CLIA Travel Agency Membership Benefits 2024

E CRUISE TOGETHER
TRAVEL AGENCY MEMBERSHIP BENEFITS 2024
JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER
cruising.org

Seize the Opportunity with CLIA
WE CRUISE TOGETHER
The consumer data that CLIA tracks on holidaymakers ready to
cruise has never been more favourable – and signals that 2024
will be a terrific year of growth. We know that people who take
a cruise will overwhelmingly sail again; but it is those who have
never sailed where our research tells us that 72% are ready
to be offered the right cruise. In other words, there has never
been a better time to offer a cruise holiday to all holidaymakers.
WE CRUISE
TOGETHER
#WeCruiseTogether

And that is really why CLIA is here – to provide unbiased, independent
and comprehensive training and resources so that our travel agent
members have the right knowledge and inspiration to offer a cruise
holiday to all holidaymakers.
CLIA will ensure our members remain informed of the latest news and
have the tools needed to sell cruises with confidence.
Available to CLIA Travel Agent members through 2024 membership:
• 24/7 access to our learning and resources via cruising.org
• Virtual and OnDemand sessions
• In-Person events
• Promotion of your business
• Exclusive Incentives & Resources
• CLIA and industry news through our newsletter & social channels
cruising.org

CLIA Cruise Lines &
River Cruise Operators
WE CRUISE TOGETHER
CLIA is the world’s largest cruise industry trade association with
representation in North and South America, Europe, Asia and
Australasia, providing a unified voice and leading authority of
the global cruise community.
WE CRUISE
TOGETHER
#WeCruiseTogether

24/7 access to our learning and
resources via cruising.org
A MEMBERSHIP BUILT AROUND YOU
CLIA membership and cruising.org offers something for
everyone - podcasts to downloadable factsheets and guides,
online modules to OnDemand content and in-person
Conferences to virtual training. Find out everything we offer via
your personal login at cruising.org
WE CRUISE
TOGETHER
#WeCruiseTogether

Flagship online
Get onboard with our 3 levels of Certification
Every individual can follow their own e-learning path and gain a cruise
Certification. There are three levels of certification available:
• Accredited Certification (an Introduction to Cruise Sales)
• Ambassador Certification
• Master Certification
Flagship online
Cruise Daily
The latest cruise news, industry analysis and opportunities to engage
with the cruise community:
• Latest Cruise News
• Last Month in Cruise Article
• Latest CLIA News & Video
cruising.org

Destination Factsheet series
Each factsheet includes Top 10 reasons to cruise there, the best time
to visit, Top 10 key attractions - including a labelled map of the region -
and the key considerations when making a booking in this region.
New-to Guides -
Ocean, River, Expedition, Yacht & Sail & Ultra-Luxury
Five guides aimed specifically to assist travel agents who may be new
to these cruise sectors. They provide an overview of key aspects of the
cruise experience and how they differ between sectors.
JOIN OVER
50 CRUISE LINES
ONLINE AT
CRUISING.ORG
Itinerary Experience Factsheets
Offering more practical information on how destinations fit within some
of the most popular cruise itineraries, the series will cover some of the
most common cruise itineraries and what guests can expect.

Brand Profiles & Trade Contacts
Your one-stop-shop for brand overviews, trade sales contact
information and social channels of all CLIA cruise lines & river cruise
operators.
Associate Contacts
Profile pages of associated businesses who support travel agents,
organised into three sections; Destinations and Ports, Business
Development & Technology & Tour Operators and Service Providers.
Booking Guidelines
A centralised listing with details of how agents can work with cruise
lines, both to become an authorised seller, and then make a booking.
External Cruise Line Training
A centralised listing of external training hosted by CLIA cruise lines
and river cruise operators, providing you access to invaluable product
knowledge.
cruising.org

At-A-Glance Guide
The compact yet comprehensive guide offers a swift and convenient
overview of each of our cruise lines and river cruise operators,
presenting key facts and unique selling features at your fingertips.
NEW TO SELLING CRU
JARGON &
CRUISE LAN
JOIN OVER
50 CRUISE LINES
ONLINE AT
CRUISING.ORG
Sustainability Hub
Key messaging on the sustainability efforts within the cruise industry,
latest news and reports from our cruise lines & river cruise operators, as
well as a link to our global Sustainability Toolkit.
ChooseCruise Bloggers
CLIA are proud to work with a select group of cruise bloggers and
influencers who champion cruises as an exceptional holiday choice.
Browse the profiles and follow all of those that inspire.
Widgety Partner content
Cruise & Ship Search - Find the perfect cruise line, ship and itinerary to
match every customer
Digital Brochure Rack - A digital wall of PDF brochures for you to
access
NEW TO SELLING
THE
CRUISE L
NEW TO SELL
PROMO
IC

