruise holiday.<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


Opportunity to be listed within our <strong>Agency</strong> Finder search<br />

All UK & Ireland based Member Agencies have the opportunity to<br />

be listed within our consumer-friendly “<strong>Agency</strong> Finder” available at<br />

cruising.org, confirming <strong>CLIA</strong> <strong>Membership</strong> status.<br />

Use of the <strong>CLIA</strong> logo<br />

On your website and communications, to promote your membership.<br />

Opportunity to purchase your EMBARCID card*<br />

Available for <strong>CLIA</strong> Member <strong>Travel</strong> Agents to purchase for a small charge<br />

(or download at no additional cost), individual members of the scheme<br />

will receive a photo ID card which will allow you to identify yourself as<br />

an official travel agent of the global cruise industry.<br />

Alongside receiving the physical ID card confirming your membership<br />

status, card-holders enjoy discounted rates when registering for <strong>CLIA</strong><br />

Flagship events, and access to additional benefits from <strong>CLIA</strong> Partner<br />

businesses.<br />

cruising.org


Exclusive incentives, rewards<br />

and opportunities<br />

IT PAYS TO BE A <strong>CLIA</strong> MEMBER AGENT<br />

There are two key areas of cruising.org that we encourage<br />

you to check back to regularly. They are where we share all<br />

opportunities for you to engage with our cruise line and river<br />

cruise operators - often chances to get onboard with them!<br />

Flagship online<br />

<strong>CLIA</strong> Recommends<br />

Key opportunities to engage over the year<br />

- usually programmes with multiple dates or<br />

incentives running over a longer period of time<br />

• Ship Visit programmes<br />

• FAM Trips or Agent Rates*<br />

• Training Roadshows<br />

• <strong>Travel</strong> Agent Incentives or competitions<br />

to reward bookings<br />

Flagship online<br />

Trade Sales Noticeboard<br />

Located as part of the Cruise Daily page, the<br />

Noticeboard is where you will find smaller,<br />

time-sensitive updates<br />

• New training modules, trade resources or<br />

brochures launched<br />

• Competitions - and winner announcements<br />

• Upcoming Webinars<br />

• Reminders of opportunities with <strong>CLIA</strong>*


Touchdown <strong>Travel</strong> Industry Services<br />

Booking personal travel through Touchdown, you get your cruise<br />

booking fee waived, saving you £89 per cabin. Touchdown TIS offer a<br />

variety of worldwide holiday deals exclusively reduced for travel agents.<br />

RiverView Program*<br />

Training modules on European and Worldwide River Cruising, with<br />

comprehensive information on the key rivers you need to know about -<br />

completion of which offers a Certificate of #RiverCruiseExpert status.<br />

Competitions and Awards<br />

• <strong>CLIA</strong> Master Award at the <strong>Travel</strong> Weekly AAAs – member agents<br />

who have achieved or refreshed their Master level Certification will be<br />

able to nominate themselves in <strong>2024</strong> for this Award<br />

• <strong>CLIA</strong> Hall of Fame – these Awards are decided annually in<br />

collaboration with our Working Groups and the Executive Committee<br />

– to recognise individuals who have gone above and beyond to<br />

champion the cruise industry<br />

cruising.org


<strong>CLIA</strong> and industry news through<br />

our newsletter & social channels<br />

KEEP IN THE KNOW ON THE LATEST<br />

DEVELOPMENTS<br />

Receive our weekly eNewsletter<br />

All members with an active profile at cruising.org are automatically enrolled<br />

to receive the weekly eNewsletter. Presenting a mix of news alongside <strong>CLIA</strong><br />

Events and resources, we aim to become your one-stop-shop to keep you in<br />

the know on our fast-moving industry.<br />

WE CRUISE<br />

TOGETHER<br />

#WeCruiseTogether


Monthly Podcasts<br />

<strong>CLIA</strong> now produce two monthly Podcasts, focussing separately<br />

on both ocean and river cruising with Guest speakers, cruise line<br />

representatives and expert panels.<br />

Social Media<br />

<strong>CLIA</strong> are active across a number of social media channels, principally<br />

Twitter and Facebook.<br />

<strong>Travel</strong> Agents Facebook Group<br />

<strong>CLIA</strong> members are invited to join our dedicated “<strong>CLIA</strong> UK & Ireland<br />

<strong>Travel</strong> Agents” Facebook Group where we aim to create a community<br />

feel, for useful tips, advice and information to help you sell cruise.<br />

* Additional costs may apply<br />

Please note, printed materials / physical<br />

items are only posted within the UK &<br />

Ireland. Digital copies of documents or<br />

resources will be shared with members<br />

located outside of the UK & Ireland.<br />

LinkedIn Specialist Group<br />

Our “Specialist Cruise Collection” LinkedIn Group - created for those<br />

members who wish to keep engaged with Specialist Cruise trends and,<br />

keep up to date with River, Expedition and Ultra-Luxury cruise.<br />

cruising.org


024<br />

TOGETHER<br />

ukinfo@cruising.org<br />

JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER<br />

cruising.org<br />

E CRUISE

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