Individuals-and-Societies-Sample

What role has social
media played in
shaping society?
Globalization means that the social and cultural influences on which services and
goods are bought and sold is gradually becoming similar across the world.
In the twenty-first century, social media have become increasingly important to
the PR (public relations) of almost all businesses. The surge in public accessibility
to this technology across the globe has resulted in a rapid increase in the potential
market for businesses, creating new opportunities as well as challenges in
PR practices.
Through social media platforms, companies are able to display their profile and
advertize products, events and services to potential customers on a scale that
was previously impossible. These organizations ns and companies use social media
platforms like Facebook, Twitter and Instagram not only to inform their public
about events, but also to ask them for feedback about the organization, its events
and products. They may also ask people to refer friends or to start following the
organization on social media.
Corporate function
Customer
Type of social media R&D Marketing service Sales
HR Organization
Blogs
Business networks
Collaborative projects
Enterprise social networks
Forums
Microblogs
Photo sharing
Products/services review
Social bookmarking
Social gaming
Social networks
Video sharing
Virtual worlds
Importance: (empty) none or almost none; low; medium; high; very high
SAMPLE
Figure 1.9 The importance of social media for a company’s operational
functions (Aichner & Jacob, 2015) (R&D = Research and Development)
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Individuals & Societies for the IB MYP 4&5: by Concept
10425798_01_I&S_for_the_IB_MYP_4&5_Ch01.indd 18 20/01/2020 13:10