GUAGE
CRUISE
ESSENTIALS
DECK
PLANS
ISE 1/12 NEW TO SELLING CRUISE 2/12 NEW TO SELLING CRUISE 3/12
Flagship online
New-to-Selling Cruise
NEW TO SELLING CRUISE 4/12
STATEROOMS
INES
WHAT TO DO ONBOARD
A CRUISE?
A new section of the website, developed exclusively with new to selling
cruise agents in mind, including a wealth of introductory need-to-know
cruise content that will put you in a great position to start your cruise
sales journey.
• 12 New-to-Selling Cruise topics - from Cruise Essentials and Cruise
language to discussing what to do onboard, and how to introduce
cruise to your sales discussion with confidence
RIVER
CRUISING
CRUISE 5/12 NEW TO SELLING CRUISE 6/12 NEW TO SELLING CRUISE 7/12
NEW TO SELLING CRUISE 8/12
DESTINATIONS
& PORTS
• 12 brand-new videos - each kept under 10 minutes to make the
most of your time
• 6 newly produced unique CLIA Resources - developed specifically
for our new-to-selling cruise audience
TIONS
ING
BOOKING
TOOLS
cruising.org
MANAGING CUSTOMER
EXPECTATIONS
ING CRUISE 9/12 NEW TO SELLING CRUISE 10/12 NEW TO SELLING CRUISE 11/12
NEW TO SELLING CRUISE 12/12
TOP TIPS &
GETTING STARTED

Virtual and
OnDemand sessions
READY WHEN YOU ARE!
The 2024 CLIA events calendar will offer a wide variety of
virtual events so that there is something for everyone. From
brand updates to sales training, sessions focussed exclusively
on different sectors to those tailored to our new-to-selling
cruise members.
WE CRUISE
TOGETHER
#WeCruiseTogether

CLIA Presents - Winter & Summer series
Both series will support our agent members ahead of and through
some of the key booking periods. These weekly 30-minute sessions will
give you the opportunity to hear brand updates from a selection of our
cruise line and river cruise operators.
for 2024 - Released every Friday
Friday Sailaway Briefing
Your weekly 5-minute round-up of CLIA and cruise news, presented by
Andy Harmer, and available exclusively via our Facebook Group. These
will make sure you are making the most of your CLIA membership
across the year, so we encourage you to tune in regularly.
All previously recorded virtual content can be watched back online
via the “OnDemand” page.
cruising.org

for 2024 - Live every month
CLIA In Conversation
Andy presents a live 30-minute session where we go a little deeper
into topics from current cruise news, touching on the latest trends, ship
launches, destination and itineraries. We will welcome guest speakers
and leaders from across the industry to share their insight, helping you
spot the opportunities to grow your sales.
JOIN OVER
50 CRUISE LINES
ONLINE AT
CRUISING.ORG
for 2024 - Live every month
Focus On... Sessions
Live 30-minute sessions each with a specific focus on a different sector
of the wider cruise industry. The series of 10 webinars will cover all
styles of cruise across the year, each one combining CLIA training along
with insight from select cruise line partners.

Virtual Ship Tours
There is little that can beat getting onboard ships to experience them
for yourself – however in these busy times it’s not always possible to be
there in person.
To bring you as close to the ships as possible without leaving your
laptop, we’ve got onboard to record a new series of Virtual Ship Tours
- bringing you need-to-know information all in around 10 minutes
per ship – visiting key dining and entertainment spaces, discussing
unique selling points and giving you a great feel for the ship from our
commentary and footage.
We’ve got a fantastic selection of 12 videos currently available – many
of them ships that frequently depart from UK-ports.
cruising.org

In-person
Events
FLAGSHIP CONFERENCES &
REGIONAL, BESPOKE SESSIONS
The 2024 CLIA events calendar will offer a wide variety of
in-person events so that there is something for everyone. From
the largest Flagship Conferences to smaller, more intimate
events - both regional and those with a different sector focus,
join us!
WE CRUISE
TOGETHER
#WeCruiseTogether

Flagship event
CLIA RiverView Conference 2024*
11 – 13 March 2024 – Amsterdam, Netherlands
The 12th RiverView Conference will be supported by 10 river cruise
operators. Delegates will spend two nights onboard, with hosted
dinners. A New-to-Selling River Cruise Masterclass will take place just
before the main program.
Flagship event
CLIA Conference 2024*
23 – 25 May 2023 – Southampton, UK
The largest annual travel agent event of its kind in Europe and the 16th
to take place, will include ship visits, conference sessions, a trade fair
and a celebratory evening event. An optional New to Selling Cruise Day
has also been added on Wednesday 22 May.
cruising.org

CLIA Destination Showcase
We offer you the opportunity to join us in a popular overseas port city to
enjoy a schedule of immersive destination-themed activities, as well as
ship visits, business sessions and a networking trade fair.
for 2024
CLIA Weekenders
CLIA Weekenders will offer the opportunity to join overseas ship visits
in key European cruise ports, usually over two days with a hosted
Dinner. The format of these new Weekenders will be very relaxed,
allowing delegates full freedom with travel and accommodation plans.
JOIN OVER
50 CRUISE LINES
IN-PERSON
#WeCruiseTogether
CLIA Residentials*
River / Luxury & Expedition
Residentials offer more immersive and intimate educational
experiences, with a full day of business sessions followed by dinner &
overnight accommodation included.

