HUSTLE MAG MARCH 2020 FINAL

WELCOME
MANAGING EDITOR:
Amos Wachira
WRITERS:
Jeff Korir
Supram Goswani
CONTRIBUTORS:
Prof Bitange Ndemo
Martin Koinange
Vincent Muasya
Maria Dima
Edward Israel-Ayide
Linly Ku
MARKETING MANAGER:
Jackline Asagi
BUSINESS EXECUTIVE:
Steve Angwenyi
SUBSCRIPTION & CIRCULATION:
Bill Karani
DESIGN AND LAYOUT:
Mark Gikonyo
ILLUSTRATIONS:
Stanislaus Olonde
PUBLISHED BY:
“Always deliver more than expected.”
— Larry Page, co-founder of Google
Editor’s note
Dear reader,
What ails small businesses in Kenya? Is it a poor business environment
or lack of affordable credit? Well, it seems that local micro
and small enterprises have to surmount great odds stacked against
them. That’s why over 50% of new businesses barely survive past
their second birthday. The statistics are scary for an economy that is
oiled by a burgeoning informal sector.
Experts opine that entrepreneurs need to first check the needs of the customer
before creating a product. They should gauge the customers pain points then create
a fitting solution around those points.
One entrepreneur, a veteran in the microfinance industry has created a financing
solution for micro and small businesses. Charles Njoroge’s Jawabu Biashara is a
credit only microfinance delivers products and services that are tailor-made for the
entreprenuers in the bottom of the economic pyramid. All of these products are anchored
on technology, improving on their delivery speed and efficiency.
Read on to understand Jawabu Biashara’s lending model and how its impacting lives.
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HUSTLE E.A IS PUBLISHED MONTHLY.
Views expressed in this publication are
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reflect the position of the publisher.
Also in this edition, we talk to one of Africa’s fastest rising stars, Mr. Nicholas Pompigne.
As the founder of APO Group, he’s beaten great odds to rise to the helm of multi
million dollar enterprise that he founded in 2007. In this question and answer series,
we have distilled some critical lessons that you can get from his experience. Read on
to learn about his inspiring journey.
In our dedicated agribusiness segment, we talked to a soil expert to unravel the
mystery of soil infertility in Kenya. After all, we realize that quality food comes from
fertile soils, so to safeguard our food security, we need to go back to the basics to
address soil infertility.
Away from matters soil fertility, we critically looked at the rabbit farming value chain
to see whether it’s a viable business. Read on to get the details.
Happy reading!
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reserved. Material may be reproduced
only by prior arrangement and with due
acknowledgement to
HUSTLE EAST AFRICA MAGAZINE.
editor@hustlemag.co.ke FB: hustle magazine Twitter: @hustlemagke
www.hustlemag.co.ke