DW JAN - FEB 2020

DW Promotion
“With Limelight Diamonds, we are making
a socially responsible and sustainably
conscious effort towards a brighter future
for everyone in the real sense by creating
an aesthetic that makes every design stand
out.” - Pooja Sheth
as the London School of Economics and
Harvard Business School, USA. Having
previously worked for Barclays Capital
in London, she now heads the strategy
& operations for Limelight Handcrafted
Diamonds. Her sound understanding
of management coupled with a global
perspective sets her apart as the newage
leader.
Pooja is a strong advocate of
sustainable and conscious living. With
Limelight Diamonds, she wants to
maintain the legacy, superior quality
and yet build the category on the pillars
of responsibility and sustainability.
These diamonds are grown in a lab
and not found in mines, hence they are
conflict-free and sustainable, saving
water and land extraction. The brand
has been at the forefront of showcasing
lab-grown CVD diamond-studded
jewellery within the responsible luxury
niche in India and globally. With the
laboratories based in Surat, the Group
annually produces large volumes of labproduced
rough diamonds, unmatched
in the world.
On receiving this award, Pooja
Sheth said,“We at Limelight Diamonds
are very fortunate to be awarded this
prestigious title by ET Business and
will forever strive to deliver quality and
an opportunity for conscious consumers
to make a responsible choice. With
Limelight Diamonds, we are making
a socially responsible and sustainably
conscious effort towards a brighter
future for everyone in the real sense by
creating an aesthetic that makes every
design stand out and with technology
that greatly reduces the environmental
impact.”
DiamonD WorlD | january-february 2020 | 99