for 2024
Regional CLIA Dinners
Glasgow, Birmingham, London and Belfast
Small, intimate dinners exploring how businesses can seize the cruise
opportunity, each focussing on a specific sector of cruise. They are
aimed at senior travel agents looking to keep up to date with the latest
trends and to network with like minded people.
CLIA Cruise Week 2024
The perfect opportunity to demonstrate to your customers that there
really is a cruise for everyone. Along with our cruise lines and river
cruise operators, we shall be sharing a wealth of content focusing on
the variety and diversity of cruise holidays available.
cruising.org

Promotion of
your business
AS AN OFFICIAL TRAVEL AGENCY OF THE
GLOBAL CRUISE INDUSTRY
Your knowledge of the industry helps you to match your
customer with the right cruise, the right ship and the right
itinerary. Booking a cruise through you, our CLIA Member
Agencies, really is the best place to start a search for the
perfect cruise holiday.
WE CRUISE
TOGETHER
#WeCruiseTogether

Opportunity to be listed within our Agency Finder search
All UK & Ireland based Member Agencies have the opportunity to
be listed within our consumer-friendly “Agency Finder” available at
cruising.org, confirming CLIA Membership status.
Use of the CLIA logo
On your website and communications, to promote your membership.
Opportunity to purchase your EMBARCID card*
Available for CLIA Member Travel Agents to purchase for a small charge
(or download at no additional cost), individual members of the scheme
will receive a photo ID card which will allow you to identify yourself as
an official travel agent of the global cruise industry.
Alongside receiving the physical ID card confirming your membership
status, card-holders enjoy discounted rates when registering for CLIA
Flagship events, and access to additional benefits from CLIA Partner
businesses.
cruising.org

Exclusive incentives, rewards
and opportunities
IT PAYS TO BE A CLIA MEMBER AGENT
There are two key areas of cruising.org that we encourage
you to check back to regularly. They are where we share all
opportunities for you to engage with our cruise line and river
cruise operators - often chances to get onboard with them!
Flagship online
CLIA Recommends
Key opportunities to engage over the year
- usually programmes with multiple dates or
incentives running over a longer period of time
• Ship Visit programmes
• FAM Trips or Agent Rates*
• Training Roadshows
• Travel Agent Incentives or competitions
to reward bookings
Flagship online
Trade Sales Noticeboard
Located as part of the Cruise Daily page, the
Noticeboard is where you will find smaller,
time-sensitive updates
• New training modules, trade resources or
brochures launched
• Competitions - and winner announcements
• Upcoming Webinars
• Reminders of opportunities with CLIA*

Touchdown Travel Industry Services
Booking personal travel through Touchdown, you get your cruise
booking fee waived, saving you £89 per cabin. Touchdown TIS offer a
variety of worldwide holiday deals exclusively reduced for travel agents.
RiverView Program*
Training modules on European and Worldwide River Cruising, with
comprehensive information on the key rivers you need to know about -
completion of which offers a Certificate of #RiverCruiseExpert status.
Competitions and Awards
• CLIA Master Award at the Travel Weekly AAAs – member agents
who have achieved or refreshed their Master level Certification will be
able to nominate themselves in 2024 for this Award
• CLIA Hall of Fame – these Awards are decided annually in
collaboration with our Working Groups and the Executive Committee
– to recognise individuals who have gone above and beyond to
champion the cruise industry
cruising.org

CLIA and industry news through
our newsletter & social channels
KEEP IN THE KNOW ON THE LATEST
DEVELOPMENTS
Receive our weekly eNewsletter
All members with an active profile at cruising.org are automatically enrolled
to receive the weekly eNewsletter. Presenting a mix of news alongside CLIA
Events and resources, we aim to become your one-stop-shop to keep you in
the know on our fast-moving industry.
WE CRUISE
TOGETHER
#WeCruiseTogether

Monthly Podcasts
CLIA now produce two monthly Podcasts, focussing separately
on both ocean and river cruising with Guest speakers, cruise line
representatives and expert panels.
Social Media
CLIA are active across a number of social media channels, principally
Twitter and Facebook.
Travel Agents Facebook Group
CLIA members are invited to join our dedicated “CLIA UK & Ireland
Travel Agents” Facebook Group where we aim to create a community
feel, for useful tips, advice and information to help you sell cruise.
* Additional costs may apply
Please note, printed materials / physical
items are only posted within the UK &
Ireland. Digital copies of documents or
resources will be shared with members
located outside of the UK & Ireland.
LinkedIn Specialist Group
Our “Specialist Cruise Collection” LinkedIn Group - created for those
members who wish to keep engaged with Specialist Cruise trends and,
keep up to date with River, Expedition and Ultra-Luxury cruise.
cruising.org

024
TOGETHER
ukinfo@cruising.org
JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER
cruising.org
E CRUISE